AMAZON VS BOOKING.COM

Chikaleva AlenaLerévérend Agnès

Participation Terms

AMAZON.COM BOOKING.COM

Easy to become a member.

It is free. You should have a

website or a blog.

It is free. You should have a

website with traffic for online hotel reservations.

Is not necessary to have a travel website.

Commission Structure

AMAZON.COM BOOKING.COM

You earn minimum one hundred euros per month.

You earn up to 10%.

Commission depends on the volume performance and, you are also a fix part.

Commission Structure

AMAZON.COM BOOKING.COM

Comparison of their marketing tools available : Amazon:

•Several ways to link Amazon.com :

Links & BannersWhite label storeWidgets

Comparison of their marketing tools available :

Booking.com

•There are two main ways to link booking.com:

Booking.com branded HTLM links tot the landing pages of differents sites like airports, cities, regions…

Private label implementation, co-branding and, integration of white label.

Summary

•Boonking.com is very specialized for hospitality sector, and it is dedicated to the hotel reservations. It is a site interesting for travel agencies and hotels . But, for another person who is not interested in this business , this affiliation is not very usefull.

•So, if we need to make an affiliation, we would choose amazon.com because, it is very easy to become a member. Moreover, this website is very general, so, with this affiliation we can attract different types of clients. Amazon.com is less limited than Booking.com. At the end, Amazon.com proposes many marketing tools, and that it is very interesting and attractive.