Lee Goldberger, Gus Esselstyn, Soon Ju Kim, Maya Newman, Ryan Kelly, & Melissa Julien

Taking you Further

How might we leverage AMEX’s brand value in a lasting way?

The challenge:

Our Mission

An appreciation of place

AMEX Membership RewardsCharity: Water

big birthdays, big concept

5.88497, 37.2892

Umeed Dero, PakistanMadiera Village, Ethiopia

29.583, 71.827 -17.488, -65.717

Kayarani Village, Bolivia

c

Geo tag Merchant

Donation

Rewards

Fast

Memorable

Easy

A Receipt to Keep

Track your donation using charity: water technology on AMEX digital

+5.88497, 37.2892

Madiera Village, Ethiopia

Why this will work.

Brand value

MerchantsCharity Travel

Further

American Express goes places.

With Charity: Water, American Express can go even

Questions?