ANALYSING CELEBRITY

ENDORSEMENT IN ADVERTS

VANESSA HUDGENS NEUTROGENA PINK GRAPEFRUIT CLEANSER

The ‘Neutrogena’ advert was aired in 2009 and the product that was being sold was the ‘pink grapefruit cleanser’ which was shown to smell better than other face cleansers and stop breakouts. The content of the advert is about the face cleanser. The style which is shown in this advert is emotive language as it is saying that you if you are tired of weird smelling face cleansers you should try ‘Neutrogena’ which uses pink grapefruit to make there cleanser smell nice and do the job.

The celebrity that they have chosen to feature in the advert would help the advert appeal to the target audience which are teenagers because Vanessa Hudgens is well known to that audience as she is a similar age to them. This is because she is from a TV channel which is suited for the target audience. Therefore the audience would want to buy the product if she is using it as she may go through the same problems. The overall message of the advert is that this ‘Neutrogena’ product would deliver a wonderful smell and with the medicine that is in the product it would treat your skin so it becomes clear. The celebrity would fit in with the message of the advert as she is a teenager that would want clear skin and would you this product herself. The message would be the same but not many people would buy the product as they wouldn’t be as inspired to buy it. This is because teenagers would want to be like celebrities at there age and would see that Vanessa’s skin is always clear when she is acting on TV so they would want her clear face. Plus if there was an ordinary person they would be unknown to the audience and the audience may wonder why they should listen to them. The celebrity in this advert would have a major effect on the sales because more people would want to buy the product just because she is using it. Also because Vanessa Hudgens was in the movie ‘High School Musical’ fans would buy the product because she uses it.

https://www.youtube.com/watch?v=Sh6k9uFlVEQ

PREMIER INN TV ADVERT 2014 #GOODNIGHTGUARANTEE

The ‘Premier inn’ advert which was aired in 2014. the product that is being sold is a hotel which can guarantee you a goodnight sleep. The content of the advert is showing a very good inn and the advert uses surrealism to grab the audiences attention. The surrealism in the advert is having the actor ‘Lenny Henry’ in the advert wake up in the most comfy bed which is placed in different locations such as a polo game, the river side and the city. This would assure customers that wherever you are there would be a ‘Premier inn’. The celebrity that had been chosen for this advert suits the target audience because he is a popular comedian which would be recognisable to adults which are the target audience.

The overall message of the advert is that you will always get a great night sleep with this particular inn and this is because of the bed no matter the location of the inn. The celebrity used in the advert would fit in with the message of having a great night sleep as Lenny Henry is a man who would travel a lot so he would be sleeping in Inns so for him to promote this particular inn would show that it would be good. because The message might be different if a normal person had done the advert because the audience may feel as though they can trust someone they don’t know. This is because they might have prior knowledge about celebrities being used in adverts to persuade them to use or buy a certain product.

However Lenny Henry is not a famous as Hollywood actors or models so the audience may feel like they can trust him as he is a part of working class as he had built himself up. The status of the celebrity would have an influence on the sales and this is because he is a well known television presenter, comedian and the co-founder of the charity for comic relief. This would make that audience want to go to the same inn as the man who is portrayed as a good person by the media and is well known to the working class. Therefore the public would want to go to a hotel which if comfortable and a good price for there money.

https://www.youtube.com/watch?v=Zpl9-QO2bC0

THE WAITROSE SCHOOL OF CHRISTMAS MAGIC -- TV ADVERT WITH DELIA SMITH AND HESTON BLUMENTHAL

The ‘Waitrose’ advert was aired in 2011 and the product which is being sold to the customers is that they should buy there Christmas shopping from ‘Waitrose’ because you would then have a magical Christmas. The content of the advert uses emotive language as it shows the audience that buying these products from this supermarket will be as though you had made the food yourself as it is homemade. This would make the customers feel happy because they would be able to buy quality food which would look good and taste homemade.

The two celebrities ‘Delia Smith’ and ‘Heston Blumenthal’ appeal to the target audience which are adults with families. This is because the audience would be able to trust what the celebrities say because they are both known for cookery and are both successful. Delia has her television show which shows basic cookery and Heston is a professional chef who owns one of the Great Britain's restaurant to have three Michelin Stars.

The overall message of the advert is to show the audience that they will have a magical Christmas if they shop at ‘Waitrose’ because of the preparation which goes into the food. The celebrities fits in with the message because they are professionals with food therefore it would make the advert seem more believable. The message would be different if a real person replaced the celebrities as they would not have the cooking experience that the celebrities had with food so you would not know if you could trust them to recommend a supermarket which was promoting there Christmas products. The status of the celebrities would influence the sales because the celebrities chosen would provide the sales from fans and people who have been to Heston's restaurant.

https://www.youtube.com/watch?v=aBPkKgJ_N2A

KATE MOSS RIMMEL LONDON LIPSTICK COLLECTION

The advert was aired in 2011and the product that is being sold is ‘Rimmel Lipstick’. The content of the advert is to promote Kate Moss’s first lipstick line and the fact that the advert shows her in a photo-shoot would make us feel included when she is promoting the product for the first time. The celebrity that has been chosen for the advert would appeal to the target audience which are women as Kate Moss is a model and for her to use a product would make other woman want to buy it as they may feel more beautiful with it on as it is a product models use. The overall message of this advert is that if you use this lipstick you would get the London look and it would make your lips look enriched and magnetic.

The celebrity would fit into the message of the advert because it would show the audience that you would be catwalk ready if you where this lipstick. The message would be very different if Kate Moss was replaced by a real person as the audience may not feel as inspired to buy it as the real person would not have the same effect and make people feel like a model while wearing the product. The status of the celebrity would have to influence on the sales because Kate Moss is promoting a beauty product and because she is a model you would know that she is telling the truth about the lipstick making your lips look good. Plus because Kate Moss is very popular fans of her career would buy the product making ‘Rimmel’ a lot more money.

https://www.youtube.com/watch?v=yvl1jhlbPqU