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Mar 2012 Shan Tea Factory UPGRADING PRODUCTION CHAIN PLAN 2012
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Shan Tea Factory UPGRADING PRODUCTION
CHAIN PLAN2012
South East As ia
HA GIANG PROVINCE
from 1000m over sea level
HA GIANG PROVINCE
Below 800m
Far northMountainous
8,000 square km
705,100 population
22 Ethnic Groups from 1000m over sea level
ANCIENT SHAN TEA FOREST
• 1000-1400 m above sea level• Grows wildly and naturally, big root,
huge trunk (in meters), large leaves, thick snowy buds
• The most unique flavor
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• Premium material
• Land and labor
• Increasing market demand
DEVELOP THE PROVINCE
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Upgrading production chain
250 t./y 15 %
85% highland tea bush Loose leave tea 95% Domestic 5% Korea, France, Germany
Capacity
Market share
Main products
Market:
500t. 30 % 35% Shan Tea, 65% highland tea bush Frozen green tea, flavored tea bag, Shan loose tea, white tea70% Domestic - 30% Exporting: Korea, France, Germany, US
SHAN TEA FACTORY NOW
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New Production ChainProfitable productNEW PRODUCTION LINE More exporting markets
More jobs for local people
Better livingImprove economy
RESERVE AND DEVELOP ANCIENT SHAN TEA
REGION
SHAN TEA 2012
Thank you
This is a class material, for educational purpose only.
Picture source: Internet, many thanks to all the authors of these beautiful photos.
Animations are not included in this version.
