TRENDREPORTFOR EXPERIENCE DESIGN

2012 Q2

Q4 2011 // stuartfingerhut.comLos Angeles, CA T 323.963.3393 www.A-T-W-C.com

DESIGN NOW PLAYS THE MOST SIGNIFICANT ROLE IN CONSUMER EXPERIENCES.

Good design creates positive experiences between people and products, spaces or systems.

Design’s power lies in its ability to create memorable experiences. People will always seek out something new - it’s a part of the human condition. Design's power is in creating richness and meaning by layering products or spaces with services.

Creating experiences which are captivating and engaging is one of the greatest challenges - but will reap the most rewards!

Doing anything less is a waste of time and money, and will look dated before it hits the floor.

DRIVERS

Once a project has gone live with a competitor it may cease to be “the new.”

To deliver rich experiences to your visitors, one should design with an eye for what will be innovative in 6 - 12 months time.

DRIVERS

EASY

ENGAGING

INNOVATIVE

MEMORABLE

SHAREWORTHY

WHAT'S NEW

MQ10 | ARCHITECTURAL STAGING

The 10th anniversary of the Museumsquartier Vienna was celebrated with the commission of a façade projection video by Urbanscreen. Projected on two full sides of the Leopold Museum’s austere walls, the non-narrative video mapping 'folds’ the walls into parametric forms and re-builds the building in continually abstract ways.

BURBERRY MAKES IT RAIN IN TAIPEI

Taking the phrase "grand opening" to the next level, Burberry created a digitally immersive experience complete with a 360° film to launch its newest store in Taipei. The night’s running theme was a multi-sensory, digital weather experience. The affair included a live musical per-formances and an eight-part film screening 360° in a custom cylindrical space.

BENETTON’S LIVE WINDOWS

Benetton's Live Window’s Project took home the top retail award at the 2012 Digital Signage Expo. Created by Benetton Group’s research laboratory, the digital program connects ten international flagships together in real time. Instead of mannequins or traditional two-dimen-sional imagery, each store was equipped with high definition video walls playing the company’s ad campaigns and product offerings.

WHITE

"White” was a gallery installation produced by the 20 students of Studio 400, a fifth-year archi-tectural design studio at California Polytechnic State University. The installation was a collab-orative effort by all members of the studio. 80,000 square feet of plastic sheeting was sliced, loomed, woven, and tied to provide a climbable and malleable surface in the 4,500 square foot gallery, with fabrication and installation occurring over just a five day period.

VIRTUAL SHOP ‘WALK THROUGHS'

New virtual shops have opened in Japan using the PanoPlaza platform. These online shops recreate the store's floor so visitors can browse through items as they would in-store. Users can navigate around the virtual shop with keyboard or mouse commands, and even "walk" over for a better look at products. The virtual shops are designed using a series of photos to create a panoramic layout.

AUGMENTED FOR THE HOME

Sayduck has created an augmented reality app that allows users to see how furniture looks in their home before buying it. Utilizing a live camera feed the furniture is virtual represented in real-time with a tracking marker, allowing the user to view the virtual object from any angle. No more guessing how a piece of furniture will fit in its intended environment.

INTERACTIVE NEWSSTANDS

Interactive content is being delivered to eight newsstand displays throughout Times Squarein New York City. The street-level screens are embedded into kiosks where people buy theirdaily newspapers and magazines, targeting audiences in the popular tourist and business destination. These kiosks feature technologies ranging from touch interaction to augmented reality.

CHEVROLET GOGOLINK

Some of Chevrolet's smallest cars will feature a touchscreen that link to a infotainment system on smartphones. The Spark and Sonic will offer a touchscreen that acts as a dumb terminal, using the GogoLink smartphone app to do the heavy lifting for audio and navigation. The phone's built-in data connection can get real-time traffic updates, stream audio and find local points of interest. How soon before a similar system is integrated into buildings?

WEARABLE MULTITOUCH INTERACTION

Wearable Multitouch Interaction turns any surface in the user’s environment into a touch interface. The wearable prototype - combing a laser-based pico projector and depth-sensing camera - enables graphical, interactive, and multitouch input on arbitrary, everyday surfaces.

We now have access to a vast array of materials, each one possessing different attributes which can be further expanded through fabrication processes.

Materials now possess multiple functionalities - self-healing concrete, translucent concrete, reinforced concrete - and can be tailored to change their mechanical properties - flexibility, strength, toughness - to suit specific needs.

We've also seen the rise of dynamic materials such as thermotropic materials that change their optical properties in response to temperature, or shape-changing materials that respond to heat or electricity.

MATERIALS MATTER

POLYCARBONATE PARKING FACILITY

This parking facility designed by JOHO Architecture uses a 5 layers polycarbonate. The external part was coated with violet color and IR Coating, and the internal part with white color to rec-reate a feeling of a reflective surface of glass or metal depending on the angle of light. Color changes occur throughout the day while in the evening it glows from the internal light produced.

REYNOBOND WITH ECOCLEAN

Alcoa has developed a proprietary process that applies a titanium dioxide coating, called Eco-Clean, to the pre-painted aluminum surface of Reynobond. The result is the world’s firstaluminum architectural panel that helps clean itself and the air around it. The panels actively work to clean the air with the approximate air cleansing power of 80 trees every day.

CARBONCURE BLOCK SYSTEM

CarbonCure is a precast concrete technology developed to sequester carbon dioxide. The CarbonCure Block System has been installed at concrete manufacturing facilities to store CO2 within concrete masonry units during the production process. This permanently locks away the greenhouse gas in the form of synthetic limestone. The result is a more environmentally responsible concrete product with equivalent performance and cost to traditional concrete.

TOUCH-ENABLED WALL PAINT

Quark Design has come up with On/Off paint, a conductive wall treatment that can enable touch control of home electronic devices. On/Off paint is designed to serve as an undercoat on virtually any medium such as traditional paints or wallpapers. On/Off paint could potentially remove the need for light switches allowing one to control virtually any kind of electronic device with different touch pressures.

FLEXIBLE DISPLAY TECHNOLOGY

New ultra-thin touchscreen technology capable of bending are set to drop. These technolo-gies include black-and-white screens that are user-malleable and color displays intended to hold a fixed contour. While promiseing to open new opportunities for designers, flexible OLED displays have the advantage of being basically unbreakable because instead of glass they use a plastic called polyamide.

CUSTOM PRINTED CERAMIC TILES

ImageSnap prints on standard ceramic tile, the same tile you can buy at home-improvement stores. The sizes of ImageSnap’s tiles conform to building industry standards meaning allowing the tiles to match with sizes already found in your home, office or design project, including trim pieces.

PLASTIC THAT CAN INSTANTLY CHANGE SURFACE TEXTURE

A new plastic material that can morph its surface texture in less than a second has been developed at Duke’s Pratt School of Engineering. The texture pattern can morph from dots and circles, to segments and lines. Possibilities for this material include smartphone covers that can alter their surface to become more coarse for a better grip.

CONTACT

PHONE

EMAIL stuart@a-t-w-c.com

323.963.3393

Stuart Fingerhut