1
Annex 2a Culture and Sport Priority Delivery Plan Quarter 1 and 2 Performance Report
RED AMBER GREEN NOT DUE
RATINGS 1
1.8%
7
12.3%
49
86.0%
19
Detail Indicators:
National Play
Day.
Indicator:
Play Ranger
activities;
Actions:
Physical Activity
Strategy;
Evidence
mapping;
Bevan Lee
scheme x3;
Cannock Park
fencing
1 Indicator
18 Actions
2
Culture and Sport
Quarter 1 & 2 Performance Report – Indicators
Priority Outcome 1: To increase participation in sport and physical activity
Indicator Details Previous Performance Current Performance Commentary
Refe
rence
Code
Title
Pola
rity
Baseline
2009/10
Previous
Outturn
09/10 2010/1
1
Targ
et
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Pro
jecte
d
Outturn
Commentary on Performance
(including potential remedial action for Red and
Amber ratings)
CS 1 To increase
attendance
on Chase it
programme
by 30%
during 2010-
11
High
2,300 3,000 456 2,983
The annual target has been achieved and
exceeded. 3,439 attendances have been
recorded during the first 2 quarters of this year,
representing an increase of 49% on the 2009/10
baseline.
Quarterly figures achieved will fluctuate
depending upon the funding and type of
activities undertaken. The projected outturn is
now anticipated to be circa 4,000.
CS 2 To increase
the number
of physical
activity
programmes
from 108 to
120 during
2010-11
High
108 120 23 55
After the first 2 quarters of this year 78 physical
activity programmes have been carried out
representing 65% of the target to be achieved. It
is anticipated that at this stage in the year the
target will be achieved.
3
Indicator Details Previous Performance Current Performance Commentary
Refe
rence
Code
Title
Pola
rity
Baseline
2009/10
Previous
Outturn
09/10 2010/1
1
Targ
et
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Pro
jecte
d
Outturn
Commentary on Performance
(including potential remedial action for Red and
Amber ratings)
CS 3 To increase
the number
of Chase
Cards by
10% during
2010-11
High
3,056 3,361 - 3,425
Up until October 1st there were 3425 Chase Cards
registered. This is a 12% increase on the baseline
figure of 3056. The overall result will be measured
annually and may be subject to fluctuation
throughout the year.
CS 4 To increase
the number
of children
and young
people
attending
free weekly
sessions by
12.5% during
2010-11.
High
400 450 162
This is an annual target. The activity sessions
continue to be well supported and it is
anticipated based on the current levels of
attendance that the target will be achieved.
CS 5 To
encourage
on average
10 children
and young
people per
week to
attend free
dance
sessions
during 2010-
11.
High
0 Av 10
per
week
Av
10
pw
Av 8
pw
The activity sessions continue to be well
supported and it is anticipated based on the
current levels of attendance that the target will
be achieved.
4
Quarter 1 & 2 Performance Report – Indicators
Priority Outcome 2: To increase participation in cultural activities
Indicator Details Previous Performance Current Performance Commentary
Refe
rence
Code
Title
Pola
rity
Baseline
2009/10
Previous
Outturn
09/10 2010/1
1
Targ
et
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Pro
jecte
d
Outturn
Commentary on Performance
(including potential remedial action for Red
and Amber ratings)
CS 6 To achieve
50,000
attendances
at play
ranger led
activities
during 2010-
11
High
- 50,000 8277 8679
This is an annual target. Current data indicates
that the target may not be achieved by the
year end, although there are a number of
activities planned for Quarter 3 and
attendances so far for October are
encouraging (7,819).
CS 7 To increase
the number
of
participants
with Special
Education
Needs (SEN)
and
disabilities by
1% (Baseline
1,108)
High
1,108 1,119 104 603
The activity sessions continue to be well
supported and it is anticipated based on the
current levels of attendance that the target will
be achieved. ‘Chase It’ provides families with
disabilities / special needs more choice –
improve quality of life
CS 8 To achieve
1,000
attendances
at National
Play Day
during 2010-
11
High
- 1,000 N/A 437
The National Play Day proved very popular
although attendances were below target,
mainly due to the adverse weather conditions
on the day.
5
Indicator Details Previous Performance Current Performance Commentary
Refe
rence
Code
Title
Pola
rity
Baseline
2009/10
Previous
Outturn
09/10 2010/1
1
Targ
et
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Pro
jecte
d
Outturn
Commentary on Performance
(including potential remedial action for Red
and Amber ratings)
CS10
(BVPI1
70a)
Visits to and
usage of
museums
and galleries
(per 1000
population)
High
55,217
(2009-10
actual)
55,769
(1%) 13,925 15,539
This is an annual target. Based on current data
52% of the target has been achieved during
the first 2 quarters of this year, indicating that if
the trend continues throughout the remainder
of the year that the target will be achieved.
Actual attendance figures are susceptible to
fluctuation during the year.
CS 11
(BVPI1
70b)
Visits to
museums
and galleries
in person
High
44,157
(2009-10
actual)
44,598
(1%) 11,370 12,820
This is an annual target. Based on current data
54% of the target has been achieved during
the first 2 quarters of this year, indicating that if
the trend continues throughout the remainder
of the year that the target will be achieved.
Actual attendance figures are susceptible to
fluctuation during the year.
6
Quarter 1 & 2 Performance Report – Indicators
Priority Outcome 3: To continue to demonstrate value for money by making better use of our resources
Indicator Details Previous Performance Current Performance Commentary
Refe
rence
Code
Title
Pola
rity
Baseline
2009/10
Previous
Outturn
09/10 2010/1
1
Targ
et
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Pro
jecte
d
Outturn
Commentary on Performance
(including potential remedial action for Red
and Amber ratings)
CS 9 To increase
the average
length of
membership
retention by
2 months
(from 5 to 7
months)
-
1,735 Avg.
length of
retention 7
months
Indicator not due
This is an annual target
7
Culture and Sport Quarter 1 & 2 Performance Report
Actions:
Priority Outcome 1: Increase Participation in Sport and Physical
Activity When
How
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
Free Swimming Initiative 2009-10 and 2010-11 – (Government funding for the free swimming initiative will
cease on 31 July 2010.) To provide free
swimming for those
aged 16 & under
and 60 & over until
31 July 2010 and
explore funding to
continue during the
summer school
holidays (August
2010)
���� ���� Leisure Services
Manager
Free swimming was
extended throughout the
summer holidays for both
age groups and since
April 2010 there have
been 28,031 attendances
at under 16’s free
swimming sessions and
10,169 attendances at
over 60’s free swimming
sessions.
To explore funding
opportunities with
South Staffordshire
PCT (SSPCT) in
respect of
supporting improved
access to the
Council’s swimming
pools.
���� Leisure Services
Manager
The PCT have
commissioned CCDC to
deliver a pilot called Swim
Fit supported by the ASA.
This is 4 pool sessions per
week at CLC and RLC
running for 20 weeks from
November. Funding circa
£4,000
To work with Local Strategic Partnership (LSP) to develop a Physical Activity Strategy based on the needs of
local residents and partners.
To establish Project
Team with key
partners and
determine detailed
Project Plan.
���� Corporate
Director
A Project Team with the
key partners has been
established and a first
meeting held in May 2010
To commence the
development of the
strategy ����
Corporate
Director
Work on the strategy has
been delayed pending
the outcome of the
spending review. No
further action is required
at this stage.
To finalise 1st draft of
strategy and consult
with stakeholders
���� Corporate
Director
Review, amend and
adopt strategy ����
Corporate
Director
To provide new modern leisure facilities that will lead to an increase in the participation of sport and physical
activity. To modernise and remodel Chase Leisure Centre.
8
Priority Outcome 1: Increase Participation in Sport and Physical
Activity When
How Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
Establish Project
Team and determine
detailed Project Plan
(Timetable).
����
Culture and
Leisure Services +
Legal, Finance,
HR, Audit,
Procurement
The Project team has
been set up and a
detailed timetable
prepared.
Establish Professional
Design Team and
evaluate Pre
Qualification
Questionnaires
(PQQ) and shortlist
design and build
contractors.
����
Culture and
Leisure Services +
Legal, Finance,
HR, Audit,
Procurement
The Professional Design
Team has been
established,
PQQ return date - 12 April
2010
Evaluation and Shortlist –
May 2010
Issue Invitation to
Tender documents
to short-listed design
and build
contractors.
����
Culture and
Leisure Services +
Legal, Finance,
HR, Audit,
Procurement
Invitation to Tender (ITT)
issued – August 2010
Evaluate ITT
submissions, hold
clarification
interviews and notify
intent to award
contract
����
Culture and
Leisure Services +
Legal, Finance,
HR, Audit,
Procurement
Plan for Pool Closure
for up to 12 month
period and make
arrangements to
transfer some of the
programme to
Rugeley Leisure
Centre
���� ����
Appoint Contractor
and commence
preparation for
construction on site
����
To increase the opportunities available for young people by increasing the number of participants taking part
in the CHASE IT programme from 2,300 to 3,000 (30%). To provide a range of universal and needs based sports
and physical activity programmes for young people across the district.
To secure
confirmation of
external funding for
the CHASE IT
programme.
����
Community
Wellbeing Team -
Sports
Funding in place to fund
posts for 2011/12.
9
Priority Outcome 1: Increase Participation in Sport and Physical
Activity When
How Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
To deliver 23 Activity
Programmes
targeting 600
participants.
����
Community
Wellbeing Team -
Sports
A range of external
funding has been
accessed, from Aiming
High to Sports Unlimited to
support these activities.
Produce, publish
and market Summer
Brochure ����
Community
Wellbeing Team -
Sports
10,000 Chase It postcards
have been distributed to
local schools
3,000 ‘Chase It’ brochures
to customers / local
distribution points.
To deliver 55 Activity
Programmes
targeting 1,800
participants.
����
Community
Wellbeing Team -
Sports
It is anticipated that at
this stage in the year the
target will be achieved.
To deliver Summer
Chase it scheme
����
Community
Wellbeing Team -
Sports
5 week activity
programme successfully
delivered
To explore funding
opportunities in
respect of
supporting all or part
of the scheme from
April 2011.
���� ���� ����
Leisure
Development
Manager
To deliver 25 Activity
Programmes
targeting 300
participants.
����
Review and
evaluate Summer
Chase it scheme
����
To deliver 17 Activity
Programmes
targeting 300
participants
����
To run a series of club and coach development workshops providing support to local clubs to gain
recognised accreditations.
To increase the number of sports clubs within the district who have achieved Club Mark status and to increase
the coaching capacity within local clubs
10
Priority Outcome 1: Increase Participation in Sport and Physical
Activity When
How Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
Work with District
Sports Clubs to
identify demand,
date and location
for the delivery of
Club mark
workshops:
• Targeting 4
workshops
• Working with
Netball Club and
NGB to deliver a
coaching course
targeting 6 new
coaches
���� ���� ���� ����
Community
Wellbeing Team -
Sports
Continued to work with
Sport Across Staffordshire
to provide a co-ordinated
programme of workshops
8 level one coaches
successfully completed
course
To continue to promote the Council’s Leisure Chase Card (concessionary scheme) for children, young people
and their families.
To increase the number of eligible residents and their families who are accessing Leisure Centre activities at
discounted rates through the Chase Card concessionary scheme.
To identify and map
those residents
accessing Leisure
Centres by Ward/
SOA.
���� Leisure Services
Manager
Completed
To use evidence
base mapping to
target and
communicate with
registered low and
non-users by
Ward/SOA to
encourage
participation and
use of the Leisure
Centres.
���� Leisure Services
Manager
Work has been delayed
on this due to the
postholder being
seconded to another
post. Work on this will
commence in October.
No further action is
required at this stage
To identify and map
those residents
accessing Leisure
Centres by Ward/
SOA.
���� Leisure Services
Manager
11
Priority Outcome 1: Increase Participation in Sport and Physical
Activity When
How Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
To use evidence
base mapping to
target and
communicate with
registered low and
non-users by
Ward/SOA to
encourage
participation and
use of the Leisure
Centres.
���� Leisure Services
Manager
To increase the opportunities for young people across the district to access activities at Leisure Centres by
continuing to provide free weekly sessions at Leisure Centres.
To continue to
provide free weekly
football sessions. ���� ���� ���� ����
Leisure Centre
Managers and
Community
Wellbeing Team –
Sports
Sessions are being held at
CLC and RLC
To introduce free
dance sessions for
girls. ���� ���� ���� ����
Leisure Centre
Managers and
Community
Wellbeing Team –
Sports
Sessions are being held at
CLC
To capture and map
the numbers of
young people
attending and
reasons why.
���� ���� ���� ����
Leisure Centre
Managers and
Community
Wellbeing Team –
Sports
A report has been
produced for the locality
working group.
To consider the options for a full size Artificial Turf Pitch (ATP) within available funding.
Review Project Plan
���� ���� Head of Leisure &
Major Projects
The Project plan has been
reviewed in order to
secure possible Football
Foundation funding and
develop a viable scheme.
To determine
affordability and
feasibility of a full size
ATP.
���� ���� ���� Head of Leisure &
Major Projects
Letter of support
identifying funding up to
£250k subject to meeting
certain criteria has been
received from the
Staffordshire Football
Association. A Cost
reduction exercise has
been conducted with all
partners and details of a
revised viable scheme to
be considered by
Cabinet in November
2010
12
Priority Outcome 1: Increase Participation in Sport and Physical
Activity When
How Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
To develop a range of sports, physical and leisure activities on behalf of the locality working group; targeting
young people in key deprived areas of the District.
To deliver 2 Football
projects at Chase
and Rugeley Leisure
Centres
���� ����
Leisure Centre
Managers and
Community
Wellbeing Team –
Sports
Sessions have been run at
both Leisure Centres.
To deliver 1
Trampolining project
(Chadsmoor) ���� ����
Leisure Centre
Managers and
Community
Wellbeing Team –
Sports
Original venue was
unavailable so the
trampolining project was
moved to CLC
To deliver 2 Gym
sessions at Chase
and Rugeley Leisure
Centres ���� ����
Leisure Centre
Managers and
Community
Wellbeing Team –
Sports
Provision of gym sessions
to be launched in quarter
3
To deliver 1 Fun run
at Blake
����
Leisure Centre
Managers and
Community
Wellbeing Team –
Sports
Completed – the run was
held on 2nd October 2010
Identify and map
usage by
Ward/Super Output
Area (SOA)
���� ����
Consult and review
projects. (Children
and parents)
���� ����
13
Quarter 1 & 2 Performance Report
Actions:
Priority Outcome 2: To increase Participation in cultural activities
When
How
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
To continue to implement the Council’s Play Strategy Action Plan.
To increase the number of children and young people involved in the participation, design and delivery of
play activities by rolling out the BIG Play portfolio.
Bevan Lee Estate –
Play Builder Bid-
Secure confirmation
of successful bid. ���� ����
Leisure
Development
Manager and
Community
Wellbeing Team -
Play
Confirmation of funding
still uncertain.
Develop and plan
scheme
����
Leisure
Development
Manager and
Community
Wellbeing Team -
Play
Confirmation of funding
still uncertain.
Hold National Play
Day in Hagley Park
(7th August 2010) ����
Leisure
Development
Manager and
Community
Wellbeing Team -
Play
Completed - National
Play Day was held on 7
August 2010.
To explore funding
opportunities in
respect of
supporting all or part
of the schemes from
August 2011
����
����
����
Leisure
Development
Manager
Implement and
complete Bevan Lee
scheme subject to
confirmation of
successful funding
bid
���� ����
To provide learning and creative opportunities by continuing to deliver the Museum Education Programme.
Maintain current
levels of formal
education school
visits (Target 8,000). ���� ���� ���� ����
Leisure
Development
Manager and
Museum
Manager
This is an annual target.
There was 2866 education
visits in quarter one and
900 visits in quarter two.
Based on current data it is
anticipated that the
target will be achieved by
the end of the financial
year.
14
Priority Outcome 2: To increase Participation in cultural activities
When
How
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
To increase adult learning opportunities and engagement by introducing an educational programme to
deliver 12 new adult (over 16’s) group talks per annum.
To deliver 12 group
talks and map
seasonal demand.
���� ���� ����
This is an annual target.
6 Adult group talks have
been conducted during
the second quarter of this
year. Based on current
data it is anticipated that
the target will be
achieved by the end of
the financial year.
To review demand
and programme
and refine delivery
����
To provide work
experience
placements for
young people.
(Target 3 per year) +
volunteering
opportunities.
����
To provide opportunities for children and young people to play, enjoy and achieve in safe and challenging
play environments. To develop new and existing parks, play areas and Public Open Space across the district
in accordance with the Council’s Parks Development Programme.
Arthur Street Play
Area:-
Agree contract,
Commence ground
preparations, order
equipment and
commence work on
site.
����
Landscape
Development
Officer + Parks
and Open
Spaces Manager
Equipment – Ordered
may 2010 and work
started on site w/c 7 June
2010 -Completed
Complete works and
handover site
����
Landscape
Development
Officer + Parks
and Open
Spaces Manager
Completed works week
commencing 12 July,
inspection 19 July and
handover 23 July 2010 -
Completed
Rugeley Leisure
Centre (Sandy
Lane):-
Commence and
complete works, and
handover and open
site
����
Landscape
Development
Officer + Parks
and Open
Spaces Manager
Works completed and
handover – May 2010.
Oxford Green:-
Obtain permission to
access site. ���� ����
Landscape
Development
Officer + Parks
and Open
Spaces Manager
Difficulties in obtaining
permission to enter the
site delayed the start of
this project. Permission
secured August 2010.
15
Priority Outcome 2: To increase Participation in cultural activities
When
How
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
Commence and
complete works and
handover site ���� ����
Landscape
Development
Officer + Parks
and Open
Spaces Manager
Work started on site late
August. Completion and
handover anticipated
week commencing 11
October 2010.
Elmore Park:-
Commence and
complete works and
handover site in
advance of Green
Flag inspection.
����
Landscape
Development
Officer + Parks
and Open
Spaces Manager
Work completed May
2010 in advance of the
Green Flag inspection.
Heath Hayes Park:-
Commence works
(drainage) and
complete
����
Landscape
Development
Officer + Parks
and Open
Spaces Manager
Minor works completed in
Quarter 1.
Cannock Park
Replacement
Fencing
Subject to resolution
of land ownership
and utility issues,
appoint contractor
and commence and
complete works
���� ���� ����
Landscape
Development
Officer + Parks
and Open
Spaces Manager
Lantern Festival
Work with partners to
raise awareness and
support for schemes
and to determine
detail
����
Leisure
Development
Manager and
Community
Wellbeing Team –
Arts and PR &
Marketing
Dates have been
established for the
festivals - 9th December
Hednesford Park,
10th December Elmore
Park
Workshops will be starting
in Nov / Dec to raise
awareness of the festival.
Deliver 2 events
����
Leisure
Development
Manager and
Community
Wellbeing Team –
Arts and PR &
Marketing
16
Quarter 1 & 2 Performance Report
Actions:
Priority Outcome 3: To continue to demonstrate value for money by
making better use of our resources
When
How
Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
To deliver financial savings by securing a Private Sector Partner and/or establish a Charitable Trust for Culture
and Leisure Services by a target date of October 2011
Establish Project
Team and determine
detailed Project Plan
(Timetable).
����
Culture & Leisure
Services + Legal,
Finance, HR,
Audit,
Procurement
The Project team involving
Managers for all service
areas has been set up
and a detailed timetable
prepared.
Develop
specification and
commence
procurement
process to select
partner.
���� ���� ����
Culture & Leisure
Services + Legal,
Finance, HR,
Audit,
Procurement
Work has commenced on
resolving leases for all
leisure sites etc and in
preparing the first draft of
the service specification
(July – December 2010)
To continue to promote Leisure Centre Membership packages.
To sell 1,735 new memberships during 2010-11 and to increase the average length of membership retention
by 2 months (from 5 to 7 months)
Provide 465 new
memberships
���� Leisure Services
Manager
In quarter one, 558 new
memberships were sold
Provide 385 new
memberships
����
Leisure Services
Manager
In quarter two, 522 new
memberships were sold.
Provide 345 new
memberships ����
Leisure Services
Manager
Provide 540 new
memberships ����
Leisure Services
Manager
Conduct Prince of Wales Fundamental Service Review
Identify and
complete scoping,
data collation and
background
information with
Members.
���� Director & POW
Manager
The FSR Review with
Members has been
completed.
17
Priority Outcome 3: To continue to demonstrate value for money by
making better use of our resources
When
How Quarter 1
Quarter 2
Quarter 3
Quarter 4
Who Progress
Commentary on Progress
(including potential
remedial action for Red
and Amber ratings)
Draft Report for
approval
����
The Final FSR Review
report was submitted to
Scrutiny Committee on 12
July 2010.
Environmental Management – Reduce Carbon emissions at Chase and Rugeley Leisure Centres by between
1% and 5% during 2010-11
Establish baseline for
Museum and Prince
of Wales Theatre
during 2010-11 ���� ���� ���� ����
Leisure Services
Manager,
Leisure
Development
Manager and
Facility Managers
Utility information is being
recorded in order to
establish baseline
information.