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Amit Kulkarni, Co-Founder & CEOOctober 25, 2010
Freemium2
Building Apps for Cloud Platforms
Pricing for Cloud Platforms
Manymoon Overview
Manymoon Overview
Manymoon Overview
• Manymoon is a service that professionals use every day to get work done
• 30,000+ businesses
• We have a true freemium business model
• We believe in cloud platforms
Social Productivity Tool
Tasks
Projects
Workflows
Social
Social Productivity Tool
Tasks
Projects
Workflows
Social
Building Apps for Cloud Platforms
Cloud Platforms Great for Freemium
• Volumeo 100s of millions of users (Google Apps + LinkedIn
+ Salesforce + Facebook)
• Self-Serviceo Customers seek you outo Support
• Predictable Funnelo Users expect to add an app and upgrade days, weeks
or even months later
How Apps Succeed on Platforms
• Focus on providing value to mutual customerso Teach platform new things about their customerso Keep customers engaged with the platform
• Be a good citizen in the ecosystem
• Show them a sustainable business
Google Apps Marketplace Traits
Qualified Audience of Decision Makers• Already use the cloud• Direct relationship with
customer• Customer expect to pay
for quality products
Leverage Google's marketing
Why Develop with Google APIs?
• Open APIs, great documentation & support
• Straight forward listing process
• Demand in Google Apps suite for value-added apps
Leverage Google's products
Time to Market
Manymoon for Google AppsBroad integration with broad appeal
• OpenID / SSO• Google Calendar• Gmail• Google Docs• Google Contacts• Google Sites
Reduce Friction!
How's It Going?
Signing up average of 1000+ businesses per week
Converting to Premium Editions
Increased Revenue!
Where the Funnel Starts
Reviews are the New Sales Cycle
• Impact on registrations
• Volume means you'll have lots of happy customers
LinkedIn Applications
Qualified Audience of End-Users
• Inter-company• Target specific use
cases• Public information
Leverage Network Effect in LinkedIn
Manymoon for LinkedIn
• Follow the LinkedIn UX
• Focus on activations• Build virality into app
Pricing for Cloud Platforms
Our History of Pricing for Platforms
• Businesses wary of un-published business models
• Continual feedback & iteration on pricing & featureso OK to increase price (demonstrate value)o How to handle existing subscribers
• Future: seamless & granular buying experience
How We Charge
Pricing for Platforms - Lessons
• Businesses will pay for features similar to premium platform features
• Collaboration products - charge & provide benefit to all users (not just 1 person)
Summary
• Platforms great opportunity for freemium businesses
• Leverage the platform (marketing, product & pricing)
• Charge early and optimize
Thanks!
@akulkarni@manymoon