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Recruitment and Social Media Presented By John Kamara Sponsored by CXC Consultants Exchange
Recruitment and Social Media
PresentedBy
John Kamara
Sponsored byCXC Consultants
Exchange
Join in this morning on
#NRFAM
SOCIAL RECRUITING.Social Media+ Recruitment tools+ Technology.
What is social recruiting? Social Media + Recruitment (technology)
At AMB we consider social recruiting to be the effective use of social media and networking sites with sourcing techniques to open up new opportunities with clients, build relationships with potential candidates with the intention to recruit and increase your brand awareness.
The most commonly used medium is LinkedIn (78 percent), followed by Facebook (55 percent), Twitter (45 percent) and Blogs (19 percent). We have also found that 76 percent of candidates we spoke to are spending more time on social media.
It can also be extended to include the use of specialised Internet-based technologies and websites to perform the same standard and basic recruiting practices i.e finding candidates, initiating contact, engaging candidates and building relationships. Your Pot of Gold
Top Social Media sites.
• Facebook .
• Other sites include: Youtube, Plaxo, Meetup, Weedle, flickr etc..
Social Media Facts.
• LinkedIn has over 300,000 professional users in Ireland.
• Up to 70% of LinkedIn users are decision makers.
• Facebook has more than 500million active users.
• 58% of active user in Ireland log on to Facebook each day.
• Average user creates 90 pieces of content each month on Facebook.
• Over 150,000 Irish users on Twitter.• Aston Kutcher and Britiney Spear have
more twitter followers than the population of Ireland, Norway, Sweden, Israel and Panama
Why Social Recruiting? Because recruiting has become social.
Employers network to find candidates, candidates network to find jobs andWithin companies, people collaborate to choose the right hire.
People increasingly networking onlinePeople from all age groups are spending more time on social networking sites,Using them to build both social and professional networks and gather real-timeinformation. According to a recent study social network usage now exceedsWeb based e-mail usage. “Job boards are where the jobs are. Social media,however, is where the world is.”
Networks shape how people thinkPeople use their social networks online – just as they have always talked withfriend’s offline – to find information and ask questions of their own trusted.70% of consumers have visited social media sites to get informationand 60 percent of people said they are likely to use social media sites to passAlong information to others online.
Why Social Recruiting?
Networks provide connections to passive candidates
Good recruiters have always been skilled at researching the set of relevantqualifications needed for a job, finding a person that embodies them and thenMaking a connection. Because most people are not actively looking for work,recruiters look for passive candidates that fit the bill. New online sources – includingsocial networks, blogs, online resumes and profiles – give recruiters more ways thanever to research passive candidates and connect with them.
Social networking lowers recruitment expenseSocial recruiting provides a targeted and viral way to reach the right candidates.empowers employee referrals and enables companies to reduce recruiting costs byinvolving the whole company in hiring. Study after study has found that referrals,through social networks or personal connections, produce the highest quality hiresat the lowest cost. By using tools that increase the efficiency of social recruiting
andallow for measurement, social recruiting can provide a high ROI.
Social Recruiting “ The How”
Tactics (Strategy, People and
Goals)• Who are you trying to
communicate with, listen to, find or engage with?
• Where are the people you are trying to communicate with?
• What message do you want them to hear about your company?
• Have you thought about your social recruiting strategy
• What are you objectives and goals?
“The How” continued..
Tools (What are the most effective tools for
you?)• What tools are you going to use• How are you going to sync all your
tools• What knowledge do you want to
acquire i.e sourcing techniques • What sites are you going to use to
source candidates, engage with candidates and acquire new clients
• What online marketing avenues will you use to brand your company and yourself as well?
• How much technology do you need? actives and goals?
“The How”....
Time (Value, Measurement and Hours)
• How much time do you have to spend on social recruiting
• What is the time value of the techniques your using
• How do you measure the value against time spent
Questions and Chat
ie.linkedin.com/in/gregfry ie.linkedin.com/in/johnkamara
youtube.com/achievemorebusiness
www.achievemorebusiness.com
