Date post: | 07-Dec-2014 |
Category: |
Spiritual |
Upload: | advancement-partners |
View: | 662 times |
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Annual Fund Strategies
Annual Giving
Annual Giving is reported as the #1 Priority among Catholic High Schools
Covers current year’s operating “Gap” between tuition and actual expense
Average Catholic High School Gap is ~$1,700 per student
Annual Giving
• Annual giving includes all donations that can be used in the current fiscal year, and is typically comprised of:
Annual FundAuctions and other eventsMajor or Special Gifts
The Annual Fund
Should be the Cornerstone of all Annual Fundraising Activities
Average Catholic High School Annual Fund is $396,000 out of $686,000 in total annual revenue
Usually includes individual, unrestricted gifts under $10,000
Keys to Annual Fund Success
Education of the “Gap” and the importance of the Annual Fund in our Mission
Consistency, Repetition and Personalization
Disciplined Execution
Suggested Annual Fund “Pillars”
Direct Marketing Program
Personal Solicitations
“Parent Partnership” Program
Direct Marketing
Develop an Annual Fund Brand Brochure, letterhead, emails, powerpoint
Personalized, segmented messages to each constituency group
Recognize past donors vs non donors Ask for increased donation level Explain the impact of the Annual Fund
Direct Marketing
At least two mailings to the complete database with brochure
August/September and November/December
January - June focus on Lybunts and Sybunts
Segmented Letters, postcards Phonathon
Targeted Email campaign in between mailings Parents Alumni Drive constituents to the website
Online Annual Fund donation page
Personal Solicitations
Target ~20 – 30 in total Best prospects are past donors of $500+ Include selected incoming Freshmen Parents Coordinate with other Major Gift activities Can be a first step to a Major Gift or Planned Gift Use Wealth Screening data Involve school President whenever possible
“Parent Partnership” Program
Invite parents to a series of 25 – 30 minute presentations in the Fall
Goal is to meet with all parents Explain the “Gap” and what the Annual Fund is
used for Ask for their support to cover the “full” cost of
an education Explain what it means to be a parent at your
school
Setting Goals
Establish realistic but aggressive Goals: Total gross revenue Limit cost per dollar raised to < $.25 Average parent donor rate is 27% Average alumni donor rate is 12% Board participation should be 100% Average Faculty/Staff donor rate is 44% Measure return from each mailing
Other Considerations
$1,000 Society Member Event “Tuition Assistance” appeal as a separate program within the
Annual Fund Restricted vs Unrestricted donations Automated phone messages prior to direct mail drops Class/Reunion/Decade Representatives Parent and Alumni Chairs Education of current students about giving back Recognition