www.amas.ie

2009 Irish Online Marketing Sentiment Survey

November 2009

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www.mii.ie

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Results

Results published in Winter 2009 issue of State of the Net www.amas.ie/reports

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Methodology

• Online questionnaire October- November 2009

• 171 responses• 87% of respondents are MII members • 68% of respondents are responsible for marketing

budgets

• Respondents direct B2B and B2C campaigns

www.amas.ieBase = 143

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Percentage of marketing budget spent online in 2008 and 2009

Base = 158

www.amas.ieBase = 145

Rated as either important or very important as a reason for using online marketing

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Do you currently get a more accountable return on investment from your online marketing and media activity than your more traditional marketing tools?

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The extent to which advertising/marketing spend has been moved from other media to online in the last three years

Base = 138

www.amas.ieBase = 138