The Future Is Now

Mahfuza Chowdhury (01) Mahboob Elahi Noor (13) Shamona Rattila (24) Fariza Binte Mahbub (33) Nizamuddin Alamgir (43) Shaika Sharmin (53) Afsana Arifin Monia (75)

Vision Quest

Transformation of Soccer Balls

NEW SOCCER BALL

TORN UP SOCCER BALL

Trendy shoe made from punctured unused soccer balls.

Overview on Apogee Apogee is the shoe for

new generation. It is trendy at the same time environment friendly. People of all ages can purchase this shoe at a minimum cost. The most intriguing feature of this shoe is its completely made from recycling. Our belief is APOGEE will be widely accepted among the modern generation.

Current market SituaionIn todays Shoe market people want more trendy & sturdier  shoes. People are now more conscious about the environment they live in. So we choose this idea of making shoes from recycled soccer balls keeping in mind the environment as well as the customers both at international and domestic markets.

Our customers: Soccer mania is here and everyone seems to be riding high on the popularity wave. Everyone watches football now a days, so what if they could use a

product that not only served their purpose but also indicate their love for the game and that’s how we came up with the idea of making shoes from recycled soccer balls. youths of Bangladesh are quite interested about sports and of course football, so we are developing our

product keeping in mind their taste and preferences. We are hoping we can go global with our product after we are successful in making it a success in our domestic market.

Market segmentation:We are planning to divide our market on the differences of our customers age,

trend,style and fashion. We will develop these shoes for both boys and girls. For Boys and girls who are aged from

10 to 15, we will asses their current demand for new shoes and also we will customize them according to their needs. We will use the same strategy for customers aged

16 and above

Size of the market: There are millions of teenagers roaming around the streets of Bangladesh looking for the ultimate sport shoe that will serve their purpose.

Our goal is to target this market and supply them with one of the best if not the best shoes that will be in style as well as give them the extra performance

boost they need to take their game to the next level.

Current market competitors: Currently adidas and nike are dominating the sports accessories business by providing state of the art merchandises specially sports shoes. But what we want to do is we want to create an positive image of our product by creating the ultimate soccer shoes that is available and most

importantly affordable for the customers.

Opportunity

• Good raw material• Less expensive• Save animals life• Proper utilization of

resources• Environment friendly

Threats

• Shape of materials• Scarcity of resources

and market growth of business

• More expensive• Child labor• If fails

Objectives and Issues of APOGEE

Objectives: To save our Environment Sell quality shoes with low price

Increase market share

To be the number one in the existing market:

:

Objectives and Issues of APOGEE

Issues: Environmental issue Health issue Social issue Child labor issue High quality with low price issue

Marketing Strategy Of Apogee : We hope to create customer value and relationshipSpecifying market segmentation, targeting, positioning, differentiation and taking strategies for each marketing mix element.

Customer Driven Marketing Strategy For Apogee : As your customers are the ones who will be making purchase to our products and services strategy decisions need to be customer driven .

Segmentation Targeting

Positioning Differentiation

Market Segmentation Of Apogee : 1)Consumer Aged 10-15. 2)Consumer Aged 16-Above. 3) Home consumer. 4)International consumers. 5)Male consumers. 6)Female consumers.

Market Targeting : We Will target all of the market segments above and we are committed to serve the best service. But we will give preference to the kids and young people in home and abroad .

Market Differentiation and Positioning :

1. We will make customized products . 2. We will make our products with latest designs and styles. 3. We will take sales return to our product up to 12 hour and will give them 100% return to their payment.

Strategies For Marketing Mix :

Product : 1. We will make shoes, sandals ,sport shoes for boys and heels, lace up and clogs for girls . 2. We will use paper shoe boxes in packaging our shoes ( plastic is not eco-friendly)

Price : 1) Best quality , reasonable price. 2) We will add price tag on every pair of shoes ( Vat would be included) 3) At the beginning of our business we will offer 5% discount on our product.

Place : 1) We will open our branches in home and abroad.

Promotion : 1) We will try to get maximum media attention through advertisements on T.V ,newspaper etc 2) We will advertise our product durability , comfort ability along with our product Brand name.

ACTION PROGRAMME

STEPS OF ACTION PROGRAMME:

• Step 1: Define The Service We Want To Offer• Step 2: Define our Target Market For This

Service • Step 3: Define additional outcome• Step 4:Plan the resources required• Step 5:Plan of costing

Financial planning

▼Budget

Cost of productionCost of distributionCost of marketingLabor costOther material buying

Controls

Set specific goalMeasure performanceEvaluate causes Corrective action

Thank You