AMSOIL Magazine November 2010

8/8/2019 AMSOIL Magazine November 2010

1/16M A G A Z I N E

NOVEMBER 2010

PREFERRED CUSTOMER EDITION

TO O RDER - Call 1-877-290-0135 - W WW .OILSHOPPER.COM
http://www.oilshopper.com/http://www.oilshopper.com/


2/16

www.amsoil.com

Place your order today!

If youre still not using AMSOIL synthetic motor oils in your daily ride,OE is the perfect stepping stone toward experiencing

the performance thats made us famous.

DISCOVER THE PERFORMANCE THATS MAKING AMSOIL

A HOUSEHOLD NAME.

TO ORDER - Call 1-877-290-0135 - WWW.OILSHOPPER.COM
http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/


3/16M A G A Z I N E

NOVEMBER 2010 | 3

FEATURES

5 Severe Gear Line ReceivesUpgraded Technology

6 Introducing AMSOILOE Synthetic Motor Oils

8 Move Up to AMSOIL Quality

9 New European Car FormulaProvides Superior Protection forHigh-Performance EuropeanVehicles

11 Superior Protection for WinterPowersports Equipment

DEPARTMENTS

4 From the Presidents Desk

10 Tech Talk

12 Racing & Promotional News

14 Centerlines and Updates

ADVERTISEMENTS

2 Quality Synthetic Oil For Less

15 Winning Isnt Everything.But It Is Our Thing.

16 2011 AMSOIL Calendars NowAvailable

STAFF

Editor

Kevin McBrideVice President, Marketing & Communications

Associate Editor

Joel Youngman

Publication Manager

Terry Johnsen

Staff Writers

Kathy AndersonJohn Baker

Terry JohnsenJoel Youngman

Graphic Design Manager

Jeff Spry

Content Contribution

Jeremy MeyerEditorial Contribution

Dan Peterson

Advertising

Ed Newman

Back Issues

Back issues of AMSOIL Magazineareavailable for $1 each. Order G17 and

specify the month and year.

On the Web

www.amsoil.com

President and CEO

A.J. Amatuzio

Executive Vice President and COO

Alan AmatuzioExecutive Vice President and CFO

Dean Alexander

2010, AMSOIL INC.All rights reserved.

Printed by Service PrintersDuluth, MN USA.

TestimonialsAMSOIL INC.

Communications DepartmentThe AMSOIL Building

925 Tower Ave.Superior, WI 54880

[email protected]

THE COVER

New AMSOIL OESynthetic Motor Oils

M A G A Z I N E

NOVEMBER2010

PREFERREDCUSTOMER EDITION

PREFERRED CUSTOMER EDITION

NOVEMBER 2010

T A B L E O F C O N T E N T S

IntroducingAMSOILOE SyntheticMotor Oils

PAGE 6

M A G A Z I N E

TO ORD ER - Call 1-877-290-0135 - WWW .OILSHOPPER.COM
http://www.oilshopper.com/


4/16M A G A Z I N E

4 | NOVEMBER 2010

With our introduction of the worlds firstsynthetic motor oil to meet AmericanPetroleum Institute service require-

ments in 1972, we created the syntheticmotor oil market. We coined the phraseextended drain interval and set thestage, I was convinced, for a whole newgeneration of quality and a completedeparture from the wasteful andunnecessary practice of the 3,000-mileoil change.

I had total confidence in our technology.We had tested our product extensively,and running millions of miles in real-world applications further supported our25,000-mile oil change recommenda-

tion. We, alone, led the charge.Today, of course, others are followingour lead with introductions of extendeddrain oils of their own. The market,however, has lagged behind. Althoughconsumers are moving to synthetics,most remain resistant to the longer drainintervals. Less than 10 percent of motor-ists who are using synthetic motor oil areusing extended drain oils. That leavesover 90 percent who are changing theirsynthetic oils at intervals recommendedby their installers or vehicle manufac-turers. That is a huge segment of the

synthetic motor oil market we are notreaching with our extended drain oils.It is, without doubt, an opportunity wehave been missing. Until now.

Our new AMSOIL OE Synthetic MotorOil opens doors we have never openedbefore. Unlike our other motor oils,AMSOIL OE carries a recommendationto be changed at intervals stated byvehicle manufacturers. Whether its3,000 miles, 5,000 miles, 7,000 milesor longer, OE Motor Oil addresses thereservations many continue to feel aboutextended drain intervals. And equallyimportant, it eliminates the concern overcost. OE is priced competitively withvirtually all other synthetic motor oils.

While its true that our extended drainoils provide the greatest overall value,our OE Synthetic Oil is an AMSOIL

alternative that obliterates all barriers. Itsquarely positions Dealers for huge im-pact on the quick lube/installer market.

For Preferred Customers, OE meansoptions. Not all Preferred Customers aredrawn to AMSOIL because of our au-tomotive motor oils. Many, for example,use only our motorcycle or snowmobileoils. As a Preferred Customer, you maynot be on board with our extended drainoils or the higher upfront cost. But youhave experienced AMSOIL quality, andAMSOIL OE Synthetic Motor Oil delivers

the quality you demand at a drain inter-val and cost you are comfortable with.

In any case, the reaction we have had tothe OE Oil has been 100 percent posi-tive. And its not just OE. There is enthu-siasm surrounding all of the productswe have introduced in recent months.This includes our new European CarFormula Oil you will see in this AMSOILMagazineissue.

Direct Jobber George Douglas attendeda recent regional sales meeting andshared his enthusiasm with us:

Just got back from the Orlando meet-ing, and I am fired up from what welearned of the new oils that have beendeveloped for our future success. Thisis not an easy task to get me fired upafter nearly 30 years of involvementwith the AMSOIL company, but I am,and for more reasons than just the newproducts that will give us more reachinto the synthetic motor oil mar-ket. I am fired up about thedirection and leadership thiscompany is demonstrating

on a daily basis. I amfiredup about the advertising

campaign they havein the works in severalmarkets, as this demon-strates confidence in usDealers to capture thereturn on their advertisinginvestment dollars. I amfired up about the trainingvenues that the regionalsales managers are work-ing on for us. I am fired up

about the new communication methodsthey have put in place with the Dealeronly magazine and one especially for

Preferred Customers. I am also fired upand thankful that we have positionedourselves to take advantage of all thesenew initiatives that AMSOIL is doingfor us.

I thank George for his message andappreciate his high level of enthusi-asm. I have to believe that many othersreading this column share that sameenthusiasm, and I am confident that ournew OE Synthetic Motor Oil will appealto consumers by the thousands.

A.J. Al Amatuzio

President and CEO, AMSOIL INC.

Dean Alexander

Executive V.P. /Chief Financial Offic

Alan Amatuzio

Executive V.P. /Chief Operating Officer

A.J. Al Amatuzio

President &Chief Executive Officer



5/16

SEVERE GEARSEVERE GEAR LINE RECEIVESLINE RECEIVESUPGRADED TECHNOLOGYUPGRADED TECHNOLOGY

In 2007, AMSOIL subjected SevereGear 75W-90 Synthetic Gear Lube anda number of competing gear lubes to acomprehensive series of industry-stan-dard tests. While some lubes performedwell in some areas and poorly in others,Severe Gear placed near the top in allperformance categories. It revealeditself to be the most well-balanced

formula for its time, capable of providingexceptional performance and protectionin a range of applications.

Since then, AMSOIL gear lube technol-ogy has advanced, making an already-superior product stronger. As the resultsshow, the new additive technologyallows Severe Gear to outperformthe previous formulation and all of itscompetitors as tested in 2007. AMSOILhas raised the bar for gear lube perfor-mance even higher.

Increased Extreme-Pressure

Protection

High-horsepower/high-torque applica-tions demand lubricants with increasedextreme-pressure (EP) properties. TheFalex Extreme-Pressure Test (ASTM

D-3233) is used to determine a lubesability to provide EP protection. As Chart1 shows, although the previous formula-tion ranked in the top tier, the new tech-nology provides an 80 percent increasein EP protection and easily outperformsall competing formulations from A Studyof Automotive Gear Oils.

Increased Wear ProtectionSevere applications such as towing,hauling and racing subject gear lubesto severe conditions, causing fluid filmrupture in lesser lubricants. Metal-to-metal contact can result, inviting rapidwear and, ultimately, gear failure.

The 4-Ball Load Wear Index Test (ASTMD-2783) determines a gear lubesanti-wear properties under heavy load.Higher values, reported as the LoadWear Index (LWI), indicate increasedwear resistance.

As demonstrated in Chart 2, the newformulation provides a 14 percenthigher value than the previous formula-tion and ranks higher than all scoresachieved in 2007 testing.

The technology behind the entire line ofSevere Gear Synthetic EP Gear Lubesalso provides increased foam control,thermal and oxidative stability, limited-slip differential chatter suppression andtorque retention.

NOVEMBER 2010 | 5M A G A Z I N E

AMSOIL is continually researching methods to enhance its already-superior product line. Newadditive technology has recently been incorporated into the Severe Gear Synthetic EP Gear

Lube line, providing even greater protection and performance. While users may notice the fluidcolor has changed slightly, the previous and new formulations are compatible and may be mixed.Pricing remains unchanged, providing even greater value.

Falex Extreme-Pressure Test

(ASTM D-3233)*Tested Sept. 2010. All others tested Sept. 2007.

0

30

40

LOAD-WEARINDEX(LWI)

50

60

80

63.

14

75.

64

70

10

20

0

1000

2000

AMSOILSevere

Gear75W-90*

AMSOILSevere

Gear75W

-90

Mobil1Synthetic75W

-90

PennzoilSynthetic75W

-90

ValvolineSynPower75W-90

lbfFAILURELOADSTAGE

3000

4000

Lucas75/90Synthetic

CastrolHypoyC80W-90

50004500+

2500

2500

2000

1750

1500

1250

NEW

AMSOILSevere

Gear75W-90*

PREVIOUS

AMSOILSevere

Gear75W-90

65.

72

63.

40

Mobil1Synthetic

75W-90

RedLine

Synthetic75W-90

CastrolSYNTEC

75W-90

66.

17

4-Ball EP Load Wear Index

(ASTM D-2783)

*Tested Sept. 2010. All others tested Sept. 2007.

Chart 1

Chart 2



6/16M A G A Z I N E

6 | NOVEMBER 2010

History of Synthetics

In 1972, AMSOIL pioneered the synthet-ic lubricant industry by introducing theworlds first synthetic motor oil to passAPI service requirements. Becausesynthetic lubricants were new and revo-lutionary, the market for them startedsmall. Through the AMSOIL Dealernetwork, the public was slowly educatedon the benefits of AMSOIL syntheticlubricants, attracting loyal high-perfor-mance and extended-drain customersalong the way. As an increasing numberof companies have introduced syntheticlubricants through the years, the market

has continued to grow. Today, syntheticscomprise 7-9 percent of the total lubri-cant market, a sharp increase from the5 percent share they held in 2005.

Modern Drain IntervalsThe oil drain interval recommendationsfor many of todays vehicles extend wellbeyond the traditional 3,000-mile inter-val. Most owners manuals now recom-mend drain intervals of at least 5,000miles. Ford will recommend 10,000-miledrain intervals with its 2011 vehicles,while vehicles equipped with electronicoil monitoring systems often extenddrain intervals up to and even beyondthe 10,000-mile mark.

Introducing OE Synthetic

Motor OilsIn order to meet the demand for a lower-cost synthetic motor oil, and to providecustomers a stepping stone to the top-tier line of AMSOIL synthetic motor oils,AMSOIL is introducing the AMSOIL OESynthetic Motor Oil line. Priced competi-tively with other standard-drain syntheticmotor oils, OE Synthetic Motor Oils offerthe protection and performance benefitsof a high-quality synthetic for OEM-recommended drain intervals.

AMSOIL OE Synthetic Motor Oils aredesigned as an entry-level productfor customers who want to move up tosynthetic quality, but wont pay a signifi-cantly higher price than a conventionalproduct and/or arent initially interestedin extending their drain intervals.

Competitive PricingPriced at $4.20 a quart wholesale, or$3.99 a quart when purchased by thecase, AMSOIL OE is more competitivelypriced with other synthetics on themarket, appealing to customers whorecognize the AMSOIL name, know itsreputation for quality and have wanted

to use the products, but have balkedat the higher prices or extended drainintervals of the top-tier or XL SyntheticMotor Oil line.

Top-Tier Oils Provide Best

Overall ValueAlthough the initial price of OE SyntheticMotor Oils is lower than the price of theAMSOIL top-tier and XL Synthetic MotorOil lines, the top-tier oils provide thebest overall value to consumers.

For example, a vehicle specifying5,000-mile oil changes requires fiveoil changes over 25,000 miles. ThePreferred Customer price for a do-it-yourself oil change using five quartsof 5W-30 OE Synthetic Motor Oil (OEF)is $21 per oil change and $105 for thefive oil changes required over 25,000miles. The Preferred Customer priceof upgrading to the top-tier AMSOIL5W-30 Synthetic Motor Oil (ASL)with a 25,000-mile drain interval is$35.25. Thats almost $70 in savingson oil alone over 25,000 miles.

Great Opportunity to Step Upto AMSOIL QualityOE is a great choice for many AMSOILPreferred Customers who alreadybuy AMSOIL Motorcycle Oils, Formula4-Stroke Oils, 2-Cycle Oils or filters,but arent interested in extending thedrain intervals in their cars and trucks.AMSOIL OE presents a great steppingstone to start experiencing the benefitsof AMSOIL motor oil in all vehicles.

OE 5W-20 Synthetic Motor Oil API SN, SM; ILSAC GF-5, GF-4

Unit of Pkg. U.S. Cost Per U.S. Sugg. Can. Can. Sugg.Stock # Meas. Size Wholesale Unit Retail Wholesale Retail

OEMQT EA (1) Quart 4.20 4.20 5.50 5.10 6.60OEMQT CA (12) Quarts 47.88 3.99 64.65 58.20 78.00OEM30 EA 30-Gal. Drum 439.80 3.67 549.75 530.00 663.00OEM55 EA 55-Gal. Drum 756.80 3.44 930.90 913.00 1122.00

OE 5W-30 Synthetic Motor Oil API SN, SM; ILSAC GF-5, GF-4; GM dexos1TM


OEFQT EA (1) Quart 4.20 4.20 5.50 5.10 6.60OEFQT CA (12) Quarts 47.88 3.99 64.65 58.20 78.00OEF30 EA 30-Gal. Drum 439.80 3.67 549.75 530.00 663.00OEF55 EA 55-Gal. Drum 756.80 3.44 930.90 913.00 1122.00

OE 10W-30 Synthetic Motor Oil API SN, SM; ILSAC GF-5, GF-4


OETQT EA (1) Quart 4.20 4.20 5.50 5.10 6.60OETQT CA (12) Quarts 47.88 3.99 64.65 58.20 78.00OET30 EA 30-Gal. Drum 439.80 3.67 549.75 530.00 663.00OET55 EA 55-Gal. Drum 756.80 3.44 930.90 913.00 1122.00

INTRODUCING AMSOIL OEINTRODUCING AMSOIL OESYNTHETIC MOTOR OILSSYNTHETIC MOTOR OILS



7/16M A G A Z I N E

NOVEMBER 2010 | 7

OE 5W-20, 5W-30 and10W-30 SyntheticMotor Oils

Excellent Engine Protectionand Performance

AMSOIL OE Synthetic Motor Oils are for-mulated to provide better wear control,high- and low-temperature protectionand increased fuel economy comparedto conventional oils. The oil drain intervalrecommendations for many of todaysvehicles extend well beyond the tradi-tional 3,000-mile interval, some up to12,000 miles with electronic oil monitor-ing systems. AMSOIL OE Oils provideexcellent protection and performancefor the entire length of the originalequipment manufacturers recommend-ed drain interval.

Improve Fuel EconomyFormulated with friction modifiers,AMSOIL OE Synthetic Motor Oils arefuel-efficient oils that reduce friction-related energy loss. They are designedto provide better fuel economy com-pared to conventional, non-fuel-efficientmotor oils.

Maintain Low EmissionsAMSOIL OE Synthetic Motor Oils arefriendly toward modern emissions con-trol systems, promoting proper opera-tion of catalytic converters for optimumservice life and low exhaust emissions.

Protect in All TemperaturesAMSOIL OE Synthetic Motor Oils aremulti-viscosity formulations. They resistthe effects of thermal breakdown,including evaporation and viscosity loss,while remaining fluid in cold tempera-tures for easier cold starts and faststart-up circulation.

Keep Engines CleanFortified with high levels of detergentand dispersant additives, AMSOIL OESynthetic Motor Oils are engineered toresist sludge and carbon deposits bet-ter than conventional oils. They promoteclean operation for longer-lasting,better-running engines.

ApplicationsAMSOIL OE Synthetic Motor Oils areexcellent for use in all types of gasoline-fueled vehicles. They are recommendedfor all domestic and foreign vehicles re-quiring any of the following performancespecifications:

5W-20 (OEM)

API SN, SM...ILSAC GF-5, 4...GM 6094MFord WSS-M2C930-AChrysler MS-6395N

5W-30 (OEF)

API SN, SM...

ILSAC GF-5, 4...Ford WSS-M2C929-AChrysler MS-6395NGM dexos1 (supersedes LL-A-025,

6094M and 4718M)

10W-30 (OET)API SN, SM...ILSAC GF-5, 4...GM 6094M, GM 4718MChrysler MS-6395N

Mixing AMSOILAMSOIL OE Synthetic Motor Oils arecompatible with conventional and other

synthetic motor oils. Mixing AMSOIL OESynthetic Motor Oils with other oils, how-ever, will shorten the oil life expectancyand reduce the performance benefits.

Aftermarket oil additives are notrecommended for use with AMSOILOE Synthetic Motor Oils.

Service LifeIn gasoline-fueled vehicles, AMSOIL OESynthetic Motor Oils are recommendedfor the intervals stated by the vehicle

manufacturer or indicated by the oil lifemonitoring system. Change oil filter atevery oil change.

OE Synthetic Motor OilData Bulletin

The AMSOIL OE Synthetic Motor Oildata bulletin (G3404) covers the fea-tures, benefits and technical propertiesof OE Synthetic Motor Oils.

STOCK #QTY U.S. CAN.

G3404 25 3.10 3.75



8/16

MOVE UP TO AMSOIL QUALITYMOVE UP TO AMSOIL QUALITYPerformance

AMSOIL OE 5W-20, 5W-30and 10W-30 SyntheticMotor Oils

Performance

Plus

AMSOIL XL Extended Life5W-20, 5W-30, 10W-30 and10W-40 SyntheticMotor Oils

Maximum

Performance

AMSOIL 0W-20, 5W-30 and10W-30 Top-Tier SyntheticMotor Oils

AMSOIL offers a high quality synthetic motor oil for every customer.

Formulated for OriginalEquipment Manufacturer(OEM)-recommendeddrain intervalsAMSOIL OE Synthetic Motor Oils helpprovide better wear control, high-and low-temperature protection andincreased fuel economy compared toconventional oils. The oil drain recom-mendations for many of todays vehiclesextend well beyond the traditional3,000-mile interval, some up to 12,000miles with electronic oil monitoring sys-tems. AMSOIL OE Oils provide excel-lent protection and performance for theentire length of the original equipmentmanufacturers recommended draininterval.

Formulated for up to10,000-mile/six-month drainintervals, or longer whenrecommended in ownersmanuals or indicated by oilmonitoring systems.AMSOIL XL Extended Life SyntheticMotor Oils provide better wear control,high- and low-temperature protectionand increased fuel economy com-pared to conventional oils. Formulatedwith extended-drain boost technol-ogy, AMSOIL XL Synthetic Motor Oilsprovide superior performance for up to10,000-miles/six months, or longer whenrecommended in owners manuals orindicated by electronic oil life monitoringsystems.

Formulated for up to25,000-mile/one-yeardrain intervalsThe top-tier AMSOIL synthetic motor oilsdeliver extraordinary lubrication in alltypes of automotive gasoline engines.

Combining the industry-premier syn-thetic technology with AMSOIL premiumadditives, AMSOIL synthetic motor oilsexceed the higher performance de-mands of modern engines, withstandingthe stress of higher horsepower, higherheat and complicated emission controlsystems. AMSOIL synthetic motor oilsare engineered to outperform competi-tive conventional and synthetic motoroils and deliver long-lasting perfor-mance and protection for up to 25,000-mile/one-year drain intervals.

8 | NOVEMBER 2010M A G A Z I N E



9/16NOVEMBER 2010 | 9

M A G A Z I N E

NEW EUROPEAN CAR FORMULA PROVIDESNEW EUROPEAN CAR FORMULA PROVIDESSUPERIOR PROTECTION FOR HIGH-SUPERIOR PROTECTION FOR HIGH-PERFORMANCE EUROPEAN VEHICLESPERFORMANCE EUROPEAN VEHICLESNew AMSOIL European Car Formula5W-30 Synthetic Motor Oil (AEL)provides exceptional performanceand protection for high-performanceEuropean vehicles manufactured byVolkswagen, Audi, Mercedes-Benz,BMW, Porsche and more. Owners ofvehicles requiring an oil meeting theVW 504.00/507.00 specification areactively seeking appropriate products,and AMSOIL European Car Formula5W-30 is one of only a few oils avail-able in North America that meets theVW 504.00/507.00 specification. The

low-viscosity formulation maximizesfuel efficiency without compromisingengine protection, while meeting strictEuropean performance requirementsfor gasoline and direct-injection dieselengines designed for low-viscosityoils. Formulated with low sulfated ash,phosphorus and sulfur (SAPS), AMSOILEuropean Car Formula 5W-30 complieswith modern emissions systems to pro-vide optimum life and performance.

Stay-in-Grade PerformanceSophisticated European engines subject

oil to severe operational conditions. Oilsmust demonstrate excellent high-tem-perature/high-shear (HT/HS) perfor-mance to maintain viscosity and provideadequate engine protection. AMSOILEuropean Car Formula 5W-30 SyntheticMotor Oil is engineered to stay in gradedespite rigorous operation throughoutthe extended drain intervals Europeanautomakers recommend. Formulatedwith a select additive package andshear-stable synthetic base oils, it meetsstrict ACEA and VW HT/HS require-ments to provide outstanding wear

protection and is recommended for thelongest drain interval recommended bythe manufacturer.

Low SAPS FormulationExcessive sulfated ash, phosphorusand sulfur (SAPS) in motor oil can harmmodern exhaust treatment devices.Diesel particulate filters (DPFs), forexample, require low-SAPS motor oil tohelp prevent filter plugging. AMSOILEuropean Car Formulas low-SAPS for-mulation promotes optimum emissionssystem performance and life, reducingmaintenance costs.

Maximum Fuel EconomyAMSOIL European Car Formula isengineered with a 5W-30 viscosityand friction modifiers to reduce frictionfor increased energy through-put. Itminimizes internal engine drag, provid-ing an alternative for motorists currentlyusing heavier grade oils, but who desiremaximum fuel efficiency.

Enhanced TurbochargerProtectionTurbocharged Direct Injection (TDI)engines commonly used in Europeanvehicles require thermally stable oils that

resist deposit formation and provide ad-equate turbocharger cooling. Thermallystable oils help keep oil passages cleanand promote fluid circulation so turbobearings stay cool and lubricated.

AMSOIL European Car Formulaprovides protection and performancefor TDI systems in all temperatureextremes. Its low pour point protectsturbochargers against oil starvation andensures rapid oil pressure in sub-zeroconditions, while its thermal stabilitywithstands high-temperature/high-RPMbreakdown to resist deposit formationsthat starve TDI systems of lubrication.

ApplicationsAMSOIL European Car Formula 5W-30Synthetic Motor Oil is available inquarts, five-liter jugs and drums. It isrecommended for European gasolineor diesel vehicles requiring any of thefollowing worldwide specifications:

VW 504.00/507.00, ACEA A3/B3, A3/B4,

Mercedes-Benz 229.51, BMW LL-04,

Porsche C30

AMSOIL European Car Formula 5W-30

Synthetic Motor Oil is one of only a few oilsavailable in North America that meets theVW 504.00/507.00 specification.

Stock Unit of U.S. U.S. Sugg. Can. Can. Sugg.Number Measure Wholesale Retail Wholesale Retail

AELQT EA 7.60 9.85 9.10 11.80AELQT CA 86.55 116.85 103.80 140.40AEL5L EA 39.50 51.05 47.25 61.10AEL5L CA 75.15 101.50 90.00 121.60AEL30 EA 786.00 982.50 942.00 1178.00AEL55 EA 1391.50 1711.55 1668.00 2051.00

STOCK# QTY U.S. CAN.

G2808 25 3.10 3.75

AMSOIL European CarFormula 5W-30 SyntheticMotor Oil Data Bulletin



10/1610 | NOVEMBER 2010M A G A Z I N E

T E C H T A L K

The European motor oil market hasalways been different from the NorthAmerican market. European engine oildrain intervals have consistently beenlonger than those in the U.S., and oilformulations and additive packageshave also differed from those of NorthAmerican engine oils. These differencesare due primarily to European emissionslegislation, fuel economy concerns andstringent severe-service oil durabilityrequirements.

In the United States, oil classifica-tions and requirements are developedthrough a process involving a numberof trade associations and organizations,and the classifications are finalized andmanaged by the American PetroleumInstitute (API) and the International

Lubricant Standardization and ApprovalCommittee (ILSAC). In Europe, industry-wide specifications are developed bythe Association des ConstructeursEuropens d Automobiles (ACEA).

The API-governed engine oil specifi-cation has traditionally been the mostcommon in the U.S., and oils meetingcurrent API specs are still widely usedtoday. More recently, ILSAC, which hasa more global focus, is having a greaterinfluence on North American specifica-tions due to the rising number of

Japanese vehicles sold in the U.S. Asa result, the new ILSAC specification,GF-5, differs more from its API counter-part, SN, than in the past.

ACEA does not have the recognitionand influence in Europe that API doesin North America because individual ve-hicle manufacturers in Europe stronglysupport their own engine oil specifica-tions. As a result, there are a number ofdifferent widely used European engineoil specifications, and oil manufacturers

are tasked with building appropriateengine lubes for each.

As these new European vehicles maketheir way to the U.S., consumers arediscovering they cant necessarily use

just any oil. One recognized exampleof a very particular specification isVolkswagen VW 504.00/507.00 (504.00covers gasoline engines, 507.00 coversdiesel engines). This specialized engineoil specification was designed by VWto help protect emissions-reductionequipment and support proper opera-tion and longevity of the vehicle. Untilrecently, AMSOIL did not offer a productmeeting this specification, and thereare only a handful of oils available in theU.S. that do. New AMSOIL EuropeanCar Formula 5W-30 Synthetic Motor Oil

(product code AEL, see p. 9) does meetthe spec, as well as the ACEA A3/B4specification, which was created withslightly different priorities than the VW504.00/507.00 spec.

ACEA oils engineered for the A3/B4category meet the requirements ofdirect-injected gasoline and dieselengines in addition to the requirementsof A3/B3. In order to provide optimalperformance in direct-injection diesel

engines, an oil must be highly stableand durable; direct-injection systemsare notoriously hard on engine oil.ACEA A3/B3 European oil specificationsrequire stable, stay-in-grade engineoils to ensure these high-performanceengines are protected from inadequateoil supply and excessive wear. For anoil to be considered stay-in-grade, itmust resist thickening or thinning outof an established viscosity range. Thetable below outlines the general differ-ences between four ACEA sequencesfor gasoline and light-duty diesel oilsin regard to fuel economy benefits anddrain interval recommendations.

Moving forward, Volkswagen plans tomaintain three global engine oil speci-fications for its light-duty gasoline and

diesel vehicles: VW 504.00/507.00, VW502.00/505.01 and VW 501.01/505.00.New AMSOIL European Car Formula5W-30 Synthetic Motor Oil is recom-mended for Volkswagen vehicles requir-ing VW 504.00/507.00, while AMSOILEuropean Car Formula 5W-40 SyntheticMotor Oil is designed for Volkswagensrequiring VW 502.00/505.00/505.01.Both formulations are recommended forthe ACEA A3/B4 specification, amongothers.

Dan Peterson | TECHNICAL DIRECTOR

European engine oil specificationsare numerous and specialized.New AMSOIL European Car Formula 5W-30 Synthetic

Motor Oil meets the latest Volkswagen specifi

cation,VW 504.00/507.00

A1/B1 A5/B5

A2/B2 A3/B3/B4

OIL DRAIN INTERVAL

FUELECONOMY

The ACEA European Oil Sequences define performance requirements for gasoline and light-dutydiesel engine motor oil. Each sequence (class and category) reflects different engine oil perfor-mance levels. As shown in the chart above, different categories are required to meet key criteriaincluding fuel economy and oil drain interval.



11/16NOVEMBER 2010 | 11

M A G A Z I N E

SUPERIOR PROTECTION FOR WINTERPOWERSPORTS EQUIPMENTPOWERSPORTS EQUIPMENTFormula 4-Stroke

Power Sports SyntheticMotor OilProvides serious protection andperformance in four-stroke snowmobileand ATV engines. Broad 0W-40viscosity rating provides superiorprotection in both hot and cold temper-ature extremes. Provides superior shearstability and resistance to vaporizationso engine wear, oil consumption,friction, heat and emissions are keptto an absolute minimum.

INTERCEPTORTM Synthetic2-Cycle OilEngineered specially for power-sports applications and those enginesequipped with exhaust power valves.Contains the finest synthetic base oilsand additives available for exceptionalcleanliness properties. Controls exhaustvalve sticking and provides outstandingoverall lubrication properties.

DOMINATORSynthetic2-Cycle Racing OilRobust formulation specially engi-neered for unsurpassed protection inhigh-performance two-cycle motors,both on and off the track. Heavier syn-thetic base oils provide more lubricityfor on the edge operation. Reducesfriction and protects pistons and bear-ings subjected to the rigors of racing.

Shock TherapySuspension FluidProvides maximum stability andperformance in high-performancefork and shock applications.Effectively controls friction and heatand significantly reduces wear andscuffing. Viscosity remains constantand foam and aeration are kept toa minimum, limiting shock fade andinconsistent dampening. Offerssuperior performance in tempera-ture extremes. Available in lightand medium formulations.

Synthetic Extreme-PressureChaincase OilSuperior protection and performance forenclosed chains. Extreme pressure additivesprovide extra wear protection. Extends chainlife, repels water and inhibits rust, oxidationand foam. Superior low-temperature starting,performance and protection. Reduces highviscosity drag and increases power.

Synthetic WaterResistant GreaseExtreme-pressure multi-purpose greaseoffers excellent cohesiveness and adhesive-ness for wet-duty performance. Providessuperior protection and performance over abroad temperature range, resists waterwashout and degradation and seals metalsurfaces against rust and corrosion.

Heavy Duty Metal ProtectorHeavy-duty spray lubricant fortifiedwith special rust and corrosion inhibitors.Penetrates and adheres to metal surfaces,leaving a dry, long-lasting wax-like protec-tive coating. Apply to trailer frames andhitches, suspension components and anyother metal surface that requires a heavy-duty lubricant or is exposed to the damag-ing effects of salt, moisture or chemicalcorrosion. Coats front suspensions andprotects against road salt, and is idealfor protecting snowmobile skis whilein summer storage.

sn

,



12/1612 | NOVEMBER 2010

R A C I N G A N D P R O M O T I O N A L N E W S

M A G A Z I N E

In 1972 the Super Bowl of Motocrosswas held inside the Los Angeles Coli-seum. The event featured a majority of

the top motocross riders of the day andwas an instant success. It was sucha big hit that a new indoor series hadformed by 1974, and was appropriatelycoined Supercross.

Today, Monster Energy AMA Super-cross, an FIM World Championship,hosts 16 rounds of bar-to-bar racingwith more than 750,000 fans tripping theturnstiles on an annual basis. Startingin 2011, AMSOIL will begin to define itsown history within the sport by becom-ing the Exclusive Official Oil of the tour.

The tour offers AMSOIL excellent televi-sion coverage, with more than 90 hoursof air time on CBS and SPEED. AMSOILwill receive commercial inventory ineach show, along with strong track sig-nage, on-screen graphics and on-siteactivation opportunities.

Supercross offers up the best riders inthe world, said AMSOIL Race ProgramManager Jeremy Meyer. During an18-week period, the sports elite battleon 250 and 450cc bikes in front of anaverage crowd of more than 46,000. All

of us at AMSOIL are excited to have theopportunity to reach out to those fans ona weekly basis.

The series owner, Feld Motorsports, alsooversees Arenacross, a similar form ofracing held in smaller venues such asconvention centers and hockey arenas.AMSOIL will also become the ExclusiveOfficial Oil of Arenacross for the nextthree years, reaching an additional200,000 fans and securing more than26 hours of television coverage, com-mercials and on-track signage.

AMSOIL has been heavily involved withboth the supercross and motocrossdisciplines for more than a decade. In

1999, AMSOIL forged a partnershipwith Factory Connection Racing andone of the sports legendary riders, MikeLaRocco. The Rock is still workingas team manager with the AMSOIL-sponsored program, now known as theGEICO Powersports/Honda team, whichcurrently features top riders such asKevin Windham and Eli Tomac. AMSOILis also the Official Oil and presentingsponsor of the AMA Amateur Nationalsat Loretta Lynns, the top amateurmotocross race in the world.

On top of our current involvement,these sponsorships really help so-lidify our presence in the motorcyclemarket, said Meyer. Supercross andArenacross bring exceptional televisioncoverage, competition and dedicatedfan bases week-in and week-out. Theirfans demand a higher-quality product,and AMSOIL now has two excellentopportunities to showcase almost40 years of quality.

The 2011 Monster Energy AMASupercross Tour kicks off in Anaheim,

Calif. on January 8 and will air threehours of live coverage on SPEED. TheArenacross season also starts January8 in Tulsa, Okla.

2011 Monster Energy AMASupercross Tour Schedule

January 8 . . . . . . . . . . . . . . . . .Anaheim, CA

January 15 . . . . . . . . . . . . . . . . .Phoenix, AZ

January 22 . . . . . . . . . . . . .Los Angeles, CA

January 29 . . . . . . . . . . . . . . . . Oakland, CA

February 5 . . . . . . . . . . . . . . . . .Anaheim, CA

February 12 . . . . . . . . . . . . . . . . .Houston, TX

February 19 . . . . . . . . . . . . . . . San Diego, CA

February 26 . . . . . . . . . . . . . . . . . Atlanta, GAMarch 5 . . . . . . . . . . . . . . . . . . . . Daytona, FL

March 12 . . . . . . . . . . . . . . . . Indianapolis, IN

March 19 . . . . . . . . . . . . . . . Jacksonville, FL

March 26 . . . . . . . . . . . . . . . . . . .Toronto, ON

April 2 . . . . . . . . . . . . . . . . . . . . . . .Dallas, TX

April 9 . . . . . . . . . . . . . . . . . . . .St. Louis, MO

April 16 . . . . . . . . . . . . . . . . . . . . Seattle, WA

April 30 . . . . . . . . . . . . . . . Salt Lake City, UT

May 7 . . . . . . . . . . . . . . . . . . . . Las Vegas, NV

AMSOIL BECOMES EXCLUSIVE OFFICIALAMSOIL BECOMES EXCLUSIVE OFFICIALOIL OF MONSTER ENERGY SUPERCROSSOIL OF MONSTER ENERGY SUPERCROSSNew three-year deal deepens motorcycle involvement

When you walk into the AMSOILcorporate building in Superior, Wis.,one of the first things you see is anautographed print of supercross starKevin Windham.

A recent trade magazine surveyfound that Windham is considered the

most popular rider in the pits today.As he enters his 17th season of profes-sional racing, he shows no signs ofslowing down, even finishing secondin the Monster Energy AMA Super-cross Championship 450 class in 2010.

Windham recently signed a two-yearcontract extension with the FactoryConnection team. The move keepsK-Dub on the #14 Geico Powersports/AMSOIL/Honda for the remainder ofhis stellar career.

For AMSOIL, that means thecontinuation of a long partnership

with one of the sportsfavorite riders andone that all of usat AMSOIL areproud to be

associated with.

BB XXWITH JEREMY MEYER

ON TH

E

Kevin WindhamFactory Connection

Racing



13/16

Tony Bischoff and his BES Racing Engines teamwere this years winners of the AMSOIL EngineMasters Challenge.

NOVEMBER 2010 | 13M A G A Z I N E

The AMSOIL Engine Masters Challenge,

presented by Popular Hot Roddingmagazine, assembles the countrys pre-mier engine performance builders in aweek-long dyno competition to producethe most horsepower and torque. Thewinner is bestowed with the title of En-gine Master. The event takes place thefirst week of October at the Universityof Northwestern Ohio (UNOH) in Lima,and involves students and staff from itsperformance school. AMSOIL was rep-resented by Technical Product ManagerLen Groom and Director of AdvertisingEd Newman.

In the same way race fans love racing,builders love strapping their engines todynos to see what they can do. Teamsput their engines through the paceson the first four days of eliminations,beginning with the lowest qualifier andconcluding with last years top fin-isher, four-time champion Jon Kaase.Throughout the week, dyno scores wereprojected on a screen in the diningarea, where many competitors remainedriveted throughout the day, recordingthe scores of other teams. On Friday,the six finalists were blind to every-one elses scores until the end of thecompetition.

Fords, Mopars, Chevys, big blocks and

small blocks, fuel-injected and carbu-reted motors all competed on identicaldynos under identical atmospheric con-ditions. While many competitors weresimply there for the adventure, othershad their eyes firmly on the prize.

The scale of the event is enormousas technical staff were flown in fromvarious parts of the country to workalongside the universitys technicalexperts. Students also assisted in theprocess, helping uncrate, assemble andhook engines to dynos, providing theman incredible opportunity to gain newinsights into how to enhance internalcombustion engine performance.

Dyno operator Sidney Bonnecarrereensured every engine was loaded andpushed through identical paces from2,500 to 6,500 rpm. Each builder teamand EMC staff watched from the controlroom, where the measurement equip-ment released the data. The competi-tion director was the respected WesleyRoberson of West Monroe, La., who hasserved with the NHRA since 1968. His

composure and objectivity play an

integral part in the events success.

This is an excellent event for AMSOIL,said Groom. People who have enginesbuilt for them listen to whatever the

engine builder recommends to put init. Its good to get AMSOIL products inthe hands of the people who are goingto use it. Our oil is holding up well here,and its a real positive thing for us.

The school gives everything they can.Their dynos are top notch; the equip-ments top notch. The students all havethe same thing to say about it - that itsgreat. So I think its a great fit; its high-performance and high-end, just likeAMSOIL.

On the final day of competition, the topsix teams had to put up one more setof numbers in three dyno pulls. Scoreswere not projected this time, and every-one had to give their best shot. Whenall was said and done, top honors wentto Tony Bischoff and his BES RacingEngines team, taking their third title witha 417 c.i. Chrysler engine fitted withdouble spark plugs in each cylinder.

AMSOIL ENGINE MASTERS CHALLENGEAMSOIL ENGINE MASTERS CHALLENGEGIVES BUILDERS A CHANCE TO SHINEGIVES BUILDERS A CHANCE TO SHINE

The 2010 AMSOIL Engine Masters Challengepitted 38 builders against one another forthe title of Engine Master.

Photo

courtesy

of

PopularHotRodding



14/16M A G A Z I N E

14 | NOVEMBER 2010

C E N T E R L I N E S A N D U P D A T E S

Clothing Close-Out SaleVery limited quantities of the following AMSOILclothing items are available at close-out prices.

Mens White Sport ShirtJacquard sport shirt has perfectcombination of good looks and DryZone performance. Lightweightand breathable, it expertly wicksmoisture for cooling confidence.Embroidered logo. Sizes S, 3X.

STOCK # SIZE U.S. CAN.

G2677 S 19.88 24.25G2682 3X 21.26 25.75

Ladies Blue andWhite T-ShirtStretch t-shirt features shiny nail-head logo. Runs slightly small insize. Sizes S-XL.


G2107 S 10.09 12.50G2108 M 10.09 12.50

G2109 L 10.09 12.50G2110 XL 10.09 12.50

Ladies Cabana ShirtComfortable and breezy pink cabanashirt with subtle two-tone ladiesembroidered logo. 60% rayon, 40%polyester microfiber. Size XL.


G2344 XL 16.54 20.25

Ladies Black ScoopNeck ShirtClean styling thats great for layering.This shirt is versatile and comfortablewith easy stretch. Regular fit. SizesM, 2X.


G2299 M 18.90 23.00G2302 2X 18.90 23.00

Holiday ClosingsThe Edmonton Distribution Center will be closed Thursday,November 11 for Remembrance Day. The AMSOIL corporateheadquarters and U.S. distribution centers will be closedThursday, November 25 for Thanksgiving Day.

Trico Wiper BladesTRICO Exact Fit | Pre-assembled to precisely match the ve-hicles arm type. Easily install in only seconds. All-metal bladeconstruction provides superior strength and durability. Providebetter-than-OEM performance and longevity and cover nearly99 percent of all auto/light truck applications.

TRICO NeoForm | TRICOs highest-performing blades. Deliver

constant, even pressure across the entire length of the wiperfor a smoother, more consistent wipe. Attractive Europeanaerofoil design keeps the blade on the windshield, even in highwind or vehicle speeds. Fit most popular vehicles and comewith a blade cleaner cloth packet.

TRICO Winter | Feature a protective rubber boot to preventsnow and ice from clogging the blade, providing a clean wipeand enhanced driving visibility. Riveted design for extra dura-bility. Extra-thick, rugged OEM metal superstructure providessuperior strength, and the pre-attached universal adapter fits

95 percent of vehicles.

TRICO Heavy Duty Wiper Blades | Available for virtually allheavy-duty applications, including heavy-duty trucks, busesand recreational vehicles. Feature durable metal constructionand heavy-duty natural rubber wiping elements for quality per-formance and durability under demanding conditions. Quickand simple installation. Include adapters that allow blades toeasily fit on competitors wiper arms.

61 SERIES

63 SERIES

64 SERIES

67 SERIES

68 SERIES

65 SERIES

66 SERIES

Water Filter Replacement Cartridgeto See Price Adjustment

Because of price increases from suppliers, the AquaBriteAB90 water filter replacement cartridge will undergo a priceincrease effective Nov. 1, 2010.

Preferred Customer Price: . . . . . . . . . . . . . . . . . . . . . . $42.95Suggested Retail Price: . . . . . . . . . . . . . . . . . . . . . . . . $62.00



15/16

Products the Pros Use

Synthetic 2-stroke and4-stroke oils for people

who value performance.

www.amsoil.com

AMSOIL is proud to be thelubricant of choice for Kevin Windham

and Factory Connection Racing.

Place your order today!

TO ORDER - Call 1-877-290-0135 - WWW.OILSHOPPER
http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/http://www.oilshopper.com/


16/16

PRSRT STDUS POSTAGE

PAIDAMSOIL

CHANGE SERVICE REQUESTED

Published 12 times annually

Fi l t ra t io n S o lu t io n s

R

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 715-392-7101 Printed in U.S.A. 2010, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com NOVEMBER 2010

ISO 9001 CERTIFIED

WE HONOR

(Discover in U.S. only)Minimum 10%Post-Consumer Fiber

The 2011 AMSOIL calendar is now available for purchase. This years full-

color calendar layout features AMSOIL Firsts, AMSOIL products and AMSOIL

Official Oil events. The calendar also includes information on AMSOIL INC.

and the differences between synthetic and petroleum motor oils.

STOCK# QTY U.S. CAN.

G1105-EA 1 1.50 1.80

G1105-CA 10 12.50 14.95

www.oilshopper.com1.877.290.0135

Bruce Wappman - AMSOIL DealerCustomer ID # 1122941
http://www.oilshopper.com/http://www.oilshopper.com/

Date post:	10-Apr-2018
Category:	Documents
Upload:	bruce-wappman
View:	214 times
Download:	0 times

AMSOIL Magazine November 2010

Documents