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Mobile Forum - Booking.com Tom Minnen

Date post: 16-Jul-2015
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Planet Earth’s #1 accommodation site
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Page 1: Mobile Forum - Booking.com   Tom Minnen

Planet Earth’s #1 accommodation site

Page 2: Mobile Forum - Booking.com   Tom Minnen

Founded in 1996 in Amsterdam

Part of the Priceline Group since2005

615 000 accommodations worldwide

77 000 destinations

211 countries and territoriescovered

8 600 employees

Over 43 million verified guestreviews

THE BOOKING.COM STORY

Page 3: Mobile Forum - Booking.com   Tom Minnen

THE WORLD LEADER IN ONLINE ACCOMMODATION RESERVATION

800 000

NUMBER OF OVERNIGHT STAYS BY OTA’S ON A DAILY BASIS WORLDWIDE IN 2014

503 000 101 000

Page 4: Mobile Forum - Booking.com   Tom Minnen

55%Location

THE BIGGEST CHANGE IN THE BOOKING INDUSTRY :

MOBILE

Page 5: Mobile Forum - Booking.com   Tom Minnen

For 2015, 20% of all online bookings in Europe will be

made through mobile devices(27% in the US)

MOBILE RESERVATION

IS GROWING

EXPONENTIALLY

Page 6: Mobile Forum - Booking.com   Tom Minnen

43%of travellers plan their trips on multiple

devices

19%of travellers book their stay on a

smartphone (30% of 25-35 year olds)

TODAY

Page 7: Mobile Forum - Booking.com   Tom Minnen

Last minute reservations(within 48 hours)

Over half of all online reservations in several markets

MOBILE TECHNOLOGY

RESHUFFLES

CONSUMER BEHAVIOR

Page 8: Mobile Forum - Booking.com   Tom Minnen

TRAVELLERS WHO BOOK USING MOBILEHAVE CLEAR DEMANDS :

FIND EXACTLYWHAT YOU WANT,

WHERE YOU ARE, IMMEDIATELY, WITH NO HASSLE

Immediacy ErgonomySpontaneityConveniency

Page 9: Mobile Forum - Booking.com   Tom Minnen

Reinvents the mobile booking

experience

Page 10: Mobile Forum - Booking.com   Tom Minnen

Booking accommodations in just two taps.The new way of booking on

Page 11: Mobile Forum - Booking.com   Tom Minnen

The user is placed a the centre of a

completely personalized environment

Page 12: Mobile Forum - Booking.com   Tom Minnen

Displayed on a map based on the

user’s location

Personalized search results

Page 13: Mobile Forum - Booking.com   Tom Minnen
Page 14: Mobile Forum - Booking.com   Tom Minnen

demo

Page 15: Mobile Forum - Booking.com   Tom Minnen

BOOKING NOWBooking accommodations in just two taps

Booking Now reinvents the mobile booking experience

A unique experience which puts the user at the center of the booking experience

Personalized search results from over 600,000 accommodations

Over 70,000 destinations worldwide

An immediate confirmation in just two taps

Page 16: Mobile Forum - Booking.com   Tom Minnen

Real time itineraries with step-by-step directions to the chosen

accommodation

Backed by Booking.com’s customer service available 24/7

Access to over 43 million verified guest reviews

Booking.com’s Best Price Guarantee, with no hidden fees and a seamless « Pay

When You Stay » model

Instant booking of the nearest accommodation matching the user’s preferences

BOOKING NOWBooking accommodations in just two taps

Page 17: Mobile Forum - Booking.com   Tom Minnen

Reinvents the mobile booking

experience


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