HelloHelloPatrick W. Giammarcowww.pwgmarketing.com

Email:patrick@pwgmarketing.com

Twitter:twitter.com/pwgiammarco

LinkedIn:linkedin.com/in/patrickgiammarcoledo.ning.com

AgendaAgenda• Overview of SoMe

• Create a listening station

• Define goals and measurement tools

• SoMe Strategy

• Q & A

WHAT IS WHAT IS SOCIAL SOCIAL MEDIA MEDIA AND WHY AND WHY SHOULDSHOULDYOU YOU CARECARE

SO•CIAL ME•DI•A SO•CIAL ME•DI•A [soh-sh[soh-shuh uh l mee-dee-l mee-dee-uhuh]]

Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other.

It’s the democratization of information, transforming people from content readers into content publishers

Image from www.istrat.in/blog/?tag=/facebook

There are more than There are more than 200,000,000 Blogs200,000,000 Blogs

BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGYForrester, The Growth Of Social Technology Adoption, 2008

96% of 96% of Millennials Millennials have joined have joined a social a social networknetwork

Nielsen, Global Faces & Networked Places, 2009

Social Media Social Media has overtaken has overtaken pornography pornography as the #1 as the #1 activity on the activity on the WebWeb

BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ALMOST 10% OF ALL INTERNET TIME

Nielsen, Global Faces & Networked Places, 2009

78% of consumers trust peer recommendations.

Only 14% trust advertisements

85% of social media users believe that a company should go further than just having a presence

on social sites and should also interactwith its customers.

Cone, Business in Social Media Study, September 2008

UNFORTUNATELY, MOST UNFORTUNATELY, MOST COMPANIES ARE STILL COMPANIES ARE STILL TREATING SOCIAL MEDIA TREATING SOCIAL MEDIA LIST JUST ANOTHER LIST JUST ANOTHER MARKETING CHANNELMARKETING CHANNEL

SOCIAL MEDIA IS SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE

STILL NOT STILL NOT CONVINCED?CONVINCED?

25 HOURS

The amount of video uploaded to YouTube…

EVERY MINUTE

2,000,000,000The number of YouTube videos viewed every day

YouTube is the 2nd largest search engine in the world

13,000,000The number of articles available on Wikipedia

3,600,000,000Number of photos archived on

Flickr.com as of June 2009

3,600,000,000The number of photos archived on Flickr.com as of June 2009

27,000,000Average number of Tweets

per day on Twitter.com

8,000,000,000The number of minutes spent on Facebook every day

IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 3rd MOST POPULATED IN THE WORLD.

Facebook Facebook added over added over 200 million 200 million users in less users in less than a yearthan a year

Years to reach 50 million users...

Fastest growing segment on Facebook is 55-65 year old females

SOCIAL MEDIA SOCIAL MEDIA IS SO MUCH MOREIS SO MUCH MORETHAN THAN JUST JUST ANOTHER ANOTHER MARKETING MARKETING CHANNELCHANNEL

1.1. Public RelationsPublic Relations

2.2. Customer ServiceCustomer Service

3.3. Loyalty BuildingLoyalty Building

4.4. CollaborationCollaboration

5.5. NetworkingNetworking

6.6. Thought LeadershipThought Leadership

7.7. Customer AcquisitionCustomer Acquisition

HERE’S WHAT YOUHERE’S WHAT YOUNEED TO DONEED TO DO

LISTEN

START WITH:

• Google Alerts

• Technorati

• Monitter

• SocialMention

• RSS Reader (i.e. Google Reader)

Image from www.flickr.com/photos/robspages

ACCESS TO REAL-TIME CONVERSATIONS

DEFINE YOUR SOCIAL MEDIA STRATEGY

Image from www.digipendent.com

MEASUREDEFINE AND MEASURE GOALS

Image from clickmailmarketing.com

BUILD YOUR

BRAND

DRIVECONVERSIONS

INCREASE PRESENCE

TOTAL VIEWS │ CONNECTIONS │ AUDIENCE ENGAGEMENTS │

SOCIAL MEDIA REFERRALS │ SOCIAL MEDIA CONVERSIONS

TAKE THE TIME TO FILL IN THE DETAILS ON ALL YOUR SOCIAL MEDIA NETWORKING ACCOUNTS

Maximize Your Maximize Your Website FootprintWebsite FootprintMaximize Maximize Your Your Website Website FootprintFootprint

DON’T ASSUME THAT SOCIAL MEDIA WILL FIX ALL OF THEIR PROBLEMS (it won’t)

Thank Thank YouYouPatrick W. Giammarco

www.pwgmarketing.com

Email:patrick@pwgmarketing.com

Twitter:twitter.com/pwgiammarco

LinkedIn:linkedin.com/in/patrickgiammarco