report2012

The benefits of a double leadership.Maximum effectiveness, maximum

profitability

Together the two shows generated one of the leading commercial platforms for the food and beverage industry

Hispack&Bta 2012. A joint event ranked highly by exhibitors and visitors and endorsed by its growth

After the success of the last edition, the International Packaging Show, Hispack 2012, and Bta, Barcelona food technologies, were again held simultaneously turning this double event into one of the European Union’s main platforms for the food and packaging industries: two leading fairs in Spain boosting synergies and business.

Once again, the Hispack & Bta. project brought to Barcelona a cross-section of exhibits capable of meeting the needs of all involved in the production chain: from processing machinery to packing and packaging, including intermediate food products (ingredients, additives, functional products...). An opportunity of maximum commercial efficacy endorsed by the satisfaction of exhibitors and visitors and by its excellent end results.

Hispack&Bta. in figures

76% of 1,400 exhibitors and 75% of visitors gave an extremely positive assessment of holding Hispack and Bta. simultaneously

Hispack + Bta.VISITORS 35,134Countries of origin 85

EXHIBITING COMPANIES 1,186Countries of origin 36

EXHIBITION SPACE 97,141 m2

“The key to the excellent results of this joint event lies in the capacity to truly represent sector interests that these shows have demonstrated during recent years”.

“In a complex and enormously difficult climate, Hispack and

Bta demonstrated their solid, establishment in the packing and

packaging and food technologies industries, not only in Spain but

also internationally; a double leadership that is fruit of both their

historic coherence and the general loyalty of their respective

sectors, companies and professionals. The key to the efficacy

and excellent results of this joint event lies in the capacity to truly

represent sector interests that these shows have demonstrated

during recent years. Nothing is fortuitous. The guarantees that

the present demands are built with the rigorous work accumu-

lated over many years and with the best synergies: such as in this

case”.

Javier Riera-Marsá, President of the International Packaging Show, Hispack 2012

“Bta reinforced its vocation to be a European bench-mark event in machinery, technology and ingredients for the food industry”.

“The last edition of Bta was characterised by the outstanding

quality of its visitors. We received trade visitors with decision-

making and purchasing power, who visited the show with specific

investment projects. There was also a notable increase in the

quantity and quality of Bta’s international visitors, mainly from

Mediterranean and southern European countries. The interna-

tionalisation programmes carried out at the show brought about

innumerable business meetings, as well as national and interna-

tional sales operations. The profile and number of visitors, as well

as the volume of business generated at the show corroborated

the wise choice of holding Bta and Hispack simultaneously, which

gives me great satisfaction”

Llucià Casellas, President of Bta.Barcelona Tecnologías de la alimentación (Barcelona food technologies)

Trade visitors from 85 countries answered the call from Hispack and Bta, in search of new products and new technologies

Attend side events 9.36

Source new products/services 34.86

Source alternative suppliers 23.87

Meet up with regular suppliers 16.71

Make orders 4.15

Check out the competition 11.05

Reason for visiting %

Beverages 6.83Meats and delicatessen 8.1Confectionery, chocolate, ice cream and the like 4Preserves 3.93Food equipment, systems and robots 4Fruit and vegetables 3.7Hotel and catering 2.11Packing and packaging industry 11.5Bakery 4.07Fish and seafood 2.49Dairy products 3.18TOTAL 53.91

Printing and graphic arts activities 4.2Footwear 0.76Distribution 6.69Industrial equipment 6.03Automotive industry 2.48Cosmetics industry 3.1Construction industry 1.91Industrial Engineering / Design 4.22Perfumery 1.78Advertising / Design 1.95Chemical / Cleaning Products 3.91Health / Pharmaceutical 3.38Textile 1.68Transport, logistics and distribution 3.49TOTAL 46.09

Area / Department

Commercial

Purchasing

Design

R&D&I

Import

Logistics

Maintenance

Marketing

Other

Production

Technical

Sales

26.83

4.6

10.93

3.61

10.79

11.57

14.72

3.68

3.4

3.07

0.88

5.92

Department Manager 26.20

CEO 14.39

Middle management 20.58

Owner 12.89

Position in the company %

The high purchasing power and professionalism of visitors was one of the strong points of the double event, as recognised by exhibitors.

Visitors: 35,134

National: 32,352

International: 2,782

Origin: 85 countries

Company Activity

40.84

11.79

10.21

10.95Distributor

Distributor of products – services

Machinery and equip-ment manufacturer

Manufacturer of products and services

Food %

Non Food %

dem

and

Visitors’ Sectors

The special international promotional plan resulted in an important increase in visitors from preferential markets Internationalisation and innovation were the main strate-gies of the last edition of Hispack and Bta and both were expressed in the range of exhibits and the number, quality and origin of trade visitors.

Opting for internationalisation led to an ambitious promo-tional programme of these two shows in countries chosen as preferential markets for the Spanish packing and packag-ing and food industries. Commercial areas, in which this specific plan was carried out, yielded 43% more trade visi-tors to Hispack and Bta than at the previous edition.

The number of trade visitors captured by this plan in rela-tion to the total of foreign visitors rose by 15 to 19%.

The Hispack and Bta. teams, together with Amec, also se-lected a series of countries with which to carry out inbound trade missions in the exhibition centre’s International Business Center (IBC), an area for generating business that hosted seminars, forums and meetings organised by AMEC, FIAB and ACC1Ó, among other associations. Delegations from Chile, Mexico, Venezuela, Argentina, Brazil, Colombia, Morocco, Algeria, Tunisia, Turkey and China were present in the Barcelona fairs, participating actively in various initia-tives programmed to suit their visit.

Professionals from international companies and associa-tions ranked positively the high level of technology exhib-ited at the two shows, the opportunity they had to visit technological centres to discover the technology applied to production processes, and the great support given by sector institutions and associations, a factor the favours the positioning of Hispack and Bta as benchmark fairs in southern Europe and the Mediterranean area.

Conclusions for the future of our internationalism International visitors’ expectations with regard to their visit to Hispack-Bta were satis-fied and they expressed their intention to attend the next show. Technology was shown to be an important is-sue in the identity of Hispack and of Bta. The main reasons for foreign visitors to attend the shows were to source new products and new technologies and, to a lesser extent, to make orders. The level of exhibits they found responded satisfactorily to their interests.

The countries of origin that yielded the high-est growth in trade visitors were in the Medi-terranean area, with a 26% increase, espe-cially Turkey and Algeria.

The degree of satisfaction with the Interna-tional Business Center (IBC) was very high, which highlights its importance as a space for advice and international business for foreign visitors.

Satisfaction with goals for visiting

96.8% of visitors to Hispack expressed their intention to visit the next edition of Hispack&Bta. in 2015

To what degree have you fulfilled the goals you set for your visit?Basis: 406 visitors interviewed

1-Not satisfied at all 2-Not very satisfied 3-Satisfied 4-Quite satisfied 5- Very satisfied

Attend Side Events

Check out the competition

Source solutions for a specific need

Make purchasing decisions

Source new products

Get information on new products

Source new suppliers

See how the sector has evolved

Meet up with regular suppliers

2.30

2.72

2.75

2.75

3.13

3.20

3.33

3.34

3.48

Will you visit the next edition of Hispack&Bta. in 2015?Basis: 406 visitors interviewed

The opinion of visitors BULGARIAI came from Bulgaria in search of solutions for bottling processes. I met with possible suppliers and am waiting for final offers from four of them. My assessment of the show is very positive. I am impressed by the quality of technology exhibited by the companies. Georgi Iliev, Sales Director, Rada Fnb Ltd

COLOMBIAI am the CEO of Colombian company that manufactures fruit purees and tropical juices. I came to Hispack to source machinery for packaging aseptic products. Daniel Gaviria, Alimentos SAS

SPAINWe took advantage of the Logistic Corner to present our implementation of an intralogistics system in an SAP environment to improve the internal management of 15 plants and warehouses of the DAMM brewery company. Hispack is an important occasion for making contact with other professionals and catching up on the latest technology. José Franciso Plensa, Spanish Office Manager of the Industry and Distribution Business Unit of Tecsidel

At Hispack, we explained a practical case of innovation: a plastic pallet for the beverage sector; a system that improves adherence, pallet standardisation, transport, and handling of returnable boxes in the Horeca channel. Alberto García Ruiz, Manager of Strategic Supply Chain Projects, GRUPO MAHOU SAN MIGUEL

“I came to Hispack in search of active packs that contribute to reducing the environmental impact of our product packaging and the visit has been very helpful to me”. David Cruzate, R&D Department, PANRICO DONUTS

TUNISIAI have accompanied a delegation of 15 entrepreneurs to Hispack who are looking for process and packaging machinery for the food industry. Thanks to the proximity of our country with Spain and its good industrial development, we hope to establish commercial and production contacts that are beneficial for both sides. Sami Ben Salem, Director General of Tunisian Chamber of Commerce

96.8%

3.2%

dem

and

Stars in the purchasing decision process

81.6% of visitors to Bta. are involved in the purchasing decision process 70% of trade visitors to Bta. confirmed they had satisfactorily fulfilled their main goals for visiting:• Source new products, services and/or technologies

(Degree of satisfaction: 67.6%)

• Obtain technical information (Degree of satisfaction: 72.2%)

• Source new and/or alternative suppliers (Degree of satisfaction: 71.8%)

The general ranking for visits to Bta. was 7.5 out of 10

The opinion of visitors COLOMBIA“Bta represents the acquisition of cutting edge technology and major contacts to improve production processes and logistics systems”. Jorge Mario Arias, Production Manager, Freskaleche, Colombia

IRELAND“We found totally novel products in the market and new ideas. Participating in the show has been very productive for our company”.Louie Brennan, Manager, Louie Brennan Food Machinery & Service, Ireland

MEXICO“We came to find the latest technology in meat cutting machinery and to make contact with suppliers that can send this equipment to our country”.Eliasib Hurtado, CEO, Carne Suprema Lida, México

SOUTH AFRICA“It is a meeting point for friends and work colleagues for such a specific sector as is machinery and packaging for the food industry. I believe it is a good platform to meet with professionals from around the world and discover different ways of working”.John Binedell, Sales and Marketing Director, Eptech, South Africa

TUNISIA“The show is very interesting and intense because there is a large number of professionals in the sector and the range of agro-food exhibits is very varied, which allows us to keep abreast of the latest in the sector”.Bilel Ben Jebara, Project Manager, Société des Viandes et d’Elevage, Tunisia

Who visits Bta.?Food and beverage manufacturers and processors, distributors, importers and representatives of machinery, equipment and intermediate food products (ingredients, additives, functional products...) and marketing professionals; installers and specialist engineering companies.

94% of visitors showed their wish to visit the next edition of Bta.

A cross section of exhibits to cover the entire production chain

Hispack showcased all solutions for packaging design and manufacture and Bta, machinery and equipment for the food industry and for the meat and related products industry and trade, as well as intermediate food ingredients and products. 1,186 national and foreign companies with a cross section of exhibits capable of covering the entire production chain.

1,186 exhibiting companies from 36 countriesAndorra, Argentina, Austria, Belgium, Bulgaria, China, Czech Republic, Denmark, Finland, France, Germany, Holland, Ireland, Israel, Italy, Japan, Lithuania, Luxembourg, Netherlands, Norway, New Zealand, Peru, Poland, Portugal, Romania, San Marino, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom and United States.

EXHIBITING COMPANIES 1,186

National 731

International 455

Countries of origin 36

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Entrance

81% of exhibiting companies polled considered that Hispack&Bta should be held simultaneously at the 2015 edition

Packing and packaging machineryMachinery for the manufacturing process

Raw materials, materials and productsPoSA, Point of Sales Advertising

Bottling machinery and equipment Labelling, coding and marking machinery

Logistics and handling

Entrance

Sectors

A range of exhibits representative of the sector and its trends mobilises trade visitors and satisfies their expectations

Supply, according to demand

76,5% of visitors consider that the show is representative of the sector because of its exhibitors and exhibited products.

By activity SECTOR % Exhibitors

Consultancy, engineering and services 6.38

Logistics, handling, storage, distribution 7.98

Labelling, coding and marking machinery 6.74

Machinery for manufacturing process, Production to be packaged 3.90

Machinery and accessories, Packing and packaging 28.90

Bottling machinery and equipment 8.33

Raw materials, bottling and packaging materials 32.27

PoSA – Point of Sales advertising 4.61

Recovery, treatment and recycling 0.89

TOTAL 100.00

83% of exhibitors consider they had met their participation goals and 40.2% that they had surpassed them.

Exhibiting companies NATIONAL FOREIGN TOTAL Nº of Countries

Direct 442 140 582 20 Indirect 33 52 85 12 TOTAL 475 192 667 31

The opinion of the main players

“We manufacture marking, labelling and coding systems and we presented our new inkjet, heat transfer and laser marking products. We had a lot of visitors from Spain from very different sectors. We rate the show very highly”.Eva Mayoral, Marketing Department, VideoJet Technolo-gies, S.L.

“This was our first time at Hispack, and we presented au-tomatic high-speed weight control and labelling systems. Our stand was visited by professionals from various sec-tors and from supermarket chains. We’re very satisfied. “.Salvador Prat, Sales Manager, Bizerba Iberia España, S.A.U.

“Our assessment of the show is very positive. We were vis-ited mainly by professionals from the food and cosmetics sectors. There were a lot of visitors from South American countries”.Fernando Sánchez Rodríguez, Manager of General Indus-try Sales at KUKA Robots Ibérica, S.A.

“ We exhibited various new robotic products and we had a good number of visitors and enquiries”.Sergio Merino, Sales Department, FANUC Robotics Ibérica, S.L.

“We presented an improvement in the quality of flexog-raphic printing and the SRP range, packaging for the mass consumer sector. We had both Spanish and international visitors, the latter mainly from France and North Africa”.Carlos Trenchs, CARTONAJES PETIT

“ We brought various packaging inspection systems using computer vision. Our impression of the show is very posi-tive and the results were very satisfactory.” Maribel Rodríguez, Sales Manager, E2M

“We took part in Hispack to present our new labelling and handling systems. The show serves as a showcase for us to add value to our brand”.Patricia León, Deputy Manager, MAREVI , S.A.

“ At Hispack you could see the innovations in Point of Sale Advertising with regard to designs and materials. The show offers us the chance to make contact with trade visitors from different sectors”.Oriol Hernández Lorente, Sales Representative, ZEDIS, S.L.

“We presented patented display and packaging systems for the point of sale. We were visited by numerous people from the mass consumer sectors such as food, cosmetics, and wine and cavas from Spain, but we also had visitors from Algeria, Morocco and Germany”.Ferran Velasco, Sales and Marketing Manager, MIRALLES/TOT DISPLAY

“We represent a group of companies that produce end-of-line packaging machinery. We’ve been exhibiting at Hispack for 15 years and can confirm that the visitors are 100% pro-fessional and looking for new products and technologies”.Bernardo Esteban, DEAL II & MOSCA

“We took advantage of Hispack to present in Spain our new BMS all servo motion series, as well as the new range of Bossar-Tecmar multi-lane stick-pack machines and a BMK modular machine series. We were visited by large numbers of people, both Spanish and international, interested in our machines. This year, we have seen a high level of novel projects for our company, which makes us think that, de-spite the current economic climate, the flexible packaging formula continues to boom”. Núria Font, Marketing + PR de Bossar Packaging

“We have been taking part in Hispack since its first show and we are pleased the organisation has maintained its positive philosophy and that visitors come to look for solu-tions”.Mateo Pérez, Operations Manager, Domino Amjet Ibérica

“We manufacture and distribute packaging machinery and complete packaging lines. At Hispack, we presented our most innovative equipment. We were very happy with the large numbers of Spanish visitors as well as foreign profes-sionals from India and France”.Joaquin Bellido, Sales Department, ATP ENGINEERING & PACKAGING

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Exhibiting companies meet their participation goals in the face of an increasingly international demand

Who is exhibiting:Manufacturers, distributors and marketers of food and beverage processing machinery, equipment and technology, equipment and technology for industrial and commercial cold processes, cleaning, hygiene, safety and environmental protection equipment, machinery and equipment for packing and packaging destined for the food industry, equipment and machinery for the sales of food and beverages, services to the food industry and commerce and intermediate food products (special ingredients, functional products, additives, preservatives...), engineering companies.

Sectors:Tecnoalimentaria: International exhibition of machinery and technology for the food and beverage industry and trade in general.

Tecnocárnica: International exhibition of machinery, technology, equipment and supplies for the meat and meat products industry.

Ingretecno: International exhibition of intermediate food products for the food and beverage industry.

94% confirmed their intention to participate in the next show

80% of exhibitors said they were satisfied with their participation in Bta. 2012

The supply according to demand According to interviews with exhibitors at Bta., their

three most important participation goals –generating Spanish leads, promoting their company, product and brand and reinforcing relations with current clients- were satisfactorily met by 78%, 85% and 91% of cases, respectively, giving an average of 84.6%.

In 2012, exhibitor satisfaction was higher than at the previous show with regard to:

Number of visitors: 96% increase

International nature: 62% increase

Professionalism: 9% increase

SECTORS *Tecnocárnica 46%Tecnoalimentaria 44%Ingretecno 10%

Exhibiting Companies - Bta. SPANISH INTERNATIONAL TOTAL COUNTRIES

TOTAL 256 263 519 30

* Data based on direct exhibitors

The opinion of exhibitors

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SPAIN“Our assessment is completely positive. We made contact with potential interesting clients and we are leaving with good future expectations”Héctor Daussà, Sales Manager, Large Accounts, Multivac (Spain)

“Spanish and international trade visitors showed interest in our products. Specifically, we made contacts with representatives from Portugal, Pakistan, Russia, Colombia, the United States and Peru”.Juan Luis Mejías, Head of National Food Area, Abelló Linde (Spain)

“We participated in Bta to increase our client portfolio and check out the market situation. The assessment is very positive because we received very interesting visits”.Julius Fedorovitch, Sales Agent, DSI (Spain)

“The fair was very lively and busy in contrast with the sector’s economic climate. We made very good contacts and are very satisfied with the results”.Andrés Hernando Sáiz, Managing Director, Hiperbaric (Spain)

“It is an excellent opportunity to find suppliers, make new contacts and meet those clients it is difficult to reach”.Oscar Negre, Sales Representative, Quilinox (Spain)

“Opting for fairs of this size to open up to the rest of the world and promote products in the sector is of great value. We also value the large number of visitors, but above all their quality”.Judit Burriel, Engineer, Cryogas (Spain)

CHINA“Bta has helped us to test the business potential of our clients in southern Europe and to open up new markets. It is a show where a lot of business has really been generated”Dainan Li, Sales Executive, Shantou Dachuan (China)

ITALY“For us, Bta is a source of new clients. At this edition, we presented a totally new technology to kill ham mites”.Giuseppe Battaglia, Office Sales Manager, Cartigliano (Italy)

PORTUGAL“It brought us a lot of business. It is a very technical event, with the presence of exhibitors that have made important investments to develop new machinery. The visitor to Bta has a high technical profile and is very interested in industrial exhibits”.Javier Cucalón, Managing Director, Nilfisk (Portugal)

“For Perfinox, it was very important to be present at Bta; a great opportunity to showcase the latest product processing equipment we are developing in Portugal”António Jorge Tavares, Manager, Perfinox (Portugal)

SWITZERLAND“We are new to the Spanish market and Bta allowed us to make ourselves known to end clients as manufacturers of machinery and equipment and distributors. The end assessment is very positive”Erik Cervera Whal, Agent in Spain, MOOG Cleaning Systems (Switzerland)

DENMARK“Bta allowed us to introduce a new air conditioning maintenance unit into the Spanish market and to look for new potential clients. It was our first experience and we got some good contacts”Jan Hallum-Hansen, Export Manager, Airvention (Denmark)

“Our first participation in Bta allowed us to showcase our products and support our distributors in Spain, and also to research our Barcelona potential in the Spanish market”.Tania García-Warner, Exports Director, Vikan (Denmark)

“The experience has been excellent. We received high quality visits because they were clients who were really interested in investing. Bta is a good platform in which to showcase the new products we are developing”.Odhell Páez, Manager, Cabinplant (Denmark)

The best participation to date

Over 2,000 professionals attended the seminars and conferences on the new packaging and food technology scenarios

With regard to side events, Bta and Hispack found the most suitable space for holding a full programme of conferences, technical meetings and commercial exchanges between their exhibitors and trade visitors.

A setting with important new features and common initiatives, such as the International Business Centre, IBC, and the Hosted Buyers Programme, individual initiatives, such as the Innovation Meeting Point (IMP), organised by Bta, and other activities organised around the core themes of innovation, business and trends; without forgetting the Logistic Corner and the 3rd Hispack Meetings on research and development in packing and packaging, held within the International Packaging Show.

Activities designed to meet the specific needs of the sectors, which merited the best participation to date and the recognition of visitors and exhibitors, who valued the side events programme as one of the main centres of interest of this double event.

Activ

ities

Maximum intensity in the exchanges between supply and demand

Business Meetings*Over 600 business meetings between companies from Angola, China, India, Iran, Peru, Russia, South Africa, Ukraine and Uruguay and almost a hundred Hispack and Bta exhibitors. Another decisive step for the demand of Spanish products in markets with future potential.

*With the support and collaboration of amec and Icex

Hosted Buyers Programme*250 meetings between companies from 16 countries (Croatia, Egypt, Ireland, Lithuania, Portugal, Russia, South Africa, Tunisia, Turkey, Argentina, Chile, Colombia, Cuba, Mexico, Peru and Venezuela) and 114 Hispack and Bta. exhibitors.

*Organised by amec / Hispack / Bta.

The business rounds between hosted buyers, chosen according to the profiles given by exhibitors and the promoters of the respective countries, were highly ranked by both sides. Spanish companies highlighted the positive profile of hosted firms, their high technological level and their purchasing power; the foreign companies expressed satisfaction with the quality of exhibits found at the fair. In the opinion of these companies, the result of the Spanish meetings confirmed the Spanish sector as one of the world powers.

International Business Centre. IBCOver 600 international visitors received a complete service of information, assistance and advice in the IBC

Over 600 international visitors from Argentina, Mexico, Chile, Brazil, Colombia, Venezuela, Morocco, Algeria, Tunisia, Turkey, Angola, China, India, Iran, Peru, Russia, South Africa, Ukraine and Uruguay, that formed part of the trade delegations and the Hosted Buyers Meetings at Hispack & Bta, passed through the International Business Centre.

The opinion of visitors to this exclusive centre was very positive, for both services offered and the response to enquiries

A decisive forum for innovation and training

The logistics sector took a more prominent place with an active demonstration of its proposals

Over 500 speakers, opinion leaders in their respective sectors, contributed their packaging expertise and shared experiences with attendees. New spaces, such as Pack Corner and Logistic Corner featured continuous activity around the latest trends and success stories in the logistics and packaging sectors.

LOGÍSTIC CORNER, CEP, AER-ATP, FIT95, ITENE, ACSA, AIMPLAS, ASPACK, AEM, AENOR, JORNADA COEIC, HISPACK ACTIVITIES, PACKNET, AECOC, ECOEMBES, BARCELONA ACTIVA, PACK CORNER

“I was pleasantly surprised by the scope of the show, the quantity of exhibitors and the technol-ogy they exhibited”.“In our address in Logistic Corner, we proposed logistics solutions and dynamic and static systems for identification, volumetric measurement and weighing, applied to packet distribution cen-tres, storage and distribution. I was pleasantly surprised by the size of the show, the quantity of exhibitors and the technology they exhibited”.

Luis Talavera, Sales Manager, LYL Ingeniería

“In Logistic Corner, I spoke about proposals for reducing logistics costs by outsourcing pallet management in order to achieve greater efficiency in the supply chain. I was im-pressed by the size of Hispack, the dimension of exhibitors and the interest in the demonstrations”.

Ezequiel Abad, Manager Business Development, CHEP

The dynamism of the debates in Pack Corner lived up to the expectations of the organisers and added value to the events programme.

Jonathan Sands: packaging in the client’s homeOne of over 500 keynote speakers was Jonathan Sands, Director of Elmwood, the world’s most effective brand design consultancy. The branding guru warned that brands need to be prepared not only to sell in stores but also in the customer’s home. “it’s more important than ever to think about how your brand works in the home, not just in the store; how your packaging, your product, can have an emotional function in the home. You need to think about how it can improve people’s lives, be original, surprise the customer when he opens it, arouse emotions. ...”

65.9% of exhibiting companies consider side events to be useful to attract quality visitors. (Companies’ rating was 19.6% higher than the 2009 show)

(According to the Exhibitors’ Opinion Poll, conducted by Fira de Barcelona’s Research and Market Strategy Department)

34.86 of visitors came to Hispack to source new products and services; and 9.36% to attend its side events. (According to the conclusions of the Visitors Opinion Poll, conducted by Fira de Barcelona)

Could you rate the Activities you attended?BASIS: 194 exhibitors interviewed1-Not at all interesting to 5-Very interesting

Activ

ities

CORNERPACK

Side events(Basis: 16 exhibitors)

Pack Corner(Basis: 10 exhibitors)

Logistic Corner(Basis: 9

exhibitors)

Association seminars

(Basis: 5 exhibitors)

TOP PACK Exhibition

(Basis: 4 exhibitors)

IBC (International Business Center)

(Basis: 5 exhibitors)

AEBRAND Seminar

Ecoembes Seminar Inauguration

With the presence of the Conseller d’Empresa i Ocupació de la Generalitat de Catalunya, Francesc Xavier Mena

Liderpack 2011 Awards ceremonyHispack 2012 provided the setting for the Líderpack 2011 Awards

ceremony organised by the International Packaging Show and the

Graphispack Association. Since 1995, the Líderpacks have been

the most renowned awards given in Spain in the Packaging and

Point of Sales Advertising (PoSA) sectors and, since 2005, have

been held annually.

3rd Hispack Meetings on research and development in packing and packaging

Jonathan Sands Margarita Ruiz Ramón Gil de Luigi

Meetings with sector associations

Reception -international delegations

TOP 10 PACK exhibited the most famous and decisive packs of history

COCA-COLA, ABSOLUT VODKA, TOBLERONE, CHANEL Nª 5, MAL-BORO, SOPA CAMPBELL, CAMPARI, JACK DANIELS, HEINEKEN, LUCKY, as well as TANQUERAY, SCHWEPPS HERITAGE, PATO WC, PRINGLES, KETCHUP HEINZ, RED BULL, BOVRIL, HEN-DRICKS, MAGGI, KELLOG’S, MILKA, ANÍS DEL MONO and IPOD APPLE packs were the stars of the TOP 10 PACK exhibition in the “PACK. History, Culture and Memory of Packaging” exhibition space.

The exhibition featured the most decisive packing and pac-kaging systems for progress and improvement of people’s quality of life throughout history, in the opinion of leading packaging experts from around the world; and also the products and brands that owe their increased identiity and universality .

Over 200 leading figures and organisations from the inter-national packaging community were invited to take part in a survey to determine the contents of TOP 10 PACK. They in-cluded organisations, associations, technological research and educational centres, corporations and companies, both supply and demand, the academic and design worlds and specialist press.

“At Hispack, we explained a practical case of innovation: a plastic pallet for the beverage sector; a system that improves adherence, pallet standardisation, transport, and handling of returnable boxes in the Horeca channel”.

Alberto García Ruiz,Manager of Strategic Supply Chain Projects, GRUPO MAHOU SAN MIGUEL

Othe

r act

iviti

es

A forum for generating ideas and discovering trendsWith the core topics of innovation and business, Bta. 2012 became a decisive debate forum, generating ideas and discovering trends in the food machinery and technology sector. With the collaboration of the main sector associations and institutions, the show organised a complete series of educational side events for professionals; a programme rated highly by participants and attendees.

Bta. provided food industry professionals with a dynamic area in which to find global responses about innovation. Research centres, consultancy forms, official organisa-tions, bodies and associations related to innovation, as well sector clusters were present in Innovation Meeting Point, a space at the service of all those companies who find innovation to be a distinguishing factor and the best way to become established in the market.

Innovation Meeting Point offered food industry professio-nals a space with presentations of successful and innova-tive projects as well as conferences on innovation manage-ment, financing and property protection. This project had the cooperation and advice of the IRTA (Institute of Food and Agriculture Research and Technology) in both design and development of the activity.

For the second year running, this initiative gave value to the efforts made by many companies to develop intermediate food products, such as ingredients and additives. These innovations were classified in three groups: Functional Innovation (give food healthy effects), Sensory Innovation (improve colour, smell, taste, texture and touch) and Technological Innovation (improvements in food processing and preparation).

The Reduction of Salmonella, Animal Welfare, The Reduction of Listeria and Alternative Meats were the topics at the FECIC Seminars held during Bta. in the Conference Room, hall 4-5.

Innovation Meeting Point Ingrenova

FECIC Seminars

Innovation Business

DebateIdeas

Trends

Activ

ities

Visitors’ rating

7 out of 10

Visitors’ rating

7 out of 10

Visitors’ rating

7.7 out of 10

The Agència Catalana de Seguretat Alimentària (ACSA) together with the Institut de Recerca en Tecnologies Alimentàries (IRTA) and the Centre de Noves Tecnologies i Processos Alimentaris (Centa) organised a seminar on the environmental safety and sustainability of food packaging and a round table debate with practical cases of companies that use innovative technologies designed to minimise their environmental impact.

“Packaging and Food: practical application of legislation, news and controversy” / “New developments in packing and packaging materials” / “Innovation as a success factor in packing and packaging companies” / Assessment of risks and optimisation of packaging for distribution” / “Plastic packaging trends: Innovation, profitability and sustainability” were the titles of some of the conferences organised by ITENE at Hispack&Bta.

Practical workshop on European financing opportunities (R&D) in the field of food technologies.An informative and interactive session in which to put forward and resolve doubts, in addition to finding out about European financing.

ACSA Seminars

ITENE SeminarsACC1Ó, European R&D Workshop

Visitors’ rating

7.8 out of 10

Visitors’ rating

8 out of 10

Visitors’ rating

7 out of 10

Activ

ities

Designed for CEOs, Division Managers and Sales Managers of companies in the meat sector, Purchasing Managers, Marketing Managers, Section Heads and Product Managers of megastores, the CARNE ENERGÍA NATURAL Campaign was presented in this seminar organised by AECOC and Bta.

Technique for detecting foreign bodies in the food industry

Presentation of standards used in the industry to detect foreign material (X-rays, metal detection) and emerging techniques (spectral vision, radar, laser vision). The advantages and disadvantages of each technique were revealed as well as some success stories and the main industrial applications.

CARNE ENERGIA NATURAL Seminar

AINIA Seminars Visitors’ rating

7 out of 10

Visitors’ rating

7 out of 10

Food industry requirements from packaging suppliers. FSSC 22000 certification (ISO 22000+PAS 223) for PACKAGING”Organised by AENOR, Asociación Española de Normalización y Certificación, this seminar was aimed at Directors, Quality and/or Food Safety Managers from food packaging manufacturing companies. Its main goal was to reveal the requisites of the FSSC Packaging (ISO 22000+PAS223) food safety scheme.

Technological partner:

Collaborating Bodies:

Sponsors:

Cyted-Iberoeka ForumCyted-Iberoeka Forum: “Technology and automation of processes in the Food Industry” . The Forum consisted of a morning session and a Brokerage Event in the afternoon.ECO-Innovative Tools for more sustainable Food Processing

AENOR Seminar FIAB ForumVisitors’ rating

7.3 out of 10

Visitors’ rating

6.6 out of 10

Hispack 2012 was a good time to gauge an important sector in our economy. The activity during the show in contrast with the economic news that came to us from outside during the event highlights that, with the backdrop of macroeconomic data and speculative economy, shows like Hispack remind us that there is a real economy, the productive economy of the country’s businesses, which is alive and still active.

Xavier Pascual, Director of Hispack

At Bta 2012, yet again we saw that innovation is an essential element for the competitiveness of companies in increa-singly complex markets. The establish-ment of alliances between companies and technological centres was enlightening: a growing collaboration that corroborates that innovation is becoming important in food production in order to adapt to the new interests of the market and its clients. In Bta, the sector of machinery and tech-nology for the food industry showed an enormous capacity for adaptation, which materialised in both national and interna-tional commercial operations.

Víctor Pascual, Director of Bta.

We look forward to seeing you at

Hispack&Bta 2015

21st-24th de April

www.hispack.comwww.bta-bcn.com