www.amas.ie
2009 Irish Online Marketing Sentiment Survey
November 2009
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www.mii.ie
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Results
Results published in Winter 2009 issue of State of the Net www.amas.ie/reports
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Methodology
• Online questionnaire October- November 2009
• 171 responses• 87% of respondents are MII members • 68% of respondents are responsible for marketing
budgets
• Respondents direct B2B and B2C campaigns
www.amas.ieBase = 143
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Percentage of marketing budget spent online in 2008 and 2009
Base = 158
www.amas.ieBase = 145
Rated as either important or very important as a reason for using online marketing
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Do you currently get a more accountable return on investment from your online marketing and media activity than your more traditional marketing tools?
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The extent to which advertising/marketing spend has been moved from other media to online in the last three years
Base = 138
www.amas.ieBase = 138