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U N I V E R S I T Y O F M I C H I G A N | A N N A R B O R

2

Dear UMS Family,

I am thrilled to share UMS’s 2014-2015 annual report with you, our generous

community of donors, ticket buyers, and volunteers.

While this report reflects the results of your investment in UMS, there is perhaps

no greater endorsement of the work that you have helped to make possible

than UMS’s receipt of the 2014 National Medal of Arts, the highest award given

to artists and arts organizations by the U.S. government. I was deeply honored

to accept this award on behalf of UMS from President Obama at a White House

ceremony on September 10th.

As a UMS supporter, you know that our mission is to inspire individuals

and enrich communities by connecting audiences and artists in uncommon

and engaging experiences. While it is wonderful to receive this honor as an

affirmation of the work that we do, it also reflects the role of the innumerable

audience members, donors, volunteers, and other supporters like you who

make UMS both a globally respected and locally cherished organization.

I invite you to explore some of our 2014-2015 season highlights in the following

pages. On behalf of the UMS Staff and Board of Directors, thank you for helping

to make this extraordinary season possible.

Sincerely,

Ken Fischer

UMS President

Year in ReviewU

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National Medal of Arts2 0 1 4 R E C I P I E N T

HIGHEST GOVERNMENT

AWARD F O R A R T I S T S A N D A R T S

O R G A N I Z A T I O N SUM

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A W A R D E D B Y

PRESIDENT OBAMAA T T H E W H I T E H O U S E

Celebrating UMS as the recipient of the 2014 National Medal of Arts.

THE FIRSTU N I V E R S I T Y P R E S E N T E R

T O W I N T H EN A T I O N A L M E D A L O F A R T S

T H E W H I T E H O U S E

N A T I O N A L M E D A L O F A R T S

4

Orchestra Residency Commitment

2 0 1 4 2 0 1 92 0 1 5 2 0 1 6 2 0 1 7 2 0 1 8 2 0 2 0

NY Philharmonic

2017

NY Philharmonic

Fall 2019

NY Philharmonic

October 2015

LSA alumnus Eugene

Grant $1 million gift

for first residency

Orchestra

to be announced

2018

Berlin

Philharmonic

Fall 2016

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nIn December 2014, UMS announced plans to launch a five-year orchestra residency

program, to begin in the 2015-16 season. This commitment was made possible through

the generous support of University of Michigan LSA alum Eugene Grant, whose

$1 million gift will support the first year of the program with the New York Philharmonic.

Through this unique partnership, students and community members will have access

to one of the top orchestras in the world, not only through performances but through

multiple educational and community activities.

5

General 2014-15 2 0 1 4 - 1 5 P R O G R A M S : B Y T H E N U M B E R S

H D T H E A T E R B R O A D C A S T S

S C H O O L- D A Y P E R F O R M A N C E S F O R K - 1 2 C L A S S R O O M S

M A I N S T A G E P E R F O R M A N C E S

T O T A L N U M B E R O F P E R F O R M A N C E S :

U N I V E R S I T Y O F M I C H I G A N S T U D E N T A T T E N D A N C E AT MAINSTAGE PERFORMANCES & HD BROADCASTS

S C H O O L- D A Y P E R F O R M A N C E A T T E N D A N C E

D O L L A R S S P E N T I N O U R C O M M U N I T Y A N D R E G I O N

H D B R O A D C A S T AT T E N D A N C E(IN ADDITION TO MAINSTAGE ATTENDANCE)

2 0 1 4 - 1 5 M A I N S T A G E A T T E N D A N C E

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5,034

5,636,501

6

General 2014-15 V E N U E S

R A C K H A M

S T . F R A N C I S O F A S S I S IC A T H O L I C C H U R C H

P O W E R C E N T E R

M I C H I G A N T H E A T E R

LY D I A M E N D E L S S O H N

T R I N O S O P H E S

H I L L A U D I T O R I U M

S K Y L I N E H I G H S C H O O L

UM

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nIn addition to our customary venues on the University of Michigan campus, audience

members were able to experience unique performances in unexpected community

spaces such as Trinosophes, a gallery/club space in downtown Detroit, and Ann Arbor’s

Skyline High School.

7

ISRAEL

BELGIUM

ENGLAND

FRANCE

JAPAN

RUSSIA

IRELAND

CHINA

GREECE

ITALY

POLAND

THE NETHERLANDS

BRAZIL

GERMANY

ZIMBABWE

USA

Global Impact2 0 1 4 - 1 5 A R T I S T S : C O U N T R I E S O F O R I G I N

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Our audience members were able to experience performances by artists from 16 different countries, right in their own backyard.

8

“Much of the value of social media is its ability to help the organization learn and improve,

understand the attitudes and opinions of stakeholders, and ultimately, build relationships.”

Beth Kanter, The Networked Nonprofit

V I D E O I N T E R A C T I O N

2 0 . 6 % O F U N I Q U E V I S I T O R S T O

U M S . O R G I N T E R A C T E D W I T H V I D E O

(since January 2015)

Social Media

People Are TalkingThese post-performance conversations on umslobby.org encourage audiences to provide feedback,

ask questions, and engage in conversation with other audience members. Visit: umslobby.org/discuss.

34%

YO

UT

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E 75kV I E W S

FA

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BO

OK

49kV I E W S

3 4 % of umslobby.org visits are to People Are Talking conversations

OVERALL

UMSLOBBY.ORG

TRAFFIC

7,100T O T A L L I K E S

INCREASED page likes (+15%)

FA

CE

BO

OK

3,750T O T A L F O L L O W E R S

GROWTHin followers (+15%)

TW

ITT

ER

500T O T A L F O L L O W E R S

GROWTHin followers (+30%)

INS

TA

GR

AM

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50%growth in traffic to People Are Talking

conversations

9

Education & Community Engagement 2 0 1 4 - 1 5 P R O G R A M S : B Y T H E N U M B E R S

Events & Programs

Education & Community

Engagement events

master classes

and artist visits for

university and high

school students

new U-M faculty members were

introduced to UMS programs

T H R O U G H

New Faculty ReceptionsTWO

O V E R A L L

of adults and youth participated in Education &

Community Engagement programs

T O T A L N U M B E R

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10

14 86%264 students benefited from 8 U-M courses offered in 2014-15 that integrated UMS performances.

faculty members were selected

from 26 applicants during the

second year of an institute co-led

by UMS and U-M, for those who

want to incorporate arts activities

and hands-on learning experiences

into their non-arts courses in LSA

Of the Institute

fellows, 12 (86%)

were new partners

with UMS

Integrating the Arts W I T H A C A D E M I C S

S T U D E N T S E N R O L L E D I N

E N G A G I N G P E R F O R M A N C E

33 - no prior engagement with UMS

20 - previously engaged with UMS

Faculty

Institute on

Arts-Academic

Integration:

U N I V E R S I T Y E N G A G E M E N T

Second year of offering Engaging

Performance, a course co-taught by

U-M faculty where UMS performances

serve as the ‘textbook’

Education & Community Engagement 2 0 1 4 - 1 5 P R O G R A M S : B Y T H E N U M B E R S

majors were represented,

including 22 non-arts majors

M A J O R S R E P R E S E N T E D

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53

11

Four students from the U-M School of Music, Theatre & Dance interned with

artist ensembles who were presented by UMS over 2014-15; interns spent 4-6

weeks with their ensembles over the summer and then created events and

served as “ambassadors” when their ensemble came to campus.

21st Century Artist Internships

P A R I S Théâtre de la Ville

S A N F R A N C I S C O San Francisco Symphony

N E W Y O R K C I T Y Trisha Brown Dance Company

Kyle Abraham/Abraham.In.Motion.

F O U R S T U D E N T S W E R E

S E L E C T E D A S T H E I N A U G U R A L

CO H O R T O F I N T E R N S

Four 21st Century Interns produced:

2 artist Q&A sessions

11 Lobby posts 2 hosted events

1 video 7 U-M in-class presentations

3 community presentations

1 hosting of a class visit to a technical rehearsal

2 U-M master classes

1 K-12 master class

Education & Community Engagement 2 0 1 4 - 1 5 P R O G R A M S : B Y T H E N U M B E R S

LO C AT I O N S W H E R E S T U D E N T S I N T E R N E D O V E R S U M M E R 2 0 1 4 W I T H A R T I S T E N S E M B L E S

UM

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Education & Community Engagement 2 0 1 4 - 1 5 P R O G R A M S : B Y T H E N U M B E R S

Communityparticipants in pre-show “Tune In” events that

were offered before select performances at UMS

Renegade performances

unique participants in “You Can Dance”

movement workshop series in partnership with

the Ann Arbor Y

unique participants in “Night School: Curious

About Dance” lecture/demonstration series

500students and community members were able to learn from multimedia artist Ryoji Ikeda through a Saturday Morning Physics discussion with physicists Anthony Aguirre, Adam Frank, and Fred Adams.O

NE

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K-12

7School Day

Performances

featuring

artists from

around the

globeOf that total, 1,120 students came from outside Washtenaw County, including 230 from Detroit Public Schools

S T U D E N T S I N 2 0 1 4 - 1 5

experienced a School Day Performance

1,120 230

OUTSIDE WASHTENAW COUNTY

DETROIT PUBLIC SCHOOLS

A N N A R B O R

W A S H T E N A W C O U N T Y

& B E Y O N D

5,000+

100O V E R

teachers participated in UMS workshops and professional development activities.

transportation grants offered by UMS to help defray costs of attending a School Day Performance.

in-class workshops were offered before and after the School Day Performances.

classrooms benefited from working directly with UMS touring artists.

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Residency Events2 0 1 4 - 1 5 P R O G R A M S : A C L O S E R L O O K

Deep Dive:

K - 1 2 E V E N T S I N C L U D E D :

• School Day Performance

• 34 K-12 classrooms were impacted through in-class workshops to help tie the School-Day Performance to other core academic subjects

• Classrooms that were impacted included one for at-risk teens and one for special-needs students

• After-school master class for Detroit’s Renaissance High School

• In-school lecture-demonstration at Ann Arbor’s Bach Elementary

U N I V E R S I T Y - R E L A T E D E V E N T S I N C L U D E D :

• Master class for U-M dance majors

• Master class for U-M musical theatre students

• Dance and Identity movement workshop in partnership with U-M Multi-Ethnic Student Affairs

• In-class visit by Kyle Abraham to a U-M course on crime, race, and the law

• Artist visit to a U-M support group for faculty and staff of color

• Visit by Kyle Abraham and dancer Matthew Baker to Engaging Performance course

• Visit to Engaging Performance by Sophia Deery, the UMS 21st Century Intern who interned with AIM

• Backstage tour for U-M theatre design students, led by production manager Dan Stearns

C O M M U N I T Y - R E L A T E D E V E N T S I N C L U D E D :

• Artist visit to UMS Night School session

• ‘You Can Dance’ community movement workshop at the Ann Arbor Y

• Post-show ‘Download’ brunch, open to community members interested in meeting the artists and discussing their performance experiences

• K-12 book club meeting on a book that inspired Kyle Abraham’s choreography

• Public interview of Kyle Abraham by visiting dance professor Stephanie Batiste

• Two post-performance Q&A sessions with entire company

T H E K Y L E A B R A H A M / A B R A H A M . I N . M O T I O N R E S I D E N C Y

were offered

beyond the main

stage performances.41A C T I V I T I E S

youth and adults participated in this residency.

OV

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Campaign & Financial DataU

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NOTE: All figures are derived from actual revenues and expenses as listed in the FY15 financial statement.

70% Presentaion

12% Education

2% Creation

16% Administration & Development

2 0 1 4 -1 5 S E A S O N E X P E N S E S | A C T U A L

34% Ticket Revenue

6% Other income

9% Endowment Interest

10% U-M Partnership

2 0 1 4 -1 5 S E A S O N R E V E N U E S | A C T U A L

21% Individuals

11% Foundations & Government

7% Corporations

2% Events

15

A strong endowment ensures that UMS performances and educational activities will continue for generations.

Campaign & Financial DataU

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$ 1 M $ 5 M$ 0 $ 1 0 M $ 1 5 M

GOAL FOR THE CAMPAIGN

TOTAL TO DATE

RAISED IN 14-15

$ 1 5 M

$ 6 . 1 M

$ 3 . 7 M

BEQUEST

GOAL FOR THE CAMPAIGN

TOTAL TO DATE

RAISED IN 14-15

$ 1 5 M

$ 6 . 2 M

$ 1 . 7 M

ENDOWMENT

16

Fun Facts

N U M B E R O F P L A S T I C B A G S U S E D B Y C O M P A G N I E N O N N O V A

A W A R D S

for best opera recording Naxos recording of

Darius Milhaud’s L’Orestie

1 GRAMMY NOMINATION

B A G S T O T A L O V E R 1 6 P E R F O R M A N C E S

704B

AG

S44P E R P R E F O R M A N C E

Compagnie Non Nova celebrated their 800th show while in Ann Arbor

2014 National Medal of Arts

Number of accordionists

presented on the 2014-15 season 26

Number of ushers serving UMS 432

Estimated cups of coffee served

backstage 2,746

Number of hotel room nights in Ann

Arbor area generated by UMS artists 2,025

Pieces of fruit served backstage 642

Manicures and Pedicures for

lead performers in Kiss & Cry 2

Number of performers on Hill Auditorium

stage during Handel’s Messiah 234

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