1. An Introduction to Hybrid Vigour

2. Problem: Brands keep shouting about themselves while people are losing their trust in them and tuning out What brands want to say and sell What busy people need and want to live better lives Content that feels appropriate for the brand but creates an emotional connection with people

3. Solution: We help brands develop content strategies that better connect with fans. Then we help them be more nimble and experimental with their content. Thinkers Doers Hybrid Vigour, a content marketing consultancy led by Jon Burkhart

4. DEFINITION: Hybrid Vigour is a genetic term. Its the tendency of a crossbred organism to have qualities superior to those of either parent. Inbred Parent 1 Inbred Parent 2 Superior Hybrid

5. JONS DEFINITION: Hybrid Vigour is the tendency of a crossbred albino from Tennessee to wear many hats as a London-based thinker and doer and have loads of smart friends to call on. Together, they possess superior qualities. London Memphis Jon, Founder, Hybrid Vigour

6. Hybrid Vigour Boring Example: Corn Inbred Parent 1 Superior Hybrid

7. Better Hybrid Vigour Example: Corn Batter + Hot Dog On Stick = Corn Dogs (preferably from the Tennessee State Fair

8. Hybrid Vigour In Practice: Corn dog + Scooter = Urgent Genius

9. Hybrid Vigour is led by Jon Burkhart and made up of enthusiastic hybrids who play many of these different roles on a given day: Content Strategist | Author Speaker | Creative Director | Hacker Maker | Teacher Thief | Trainer | Blogger | Innovation Director

10. Ballsy Content Marketing Talk + Workshop

11. Services CONTENT STRATEGY Content Audit CREATIVE White Papers EVENTS Presenting & Panel Moderation CONTENT WORKSHOPS A to Z of Emotional Content Content Personas Content Distribution Content Idea Generation Copywriting Vigorous Video Battles Keynotes & Content Cabaret Super Sticky Snackability Content Trends NEWSJACKING WORKSHOPS Intro to Newsjacking Ballsy Content Marketing Real-time Trends Content Analytics Video Production Real-time Roundtables Beauty & Beast Newsroom Setup OTHER WORKSHOPS Digital Storytelling Workshops Hacker Maker Teacher Thief iBeacons + Future of Retail Millennial Mentoring

12. One Example: Ballsy Content Marketing Talk

13. Jon Burkhart, Founder, Hybrid Vigour Jon is founder of content marketing consultancy Hybrid Vigour where he partners with a variety of other overly enthusiastic multi-taskers to deliver content that connects emotionally with real people. Hes also the co-author of Newsjacking: The Urgent Genius of Real-time Advertising and a new book called Hacker Maker Teacher Thief. In 2010, he co-founded the worlds first blog dedicated to real-time creativity UrgentGenius.com. He currently sets up real-time content newsrooms and leads content strategy workshops and hack days for brands, agencies and universities. He also speaks at conferences like South By Southwest Interactive where he now serves on the Advisory Board. In 2013 at SXSW, he launched Millennial Mentoring, a programme where digital natives mentor CEOs. Previously, Jon helped a few YouTube channels with content strategy and audience development. Before that, he was social media creative director at Iris Worldwide, where he worked for the likes of BBC Comedy, Adidas and Philips.

14. Workshop and Talk Reviews

15. Newsjacking Book Reviews