Who We Are Governance Professionals of Canada (GPC) is a national association of governance professionals in public, private, crown and not-for-profit organizations in Canada. Our members include: Corporate Secretaries, General Counsel, Directors of Compliance, Legal, Ethics, Risk, ESG and more. GPC focusses on best meeting practices, effective stakeholder communications, disclosure and effective board administration. We provide resources on industry leading principles of good governance and ethics and continue to focus on advocacy, development, and networking. [email protected] • 416 921-5449 ext. 315 | 1 800-774-2850 Sponsorship Guide
Transcript
Who We AreGovernance Professionals of Canada (GPC) is a national
association of governance professionals in public, private, crown and not-for-profit organizations in Canada.
Our members include: Corporate Secretaries, General Counsel,
Directors of Compliance, Legal, Ethics, Risk, ESG and more.
GPC focusses on best meeting practices, effective stakeholder communications, disclosure and effective board administration.
We provide resources on industry leading principles of good governance and ethics and continue to focus on advocacy,
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities2
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities
Table of ContentsCorporate Governance Summit 4 - 7
Excellence in Governance Awards 8 - 11
Professional Development 12 - 14
GPC Education Program 15 - 16
Newsletter: Governance Matters 17
Online @ www.gpcanada.org 18
GPC 2020 Sponsorship Guide
Over the past 20 years, the Governance Professionals of Canada (GPC) has not only grown in size, but also in opportunity. We have a great variety of activities, events and programs that are available for sponsorship engagement with our members and community.
GPC has created this comprehensive document to provide details on all opportunities including:• GPC Annual Corporate Governance Conference• Excellence in Governance Awards (EGAs)• Professional Development sessions and Education Program• E-Newsletter: Governance Matters • Online at www.gpcanada.org
We invite you to review the various packages and let us know how we can customize any solution to meet your needs. We offer discount bundles, multi-item options and added value packages, if more than one opportunity is considered
Contact us for any questions, ideas, or to finalize your sponsorship package!
We enhance the recognition and success of Canadian governance professionals by advancing their capabilities, prominence and impact. Together, we define and promote best practices and professionalize the practice of corporate governance in Canada.
NETWORKING with over 350 key decision-makers, senior level executives and governance
professionals.
RELEVANCY in featuring your products or services to individuals who make the difference in the governance
landscape.
VISIBILITY at the conference guarantees recognition of the highest calibre.
BRAND AWARENESS and positioning are increased with the different levels of exposure
featured in our sponsorship packages.
PREFERENCE for your brand is generated to potential consumers through the different choices
of brand visibility and the inherent positive PR generated at the conference.
LOYALTY is fostered at the event through recognition and brand exposure.
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities4
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities
Why Sponsor it!
The 2020Virtual GovernanceSummit
Fall 2020
The GPC Summit will be the leading and largest annual meeting place and forum for governance professionals in Canada in 2020.
We will be leveraging technology to provide and deliver top level content and experiences. The summit will bring together participants from all across Canada and feature a two day gathering of expert panels and breakout sessions on top of mind issues, the evolving corporate governance landscape in Canada and internationally, and on best practices in governance.
Our annual conference attracts over 350 governance professionals from organizations of all sectors across Canada. We expect an even bigger audience from across the country this year as we will extend our reach online!
It is a unique opportunity to network with clients and colleagues and provides invaluable opportunities to exchange ideas, to discuss current challenges and to share best practices.
It will also feature our well-known and unique gathering of service and product providers, in our showcase of governance products and services in our virtual exhibi-tor hall.
VirtualSummit Outline
Day One
Exhibit HallKeynote and Plenary Sessions
Roundtable Discussions
Day Two
Exhibit Hall Opening Plenary Session
Concurrent SessionsLocal Engagement Forums
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities 5
Your Opportunity Audience EngagementSpeak and/or Host a Summit Session Value: $3,000
There are two ways to get involved as a speaker on the conference program:
1. Submit a speaker proposal. GPC issues a call for speakers in November and closes in December. If you have a sponsored session idea, contact [email protected] for guidelines and instructions. Note, due to the high volume of submissions received, only those selected by the planning committee will be contacted.
2. GPC circulates and opens up any non-sponsored sessions up for sponsorship and vendor participation a few onths before the Summit.
Contact [email protected] to secure your session or for additional program information.
*Please note that a sponsored session does not represent an opportunity to sell any products or services. Speakers must be willing to provide only relevant subject matter content
Includes:• Introducing a Session or Speaking and presenting on a panel
as an industry and topic matter expert.• Logo and brand featured with session promotion pre, and
post event in all relevant marketing materials.• Logo included in the event portal for your event session.• One (1) complimentary registration.• 1/2 page Corporate ad (in our Virtual Conference Program) Ad Specs: 1/2 page horizontal: 4 1/2 h x 7 1/2 w 1/2 page vertical: 9 1/4 h x 3 5/8 w
Your Opportunity Audience EngagementHost a Summit Plenary Session Value: $10,000
Plenary sessions will open each day of the Summit. This is one of the few opportunities that gather all of the conference delegates in one virtual room.
With only a handfull of opportunities available, audience engagement is a premium.
Note: GPC secures keynote speakers and the details on the topic session and description.
Includes:• Open the summit session and introduce the keynote speaker. • Logo and brand featured with session promotion pre, and
post event in all relevant marketing materials.• Logo included in the event portal for your event session.• One (1) complimentary registration.• Full page Corporate ad (in our Virtual Conference Program) Ad Specs: Full page: 9 1/4 h x 7 1/2 w
Summit Opportunities
There are a variety of packages and opportunities to fit any budget and marketing initiative. We have divided the opportunities into four categories:
If there is an opportunity you would like to explore and it is not listed in our offerings – let us know. We would be happy to customize a package to suit your needs. Also, talk to us about a bundle discount. With mutiple opportunities, we are able to offer discount pricing.
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As a GPC conference sponsor, all of the conference packages feature your company logo, link and description in the Summit Sponsor Section .
This includes:
• Thumbnail image: 120 x 150• Sponsor website URL• Description for sponsor page (max 250 words)
Bonus
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities6
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities
Virtual Summit Program Advertising Advertising & Promotion
1. Corporate Profile Ad in Virtual Summit Program 1/4 page corporate ad | Ad Specs: 4 1/2 h x 3 5/8 w
2. Corporate Profile Ad in Virtual Summit Program 1/2 page corporate ad | Ad Specs: horizontal: 4 1/2 h x 7 1/2 w } vertical: 9 1/4h
3. Corporate Profile Ad in Virtual Summit Program Full page corporate ad | Ad Specs: Full page: 9 1/4 h x 7 1/2 w
$300
$550
$750
Presenting Sponsor (Reserved for Diligent) Audience Engagement
Includes:Presenting Sponsorship title (value of $15,000)1. Introduction to Keynote Session (value of $10,000)2. Exhibit Booth with Promotional Video (video provided by sponsor) (value of $3,500)3. Host or moderate a Summit Session (value of $3,000)4. Summit Lounge Sponsor (value of $10,000)5. Summit Lobby Sponsor Sign (value of $3,500)(with all Social Platform links, Local Engagement Forums, and Round table chat rooms)
$45,000
Virtual Summit2020
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The annual GPC conference offers the only exhibitor marketplace for governance products and service providers in Canada. The Virtual Summit will mirror the conference tradeshow floor and connect you to all our participants
The exhibitor hall is an integral part of the GPC Summit. It provides you with prime exposure and direct marketing opportunities with key players and top decision makers in the governance field.
To encourage booth traffic, GPC will provide incentives for delegate interaction such as gamification contests and prize giveaways
Vitual SummitExhibitors
Exhibitor Profile
Gamification: Scavenger Hunt
Scavenger hunt prizes will be made available by GPC to drive visits to all our exhibitors throughout the summit. Delegates can engage with sponsors with customizable tasks and win a prize. And best of all, there is no work for you as a sponsor! GPC will customize the logistics and organize the prizing.
Virtual Exhibit Hall Booth Options
Standard Virtual Booth $2,500(includes)-1/4 page corporate ad (in our Virtual Conference Program) Ad Specs: 4 1/2 h x 3 5/8 w-E-Brochures holder in virtual booth -Company URL link featured at booth and logo branding -Live chat window with one to one or group conversation-Attendee profile list with names, organization and title-Full booth visits/clicks post summit report
Premium Virtual Booth $3,500(includes)1/2 page corporate ad (in our Virtual Conference Program) Ad Specs: horizontal: 4 1/2 h x 7 1/2 w // vertical: 9 1/4 h x 3 5/8 w-E-Brochures holder in virtual booth -Company URL link featured at booth and logo branding -Live chat window with one to one or group conversation-Attendee profile list with names, organization and title-Full booth visits/clicks post summit report-Promo video featured at booth
Virtual Booth Sign in Summit Lobby $1,500The Summit lobby is the main place where all attendees will virtually congregate to find their way to the plenary sessions, the exhibit hall and any other place for the summit. Showcasing a direct clickable sign to your exhibit booth will visually give you and edge from the rest of exhibits
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Governance Professionals of Canada 2020 Annual Sponsorship Opportunities
Excellence in GovernanceAwardsMarch 2021Toronto, ON
Now in its ninth year, the Excellence in Governance Awards (EGAs) recognize the important contribution governance professionals make in terms of best practices that build and sustain shareholder and stakeholder value.
Sponsor an Award Category Value: $10,000 per category
1. Best Practices in Sustainability and ESG2. Best Approach to Achieving Effective Board and Committee Operations3. Best Practices in Diversity and Inclusion 4. Best Practices in Strategic Planning, Oversight and Value Creation by the Board5. Best Engagement by a Governance Team6. Best Compensation Disclosure and Communication7. Best Practices in Subsidiary Governance8. Best Overall Corporate Governance9. Governance Professional of the Year10. Peter Dey Governance Achievement Award
Includes:• Announcement and presentation of the award to the award
winner.• Logo and brand featured with award category promotion pre,
onsite and post event in all relevant marketing materials.• One (1) hosted table of up to 10 guests.• Branded table signage.
Social Engagement
Reception Value: $8,500
The opening reception is a gathering of over 375 attendees at the awards gala evening and a unique branding opportunity as a top sponsor
Includes:• Welcome remarks to reception guests.• Logo and brand featured with reception promotion pre,
onsite and post event in all relevant marketing materials.• Five (5) tickets to attend the reception and dinner
Dinner Value: $30,000
The dinner sponsor has premium branding opportunity as the event opening and kick off feature of the evening
Includes:• Opening remarks to begin dinner service.• Logo and brand featured with reception promotion pre,
onsite and post event in all relevant marketing materials.• Two (2) hosted tables of up to 10 guests in a preferred
location.• Branded table signage.
Closing Reception Value: $8,500
The closing reception is a celebration of the winners and includes a chocolate fountain dessert station and a complementary beverage for all attendees.
Includes:• Remarks to begin post event reception.• Logo and brand featured with reception promotion pre,
onsite and post event in all relevant marketing materials.• Five (5) tickets to attend the reception and dinner
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Governance Professionals of Canada 2020 Annual Sponsorship Opportunities
Your Opportunity Brand Recognition & EngagementMaster of Ceremonies Value: $12,000
The key personality and emcee for the award presentation evening.
Includes:• Logo and brand featured with master of ceremonies pre, onsite and
post event in all marketing materials.• One (1) hosted table of 10 guests in a preferred location.• Branded table signage.
The presenting sponsor has the privilege to host the opening reception, dinner and master of ceremonies in one discounted package
Includes:• Optional Welcome remarks to reception guests.• Opening remarks to begin dinner service.• Logo and brand featured as the Presenting Awards Sponsor pre, onsite
and post event in all marketing materials.• Choice of one (1) award category.• Three (3) hosted tables of 10 guests per table in a preferred location.• Branded table signage.
Champagne Toast Value: $8,500
Each award winners’ table will be presented with a bottle of champagne to toast fellow table guests in congratulations.
Includes• Logo and brand featured as the Champagne Toast Sponsor pre, onsite
and post event in all relevant marketing materials.• One (1) hosted table of up to 10 guests.• Branded table signage.
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Governance Professionals of Canada 2020 Annual Sponsorship Opportunities 11
Your Opportunity Brand Recognition & EngagementHost & Attend
Individual Tickets Value: $265
Guests will be able to participate in this prominent event that celebrates outstanding governance professionals.
Includes• one (1) ticket to the awards reception and dinner.
Table Sponsor Value: $2,650
Invite your colleagues, clients and industry leaders and host them at your reserved table at this prestigious event.
Includes• One (1) hosted table of 10 guests.• Branded table signage.• On-site program recognition
Event Sponsor Value: $5,000
Get recognition and brand awareness at the EGAs by becoming an event sponsor. Foster face to face business relationships with professionals and industry experts in the governance field.
Includes• Logo and brand featured as an Event Sponsor pre, onsite and
post event in all marketing and on-site materials• One (1) hosted table of 10 guests.• Branded table signage.
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Governance Professionals of Canada 2020 Annual Sponsorship Opportunities
ProfessionalDevelopment
Types of Events*Workshops (half day or full day)
Power Breakfasts (2 hours)Lunch and Learns (2 hours)
Professional development opportunities are the #1 reason
members choose to renew membership with GPC, as it
represents our most valuable offering.
Governance Professionals of Canada (GPC) aims to bring top-of-mind issues to our members in thought provoking discussions and presentations through a comprehensive series of professional development sessions hosted in various cities across Canada. These specialized sessions, address current developments, legal and regulatory governance issues or latest best practices..
Do you have a session idea?
GPC hosts workshops and webinars in various locations across Canada and we are always interested in new topics and speakers for our professional development series. If you have a topic idea, proposed speaker or are interested in speaking on our program, contact us at:
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities 13
National Professional Development Sessions / Webinars / Webcasts / PodcastsGPC Professional development sessions occur throughout the year on a variety of key topics that are top of mind for governance professionals and their organizations
Your Opportunity Brand Recognition & Engagement
Professional Development Session (Half Day)* Value: $2,500
Select ONE of the scheduled professional development sessions from our calendar and be recognized as a leadingtopic matter expert.
($5,000 for a full day session)*
Includes:• Logo and brand featured with session
promotion pre, and post event in all relevant marketing materials.
• One (1) complimentary registration.• May involve speaking, moderating or
hosting, depending on the event and GPC logistics
Your Opportunity Brand Recognition & Engagement
GPC Podcast Event Value: $2,500
Reach and connnect with a wide range of governance professionals across the nation through the GPC podcast series. We will discuss a wide range of current trends and topics in the governance realm such as: Best Practices, Risk, ESG, Diversity and Inclusion, Subsidiary Governance and much more.
Through our mandate to be the voice of governance professionals in Canada, creating our podcast series is a natural evolution to embrace technology to reach and deliver our message. Take this opportunity to bring relevant content using the podcast platforms available across the country.
The opportunity to develop the content alongside GPC Associate your brand to the content delivered throught the podcast. (logo and name recognition accross all our relevant marketing outlets - Newsleter, website, and other printed media)Logo and sponsorship mentioned in podcast session description
Includes:• Logo and brand featured with event promotion
pre, onsite and post event in all relevant marketing materials.
• Pre- roll ad / Mid roll ad / Outro
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Governance Professionals of Canada 2020 Annual Sponsorship Opportunities
Local Engagement EventsTypically two to three hour sessionsYour Opportunity Brand Recognition & Engagement
Local Engagement Event Value: $2,500Breakfast, Lunch or Afternoon Cocktails
Includes:• Logo and brand featured with event promotion
pre, onsite and post event in all relevant marketing materials.
• One (1) complimentary registration.
Special Events & ConferencesTypically one or two day themed conferences that focus on an important area of governance
Your Opportunity Brand Recognition & Engagement
Event Sponsor | Value: $10,0001 day Seminar/Conference (virtual or in -person)
Includes:• Introducing / Speaking / or Moderating a session or a panel as an industry and topic
matter expert.• Logo and brand featured with event promotion pre, onsite and post event in all
relevant marketing materials.• Two (2) complimentary registrations.
Event Sponsor | Value: $20,0002 day Seminar/Conference (virtual or in -person)
Includes• Introducing / Speaking / or Moderating a session or a panel as an industry and topic
matter expert.• Logo and brand featured with session promotion pre, onsite and post event in all
relevant marketing materials.• Three (3) complimentary registrations.
Supporting Sponsor1 Day Seminar/Conference | Value: $5,0002 Day Seminar/Conference | Value: $10,000 (virtual or in -person)
Includes:• Logo and brand featured with event promotion pre, onsite and post event in all
relevant marketing materials.• One (1) complimentary registration.
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities 15
2020 DatesEach course is 2.5 days
Friday to Sunday
Foundations of GovernanceEdmonton, March 6
Toronto, April 24 Vancouver, May 29
Applied GovernanceOttawa, March 27 Toronto, June 12
Vancouver, September 18Edmonton, October 23
Strategic GovernanceVancouver, March 6Toronto, October 2
Ottawa, November 13
Developed FOR Governance Professionals BY Governance Professionals
Formal Education abounds in Canada for directors to a professional grade, but until now, no one has addressed board’s key support professionals. FINALLY there is pro-gram for those responsible for supporting the organiza-tion and the board in all governance matters.
GPC has designed an education program tailored specifi-cally to the needs of governance professionals. This educa-tion program was developed by experts and practitioners in governance with first hand insight, knowledge and experi-ence into the intricate processes of a governance role or office.
The Governance Professionals of Canada Education Pro-gram (GPC-EP) is designed to cover all of the key practical areas of focus for professionals occupying a governance role in their organization. It was created to strengthen their skills in helping their boards and organizations enhance their governance. It is also designed to provide an invaluable introduction and skills for those new in the role.
The program will enhance the existing skills of governance professionals at all levels, and provide them with unique advancement opportunities in their profession.
Governance Professionals of CanadaEducation Program (GPC-EP)
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Governance Professionals of Canada 2020 Annual Sponsorship Opportunities
Your Opportunity
GPC-EP Program Partner Value: $85,000Twelve (12) months | Multi year discount available
Includes:• Industry Exclusive Sponsorship for Modules 1, 2 and 3 EAST & WEST• Recognition as Presenting Education Partner for the Program• 2 Complementary Full Certification Course Registrations per year• 1 Scholarship/Registration for a Student to enroll in the program• Logo featured with session promotion pre, onsite and post event.• Recognition by event speakers/faculty from the podium
Sponsor All GPC-EP Course MaterialsValue: $35,000Twelve (12) months | All modules
Includes• ALL Modules (3 EAST and 3 West)• Logo featured with session promotion pre, onsite and post event• Recognition by event speakers/faculty from the podium
Full Module Sponsor Value: $20,000Twelve (12) months | All offerings EAST & WEST(virtual or in -person)
Includes• Recognition and Logo at Registration Table and session podium• Logo featured with session promotion pre, onsite and post event• Sponsor supplied podium signage
Module Section Sponsor Full Day (Friday or Saturday) Value: $10,000(1/2) Half Day (Friday or Saturday) Value: $ 5,000Twelve (12) months | All offerings EAST & WEST
(virtual or in -person)
Includes• Recognition and Logo at Registration Table and session podium• Logo featured with session promotion pre, onsite and post event• Sponsor supplied podium signage
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities 17
GPC NewsletterGovernance Matters
Published monthlyGovernance Matters, the GPC newsletter, has the latest news to keep our members informed of upcoming events, regulatory updates, important governance matters and other membership information. Published monthly, the GPC newsletter is circulated to more than 6,000 association members and other governance professionals.
B1
C
D
E
A1
C
B2
A2
Position Placement Rates
A1
Under the Governance Matters masthead, top of the newsletter.
Size: W = 780 pixels; H = 120 pixels
$500per issue
A2
Immediately following the President’s Message, prior to the Conference Update.
Size: W = 780 pixels; H = 120 pixels
$500per issue
B1
First placement at the top of the right hand side banner.
Size: W = 200 pixels; H = 250 pixels
$300per issue
B2
Second placement at the top of the right hand side banner.
Size: W = 200 pixels; H = 250 pixels
$300per issue
C
Incorporated in the body of the newsletter or sidebar the newsletter.
Size: W = 200 pixels; H = 100 pixels
$250per issue
D
Content-driven and issue-based article, to be placed in the body of the newsletter with a link to your website for full content.
Size: W = 200 pixels; H = 250 pixelsor maximum 100 words
$500per issue
E
Body of newsletter or banner; provides an opportunity for a 15 word text ad to drive traffic to your website.
Size: W = 200 pixels; H = 100 pixelsor maximum 150 words
$250per issue
File formats accepted: PNG, JPG, TIFF, GIF
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Governance Professionals of Canada 2020 Annual Sponsorship Opportunities
GPC WebsitePlacement Rates
Big Box Ad with linkAd will be placed here under the GPC Resources page.
$800per year
Logo with linkAd will be placed here under the GPC Resources page.
$250per year
Logo on any webpageExcluding the GPC homepage
$350per year
Sponsor a PageHost one of the webpages and provide a brief description to accompany the expert information.Example: News and Updates
$1,500per year
Logo on the website menu bar(Left side navigation menu).
$1,000for 3 months
or$3,500 per year
Homepage FooterBanner at the bottom of the GPC homepage.
$1,500 for 3 months
or$5,000per year
Title Banner on the HomepageImmediately under the homepage leaderboard.
$2,000 for 3 months
or$7,000per year
File formats accepted: PNG, JPG, TIFF, GIFContent and ads are subject to GPC approval.
www.gpcanada.org
Build your brand awareness across the GPC website.
With the various sizes and locations for advertising, your organization can align with our resources and content. You can work with our IT team to customize an opportunity for you, or provide your own marketing.
Add an online option to any of your GPC sponsorship opportunities to extend your marketing reach.
Governance Professionals of Canada 2020 Annual Sponsorship Opportunities
21 St. Clair Ave. E, Suite 802 • Toronto, ON M4T 1L9 1-800-774-2850 • 416-921-5449 • [email protected] • www.gpcanada.org
