THE PRESS NEWSPAPERS ANALYSIS

by Maxime Crédeville and Romain Emiel

SRC1 - MAY 2011 - SEMESTER 2 UNIVERSITY OF LIMOGES

2

SUMMARY : I/ General presentation pages 4-5

II/ The layout pages 6-7

III/ Content of the articles part 1 pages 8-9 part 2 pages 10-11

Conclusion pages 10-11

3

LE F

IGA

ROD

AIL

Y E

XPR

ESS

4

Th

e D

aily

Exp

ress

is

a Br

itish

dai

ly

mid

dle

mar

ket

tabl

oid

and

cons

erva

tive

new

spap

er. I

t mea

ns it

bel

ongs

to th

e hal

fway

po

int o

f a t

hree

-leve

l con

tinuu

m o

f jou

rna-

listic

ser

ious

ness

: u

pmar

ket

new

spap

ers,

also

cal

led

«qua

lity

new

spap

ers»

, ge

nera

lly

cove

r ha

rd n

ews

and

dow

n-m

arke

t ne

ws-

pape

rs, a

lso c

alle

d «t

he g

utte

r pr

ess»

, whi

ch

favo

r se

nsat

iona

list

stor

ies.

In t

he U

nite

d K

ingd

om, t

he o

nly

natio

nal m

iddl

e m

arke

t pa

pers

are t

he D

aily

Mai

l and

the D

aily

Exp

ress

, dist

ingu

ishab

le b

y the

ir bl

ack-

top

mas

thea

d, a

s op

pose

d to

the

tab

loid

s’ re

d-to

p m

asth

eads

.It

is th

e fla

gshi

p ne

wsp

aper

of

the

Briti

sh p

ublis

hing

gro

up «

Nor

-th

ern

& S

hell»

, whi

ch a

lso p

ublis

hes

The

Dai

ly E

xpre

ss a

nd Th

e Su

n-da

y Ex

pres

s. Its

cur

rent

ow

ner

is Ri

char

d D

esm

ond

and

The

Dai

ly

Expr

ess

had

a ci

rcul

atio

n of

639

,690

rea

ders

as

of N

ovem

ber

2010

.

Exam

ple

of n

ewsp

aper

s by

mar

ket :

Gen

eral

pre

sent

atio

n :

Rich

ard

Des

mon

d

The

Tim

es

Th

e D

aily

Exp

ress

The

Sun

----

Upm

arke

t---

----

----

----

----

Mid

dle

mar

ket-

----

----

----

Dow

n M

arke

t---

--

«L

e Fi

garo

» is

a Fr

ench

dai

ly n

ewsp

aper

. It

was

fou

nded

in

Janu

ary

15th

, 182

6 : i

t’s t

he o

ldes

t Fr

ench

new

spap

er w

hich

is

still

pu

blish

ed.

It’s

a co

nser

vativ

e ne

wsp

aper

. Its

for

mat

is

calle

d «B

er-

liner

» (4

7cm

to

the

heig

ht a

nd 3

2cm

to

the

wid

th),

used

by

man

y fr

ee n

ewsp

aper

s. Th

e ci

rcul

atio

n of

«Le

Fig

aro»

was

33

0 13

3 ex

em-

plar

ies

a da

y in

201

0 an

d its

pric

e is

1,40

€ an

d 4,

50€

for

the

satu

r-da

y. I

ts c

urre

nts

owne

r is

Serg

e D

assa

ult,

since

200

4, b

ecau

se «

Le

Figa

ro»

is a

subs

idia

ry o

f Soc

pres

se w

hich

Das

saul

t is

the

pres

iden

t.

Fo

r its

crea

tion,

«Le

Fig

aro»

has

chan

ged,

bec

ause

whe

n it

was

cr

eate

d, it

was

a sa

tiric

al n

ewsp

aper

. «Le

Fig

aro»

chan

ged

its lo

go in

20

05, a

nd in

200

9.

It ad

opts

a n

ew ty

pogr

aphy

, and

inse

rts t

he co

lor b

lue (

the e

dito

r Nic

o-la

s Bey

tout

said

its a

col

or w

hich

refe

rs to

the

Fran

ce a

nd th

e Eu

rope

), an

d a

feat

her

(whi

ch s

ymbo

lize

the

pres

s), o

n th

e oc

casio

n of

a g

reat

re

vita

lizat

ion

of im

ages

. Mor

eove

r, th

ere

is a

sloga

n, b

elow

the

logo

: ««

Sans

la li

bert

é de b

lâm

er, i

l n’es

t poi

nt d

’élog

es fl

ateu

r» B

eaum

arch

ais»

. Be

aum

arch

ais

is a

writ

ers

of th

e 18

th c

entu

ry, a

nd th

is se

nten

ce is

in

«Le

mar

iage

de

Figa

ro»

: the

nam

e of

the

new

spap

er re

fers

to th

is pl

ay.

Alth

ough

it is

the

olde

st F

renc

h ne

wsp

aper

to b

e pu

blish

ed, i

t ada

pts

to th

e ne

w te

chno

logi

es w

ith th

e ap

plic

atio

n Ip

hone

and

Ipad

«Le

Fi

garo

» fo

r exa

mpl

e.

Be

fore

200

5

In 2

005

The c

urre

nt lo

go (2

009)

5

LE F

IGA

ROD

AIL

Y E

XPR

ESS

6

The

layo

ut :

O

n th

e D

aily

Exp

ress

, the

num

ber o

f ele

men

ts is

mor

e re

stric

i-te

d, th

at it

load

s off

the

page

and

impr

oves

the

visib

ility

. We

can

find,

by

ord

er o

f im

port

ance

:

- Th

e hea

dlin

e of t

he le

ad st

ory :

it’s

the m

ost i

mpo

rtan

t thi

ng b

ecau

se it

co

vers

roug

hly t

he h

alf o

f the

pag

e. Th

is te

xt, w

hich

it w

ritte

n in

bol

d an

d bi

g ca

pita

l let

ters

, mus

t be a

lso sh

ort a

nd co

ncise

in o

rder

to ca

tch

our a

t-te

ntio

n : i

t’s th

e thi

ng th

at o

ur ey

es m

ust s

ee fi

rst,

and

The l

ead

stor

y th

at

this

head

line i

ntro

duce

s is t

he o

nly

one p

arag

raph

her

e of t

he fr

ontp

age.

- Th

e pu

ffs’ p

hoto

grap

h : t

he o

nly

phot

ogra

ph o

f the

pag

e, ex

clud

ing

ads,

whi

ch c

over

s on

ly o

ne th

ird th

e w

idth

. Eve

n if

it’s

cont

aine

d in

a

narr

ow c

olum

n, it

s ve

rtic

al fo

rmat

is s

uita

ble

for

a pe

rson

: he

re K

ate

Mid

dlet

on w

alki

ng, t

hat

the

capt

ion

uses

for

a p

un w

ith «

slim

» an

d «s

hape

». Th

e K

ate’s

hea

d ex

ceed

ing

the

fram

e re

nder

it m

ore

dyna

mic

.

- Th

e ad

vert

isem

ent :

in c

olou

r, is

plac

ed u

nder

neat

h th

e na

me

of th

e ne

wsp

aper

. It’s

a st

rate

gic

plac

e be

caus

e w

e ar

e fo

rced

to se

e it,

bet

wee

n th

e nam

e and

the h

eadl

ine.

Nev

erth

eles

s, w

e cou

ld th

ink

that

it’s

an an

o-th

er p

hoto

grap

h be

caus

e col

our’s

choi

ce (t

he bl

ue b

ackg

roun

d is

the s

ame

colo

ur as

Kat

e’s c

loth

es) c

ontr

ibut

es to

an in

tegr

atio

n pl

easin

g to

the e

ye.

- Th

e na

me

of t

he n

ewsp

aper

: i

n bl

ack

on a

whi

te b

ackg

roun

d,

is sp

read

rig

ht a

cros

s th

e to

p of

the

pag

e. In

the

cen

ter

of t

his

nam

e w

e ca

n se

e th

e lo

go,

a so

ldie

r or

a g

uard

ian,

who

se s

hiel

d is

in

the

colo

urs

of E

ngla

nd (

red

and

whi

te).

Und

erne

ath,

the

slo

gan,

th

e w

ebsit

e, a

smal

l w

heat

her

fore

cast

and

the

pub

licat

ion

date

.

Th

ere

is a

lot o

f inf

orm

atio

ns o

n th

e fir

st p

age

of «

Le F

igar

o». I

ndee

d, w

e ca

n fin

d al

l the

art

icle

s whi

ch a

re in

the

new

spap

er, w

ith a

lot o

f puff

s ( m

ore

of

10 p

uffs !

). M

oreo

ver,

ther

e ar

e tw

o se

cond

arie

s art

icle

s, on

«st

ory

of th

e da

y», t

he

lead

stor

y, w

ith a

pho

to a

nd a

cap

tion

and

a ad

vert

isem

ent.

- The

lead

stor

y: In

spite

of i

t’s th

e m

ost i

mpo

rtan

t sto

ry in

the

new

spap

er, i

t do

n’t h

ighl

ight

bec

ause

the

phot

o w

asn’

t ver

y bi

g, a

nd th

e ty

pogr

aphy

isn’

t blin

-di

ngly

obv

ious

to c

atch

our

atte

ntio

n : t

hey

aren

’t bo

ld a

nd th

eir s

ize

is to

o sm

all.

How

ever

, the

colo

rs o

f the

pho

to (y

ello

w, g

reen

) allo

w to

cat

ch o

ur at

tent

ion

and

look

it in

firs

t, al

thou

gh th

e ph

oto

is no

t ver

y bi

g be

caus

e it

take

onl

y th

e th

ird o

f th

e ne

wsp

aper

in h

eigh

t.

- The

puffs

: Ther

e ar

e a

lot o

f puff

s all

arou

nd th

e ne

wsp

aper

. The

thre

e m

ost

impo

rtan

t puff

s are

in th

e to

p : t

heir

size

and

thei

r col

or a

re d

iffer

ents

, and

the

phot

o ar

e a

little

big

ger t

han

else

whe

re. I

n th

e le

ft, p

uffs a

re cl

assifi

ed a

bout

thei

r ca

tego

ry :

econ

omy,

auto

mob

ile ..

.

- The

two

seco

ndar

ies a

rtic

les :

They

stay

una

ssum

ing

beca

use

ther

e ar

en’t

a lo

t of

text

, the

title

s don

’t se

em to

be

put i

n im

port

ance

, and

the

phot

o isn

’t bi

gger

th

an th

e pu

ff’s

phot

os.

- The

stor

y of

the

day:

It’s

a co

mpl

ete

artic

le, t

here

are

not

refe

renc

es a

bout

a p

age

in th

e ne

wsp

aper

. It i

s put

in im

port

ance

by

the

fram

e al

l aro

und

the

artic

le a

nd

the

bann

er «

HIS

TOIR

E D

U JO

UR»

. We

can

find

the

F w

ith th

e fe

athe

r of t

he

logo

her

e w

hich

acc

entu

ate

it.

- The

adve

rtis

emen

t: It

take

s nea

rly th

e ha

lf to

the

plac

e w

hich

take

s the

pho

to

of th

e le

ad st

ory.

It is

situa

te in

the

right

-bot

tom

to th

e ne

wsp

aper

, and

its d

ark

colo

rs st

and

out c

ompa

red

with

the

phot

o of

the

lead

art

icle

.

- The

nam

e of

the

new

spap

er :

It is

in th

e to

p of

the

new

spap

er, u

nder

the

thre

e m

ost i

mpo

rtan

t puff

s and

abo

ve th

e le

ad a

rtic

le. W

e fin

d th

e lo

go, t

he sl

ogan

, the

ba

ckgr

ound

whi

ch is

blu

e. A

pho

to fo

r a p

uff e

ncro

ach

upon

this

back

grou

nd.

7

8

Con

tent

of t

he a

rtic

les (

part

1) :

Th

e en

d of

chea

p ho

me

loan

s :

Th

is ar

ticle

, w

ritte

n by

Sar

ah O

’Gra

dy,

a Pr

oper

ty C

orre

s-po

nden

t, de

als

with

the

case

of E

nglis

h ho

me

owne

rs w

ho w

ill h

ave

to

face

to a

soa

ring

of th

eir

mor

tgag

e pa

ymen

t in

the

follo

win

g m

onth

s :

«Ban

k of

Eng

land

fore

cast

a q

uadr

uplin

g of

inte

rest

rate

s with

in a

yea

r».

Th

e m

ain

reas

on

of

this

sudd

en

incr

ease

is

an

after

-ef-

fect

of

the

2009

-201

0’s c

risis.

Mor

eove

r, m

illio

ns o

f En

glish

wer

e us

ed t

o a

low

int

eres

t ra

te e

nviro

nmen

t an

d m

any

of t

hem

can

be

in

a pr

ecar

ious

pos

ition

eve

n if

the

rate

rise

to

one

per

cent

.

Alth

ough

a

few

pe

ople

gu

esse

d th

is in

crea

se,

80%

di

dn’t

know

tha

t it

coul

d ris

e so

qui

ckly

and

it

will

be

a ki

ck f

or t

hem

. It

rem

inds

me

the

cas

e of

man

y A

mer

ican

s in

200

8 w

ho c

ould

n’t

pay

thei

r de

bt

and

who

ha

ve

been

ex

pelle

d fr

om

thei

r ho

mes

.

Slim

Kat

e sh

apes

up

for h

er b

ig d

ay :

In

this

artic

le, l

ess

serio

us th

an th

e le

ad s

tory

, Ric

hard

Pal

mer

, a

Roya

l Cor

resp

onde

nt, c

omm

ents

one

of t

he la

st o

ffici

al p

ublic

dut

ies

of

Kat

e Mid

dlet

on.

The D

uche

ss o

f Cam

brid

ge, w

ho a

dmitt

ed sh

e was

ner

-vo

us th

ree

wee

ks b

efor

e he

r bi

g da

y, to

ok a

bow

to 1

000-

stro

ng c

row

d un

der

a do

wnp

our,

whe

n sh

e an

d W

illia

m t

rave

lled

to L

anca

shire

.

Palm

er t

hink

s he

r «r

adia

nt b

ut m

arke

dly

thin

ner

after

die

-tin

g» H

e do

n’t

forg

et t

o co

mm

ent

her

styl

e : «

wea

ring

a sm

art

fitte

d bl

ue j

acke

t an

d m

atch

ing

skirt

with

hig

h co

urt,

shel

tere

d un

der

a bl

ack

umbr

ella

whi

ch»,

she

hel

d he

rsel

f as

she

gre

eted

the

cro

wd,

in

a b

reak

with

roy

al p

roto

col

whi

ch r

emin

ds t

he D

iana

’s st

yle.

Gba

gbo

déch

u, u

ne v

icto

ire

pour

la F

ranc

e et

l’O

NU

:

W

ritte

n by

4 ed

itors

, thi

s file

dea

ls w

ith th

e arr

est o

f Lau

rent

Gba

gbo

in Iv

ory C

oast

the A

pril

11th

, 201

1. In

deed

, the

4th

Dec

embe

r 201

0, A

las-

sane

Oua

ttara

was

elec

ted

Pres

iden

t by t

he p

eopl

e, aft

er an

elec

tion

whi

ch

Laur

ent G

bagb

o po

stpo

ned

six ti

mes

. Afte

r thi

s ele

ctio

n, it

is c

onsid

ered

lik

e the

lose

r by

the I

ndep

ende

nt E

lect

oral

Com

miss

ion

and

the i

nter

na-

tiona

l com

mun

ity, b

ut it

is d

ecla

red

like t

he w

inne

r by

the C

onst

itutio

nal

Cou

ncil.

Then

, Gba

gbo,

who

was

in th

e he

ad o

f the

Ivor

y C

oast

sinc

e 10

ye

ars,

refu

sed

to le

ave

the

pow

er :

he c

ause

d a

crisi

s of

sev

eral

mon

ths

and

a civ

il w

ar. H

e was

fina

lly ar

rest

ed b

y th

e for

ces o

f Ala

ssan

e Oua

ttara

.

Seco

ndar

y ar

ticle

: L’

Elys

ée se

don

ne d

u te

mps

pou

r tr

aite

r le

cas B

orlo

o :

Th

is ar

ticle

de

als

with

th

e de

part

ure

of

Jean

-Lou

is Bo

r-lo

o of

the

UM

P. N

icol

as S

arko

zy’s

ento

urag

e ha

d m

inim

ized

ini

-tia

lly t

his

retir

emen

t, be

fore

cha

ngin

g th

eir

opin

ion

and

prev

entin

g su

ch a

cts

like

this

won

’t re

peat

ed t

oo o

ften,

whi

ch c

ould

affe

ct t

he

next

ele

ctio

n fo

r th

e pa

rty

of t

he c

urre

nt P

resid

ent

of t

he R

epub

lic.

Seco

ndar

y ar

ticle

: La

loi s

ur le

voi

le in

tégr

al se

met

en

plac

e sa

ns h

eurt

s:

This

artic

le d

eals

with

the

law

of

the

inte

gral

hea

dsca

rf.

A

smal

l pr

otes

t ha

ppen

ed i

n fr

ont

of N

otre

-Dam

e de

Par

is to

rea

ct

agai

nst

this

law.

The

doze

n of

dem

onst

rato

rs w

ere

arre

sted

«be

caus

e th

ey p

artic

ipat

ed i

n a

dem

onst

ratio

n un

decl

ared

» sa

id t

he p

olic

e.

9

10

Con

tent

of t

he a

rtic

les (

part

2) :

St

ory

of th

e da

y :

Th

is ar

ticle

has

a sid

e les

s ser

ious

bec

ause

it d

eals

with

the g

uest

s in

the

Kat

e an

d W

illia

m w

eddi

ng. I

ndee

d, w

ith th

e m

any

cele

briti

es, P

resi-

dent

and

kin

gs, w

e ca

n fin

d th

e bu

tche

r, th

e in

dian

gro

cer a

nd th

e m

ana-

ger

of th

e pu

b in

Ber

kshi

re, t

he to

wn

whe

re K

ate

grew

up.

Mor

e in

so-

lite,

Kat

e an

d W

illia

m k

nock

ed th

e pr

otoc

ole

very

stric

t of B

ucki

ngha

m

beca

use t

hey

invi

ted

4 W

illia

m’s

ex-g

irlfr

iend

s and

2 K

ate’s

ex-b

oyfr

iend

s.

- Puff

: A

ffair

e R

enau

lt :

Th

is ar

ticle

dea

ls w

ith th

e cr

isis o

f spy

ing

in R

enau

lt. F

inal

ly,

Patr

ick

Péla

ta, t

he g

ener

al d

irect

or o

f the

com

pany

, lai

d off

, but

he

don’

t le

ave

the

grou

p. F

our o

ther

s man

ager

s lai

d off

too.

- Puff

: C

omm

ent J

ohnn

y gè

re sa

fort

une

:

Th

is ar

ticle

dea

ls w

ith th

e m

any

com

pani

es a

nd h

omes

whi

ch b

e-lo

ng to

John

ny H

allid

ay w

orld

wid

e. In

deed

, Joh

nny

and

his w

ife L

aetic

ia

are r

eal e

ntre

pren

eur b

ecau

se th

ey ow

n 6 c

ompa

nies

, in E

urop

e, A

fric

a and

A

mer

ica,

and

4 ho

uses

in th

e wor

ld (L

os A

ngel

es, A

ntill

es, P

aris,

Gst

aad)

.

- Puff

: Te

levi

sion

: le

film

sur l

es d

erni

ers m

ois d

e Po

mpi

dou

:

This

artic

le

deal

s w

ith

the

mov

ie

«Mor

t d’

un

prés

iden

t»

whi

ch

is br

oadc

astin

g in

Fr

ance

3

the

even

ing.

Th

is ar

ticle

ex

-pl

ains

the

act

or J

ean-

Fran

çois

Balm

er,

whi

ch p

laye

d G

eorg

es P

om-

pido

u in

the

mov

ie,

had

5 ho

urs

of m

ake

up t

o lo

ok l

ike

him

.

Con

clus

ion

: mai

n di

ffere

nces

an

d ou

r fav

orite

:

The

mai

n di

ffere

nces

whi

ch c

atch

ed o

ur a

ttent

ion

are

the

layo

ut :

over

load

ed fo

r Le

Figa

ro, l

ight

for Th

e D

aily

Exp

ress

. Thei

r fro

ntpa

ge ‘s

la

yout

refle

cts t

heir

mar

ket :

we c

an sa

y tha

t Le F

igar

o, w

hich

belo

ngs t

o the

fr

ench

upm

arke

t, fa

vour

s sev

eral

serio

us n

ews w

ith o

ne g

lanc

e, w

here

as

The D

aily

Exp

ress

, whi

ck b

elon

gs to

the e

nglis

h m

iddl

emar

ket,

give

s prio

-rit

y to

one

or t

wo

mai

n ar

ticle

s. Th

e bo

th n

ewsp

aper

s are

con

serv

ativ

es.

O

ur fa

vorit

e of

this

two

is Th

e D

aily

Exp

ress

, bec

ause

it’s

mor

e pl

easin

g to

the

eye

s, ea

sier

to r

ead,

and

pre

sent

s on

ly a

few

inf

or-

mat

ions

on

its f

ront

page

, w

hich

cat

ch o

ur e

yes

by a

big

mas

thea

d.

Sour

ces :

ww

w.pr

essd

ispla

y.com

w

ww.

wik

ipéd

ia.co

m

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