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Created by Brenna Swi/
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9
SOCIAL MEDIA
DIGITAL ACTIVISM
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8CONVERSATION
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1
CAUSES SUPPORTERS
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6 RAISING AWARENESS
ENCOURAGING DONATIONS
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7
CRITICISM
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8
SHARE LIKE
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7
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5
CLICKTIVISM
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3 _________________
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7
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7
ARE
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10 1000%
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7
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6
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4
STORIES OF IMPACT
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2 THEY CARE ABOUT THE CAUSE
THEY FEEL PRESSURE FROM PEERS
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2
MATCHING ON BEHALF
1
Bell Let’s Talk. (2015, January 29). The final results are in! Thanks to your support, we saw a record 122,150,772 million tweets, texts, calls and shares on Bell Let’s Talk Day. That means an addiOonal $6,107,538.60 will be donated to mental health iniOaOves around Canada. Incredible work everyone! [Facebook update]. Retrieved from hXps://www.facebook.com/BellLetsTalk/photos/
#1
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58%
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1Bell Let's Talk breaks records, raises more than $6M for mental health. (2015, January 29). Retrieved June 8, 2015.
2CasOllo, M., Petrie, R., & Wardell, C. (2014). Fundraising through online social networks: A field experiment on peer-‐to-‐peer solicitaOon. Journal of Public Economics, 1(114), 29-‐35. doi:hXp://dx. doi.org/10.1016/j.jpubeco.2014.01.002.
3Faw, L. (2012, October 23). Are Millennials Lazy Or Avant-‐Garde Social AcOvists? Retrieved June 3, 2015.
4Jones, K. (2015, March 3). How to Raise Awareness For Non-‐Profits Through Social Media. Retrieved June 8, 2015.
5Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Retrieved June 8, 2015.
6Rosen-‐Molina, M. (2009, April 28). How ChariOes Harness Social Media to Raise Awareness, Money. Retrieved June 8, 2015.
7Sharma, R. (2014, August 20). Stop Pouring Ice on ClickOvism. Retrieved June 2, 2015. 8Stern, C. (2015, March 13). In Praise of ClickOvism. Retrieved June 2, 2015. 9Thomas, E. (2014, February 15). Using a Hashtag to Raise Awareness About Modern Day
Slavery. Retrieved June 8, 2015. 10Wien, M. (n.d.). #IceBucketChallenge: Do Social Media Campaigns Really Spread Public
Health Awareness? Retrieved June 8, 2015. *All images are under the CreaOve Commons AXribuOon License and sourced from Flickr