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Created  by  Brenna  Swi/  

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9  

SOCIAL MEDIA

DIGITAL ACTIVISM

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8CONVERSATION

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CAUSES SUPPORTERS

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6  RAISING AWARENESS

ENCOURAGING DONATIONS

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CRITICISM

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SHARE LIKE

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5  

CLICKTIVISM

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3  _________________

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7  

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7  

ARE

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10  1000%

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7  

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6  

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4  

STORIES OF IMPACT

9  

CONNECTED

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2  THEY CARE ABOUT THE CAUSE

THEY FEEL PRESSURE FROM PEERS

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2  

MATCHING ON BEHALF

1  

Bell  Let’s  Talk.  (2015,  January  29).  The  final  results  are  in!  Thanks  to  your  support,  we  saw  a  record  122,150,772  million  tweets,  texts,  calls  and  shares  on  Bell  Let’s  Talk  Day.  That  means  an  addiOonal  $6,107,538.60  will  be  donated  to  mental  health  iniOaOves  around  Canada.  Incredible  work  everyone!  [Facebook  update].    Retrieved  from  hXps://www.facebook.com/BellLetsTalk/photos/    

#1

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58%

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1Bell  Let's  Talk  breaks  records,  raises  more  than  $6M  for  mental  health.  (2015,  January  29).    Retrieved  June  8,  2015.    

2CasOllo,  M.,  Petrie,  R.,  &  Wardell,  C.  (2014).  Fundraising  through  online  social  networks:  A    field  experiment  on  peer-­‐to-­‐peer  solicitaOon.  Journal  of  Public  Economics,  1(114),  29-­‐35.    doi:hXp://dx.  doi.org/10.1016/j.jpubeco.2014.01.002.    

3Faw,  L.  (2012,  October  23).  Are  Millennials  Lazy  Or  Avant-­‐Garde  Social  AcOvists?  Retrieved    June  3,  2015.    

4Jones,  K.  (2015,  March  3).  How  to  Raise  Awareness  For  Non-­‐Profits  Through  Social  Media.    Retrieved  June  8,  2015.    

5Kielburger,  C.,  &  Kielburger,  M.  (2015,  April  10).  A  click  is  not  enough  to  have  impact  on    world.  Retrieved  June  8,  2015.    

6Rosen-­‐Molina,  M.  (2009,  April  28).  How  ChariOes  Harness  Social  Media  to  Raise    Awareness,  Money.  Retrieved  June  8,  2015.    

7Sharma,  R.  (2014,  August  20).  Stop  Pouring  Ice  on  ClickOvism.  Retrieved  June  2,  2015.    8Stern,  C.  (2015,  March  13).  In  Praise  of  ClickOvism.  Retrieved  June  2,  2015.    9Thomas,  E.  (2014,  February  15).  Using  a  Hashtag  to  Raise  Awareness  About  Modern  Day  

 Slavery.  Retrieved  June  8,  2015.    10Wien,  M.  (n.d.).  #IceBucketChallenge:  Do  Social  Media  Campaigns  Really  Spread  Public  

 Health  Awareness?  Retrieved  June  8,  2015.      *All  images  are  under  the  CreaOve  Commons  AXribuOon  License  and  sourced  from  Flickr