Growth Hacking

DIY ticketing

BILLETTO TRANSFORMS YOUR CITY INTO A NEW EVENT MEDIUM. - ENGAGING MILLENNIALS IN EVENTS. EVERY DAY. EVERY HOUR.

DIY ticketing

Goal: 100% YoY towards 1B$ turnover

DIY ticketing

Market Potential

DIY ticketing

Challenges Q1

● Establish a growth hack team

● Define your growth model

● Data / tracking

● 3. party tools

DIY ticketing

Challenge

● Find potential organisers

● International scalable to create enough volume

● acq cost < LTVDIY ticketing

Add a growth hack team

● Use data to argue for more resources

● Team with 100% focus is necessary to succeed

DIY ticketing

Model to describe our growth

Ticket price x no of tickets x probability it will sell

Bookings > actuals

DIY ticketing

Bookings vs actuals vs target

DIY ticketing

Tracking / Black boxesTraffic Sign Up Event creation Retention

Sign Up Sell ticketsBLACK BOX

7%DIY ticketing

Dashboard - data warehouse Traffic data from Google Analytics

Account data from Billetto db

Possible to track and optimize if our email retention works. Both for creating events but also to follow up on them selling tickets

Cost from Adwords

Choose source + country

Bookings from Sales Force

DIY ticketing

3 party toolsUse 3 party tools to move fast and don't get stuck in unnecessary development

● Unbounce for landing pages (not for SEO)

● Sales Force as CRM (expensive but game changer)

● Flowdock (strong tool for internal communication)

● Vero / Mailchimp / Mandril

DIY ticketing

af@billetto.dk

DIY ticketing