ANM 104 DESIGN THEORY & PRACTICE
1) Quiz2) Foundation Portfolio Information3) What’s New on the Class Blog4) Digital Image Composition Review & File
Check 5) Review of Emphasis in Visual Communications6) Basics of Typography7) Introduction to Adobe InDesign8) InDesign Typography Composition: In-Studio9) Final Project Introduction
ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEW
Creating Digital Image Composites
Digital compositing is the process of digitally assembling multiple images to make a final image.
ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEW
Digital Image Composite: File Check
1. The colors in the Swatches Palette are only the colors created for this project.
1. All the colors utilized have been saved in the Swatches Palette and are named.
1. Each Layer has been named.
2. At least 3 images have been composited in this composition.
3. There were Layer Masks used to soften the edges of the individual images in the composite.
1. You should hand in 2 .psd files:
• Your Zombie Portrait: lrzoskalesson10_001.psd
• Your Zombie Composite: lrzoskalesson10_002.psd
ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEW
Emphasis By Contrast: Value
When all the elements in the composition are dark a light form breaks the pattern and becomes the Focal Point.
ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEW
Emphasis By Contrast: Shape
When the majority of the shapes are rectangular and angular, round shapes stand out to become the Focal Point.
ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEW
Emphasis By Contrast: Scale
When all the elements are about the same size a larger or
smaller element is emphasized to become the Focal Point.
ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEW
Emphasis By Placement
The placement of elements in a composition may function as a way to create Emphasis.
If many elements point to one area or element the viewers attention is directed there, and a Focal Point results.
ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEW
Emphasis By Isolation
When an element is physically apart or isolated from the other elements in the composition the viewer’s attention is drawn to the isolated element.
Emphasis by Isolation may visually convey:
• Vulnerability
• Individuality
• Loneliness
• Physical or Emotional Isolation
ANM 104 DESIGN THEORY & PRACTICELESSON 10 REVIEW
Absence of Emphasis
Absence of Emphasis occurs when the composition has no specific elements that contrast or change and no area of interest.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Typography: An Introduction
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Typography: An Introduction Typefaces
Typefaces can be divided into two main categories:
Serif and Sans Serif.
Serifs comprise the small features at the end of strokes within letters.
The printing industry refers to a typeface without serifs as Sans Serif.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Typography: An Introduction
Leading
Leading is referring to the strips of lead once used to create space between lines of text in the days of mechanical typesetting.
In other words, leading is line spacing. It's purpose is to allow the designer to alter the density of blocks of text.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Typography: An Introduction
Kerning
Kerning allows you to manually adjust the space between any two characters.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Typography: An Introduction
Type Justification
This is Typographic Alignment. The types of Justification are:
• Flush Left, Ragged Right
• Flush Right, Ragged Left
• Centered
• Justified
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Adobe InDesign: An Introduction
Page Layout
Adobe InDesign is a page layout software program used to create printed works such as posters, flyers, brochures, magazines, newspapers and books.
Students in the ANM Program can utilize InDesign to create Self-Promotional pieces.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Adobe InDesign: An Introduction
Page Layout
Layout is another word for Composition.
Using Adobe InDesign you will be creating compositions using various Graphic Elements and Typographical Elements.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Adobe InDesign: An Introduction
Graphic Elements
LogosPhotographsIllustrationsCharts and GraphsArrowsRepeating Lines
Typographical Elements
TitlesHeadlinesSub HeadsBody CopySignatures
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Adobe InDesign: An Introduction
Visual Hierarchy
We use Visual Hierarchy to control what the viewer looks at first, then second, then third, etc.
We use all the Principles and Elements of Design when creating a page composition.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Adobe InDesign: Basic Tools
Tool Bar
Where the InDesign Tools are found.
Selection ToolAllows you to select and move objects.
Direct Selection ToolAllows you to select, individual Anchor
Points and edit an object.
Pen ToolAllows you to make lines and objects by creating Anchor Points and Line Segments.
Type ToolAllows you to add Typography.
Transformation ToolAllows you to select, scale and rotate
objects.
Stroke and Fill IconsAllows you to stroke and/or fill a line, text
or an object.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Adobe InDesign: Basic Palettes
Layers Palette
Allows you to organize and arrange the Graphic Elements and Typography in your page composition.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Adobe InDesign: Basic Palettes
Swatches Palette
Allows you to select the stroke color of the Line Segment and/or
the fill color of the Closed Object or Typography in your page
composition.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Adobe InDesign: Basic Palettes
Character Palette
Allows you to select the Font the Font Size and the Leading.
You can, also, adjust the Kerning in the Character Palette.
ANM 104 DESIGN THEORY & PRACTICELESSON 11
Adobe InDesign: Basic Palettes
Character Palette
Paragraph Palette
