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TABLE OF CONTENTS
vi
CONTENTS :- PAGE NO
Project title I
Certificate II
Acknowledgement III
Declaration IV
Preface V
Table of content VI
Executive Summary VIII
PART – I :- (Company profile) 1
Introduction of Company 2
Board of Director 6
The Background 9
Distribution Chanel 12
Business 13
Brand Position in India and Other
Countries.
15
Product Profile :- 18
Introduction of Pureit 19
Different Type of Purification 22
Models of pureit 24
Benefit of Pureit 25
Proformance Testing 27
Do‟s and Don‟ts 30
Water Born Diseases 32
Competitor Details 35
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vii
CONTENTS :- PAGE NO
PART - II:- 40
Statement of the Problem 41
Significance of the Study 42
Objective of the Study 43
Importance of the Study 44
Theoretical prospect of the study 45
Research and methodology 46
Marketing research 47
Methodology 48
Collection of Data 49
Sampling 50
SWOT Analysis 51
Data Analysis and Interpretation 53
Limitation 76
Finding 77
Conclusion 78
Recommendation 79
Bibliography 80
Questionnaire 82
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EXECUTI VE SUMMARY
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer
Goods Company, touching the lives of two out of three Indians with over 20
distinct categories in Home & Personal Care Products, Foods & Beverages and
as well as water division (pureit). HUL's distribution network, comprise about
4,000 redistribution stockists, covering 6.3 million retail outlets reaching the
entire urban population, and about 250 million rural consumers. HUL's brands
- like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Clinic
Plus, Pepsodent, Close-up, Lakme, Quality Wall's – are household names
across the country and so many categories - soaps, detergents, personal
products, tea, coffee, ice cream, culinary products and also provide as safe as
boiled water through puerit.
During my summer training at HUL, I completed the project on
“Understanding the Consumer Behaviour on Safe Drinking Water” as water
purifier “Pureit” products of HUL which are divided into three parts. These
are:
Conducting and analysing market research.
Getting consumer feedback from the existing and potential customers,
inculcating the habit of drinking safe water by installing pureit.
To know about competitor details which facing challenge in the
market.
In my first part, a report is made on a detailed study, comprising the new
technology use in the water purifier, the aspects of installing of water purifier.
The technical details of the machine is necessarily to be understood beforemoving into the market so that one could discuss the plus points of the
machine over the competitors‟ machine. Further, the detail understanding in
this kind of installation is done through meetings with probable customers
which include the key area of installing water purefier of HUL‟s puerit with all
the glamour features such as brand reflecting, essentiality of the products to
provide all the comfort required by the customers. The study is done by
surveying the different house/clinic located at Noida and nearby. The study is
then tabulated, analysed and result extracted.
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In the second part, an observational study is conducted in respect of gettingconsumer feedback from the existing and potential customer of HUL‟s through
providing a batter services. This will reflect my views and measures. It also
includes the visits of the places where others competitor‟s similar products
were installed to get their performance feedback and identified the hidden
opportunities to sell HUL‟s water purifier. And to know about daily habit of
customer to use safe drinking water.
In the third part, method adopted for competitors analysis involved surveying
and observational study of all the competitive brands of HUL‟s water purifier such as Tata Swach, Kent, Usha Birta, Eureka Forbes, Whirpool, Philips etc.
followed by the comparison of same. To conducting the observational study, a
large data has been collected while visiting the various house, Clinic and
medical shop by way of discussions
Finally, we would like to add some r outes of reaching the customer‟s house,
through as follow:-
Cold calls.
Referrals.
Kiosk.
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COMPANY
PROFILE
1
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INTRODUCTION
Hindustan Unilever Limited (HUL), having great recognition
nationally/ internationally, is India's largest fast moving consumer goods
company, touching the lives of two out of three Indians with over 20 distinct
categories in Home & Personal Care Products and Foods & Beverages. They
endow the company with a scale of combined volumes of about 4 million
tones and sales of Rs.13,000 corers.
Historical Events in HUL :-
In the summer of 1888, visitors to the Kolkata harbour noticed crates full of
Sunlight soap bars, embossed with the words "Made in England by Lever
Brothers". With it began an era of marketing branded fast moving consumer
goods (in short FMCG). Soon after followed Lifebuoy in 1895, and other
famous brands like Pears, Lux and Vim, Vanaspati was launched in 1918 and
the famous Dalda brand came to the market in 1937. In 1931, Unilever set up
its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,
followed by Lever Brothers India Limited (1933) and United Traders Limited
(1935). These three companies merged to form HUL in November 1956. The
erstwhile Brooke Bond's presence in India dates back to 1900. By 1903, the
company had launched Red Label tea in the country. In 1912, Brooke Bond &
Co. India Limited was formed. Brooke Bond joined the Unilever fold in 1984
through an international acquisition. The erstwhile Lipton's links with India
were forged in 1898. Unilever acquired Lipton in 1972 and in 1977 Lipton Tea
(India) Limited was incorporated. Pond's (India) Limited had been present in
India since 1947. It joined the Unilever fold through an international
acquisition of Chesebrough Pond's USA in 1986. The liberalisation of the
Indian economy, started in 1991, clearly marked an inflexion in HUL's and the
Group's growth curve. Removal of the regulatory framework allowed thecompany to explore every single product and opportunity segment, without
any constraints on production capacity. Simultaneously, deregulation
permitted alliances, acquisitions and mergers. In one of the most visible and
talked about events of India's corporate history, the erstwhile Tata Oil Mills
Company (TOMCO) merged with HUL, effective from April 1, 1993. In 1995,
HUL and yet another Tata company, Lakme Limited, formed a 50:50 joint
venture, Lakme Lever Limited, to market Lakme's market-leading cosmetics
and other appropriate products of both the companies. Subsequently in 1998,
Lakme Limited sold its brands to HUL and divested its 50% stake in the joint
venture to the company. 2
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HUL formed a 50:50 joint venture with the US-based Kimberly Clara
Corporation in 1994, As a measure of backward integration, Tea Estates and
Doom Dooma, two plantation companies of Unilever, were merged with
Brooke Bond. Then in July 1993, Brooke Bond India and Lipton India merged
to form Brooke Bond Lipton India Limited (BBLIL), enabling greater focus
and ensuring synergy in the traditional Beverages business. 1994 witnessed
BBLIL launching the Wall's range of Frozen Desserts. By the end of the year,
the company entered into a strategic alliance with the Quality Ice-cream Group
families and in 1995 the Milk food 100% Ice-cream marketing and distribution
rights too were acquired. Finally, BBLIL merged with HUL, with effect from
January 1, 1996. The internal restructuring culminated in the merger of Pond's
(India) Limited (PIL) with HUL in 1998. The two companies had significantoverlaps in Personal Products, Specialty Chemicals and Exports businesses,
besides a common distribution system since 1993 for Personal Products. The
two also had a common management pool and a technology base. The
amalgamation was done to ensure for the Group, benefits from scale
economies both in domestic and export markets and enable it to fund
investments required for aggressively building new categories. In January
2000, in a historic step, the government decided to award 74 per cent equity in
Modern Foods to HUL, thereby beginning the divestment of government
equity in public sector undertakings (PSU) to private sector partners. HUL'sentry into Bread is a strategic extension of the company's wheat business. In
2002, HUL acquired the government's remaining stake in Modern Foods
Present Stature
Apart from dealing with soaps, detergents, personal products, tea,
coffee, branded staples, ice cream and culinary products business, HUL is also
one of the country's largest exporters; it has been recognised as a Golden Super
Star\ Trading House by the Government of India. In 2003, HUL acquired the
Cooked Shrimp and Pasteurized Crabmeat business of the Amalgam Group of
Companies, a leader in value added Marine Products exports. HUL has
traditionally been a company, which incorporates latest technology in all its
operations. The Hindustan Unilever Research Centre (HLRC) was set up in
1958, and now has facilities in Mumbai and Bangalore. HLRC and the Global
Technology Canters in India have over 200 highly qualified scientists and
technologists, many with postdoctoral experience acquired in the US and
Europe.
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Company‟s Role in other areas
HUL believes that an organisation's worth is also in the service
it renders to the community. HUL is focusing on health & hygiene education,
women empowerment, and water management. It is also involved in education
and rehabilitation of special or underprivileged children, care for the destitute
and HIV-positive, and rural development. HUL has also responded in case of
national calamities /adversities and contributes through various welfare
measures, most recent being the village built by HUL in earthquake affected
Gujarat, and relief & rehabilitation after the Tsunami caused devastation in
South India.
In 2001, the company embarked on an ambitious programme,
Shakti. Through Shakti, HUL is creating microenterprise opportunities for
rural women, thereby improving their livelihood and the standard of living in
rural communities. Shakti also includes health and hygiene education through
the Shakti Vani Programme and creating access to relevant information
through the Shakti community portal. The program now covers 15 states in
India and has over 31,000 women entrepreneurs in its fold, reaching out to
100,000 villages and directly reaching to 150 million rural consumers. The
company has fixed target that by the end of 2010, Shakti aims to have 100,000
Shakti entrepreneurs covering 500,000 villages, touching the lives of over 600million people. HUL is also running a rural health programme – Lifebuoy
Swasthya Chetana. The programme endeavors to induce adoption of hygienic
practices among rural Indians and aims to bring down the incidence of
diarrhea. It has already touched 70 million people in approximately 15000
villages of 8 states
“A vision to make a billion Indians feel safe and secure”
Entire products range were not possible in such a short span of time, I have been given opportunity to look into the market share and selling opportunities
of water purifier “ pureit” dealt by the company particularly in and around
Noida.
“Mission”
Unilever's mission is to add Vitality to life.
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CORPORATE SOCIAL RESPONSIBILITY
HUL strongly believes that growth has not only to be profitable and
competitive, but also sustainable in a socially relevant way. Our sustainabilityagenda therefore seeks to address issues of Hygiene, Nutrition, and
Enhancement of livelihoods, Reduction of greenhouse gases and water
footprint. These social, environment and economic agenda are integrated and
well woven into the brands, people and the business of the Company. The
strategy is to grow markets in a responsible manner and to create a wider
positive impact through Brands. We believe that „doing well‟ and „doing good‟
are two sides of the same coin and it would work towards realizing the vision
of making a real difference to every Indian. We have made significant progress
on the environment front over the past few years. Your Company has reduced
water usage per tone by more than 26% in its manufacturing operations since
2004. The Company aims to become water positive across all its operations by
2015. The energy consumption per unit of production since 2004 has also
come down by 34%. We have exceeded the target of 25% reduction in CO2
(Green House gases) in manufacturing operations per tone of production
against a baseline of 2004. We have taken a lead in sustainable agricultural
sourcing; 10 Indian tea estates have been provided with the Rainforest
Alliance certification. Hand wash programmed driven by Lifebuoy and safe
drinking water through the innovation of Pureit have made significant impact
in the area of health and hygiene. To commemorate your Company‟s 75thyear, employees of the Company had committed to volunteer one hour for
everyday that Hindustan Unilever has been in the country, which amounted to
27,375 hours of voluntary work. During the year, with an overwhelming
response, the employees undertook volunteering and community service
totaling more than 48,000 hours and addressed some of the issues facing our
country. In partnership with DHAN foundation, your Company has also
enhanced the livelihoods of 75,000 women in southern India. Your Company
has contributed 10,000 kits worth Rs. 60 lakhs as the first installment of relief
material for the immediate relief of the flood affected families of ArariaDistrict in Bihar. The kit contained essential items such as utensils, clothes,
blankets and other useful material. A sum of Rs.84 lakhs was contributed
jointly by HUL and its employees to rehabilitate the underprivileged amongst
the flood-affected families in the village of Jorgawan, Madhepura District,
Bihar. The Project aims at providing long-term housing and livelihood aid to
the people in a phased manner, through a strategic alliance among HUL, ACC
and Habitat International. Your Company believes that the long-term growth
and success of the business goes hand in hand our goal to deliver Competitive,
Profitable and Sustainable Growth of our Business by providing superior and
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safe products.
5
Board of Directors
&
Management Structure
At the apex is the Board, headed by the Chairman, and
comprising 5 whole time Directors and 5 independent nonexecutive Directors.
The day to day operations are supervised by the National Management
comprising the Vice Chairman, Managing Director (HPC), Managing Director (Foods) and the Finance Director. HUL is organized into two self-sufficient
divisions - Home & Personal Care & Foods - supported by certain central
functions and resources to leverage economies of scale wherever relevant. The
company can achieve its success due to right decisions taken by learned
member of Board and the employees who implant their decisions.
BOARD OF DIRECTORS:-
Mr. Harish ManwaniChairman
Mr. Manwani, MBA from Mumbai University, joined HUL in 1976 in Sales
and Marketing assignments, he became Divisional Vice President - Marketing.
Mr. Manwani joined the Board of HUL in 1995, responsible for the Personal
Products business. In addition, he held regional responsibility as the Category
Leader for Personal Products for the Central Asia and Middle East (CAME)
Business Group. Mr. Manwani worked as Senior Vice President in UK
responsible for the Global Hair Care and Oral Care Categories. In 2001, he
was appointed President of the Home & Personal Care (HPC) - Latin America
Business Group and in 2004, as President and Chief Executive Officer of the
HPC - North America Business Group. In April 2005, he was elevated to the
Unilever Executive as President – Asia & Africa.
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Mr. Douglas Baillie
CEO and Managing Director
Mr. Douglas Baillie graduated from the University of Natal in business
finance, marketing and business administration and joined Unilever SA in
1978, then in Australia till 1987. After working in different capacity in South
Africa and London, Mr. Baillie was appointed Managing Director Lever
Pond‟s South Africa in 1997 and National Manager, Unilever South Africa, in
May 2000. Later, he assumed the responsibilities as the Chief Executive
Officer (CEO) of Hindustan Unilever Limited.
Mr. D. Sundaram
Finance & IT Director
Mr. D. Sundaram is post-graduate from Madras University and a Fellow of the
Institute of Cost and Works Accountants of India (FICWA). He joined
Hindustan Unilever in 1975 as a Management Trainee. He worked in different
capacity at various locations like London, Africa and Middle East Group etc.In August 1996 he elevated to the position of Senior Vice President – Finance,
Central Asia and Middle East Group with responsibility for Finance, IT and
business strategies for Unilever companies in the Indian sub-continent, North
Africa and the Middle East countries. He returned to India in May 1999 as
Finance & IT Director of HUL.
Mr. Nitin Paranjpe
Executive Director
Mr. Nitin Paranjpe after obtaining a degree in BE (Mech) and MBA in
Marketing (JBIMS) from Mumbai joined the Company as a Management
Trainee in 1987. During 2001, he was Assistant to the Unilever Chairman &
Executive Committee in London. In 2004, he became Vice President – Home
Care (Laundry & HHC) India responsible for the top and bottom line of the
Homecare business. In March 2006, Mr. Paranjpe became the Executive
Director for the Home & Personal Care business.
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Mr. Sanjiv Kakkar
Director
Mr. Sanjiv Kakkar is BA (Economics) and PGDM from IIM Ahmadabad with
23 years work experience. Mr. Kakkar joined the Company in June 1984 and
has worked in various Sales and Marketing assignments. In March 2006, Mr.
Kakkar was appointed as Executive Director - Foods and joined the
Management Committee on 1st January 2007. Sanjiv was appointed as the
Executive Director - Sales and Customer Development in May 2007.
Mr. A. Narayan
Director
Mr. A. Narayan is the Managing Director and CEO of ICI India Limited. He is
also the Chairman of ICI India Research & Technology Centre. Mr. Narayan
joined the Board as Independent Non-Executive Director in 2001.
Mr. V. Narayanan
Director
Mr. V. Narayanan is a post-graduate from Madras University. He was
Chairman and Managing Director of the erstwhile Pond's (India) Ltd. He is
now Chairman of the Academy of Management Excellence. He joined the
Board as Independent Non-Executive Director in 1987.
Mr. D. S. Parekh
Director
Mr. D. S. Parekh holds a FCA degree from England & Wales. Mr. Parekh has
held senior positions in Grindlays and Chase Manhattan. He is the Executive
Chairman of Housing Development Finance Corporation. Mr. Parekh joined
the Board as Independent Non-Executive Director in 1997.
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DIVISIONS
If Hindustan Unilever straddles the Indian corporate world, it is because of being single-minded in identifying itself with Indian aspirations and needs in
every walk of life. Hindustan Unilever Limited is India's largest Fast Moving
Consumer Goods (FMCG) company. It is present in Home &Personal Care
and Foods & Beverages categories. HUL and Group companies have about
16,000 employees, including 1200 managers. The fundamental principle
determining the organization structure is to infuse speed and flexibility in
decision-making and implementation, with empowered managers across the
company's nationwide operations. Each division is self-sufficient with
dedicated resources and assets in sales, marketing, commercial, andmanufacturing. The two divisions are further reorganized into categories.
Typically, each category and each function - Sales, Commercial,
Manufacturing - is headed by a Vice President. They with their respective
Managing Director, comprise that Division's Management Committee. For
managing sales operations, HUL divides the country into four regions, with
regional branches in Delhi, Kolkata, Chennai and Mumbai. Headed by a
Regional Manager, they comprise Regional Sales Managers and Area Sales
Managers, assisted by dedicated field forces, comprising Sales Officers and
Territory Sales In charges. In Marketing, each category has a Marketing
Manager who heads a team of Brand Managers dedicated to each or a group of
brands. The commercial team of a Division is responsible for its supply chain
management. There are teams dedicated to sourcing, planning and logistics.
Each Division has a nationwide manufacturing base, with each factory peopled
by teams of Production, Engineering, Quality Assurance, Commercial and
Personnel Managers.
CENTRAL FUNCTIONS
HUL's Central Functions are Finance, Human Resources, Technology,
Research, Information Technology, Legal Secretarial, and Corporate Affairs.
Their services are shared across the company. But wherever necessary,
managerial resources are dedicated exclusively to a business. For example,
each Division now has dedicated HR managers HUL believes that while it
leverages the scale of a large corporate, it must also retain the soul of a small
company. Its organisation structure, which has and will continue to evolve
with time, is aimed at achieving this knitting.
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CORPORATE PURPOSE
Unilever's mission is to add Vitality to life. They meet everyday
needs for nutrition, hygiene and personal care with brands that help people feel
good, look good and get more out of life. Their deep roots in local cultures and
markets around the world give them strong relationship with consumers and
are the foundation for future growth. They bring wealth of knowledge and
international expertise to the service of local consumers - a truly multi-local
multinational. Their long-term success requires a total commitment to
exceptional standards of performance and productivity, to working together
effectively, and to a willingness to embrace new ideas and learn continuously.To succeed also requires, they believe, the highest standards of corporate
behaviour towards everyone working with them, the communities they touch,
and the environment on which they have an impact. This is their road to
sustainable, profitable growth, creating long-term value for their shareholders,
their people, and their business partners. They are committed to safe and
healthy working conditions for all employees and do not use any form of
forced, compulsory or child labour.
FACTORY LOCATIONS :-
The year was 1923. Lord Lever Hulme, the legendary founder of Lever
Brothers, was visiting India. The nationalist sentiment in India was for locally
manufactured products. Lord Lever Hulme, who believed that what is good for
a country is equally good for the company, responded to that aspiration
because he too shared that dream. His dream ultimately was realized in 1934.
In September 1934, after more than a decade of discussions in London and in
India, a Lever factory was allowed to sprout on the land that had been
reclaimed by the Bombay Port Trust at Sewri. From here, a month later rolledout the first cake of Sunlight soap to be manufactured in India. The same year,
Lever Brothers took over the Garden Reach Factory in Kolkata. These two
factories were the first in a manufacturing base, which today literally dots the
length and breadth of India i.e. from Assam to Gujarat; from Uttaranchal to
Kerala. Hindustan Unilever's diverse product range is today manufactured in
about 80 factories. In addition, the company outsources from 150 other units.
The operations involve 2,000 suppliers and associates.
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DEVELOPING BACKWARD AREAS
Several HUL factories are situated in backward areas. The company has
consciously responded to the national policy of development of backward
areas by setting up manufacturing units in these places, which provide several
direct and indirect employment opportunities for these areas, and leads to
general economic development of these regions through industrialization. In
fact, all major investments of HUL, in recent years, have been either in A-
Category backward areas or No-Industry Districts. These include factories in
Khamgaon and Yavatmal (Maharashtra), Chhindwara (Madhya Pradesh), Orai,
Sumerpur and Khalilabad (Uttar Pradesh), Haldia (West Bengal), Silvassa
(Dadra & Nagar Haveli), Pondicherry, Goa, Doom Dooma (Assam), Hardwar
(Uttaranchal) and Barotiwala (Himachal Pradesh). Since 2001 itself, HUL has
set up nine new factories in backward areas. Equally, HUL has an enviable
track record in taking over sick enterprises, in response to requests from
Government, and converting them into viable operations. The company's units
at Mangalore and Rajpura all bear testimony to this achievement. In the
process, HUL has saved precious jobs and developed local economies. HUL's
manufacturing facilities, like the Khamgaon soap plant and the Sumerpur
detergent bar unit, are recognised as among the best in the Unilever world.
HUL has adopted Total Productive Maintenance (TPM) for achieving
manufacturing excellence since 1994. As on date, TPM is in different stages of
implementation in 28 factories. Four HUL factories have already received the
TPM Consistency Award, and 14 factories have been awarded with the TPM
Excellence Award.
Leadership
HUL has produced many business leaders for corporate India, one of
these, Manvinder Singh Banga has become a member of Unilever's Executive
(U Ex). HUL is referred to as a 'CEO Factory' in the Indian press for this
reason. It's leadership building potential was recognized when it was ranked
4th in the Hewitt Global Leadership Survey 2007 with only GE, P&G and
Nokia ranking ahead of HUL in the ability to produce leaders with such
regularity.
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DISTRIBUTION NETWORK
HUL
Carrying & Forwading Agent
Redistribution Stockiest
Wholesalers
Rural Retailers Urban Retailers
Consumers
Organizational Structure:-
VOICE PRESIDENT
GENERAL MANEGER
ZONAL MANAGER
Sr. SALES MANAGER
AREA SALES MANAGER
TERRITORY SALES OFFICER
TEAM LEADER
SALES EXECUTIVE
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BUSINESSES
Foods :-
Home & Personal Care :-
13
Tea
Coffee
Branded Staples
Ice creams
Personal wash
Fabric WashHome Care
Oral Care
Skin care
Hair care
Deodorants & Talc‟s
Colour Cosmetic
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New Ventures :-
• Hindustan Unilever Network
• Ayush ayurvedic products & services
• Sangam
• Pureit water purifiers
Exports :-
• HPC • Beverages
• Marine Products
• Rice
• Castor
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Water Purifiers
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BRAND POSITION IN INDIA AND
OTHER COUNTRIES
Today, HLL is one of India‟s largest exporters of branded Fast Moving
Consumer Goods. It has been recognized by the Government of India as a
Golden Super Star Trading House. Over time HLL has developed into a viable
& competitive sourcing base for Unilever world wide in Home and Personal
Care & Foods & Beverages category of products. HLL is also a globalmarketing arm for select licensed Unilever brands and also works on building
categories with core country advantage such as branded basmati rice.
HLL Exports offers high level of service with flexibility and responsiveness
thorough out the supply chain. It has a dedicated organization structure to
support this endeavour and this has helped in growth of these businesses in
particular. Intrinsic cost competitiveness in the end to end Supply chain with
appropriate technology and competitive capital investment operations while
delivering best in class quality enables HLL to position itself as a key sourcing
hub for Unilever and also become a preferred partner for Global customers in
categories they operate. HUL key focus in the exports business is on two broad
categories. It is a sourcing base for Unilever brands in Home & Personal Care
(HPC) and Food and Beverages (F&B) for supplies to other Unilever
companies. It also focuses on becoming a preferred supplier to both non-
Unilever and Unilever clients in three categories in which India, as a country,
has competitive advantage – Branded Rice, Marin Products and Castor and its
Derivatives. HLL enjoys international recognition within Unilever and outside
for its quality, reliability and speed of customer service. HUL Exports
geography comprises, at present, countries in Europe, Asia, Middle East,
Africa, Australia, North America etc
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EXPORTS PORTFOLIO
The categories under HPC include products in Skin care, Oral care, Pears,
Personal Wash & Lakme range.
Skin Portfolio includes Mass & Masstige Skin (Cream & lotions under Fair
& Lovely and Dove brands), Shampoos and Conditioners (under Sun silk
brands), Vaseline & Talc (under Ponds brands). In the past the focus market
was in Middle East and Asia, which is now slowing changing with current
exports to European countries and robust plans to source different products to
US in the near future.
Oral Care consists of Tooth Paste and Tooth Brush (under Pepsodent,
Close-up, Mentadent and Signal brands). The exports are to Asian and
European countries.
Pears Category consists of Bars, Hand Wash, Body Wash and Shower Gel.
Pears is being sold globally including to North America / UK to the GCC /
African countries extending up to Singapore and Australia. While the bar
remains the most popular product, the brand has now extended to hand wash,shower gel, body wash and face wash. Currently Pears is celebrating its 200
year anniversary which shows the rich heritage and the strong brand equity it
enjoys over generations.
Personal wash category predominantly consists of Lux, Fair & Lovely Soap,
Lifebuoy Hand wash
Lakme Products are mainly exported to the countries with Indian Ethnic
population or to geographies where the brand enjoys strong equity. Themarkets include Nepal, Bangladesh, United Kingdom & Maldives.
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FOOD & BEVERAGES:-The categories under F&B include products in Tea, Coffee & Processed Foods
range.
Tea Category Includes: Tea Bags (includes Tea Bags, Flavored Tea Bags
and Square Tea Bags), Instant Tea, Bulk Tea & Packet Tea. The branded
packet tea, and instant tea are for Unilever's ready-to-drink tea business.
The branded teas are Brooke Bond, Brooke Bond Red label, Brooke Bond Taj
Mahal, Lipton, Lipton Yellow Label, Lipton Green Label, Lipton Brisk and
Lipton 3-in-1 premix.
Coffee Category consists of Instant coffee & special coffee Beans (under
Bon and Bru brands). The focus market for Bon is CIS markets while Bru ismainly sold to Ethnic markets / Indian diaspora world-wide. Both Bon and Bru
straddle the entire gamut of formats comprising of spray dried coffee,
granulated, freeze dried and pre mixes.
Processed Foods categories include Fruit Spreads / Jams, Soup Powders,
Salt, Wheat Flour, Tomato Ketchup and Custard Powder. The branded
processed food items consists of Kissan, Knorr, Annapurna, Captain Cook,
Brown & Polson brands.
Marine Products:-HLL offers a comprehensive portfolio, ranging from Surimi, Crabsticks to
Shrimps and several value-added products. Among its customers is Icelandic,
the world's third largest seafood company. In addition, HLL has also become a
part of Unilever's supply chain in seafood for Europe too. HUL Marine
Products brands are Ocean Diamond, Ocean Excellence, Shogun, Hima, Gold
Seal, Tara and Prima.
Rice:The categories are Basmati Rice and Basmati Rice-based ready-to-eat rice
meals. The brands are Gold Seal, Indus Valley, Rosanna and Annapurna.
Castor:
The products are Castor Oil, Castor-oil based products, like hydrogenated
castor oil, 12 - Hydroxyl Stearic Acid, Ricinoleic Acid (used in grease and
lubricant industry, paints and surface coatings, cosmetics, emulsifiers), and
Speciality Castor Oils (USP grade, BP grade, DAB 10) etc used in
pharmaceutical preparations. HUL Castor brand is Topsol.
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PRODUCT
PROFILE
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INTRODUCTION TO PUREIT
Pureit was initially launched by Hindustan Unilever Ltd. in the southern Indian
city of [Chennai] in 2005. The brand was rolled out across India in phases,
with full national presence having been established in the first half of
2008.pureit is the world‟s most advanced in-home water purifier. Pureit, a
breakthrough offering of Hindustan Unilever (HUL), provides complete
protection from all water-borne diseases, unmatched convenience and
affordability.
Pureit‟s unique Germ kill Battery technology kills all harmful
viruses and bacteria and removes parasites and pesticide impurities, giving youwater that is "as safe as boiled water". It assures your family 100% protection
from all water-borne diseases like jaundice, diarrhea, typhoid and cholera.
What‟s more, it doesn‟t need gas, electricity or continuous tap water supply.
Pureit not only renders water micro-biologically safe, but also makes the water
clear, odourless and good-tasting. Pureit does not leave any residual chlorine
in the output water.
The output water from Pureit meets stringent criteria for
microbiologically safe drinking water, from one of the toughest regulatory
agencies in the USA, EPA (Environmental Protection Agency).
The performance of Pureit has also been tested by leading
scientific and medical institutions in India and abroad. This patented
technological breakthrough has been developed by HUL. This state-of – the-art
engineering developed by a team of over 100 Indian and international experts
from HUL and Unilever Research Centres has made Pureit possible at the
consumer price of just Rs. 2000
Pureit runs with a unique „Germkill Battery Kit that typically
lasts for 1500 litres* of water. The „Germkill Battery Kit is priced at Rs.365.
This means consumers will get 4 litres of water that is „as safe as boiled
water‟ for just one rupee, which works out to an extremely affordable 24 paise per litre. Pureit in-home purification system uses a 4 stage purification process
to deliver “as safe as boiled water” without the use of electricity and
pressurized tap water. Pureit is a unique in-home drinking water purification
system, offering water „as safe as boiled‟, thereby
Protecting children and families from waterborne diseases. It is the
only purifier in the world that provides this level of safety without depending
on cooking gas, electricity and pressurized tap water, and is affordably priced.
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Following awards for Pureit during the year reflect the high public recognition
for the same:
Golden Peacock product innovation award,
Innovation award in India from the United Kingdom Trade and
Investment organization, and
Water Digest award supported by UNESCO for the best domestic
nonelectric water purifier..
Pureit has been nationally extended with its footprint in 28 states. The business
has developed a unique customer acquisition system and strong capabilities in
supply chain and customer service. More than two million units of Pureit were
sold during the period of April 2009 to March 2010; sales turnover of the business was Rs. 220 crores for this period. The business is in an investment
phase, we continue to commit resources in this business, mainly to fund brand
development and sales infrastructure. The potential for the business is high
given the critical need for clean water at low cost.
The domestic water purifier appliances market is estimated to be Rs 450 crore
and is dominated by Aquaguard from Eureka Forbes. .
Pureit is a battery operated purifier. The company uses the following
differentiation points against the main competitor Aquaguard by claiming thatthe product works without gas/electricity thus the cost per litre of pure water is
very less. More over the brand is priced at a tempting Rs 2000 which makes it
the lowest priced purifier compared to Aquaguard or Kent. Pureit is being
positioned on the basis of its performance. The brand claims that the water
from the purifier is ' as safe as the boiled water ' By claiming that it purifies
water as safe as boiling water, Pureit is trying to achieve Points of Parity with
Aquaguard and Kent which also claims the same feature. Along with this POP,
the brand tries to differentiate on the following points:
A. no electricity/gas
B. Cost per litre low
C. Price of the product is also low
Pureit works on different cleaning layers to ensure purity. There is a fibre
mesh layer which removes visible dirt. Then comes a unique carbon trap that
filters harmful pesticides and dirt. Then comes the USP - Germkill processor
which kills all the bacteria and virus. Then there is a polisher which gives clear
odorless water and a battery life indicator which tells you when to replace the
battery. The product has a capacity of 9 liters in the upper chamber and 9 litersin the transparent chamber. 20
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According to the product website, the battery lasts for 1500 liters and the
replacement battery costs Rs 250. Pureit is now being promoted through all
media. There are ads in local print as well as TV. Being the FMCG major,HLL was able to place the product in most of the supermarkets and key
consumer points. The brand uses the tagline " As Safe as Boiled water'. The
brand is mainly targeting households (mothers) which have small kids.
Pureit is a product that is a boon to Indian consumers. It‟s a boon because it
has helped making a category more affordable. More than that, the quality of
potable water in our country is deteriorating day by day creating health
hazards especially for kids. By making a product at an affordable cost, HUL
has made another positive impact in its consumer's quality of life
4 KEY STASES OF PURIFICATION
1. Micro-Fibre Mesh (MFM)
2. Compact Carbon Trap (CCT)
3. Germ kill Processor (GKP)
4. Polisher
MICRO FIBRE MASH
The micro-fibre mesh removes the visible dirt present in your input drinking
water. It needs to be regularly cleaned to dislodge the trapped dirt particles.However, it may change colour over time depending on the quality of your
input water. Don‟t attempt to remove the colour. The colour does not affect the
germ-kill capability of your Pureit. You can continue to use your micro- fibre
mesh. In the event of it getting damaged or torn, you will need to replace your
micro-fibre mesh immediately. Its is available for a price of Rs. 55 only.
Material – Non Woven Polyester
Removes suspended particulate > 10 micron
Reduces filtration load on CCT
Average flow rate of 5 lit/min
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COMPACT CARBON TRAP
Material – Intermediate Activated Carbon
Binder is used for holding the carbon granules
Removes particulate impurities < 10 micron
Removes organic load – improves taste of water
Removes pesticides
Removes cysts
Batching Chamber has a unique siphon U tube:-
Siphon flow regulator – High precision flow rat
Regulate water flow rate variation from the feed to tablet dispenser
( chlorine Cartridge )
Very thin siphon tube is mounted in this chamber
Contains opening for overflow of water and for removal of air – lock.
Capacity of batching Chamber is 2.5 Litres
House the germ Kill Processor
GERM KILL PROCESSOR:-
Attaching with Batching chamber
Stored germ – kill power target and kill all harmful viruses and bacteria
Unique “AUTO SWICH OFF TECNOLOGY”
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Battery Life Indicator
Advanced Auto-Switch off - In case, the battery is not changed when it turns
fully red, as an additional assurance of safety, the advanced Auto-Switch off
will automatically switch-off the flow of water. Protect your loved ones with a
Pureit today!
After the battery life indicator turns fully red, the pureit will begin to overflow
from the battery life indicator on the front side
Some water may till pass through the purifier. however, please note that the purifier has stopped purifying water & the water may no longer be safe for
drinking.
The purifier has been designed to overflow to indicate that the battery has not
been replaced even after it has turned fully red.
POLISHER
Made by activated Granular carbon and coated by silver
This design has reduced pressure drop , eliminated the level of fines coming in
water and reduced wastage of plastic in battery
Removes chlorine and disinfection by – products
Radial flow design – low pressure drop
Finally removes all odours, make water visually clear & gives great tasting
water.
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MODEL OF PUREIT PUREIT AUTO FILL
PUREIT M 05
PUREIT COMPACT
PUREIT AUTO FILLFMCG major, Hindustan Unilever (HUL), has introduced its Pureit Auto fill
purifier with advanced technology, that shuts the inflow of water once it is
filled. Its unique 'hydro sensors' detect the level of water inside the purifier and
fill water automatically thus making it free from manual intervention and
avoids wastage of water, HUL said in a statement here. Besides, the uniquecombination of dual filling option (inline and manual) provides greater storage
capacity of 18-litres. With Pureit Auto fill, consumers are assured of safe
drinking water being available without any dependency on running water, the
statement added. It also meets the stringent germ-kill criteria of the
Environmental Protection Agency (EPA), the toughest regulatory agency in
the USA and is priced at Rs 3,200 and will be available in all retail outlets.
PUREIT M O5:-
As discussed earlier Pureit is a unique in-home drinking water purificationsystem, offering water „as safe as boiled‟, thereby protecting children and
families from waterborne diseases. It is the only purifier in the world that
provides this level of safety without depending on cooking gas, electricity and
pressurized tap water, and is affordably priced only 2000 Rs.
PUTRIT COMPACT:-With the launch of Pureit Compact, HUL now provides world-class standards
of safety in a form that can be used anywhere, anytime and in any home at an
extremely affordable price of just Rs. 1000 HUL Pureit now brings „As Safe asBoiled‟ water to a completely new segment of consumers who could not afford
a water purifier earlier. With the launch of Pureit Compact, HUL now provides
world-class standards of safety in a form that can be used anywhere, anytime
and in any home at an extremely affordable price of just Rs. 1000.
Pureit in a short span of time has been adopted by over three million extremely
satisfied households and the launch of Pureit Compact will ensure that many
more families can now enjoy the same high levels of safety and peace of mind.
Pureit Compact comes at a one-time cost of Rs. 1000/- and is available at all
leading retail outlets across the country.
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BENEFITE OF PUREIT:- Complete protection from all water-borne diseases
Great convenience
Unmatched affordability
Great Taste
Great quality and capacity
Complete Protection:-
Pureit kills all harmful viruses and bacteria and removes parasites and
pesticide impurities, giving you „as safe as boiled water. This way, Pureit
assures you and your family of 100% protection from all water-borne diseases
like jaundice, diarrhea, typhoid and cholera. Pureit‟s Germkill Processor
technology meets the stringent germ-kill criteria of the Environmental
Protection Agency (EPA), the toughest regulatory agency in the USA.
Viruses Bacteria Parasites Pesticide Impurities
Great Convenience:-
Pureit doesn‟t need gas, electricity or continuous tap water supply, making it an
absolutely hassle-free water purifier
Great Taste:-
Pureit water tastes great. It gives clear and odour-free water
Great quality and capacity
Pureit is made with the best quality plastic and has a great capacity
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FEATURE COMPARISON
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Key features Pureit Boiling
process
Leading
UV inlinepurifier
Candle
filter
Kills/Removes harmful Viruses
Need to
boil for 30-
40 min
Kills/Removes harmful Bacteria
Kills/Removes harmful Parasites
(causes amoebiasis, diarrhoea,
etc)
End-of-life indicator Advanced Auto Switch-off
Great taste
Improves clarity
Removes odour
Doesn't need expensive gas
Doesn't need electricity
Doesn't need continuous tapwater
Doesn‟t need plumbing
Doesn't need an expensive
maintenance contract
Low initial cost
Low on-going cost
Cost comparison across purification methods
Method of purification paise/litre
Cost of Pureit Water 24
Cost of Pureit water (with purifier cost apportioned) 35
Cost of boiling water 47
Cost of leading UV in-line purifier (with purifier cost apportioned) 64
Cost of 20 litres of leading bottled water brand 350
Cost of 1 litre of leading bottled water brand 1200
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PERFORMANCE TESTING
Leading Scientific Institutions:- National Environmental Engineering Research Institute.
Central Food Technological Research Institute.
National Institute of Cholera and Enteric Diseases.
Indian Public Health Association.
Institution of Public Health Engineers
Leading Medical Institutions
King institute of Preventive Medicine. Sundaram Medical Foundation
Apollo Hospitals
SRL Ranbaxy Clinical Reference Laboratories
Leading International Institutions
London School of Hygiene and Tropical Medicine UK
Scottish Parasite Diagnostic Laboratory, Glassgow, UK
PROOF OF PERFORMANCE
Pureit is an engineering marvel, a breakthrough product that has evolved over
a span of five years, with the combined efforts of over a hundred qualified
scientists at Hindustan Unilever and Unilever Research Centre. Within a very
short time, Pureit has proved its credentials amongst the scientific and public
health community, has delighted consumers, and has convinced doctors of its
efficacy.
Performance Reports
Pureit‟s performance has been rigorously tested by leading international and
national medical, scientific and public health institutions
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Zero Chlorine Presence
Residual chlorine in Pureit Output Water
Consumer Reactions
Pureit has satisfied lakhs of consumers with its great product performance
AWARDS AND RECOGNITION:-
Pureit has won the UK Trade and Investment India Business Award for 2008
in the innovation category.
Pureit has also received the UNESCO Water Digest Water Award 2008 -
2009 in the category of Best Domestic Non - Electrical Water Purifier
Pureit has also won the Golden Peacock Innovative Product / Service Award -
2008 in the FMCG sector
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Pureit Protecting Lives
Dr. Kamal‟s association with „Safe Water‟
The former Hon. President of India,
Dr. A.P.J. Kalam formally launched the „Safe Water, Health for Success‟
schools education programme.
Pureit in Doctor's Clinics
Thousands of doctors across the country rely on Pureit for their patients in the
clinic.
Pureit in Schools
A schools education programme – „Safe Water, Health for Success‟ – initiated
by Pureit and The National Academy of Sciences, India (NASI), an eminent body of leading scientists in India, has created awareness about safe water
amongst
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Do's and Don'ts
Pureit has been specially designed to give you water that is 'as safe as
boiled water as long as the Pureit system is used in the way as prescribed
in the instructions manual. Listed below are things that you must take
care of:
Do's:- The Pureit guarantee of getting water that is 'as safe as boiled water'
applies only if you ensure that the transparent chamber of the purifier
and the tap are hygienically kept, and that germs are not introduced due
to contact with hands, drying with a cloth, wash or any other means. Also
after taking water from Pureit, if you store it in bottles, please ensure that
these containers are clean and germ-free.
You should only store water in the Pureit purifier, and not use other
bottles and containers. If you do so, water may get re-contaminated.
While washing the transparent chamber ensure that you have separated
the transparent chamber from the polisher and Cleansing-Collection
chamber, so that there is no chance of water going into the polisher.
Always use all the three components of the Pureit 'Germkill Kit‟ together.
Don't drink water from the purifier if any one of the 'Germkill Kit'
components is not fitted.
You should ensure that the area around the purifier is kept clean.
Keep all components of the Pureit 'Germkill Kit' out of reach of children
at all times.
Ensure that the purifier is placed on a flat surface at all times, and never
tilt the transparent chamber to take out water.
If you ever want to shift the purifier, do so only after both the topchamber and batching chamber are empty. Otherwise the purifier may
leak, and the purification process may get affected.
Ensure that the nut in the transparent chamber is fully tightened by
turning clock-wise. If not, water may leak.
Always rely only on the red indicator to replace the battery. The auto
switch-off is only an additional assurance of safety - in some cases, the
input water quality may prevent it from functioning.
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Don‟ts Always clean the Pureit system only as described in the section on
cleaning. Do not use any soap or detergent. Ensure that you don't
inadvertently introduce germs into the transparent chamber or the tape.g. through your hands or by using a drying cloth. Always use purified
Pureit water for doing the last rinse of the transparent chamber, and then
let it dip-dry
Don't pour boiling or hot water into, or on the Pureit system. Similarly
don't pour freezing cold 0 water (less than 10 C) into, or on the Pureit
system
Do not pour hot water directly from an overhead tank or any other source
in your Pureit as hot water uses up the Germkill Processor faster than
normal. If required, allow the water to cool to room temperature before
pouring it in the top chamber. For the same reason do not keep your
Pureit in hot surroundings like direct sunlight, near a stove or near
afridge.
Never buy the Pureit system, or a Pureit 'Germkill Kit' from an
unauthorised source. Remember all you have to do is call us at the Pureit
helpline, and we will deliver a new 'Germkill Kit' to you at your home for
a minimal delivery charge. Alternatively, you can visit us at your nearest
Pureit Safe Water Zone and buy a new battery.
Don't in anyway try to open the three Pureit 'Germkill Kit' components.
Never use the system once the Pureit Germkill Processor Indicator shows
a full red colour in the window, with no 'white' colour visible.
Don't drop any of the components, or the purifier as a whole from a
height. This may cause the components to fracture or break, and the
guarantee of getting water 'as safe as boiled water' will no longer be valid.
Don't put any chemical fluids in the Pureit system. This is meant strictly
for drinking water only
If the transparent chamber is full, please do not fill water in the top
chamber, otherwise water will overflow from the transparent chamber.
Do not pour water in purifier after battery turns fully red. This will
prevent water overflowing due to auto switch-off. This ensures no one is
accidentally hurt by slipping on the overflow water. Also, no household
item kept near purifier will get damaged by water.
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Water Borne Diseases
More than 1 billion people do not have access to safe drinking water. In the
developing world, 80% of all diseases are water-related. The magnitude of the
problem can be seen from the fact that diarrheal disease alone leads to 2 - 2.2
million deaths and 4 billion episodes of disease every year worldwide.
Estimated 400,000 deaths due to diarrheal disease happen amongst children in
India every year. This is an immense economic and social burden on the
country. The magnitude of the problem can be further gauged from the fact
that in India, 19.2% of all children under the age of 3 years have had diarrheal
disease in any two week period. It is in this context that the United Nations has
established the Millennium Development Goal of halving the number of
people without safe drinking water, and reducing by two-third the mortality of
children under 5 years, by 2015
What causes waterborne diseases?
Waterborne diseases result from the contamination of water by harmful
viruses, bacteria and parasites. These microbes find their way into water from
feces - for example, 1 gram of feces can contain an estimated 10 million
viruses, 1 million parasite cysts, and 100 worm eggs. This problem of water contamination exists not only in surface water sources like rivers, but also in
groundwater sources; and in many cases even where water has been treated
because of re-contamination during transmission to consumer homes, and
unhygienic storage and handling.
What can be done to solve the problem of
waterborne diseases?
World Health Organization (WHO) says that the provision of safe water alone
will reduce diarrheal and enteric disease by up to 50%, even in the absence of
improved sanitation or other hygiene measures. WHO further asserts that there
is now conclusive evidence that simple, acceptable, low cost interventions
which are capable of eliminating harmful viruses, bacteria and parasites from
household stored water, can reduce the risks of diarrheal disease for people of
all ages in both the developed and developing world.
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Some basic Facts on Water Problems
o Infected water causes an estimated 80% of disease in India, according to the
World Health Organization.
o About half of the world‟s reported case of polio, a crippling disease which is
waterborne, occurs in India.
o Each year, diarrhea kills 500,000 Indian children.
o Water is pure at the source which is the municipal treatment plant. It comes to
your house through pipes.
o These pipes are very old and have rusted, which may be cause of
contamination.
o Sewage lines are also in contact with underground water pipes.
o People also break open pipes at places to have access to water. These open
cracks allow contaminated matter to get inside the water pipes.
o With the ever growing problem of safe drinking water faced in India, HUL has
come with a social initiative of providing safe and pure drinking water by
means of Pureit, a quality yet affordable water Purifier.
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How safe is your drinking water?
If you and your family get safe drinking water, consider yourselves fortunate.
In India, millions struggle everyday to get clean, safe drinking water and fall
prey to serious water-borne diseases.
Today, 80% of the diseases in the developing world are water-related. In India
800 million such diseases are reported every year, owing to contaminated
drinking water.
Water gets contaminated in many ways – by harmful viruses, bacteria and
parasites, all invisible to the naked eye. These micro-organisms find their wayinto water from faces (1 gram of faces can contain 10 million viruses, 1
million parasite cysts, and 100 worm eggs).
Sewage treatment in residential and industrial units may not be adequate –
untreated human and industrial waste is often dumped into rivers and other
water bodies, which cater to cities and villages. The situation worsens
drastically in the monsoons.
Even though municipal corporations may chlorinate water adequately,
contamination occurs as the water gets distributed to individual homes. Leaks
in pipes (owing to unauthorized connections), unclean water tankers, unclean
overhead tanks in buildings, contaminated taps and unhygienic storage may all
lead to microbiological contamination. The result? Dreaded diseases like
hepatitis, jaundice, diarrhea, typhoid, cholera, and gastroenteritis. These water-
borne diseases wreak havoc as they cause long absences from work and
school, loss of livelihood and in extreme cases, even death. Children
especially, are the worst hit. Ask any concerned parent and he/she will tell you
how these diseases affect children‟s health, hinder academic growth, and drain
the family‟s resources.
Given the multiple sources of contamination, experts agree that the most
efficient way of ensuring safe water is to purify water at your point of use.
World Health Organization (WHO) says that the provision of safe water alone
will reduce diarrheal and enteric disease by up to 50%, even in the absence of
improved sanitation or other hygiene measures. So, play it safe by purifying
your drinking water at home. Protect your family from water-borne diseases.
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COMPETITORS DETAILS
Whirlpool Purafresh Deluxe
6.5 liters of storage capacity
6 purification stages
Plus Sediment filter
Pre Carbon filter
Water level indicator
MRP - Rs 14,450
Offer Price Rs 13,750
Whirlpool Purafresh Elite
8.5 liters of storage capacity
6 purification stages
Plus Sediment filter
Pre Carbon filter
Dual overflow protection system
MRP - Rs 15,750
OFFER PRICE Rs 14,950
Whirlpool Purafresh Platinum
Direct flow
5 purification stages
Neo Sense filter
Post Carbon filter
Electronic display panel
MRP - Rs 22,950 Offer Price Rs 21,950
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Eureka Forbes - Aqua Sure
Product Summary: This water purifier has 4
purification stages like- Pre-filter purification,
activated carbon purification, Active Disinfectant andSpecial Carbon Block. Active Disinfectant of this
purifier destroys disease-causing bacteria and viruses.
Special Carbon Block helps in final finishing stage of
purification. It comes with 13 litres of storage
capacity.
Aquaguard Booster:- equipped with e-boiling+, a
unique SMPS system and an in-built Water PressureEnhancer, the Booster is specially designed for areas
with low water pressure and no running water.
Ensuring that your child gets pure drinking water.
pure drinking water.
MRP : Rs.9190 (approx.)
AQUAGUARD ULTRA
An equivalent product to Pureit exists from Eureka
Forbes as well – Aqua guard Ultra. It uses an
ultrafiltration membrane to purify water. The product
claims to be capable of removing impurities even in the
molecular range. Just like Pureit, Ultra does not require
electricity to function. It has a four stage purification:
The price of this product is 7350 rupees.
Eureka Forbes - AQUAGUARD TOTAL RO
Product Summary: This water purifier has 6
purification stages like- Particle Filter, ClarityCartridge, Pre-Taste Enhancer Cartridge, RO
Membrane Cartridge, Post-Taste Enhancer Cartridge
and Nano Silver Medium. It comes with 9 liters of
storage capacity in transparent tank. This water purifier
removes excess TDS from hard water and makes it
taste fresh. It has auto shut-off of the pump, with
unique weight sensor mechanism for efficient and
economical functioning. Available exclusively through
the trained Direct Sales Specialist of Eureka Forbes.
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Usha Brita Water guard SF 620T
Usha Brita Water guard-Digital
Ken star WP-117 Water Purifier
Direct Flow, 3 Stage Purification, ABS Plastic Material
This water purifier has a flow rate of 1 litres per
minute. It has 3 purification stages like- Pre-filter
purification, Silver-impregnated activated carbon
purification and Ultra-violet purification.
Philips WP 3890 (Water Purifier)
Flow rate of 1.2 litres per minute
3 purification stages
UV (PLS) technology
User replaceable filter
Pure Protect lock feature
Pure Flush feature
MRP – Rs 6,995
Offer Price Rs 6,490
Philips WP 3891 (Water Purifier)
Flow rate of 1.2 litres per minute
3 purification stages
UV (PLS) technology
User replaceable filter
Pure Protect lock feature
Pure Flush feature, Rechargeable Battery Back UpMRP – Rs 9,995
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OFFER PRICE Rs 8,990
Philips WP 3890
Flow rate of 1.2 litres per minute
3 purification stages
UV (PLS) technology
User replaceable filter
Pure Protect lock feature
Pure Flush feature
MRP – Rs 6,995
OFFER PRICE Rs 5,990
Philips WP 3891
Flow rate of 1.2 litres per minute
3 purification stages
UV (PLS) technology
User replaceable filter
Pure Protect lock feature
Pure Flush feature, Rechargeable Battery Back Up
MRP – Rs 9,995
Philips WP 3892
Flow rate of 1.2 litres per minute
3 purification stages
UV (PLS) technology
User replaceable filter
Pure Protect lock feature
Pure Flush, IntelliFill feature
LCD display
MRP – Rs 8,995OFFER PRICE Rs 8,100
TATA SWACH :- lock
Advanced TSRF TechnologyAdvanced Pure-Power indicator and Auto-shot
Mechanism.
Capacity – up to 3000 litres
Removes harmful diseases causing bacteria and virus
Free from chlorine, bromine and iodine Minimal
Maintenance.
TATA SWACH :- Fuse
Advanced TSRF Technology
Advanced Pure-Power indicator and Auto-shot
Mechanism.
Capacity – up to 3000 litres
Removes harmful diseases causing bacteria and virus
Free from chlorine, bromine and iodine Minimal
Maintenance.
KENT-ELITE 1
Flow rate is 0.42 litre per minute.
4 purification stages
Its Reverse Osmosis Technology
Its comes with optional water tank.
It uses semi-permeable manembrne to divert dissolved
salt, heavy metals, chemical cartridge, micro-organisms
and other impurities to drain.
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39
High capacity Mineral ROTM water purifier for offices and
commercial establishments
Best suited as attachments to water coolers
20 inch housings for sediment and carbon filters
High purifying capacity
Purification by RO followed by UV with TDS controller to
maintain natural minerals in water
Built in SMPS to operate within 160-300 AC voltage
FEATURES OF IRON REMOVER SYSTEM
Water softener is basically used for reducing the hardness of
Iron Remover is basically used for reducing the iron contentsIron contents of water is due to excess content of ferrous.
MNO2 / Brim / Green Sand / ISR Resin are the media / reage
used in iron remover system to reduce iron contents to desire
Custom / Tailor made depending on space & requirement fea
end user requirement)
FEATURES OF WATER SOFTENER SYSTEM
Water softener is basically used for reducing the hardness of
Hardness of water is due to excess content of magnesium & c
Resin is the polymer used in water softener system to redu
desired limits.
Custom / Tailor made depending on space & requirement fe
end user requirement)
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PART - I I
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STATEMENT OF THE PROBLEM
Broadly speaking this study has been under taken on a detail study,
consisting of areas covering all the aspects of consumer behaviour and detail
understanding of all the competitive brands of water purifier. In India, water
purifier market since past few years, is flooded with different varieties of water
purifier of different companies. In such a situation the consumer is in dilemma
in preferring a particular product because different brands of water purifier
amongst them. With much competition of different companies producing
similar products the study is also aimed at those potential consumers of water
purifier of different brands and the other company‟s brands like Tata Swach,
Kent, Usha Birta, Eureka Forbes, Whirlpool, Philips etc. Consumer varies
tremendously in size of consumption and taste. Also these factors have been
taken into consideration while ascertaining the consumer preference for water
purifier.
The Hindustan Unilever‟s mission is to protect one billion lives & save one
million children from water bound diseases by proving its water purifier
pureit. So company wants to spread awareness among the people. This
program promises to provide a rapid response to customer‟s problem which
they are facing by using their water purif ier & those customers which don‟t
use the purified water. Management desires information on the program‟s
effectiveness & its impact on customer behavior for the purpose of gaining
insight of consumer drinking habit, what they really want so to provide
product that meet & exceed consumer expectations. So company can target the
potential customers.
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SIGNI F ICANCE OF THE STUDY
Although this study is conducted at small level (only Noida and nearby) yet
the findings and suggestions of it will help the management of the organization
i.e. Hindustan Unilever Limited, in better way to understand the detail study of
areas Covering all the aspects of consumer behaviour on water purifier and it
will also consist the detail understanding of the competitive brands of HUL‟s
water purifier. The study will also help the organization in making decision
regarding promotional schemes and also identified the hidden opportunity inthe certain other area other than corporate sale. So that, the corporate consumer
may be find the product more attractive due the persons working therein may
become demanding of HUL‟s water purifier.
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OBJECTIVE OF THE STUDY
The main objective of the study to utilize my theoretical
knowledge in realm of marketing world to understand the complex/
competitive market situations and gain experience with the organization,
where I utilise eight weeks time to understand the difference between practical
and theoretical knowledge. The study has been conducted to understand the
detail study of all the aspects of retailing concerned with the HUL‟s water
purifier. The specific objective, which under taken in my study, is to
understand the corporate sale, the competitive brands of HUL‟s water purifier
and walk through the product sale in corporate world which reflect my own
personal views and measures even the near by areas with hidden opportunity.
The main purpose of this research is to discover consumer drinking
habit.
We intended to identify how much they are aware of water bound
diseases.
How they treat their drinking water.
We also want to discover the type of product they use.
Their satisfaction level of using existing purifier.
To find out our potential customer.
Finally to create the customers by generating need.
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IMPORTANCE OF THE STUDY
This course does not answer all the problems which arise in the practical field.
There are many certain formulas for analysing particular problems, but the aim
of the study is to develop ability of decision making. A right decision at the
right time itself helps the organization to run efficiently. Therefore, the eight
weeks training is most important for the students of management. Summer
training in any organization gives an idea in taking tactfully right decision at
right time when problems come to an executive. So finding the solution of the
problem, right decision making and knowledge of different types of marketing
activities gives much more importance to the study.
Importance for the company:-
Though toady‟s market is very competitive for all type of consumables, but I
find that water purifier market is more competitive market in a view that
it is residential or office consumable product, thus can be defined as
corporate sale.
It is everybody‟s requirement and most essentially required
for every one.
Only reputed Brands are in the market.
Therefore, every seller of this product has uphill task while
selling the products. In such a market, it becomes highly imperative to take
account of the constantly changing brand perception. It is here that this project
becomes important as it aims to understand all the aspects of corporate selling,
the detail study of all the competitive brands of HUL‟s products. The
observational study made during the training would help the marketing
division of HUL to devise effective market strategy for the given area that
would ultimately help to strengthen their position in the market, would
enhance brand preference amongst the consumers.
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THEORETICAL PERSPECTIVE OF THE STUDY
Consumer is the sovereign in the market. All economies activity
in the market namely, production, distribution, exchange, consumption are
governed, regulated and adjusted in accordance with the needs and wishes of
the consumers. Analysis of consumer behaviour has considerable importance
in marketing management, with the changing in its philosophy. In the earlydays these was basically sellers market, very few products concentrated in
quality and reasonable price structure, with the emergence of the competitors
market started flooding with goods and services, so each seller found it
difficult to sell products if unable to communicate the consumers in respect of
products‟ quality and reasonable price.
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RESEARCH
METHODOLOGY
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MARKET RESEARCH
Marketing research has become most important tool for decision making in
the field of marketing due to the following reasons.
Business environment is changes very rapidly which needs to continuous
modification and improvement.
It provides correct and reliable information about customer, competitors and
ones own activities to the manager, so that the huge amount spent on
marketing activities to be utilized properly.
Since modern business is customer oriented, it (MR) provides the producer a
systematic and analytical approach based on assessment on customer
requirements, which helps the producer in maximization of net profit by
producing such products that fulfil the customer‟s utmost level of satisfaction.Thus marketing research is a systematic gathering, recording and analysis of
data about the problem facing the company. It helps the marketing manager to
develop and analyse new information, which is further helpful in developing
marketing strategy. Now it can be said that marketing research covers a very
wide variety of activities ranging from analysis of marketing potential and
market share to studies of customers satisfaction and purchase intention.
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METHODOLOGY
The basic needs of any research are data and method of collecting it. Data is an
information on the basis of which inference are drawn, therefore, data become
a very important and vital factor in research study. The main purpose behind
framing a methodology is to desirable the research procedure which includes
research design, data sources, data collection method, research instructions,
and sampling plan.
RESEARCH DESIGN:-
This is the comprehensive master plan of the study undertaking
given the general statement of the method used and procedure followed. It help
the researcher to insure that the requisite data, in accordance with the topics of
the study of all the aspects of corporate management, it will also be consist of
detail understanding all the competitive brands of HUL, and an Questionnaire
study will be conducted of own walk in different companies with the reference
of HUL was descriptive in nature. It is a kind of study, which is undertaken
when the researcher is interested in knowing to which water purifier is
operating and tries to take an appointment so that I can explain about my
product. The purpose of this study is to insure about the “which type of water
purifier is installed in the house”. Thus, the research design used for study was
descriptive research design.
Type of research
The research is descriptive in nature. The research describes phenomena
associated with a subject population or to estimate proportion of the population
that have certain characteristics by analyzing the research questions
Questionnaire design: -
In the survey method I have used questionnaire as a research instrument
written & organized format containing all the relevant questions. The
questionnaire consisted choices & close ended structured. Which are easy to
summarize & there is no scope of misinterpretation
.
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COLLECTION OF DATA
DATA SOURCE:-
The various sources of information can be broadly divided into two categories.
Primary source
Secondary source
Primary source:- Sources from where first hand information is gathered
directly are called PRIMARY DATA. In case of the above study primary
source of collecting data was provided by the company.
Secondary data:- The source of information, already gathered for some
other purpose from other sources such data are called secondary data. These
data can be available from different magazines, journals and company profiles.
So, with regards to my study to collect the secondary data I went through the
company records, magazines, internet and news papers.
DATA COLLECTION METHOD
The following method is widely used for collecting data:-
Questionnaire
Direct Question through Installing Pureit.
Questionnaire methods were mainly used for the undertaken topic. Survey
Method was mostly used for collecting data through Questionnaire study with
the helped of the framed questionnaire. regarding survey a detailed study are
conducted which is consists of areas covering of all the aspects of corporate
sector, this survey is also includes the detail understanding of all the
competitive brands of HUL through the framed questionnaire to understand
the physiology of the competitors, further, study will be conducted of own
walk in different companies to identify the hidden opportunities in the near by
areas, according to the need and permission of the very organization on behalf
on which I was appointed for the survey.
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Type of sampling: -
Random sampling
Sampling size: -
It means how many people to survey. My survey was limited up 100 residents
of Noida City
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SWOT ANALYSIS
It is one thing to discern attractive opportunities in the environment; it is
another to have the necessary competencies to succeed in these opportunities.
Each business needs to evaluate strengths and weaknesses periodically. In
examining its pattern of strengths and weaknesses, clearly the business does
not have to correct all of its weakness nor gloat about all of its strengths. The
big
question is whether the business should limits itself to those opportunities
where it now possesses the required strengths or should consider better
opportunities where it might have to acquire or develop certain strengths. A
market opportunity is an area of need in which a company can perform
profitably. Opportunities can be listed and classified according to their
attr activeness and the success probability. The company‟s success probability
depends on whether its business strengths not only match the key success
requirements for operating in the target market but also exceed those of its
competitors. Mere competence does not constitute the competitive advantage.
The best performing company will be one of that can generate the greatest
customer value and sustain it over time. Some development in the external
environment represents threats. An environmental threat is a challenge posed by an unfavourable trend or development that would lead, in the absence of
defensive marketing action, to sales or profit deterioration.
SWOT ANALYSIS OF HINDUSTAN UNILEVER
LIMITED
Analysis is important technology by the company can reap its
position future and can over comes its negative aspects. Therefore, swot
analysis plays an important role of formulating the business strategies for any
company, which is obvious best on its strength, weakness, opportunity and
threats.
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Strength of the organization
HUL water purifier has Sustained Release Technology of chlorine.
HUL has a lot of verity of product.
HUL provides best services to its customers (within 48 hours)
HUL tie-up with EUREKA FORBES LIMITED for auditing monitoring the
quality;
Performance and upkeep of HUL water purifier,
HUL has Pre-approved machine manufacturers with strength QC
Process;
Weakness of the organization
HUL gives less importance to small companies.
HUL does not give much importance of water division.
HUL has not yet dedicated well-equipped Technical team, sales and support
teams for 24X7 Assistance.(for pureit)
Opportun ity for the organization
HUL has new technology of water purifier (non electrical)
Thr eat for the organization
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DATA
ANALYSIS
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Existing Drinking Water source
DAT
Existing drinking water source
It can be infer from the chart that out of the 100 respondents 55 were usedmunicipal water, 21 were used canned water, another 9 were used bore well &
remaining 15 were used tanker water. So by analyzing the chart we can say
that in Noida most of the residents are using the municipal water as their water
source of supply.
54
55%
9%
21%
15%
Municipal water
Bore well
Canned water
Tanker
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How do you treat your drinking water?
It can be infer from the chart that out of the 100 respondents 57 were used
water purifier,15 do nothing to purify the water, 8 were used candle filter
water,14 were drink canned water & rest 6 were boiled the water.
So by analyzing the chart we can say that out of 100 respondents 85
respondents are treating the water before consumption. Rests 15 do nothing to
treat the water. So we can say in Noida most of the people are generally aware
of water contamination & do something to cure it.
It can be infer from the chart that out of the 100 respondents 18 water purifier,
6 do nothing to purify the water, 54 were used candle filter water, 8 were drink
canned water & rest 14 were boiled the water.
So by analyzing the chart we can say that out of 100 respondents 86
respondents are treating the water before consumption. Rests 14 do nothing to
treat the water. So we can say in Noida most of the people are generally aware
of water contamination & do something to cure it.
55
14%
6%
18%
, 8%
54%
Do nothing
Boiled water
Canned Water
Candle filter water
Water Purifier
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Do you use any kind of water purifier athome?
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Number of people using water purifier
85%15%
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If yes, which purifier do you use?
o Aquaguard or Aqua sure
o Pureit
o Kent water purifier
o Philips
57
0
2
4
6
8
10
12
aquaguard Pureit Kent Philips
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Dose it removes the hardness of water?
It can be infer from the chart that out of the 86 respondents 51 said that yes our
water purifier works on the hardness of water. 29 respondents said that no our
water purifier don‟t work on the hardness of water & rest 5 respondents don‟t
know that their water purifier removes hardness of water or not.
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51.60%
29.34%
5.6%
Yes
No
Don’t know
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Does your water purifier give “as safe as”
boiled water?
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54 %
40%
6%
Yes
No
Don’t know
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Does the water purifier ensure that water isnot wasted while purifying?
60
91%
4% 5%
Yes
No
Don’t know
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If you treat the water before consumption does it filterPhysical, Chemical and Biological impurities from
your water?
It can be infer from the chart that out of the 100 respondents , 74 said that yes
our method of purifying give us physical dirt & impurities free water. 9
respondents don‟t know whether they consume dirt free water or not & rest 17
were said that no their method of purifying the water don‟t remove the
physical impurities.
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17.20%
74.71%
8.9%
Yes
No
Can't say
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Does the water purifier have an indicator
which tells you when the water purifier's
germ-kill power is over?
It can be infer from the chart that out of the 100 respondents 8 respondents
said that their water purifier don‟t have an indicator which tells when the water
purifier's germ-kill power is over. 52 respondents said yes their water purifier
have an indicator which tells when the water purifier's germ-kill power is over.
Rest 40 respondents don‟t know that their water purifier have such indicator or
not.
62
8%
52%
40%
Yes
No
Can't say
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How frequently do you need to change thecandle in your purifier ?
o 3 months
o 6mnths
o Once in a year
o More than a year
63
0
2
4
6
8
10
12
14
16
18
20
3Months 6 Months Once in Year More than year
Pure-It
Aquasure
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Do you know that 80% of the diseases in our
country are water bound?
It can be infer from the chart that out of the 100 respondents 83 were know
that 80% of the diseases are water bound & rest didn‟t know about it.
So we can say that in Noida most of the people are aware about the water
bound diseases
64
83%
17%
Yes
No
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Do you know that boiled water is not
necessarily safe water?
It can be infer from the chart that out of the 100 respondents 71 were know
that boiled water is the safe water & rest didn‟t know about it.
So we can say that in Noida most of the people are aware that boiled water is
not necessarily safe water to drink.
65
71%
29%
Yes
No
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Is your water purifier backed by dependable
after sales service?
o Yes
o No
o Exceptional
66
yes
41%
no
52%
exceptional
7%
After Sales Service
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Comment on the price of your water
purifier?
Affordable
High
Should be Revised
67
high
21%
affertable
72%
revised
7%
Price
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While buying any water purifier what
comes to your mind first?
o Price
o Health & Safety
o Both
68
Health
75%
Price
10%
All of the
above
15%
Buying Preference
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Criteria considered for Purchase?
Price
Technology
Aesthetics
Brand name
69
0
1
2
3
4
5
6
7
8
Price Technology Aesthetics Brand Name
What is Important ?
What is Important ?
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Can the water purifier run even without theuse of electricity and gas, thereby saving
ongoing costs?
It can be infer from the chart that out of the 100 respondents 54 said that their
water purifier run from the electricity or gas, rest 31 said that their water
purifier can work without electricity or gas.
70
31
79
Yes
No
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Does the water purifier work even when youdon‟t get water in your tap?
It can be inferred from the chart that100 of respondents said that their water
purifier needs continuous running water & 15 don‟t need continuous running
water.
71
15%
85%
Yes
No
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Have you recently come across any kind of
marketing activities for purifiers?
o Road shows
o Visual Merchandising
o TV Commercial
o Direct Marketing
72
Roadshows
5%
TV Commercial
70%
Visual
Merchandising
10%
Direct
Marketing
15%
Marketing Activity
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Where do you prefer to buy a water purifier
from?
Retail Outlets
Franchisee dealers
Demo at your doorstopper
Direct Marketing
73
0
1
2
3
4
5
6
7
8
COCO Stores Retails Outlets Direct
Marketing
Franchisee
Preffered Places to buy
Preffered Places to buy
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How much do you satisfied with your
existing water purifier?
It can be inferred from the chart that approximately 25% of respondents are
not satisfied with their water purifier & only 15% of respondents are fully
satisfied with their water purifier
74
15.18%
21.25%
24.28%
17.20%
8.9%
Fully Satisfied
Partially satisfied
Satisfied
Don’t Satisfy
Don’t satisfy at all
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Will you be interested in knowing about a
product that gives “as safe as boiled water”
without needing electricity and meets tough
germ kill standard.
It can be infer from the chart that 67% of the respondents said that they are
interested in knowing about a product that gives “as safe as boiled water”
without needing electricity and meets tough germ kill standard & only 33% are
not interested.
75
67, 67%
33, 33%
Yes
No
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LIMITATIONS
Although all the efforts have been made to make the results as accurate as
possible, yet the survey suffers from some limitations. Following are some of
the limitations of the study. The purpose of mentioning these limitations is not
to dilute the quality of the results rather to enable the reader to judge the
validity of the result regarding the study. Following are some limitation of the
study.
Sample sizes are limited due to certain constraint. Geographical area is limited only to Noida city.
Lack of funds was the major obstruction to limit my Survey to a small
sample of respondents.
Duration of study is also limited further intensive stud field wise.
Finding of the study, which was done only at Noida / Greater Noida
Last but not the least „Weather‟ was the most important constraint
because it changes continuously. However, the limitation has been
judiciously counter balanced as far as practicable. However the
research of this type cannot be absolutely fixed in a perpetual
framework of time but in spite of some inherent limitations, think that
the very report may be useful for the particular organization.
Most of the users don‟t know about their water purifier‟s features so they
might be give wrong answers.
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FINDINGS
Most of the Noida residents are aware of water bound diseases.
By analyzing the survey we can say that approximately 85% of Noida
residents are treat their water before consumption.
Most of the purifier users don‟t know the exact features of their water purifier.
Approximately one third of the public don‟t satisfy with their current
water purifier.
67% of the respondents said that they are interested in knowing about a
product that gives “as safe as boiled water” without needing electricity
and meets tough germ kill standard that shows that they are ready for
change.
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CONCLUSION
The project on corporate marketing gives the deep understanding of all the
aspect of corporate marketing, which covers all the key area of selling along
with all the glamour features such as brand reflecting, ambience, soothing
music, staff with the apt attitude to provide all the comfort required by the
customers. I have tried my level best to cover all the aspect of corporate
marketing of HUL offices along with the competitor‟s analysis of the HUL
product. In spite of some limitations, the project is completed covering the
detail study of corporate marketing. Really, this project was like a challengefor me, I have accepted and completed with the best of our efforts, knowledge
and skills. The study gives some of the conclusion, which is follows:
HUL established a strong position in the HUL product in market.
HUL brand doing well in the market.
water purifier is a European brand so it is our greatest strength in the
business.
There is a huge competition in corporate market.
.
Eventually I conclude by saying that I fell top of the world when I
think about my association which are having there business not only
with the country but also having there business outside the country
with these brand. It makes me feel top of the world when I say that I
have worked on retail management of Hindustan Unilever Limited.
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RECCOMMENDATION
Approximately 65% market share is left, in and around Noida, where no water
purifier is installed and which shows substantial sale of machine could be
made in this area by persuading the probable customers.
HUL should motivate its staff members to be more committed and loyal to the
company so that they can do value addition to HUL by serving better to the
customers. Motivation for store staff members include launching of incentive
schemes like providing commissions and awards like for the best who achieve
the maximum sales target in the year.
HUL should be providing mobile facility of every PWE because they touch
with existing/potential customer.
HUL should promote segmental targeting i.e. it should come up with schemes
for focused target segment.
HUL should train its staff members and their sales employees from time to
time to make them aware of latest retailing techniques
HUL should focus to their promotional activities because in respect of
promotional activities. HUL are very far behind from their competitors
especially from water purifier.
There is much more focused required to the window display of the HUL
products because in respect of window display HLL products is very far
behind from their competitors especially from water purifier.
The requirement, which is demanded by the store manager, is not fulfil on
time. Therefore, it is recommended that the requirements of the store are fulfil
on time so the customer are not return due the non-availability of proper stock.
Last but not the least there is a vast potential to be tapped in the retail sectors
of water purifier. in these days companies are coming every where the
traditional types of outlets are their extinction, people in these days preferred
the branded product so more focused are given to the retail management and
enhanced the brand image of HUL product.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
CONCERND BOOKS :-
MARKETING MANAGEMENT BY PHILIPKOTLER 13TH
EDITIONM.
RESEARCH METHODOLOGY-----KOTHARI C.R.
MAGAZINES :-
BUSINESS WORLD
BUSINESS INDIA
NEWSPAPERS :-
THE HINDUSTAN TIMES
TIMES OF INDIA
ELECTRONIC REFERENCE
http://www.google.com
http://.wikipedia.org
www.hul.co.in
www.pureitwater.com
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QUESTIONNAI RY FOR THE SURVEY
“Understanding the consume behaviour on safe drinking water”
We would be thankful if you share of your valuable opinion regarding the
following questionnaire.
NAME:- …………………………………………………………………
ADDRES:- ……………………………………………………………...
CONTECT NO:- ………………………………………………………..
AGE:- ……………………………………………………………………
OCCUPATION:- ………………………………………………………..
INCOME:- ……………………………………………………………….
DATE:- ………….. SINGNATUR:- …………………...
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1. Numbers of members in family :
2. Children :- O Yes O No
3. Existing drinking water source:-
O Municipal water O Canned water
O Tanker O Bore well
O Don‟t know
4. How do you treat your drinking water:-
O Do nothingO Boiled water
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O Use electrical water purifier
O Use non electrical water purifier
5. Do you use any kind of water purifier at home
O Yes O No
6. If yes, which purifier do you use?
O Aqua guard O Pureit
O Kent water purifier O Philips
7. Dose it removes the hardness of water?
O Yes O No
8. Does your water purifier give “as safe as” boiled water?
O Yes O No O Don‟t Know
9. Does the water purifier ensure that water is not wasted while purifying?
O Yes O No O Don‟t know
10. If you treat the water before consumption does it remove Physical,
Chemical, Biological impurities from your water.
O Yes O No O Don‟t know
11. Does the water purifier have an indicator which tells you when the water
Purifier‟s germ-kill power is over?
O Yes O No O Can‟t say
12. If yes, how frequently do you need to change the candle in your purifier?
O 3 month O 6 monthO once in year O More than mentioned
13. Do you know that 80% of the diseases in our country are water bound:
O Yes O No
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14. Do you know that boiled water is not necessarily safe water?
O Yes O No
15. Is your water purifier backed by dependable after sales service?
O Yes O No O Exceptional
16. Criteria considered for Purchase?
O Price O Technology
O Aesthetics O Brand name
17. While buying any water purifier what comes to your mind first?
O Price O Health & Safety O Both
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18. Can the water purifier run even without the use of electricity and gas, thereby
saving ongoing costs?
O Yes O No
19. Does the water purifier work even when you don‟t get water in your tap? O Yes O No
20. Do you know that filtration of water can‟t decontaminate the water?
O Yes O No
21. Have you recently come across any kind of marketing activities for purifiers?
O Road shows O Visual Merchandising O Others
22. Where do you prefer to buy a water purifier from?
O Retail Outlets O Franchisee dealer
O Demo at your doorstep
23. Overall how much do you satisfied with your existing water purifier?
O Fully satisfied O Partially satisfied
O Satisfied O Don‟t satisfy
O Don‟t satisfy at all
24. Will you be interested in knowing about a product that gives “as safe as
Boiled Water ” without needing electricity and meets tough germ killStandard.
O Yes O No
25. Comment/Suggestion on ”Pureit” water purifier:-
…………………………………………………………………………………
……………………………………………….…………………………..
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