Annual Viewing TrendsTotal Canada, English, and French*

Females 12-17, By Daypart Average Minute Audience (000)

Average Weekly Reach (%)Average Hours Viewed

Annual Viewing Trends Females 12-17 Average Minute Audience (000), Total TV

All Day Mo-Su 2a-2a

132

94

38

132

100

32

128

99

29

126

92

34

125

91

34

176

138

38

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Females 12-17 Average Minute Audience (000), Total TV

Morning Mo-Su 6a-10a

61

36

25

63

40

20

60

38

19

61

41

21

65

42

23

87

63

25

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Females 12-17 Average Minute Audience (000), Total TV

Daytime Mo-Su 10a-4p

111

83

31

113

89

27

115

94

25

114

85

29

108

81

27

157

126

31

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Females 12-17 Average Minute Audience (000), Total TV

Fringe Mo-Su 4p-6p

236

171

71

239

186

58

236

188

52

223

165

58

213

157

56

290

226

64

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Females 12-17 Average Minute Audience (000), Total TV

News Hour M-Su 6p-7p

236

182

89

239

190

74

236

195

66

252

175

77

238

160

79

340

255

85

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Females 12-17 Average Minute Audience (000), Total TV

Prime Time M-Su 6p-11p

297

209

87

293

218

75

277

212

68

276

194

82

272

190

83

380

293

87

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Females 12-17 Average Minute Audience (000), Total TV

Prime Time M-Su 7p-11p

308

215

86

304

225

75

284

217

69

282

199

83

281

197

84

391

303

88

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Annual Viewing Trends Females 12-17 Average Minute Audience (000), Total TV

Prime Time M-Su 11p-2a

43

33

7

4435

6

4031

5

38 32

6

76

64

11

116

100

16

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English FrenchSource: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010 *2004-2008 11p-6a

Average Weekly Reach

Total Canada, English, and French*

Average Weekly Reach Females 12-17 Av. Wkly. Reach %, Total TV

All Day M-Su, 2a-2a

99 99100 100100100 100100100 100100100 99 99 100 98 98100

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Females 12-17 Av. Wkly. Reach %, Total TV

Morning M-Su, 6a-10a

57

47

92

59

48

94

60

50

95

5749

87

5851

89

76 74

83

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Females 12-17 Av. Wkly. Reach %, Total TV

Daytime M-Su, 10a-4p

8176

96

8479

98

85 81

99

83 81

94

81 78

9591 90 92

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Females 12-17 Av. Wkly. Reach %, Total TV

Fringe M-Su, 4p-6p

8378

97

8884

98

8783

98

8481

95

83 80

9591 90

95

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Females 12-17 Av. Wkly. Reach %, Total TV

News Hour M-Su, 6p-7p

83

73

97

88

77

96

8178

98

7976

94

7874

93 89 8893

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Females 12-17 Av. Wkly. Reach %, Total TV

Prime Time M-Su, 6p-11p

9593100 9897 100 98 97100 98 97 99 95 93

99 97 96 99

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Females 12-17 Av. Wkly. Reach %, Total TV

Prime Time M-Su, 7p-11p

939199 9695

10096 95

1009695

9993 91

99 96 9599

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Weekly Reach Females 12-17 Av. Wkly. Reach %, Total TV

Late Night M-Su, 11p-2a

60

49

79

65

55

82

64

51

88

5551

71

60 5963

7578

65

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed

Total Canada, English, French*(Per week, Per Capita)

Source: BBM Nielsen Media Research – broadcast yrs. 04/05-07/08*French data is measured by Portable People Meter methodology, which captures out-of-home viewing. Total Canada and English capture in-home household viewing with People Meter technology

Average Hours Viewed Females 12-17 Av. Hrs Viewed/week, per capita, Total

TV All Day M-Su, 2a-2a

18

15

26

1817

22

1816

22

1715

23

1715

24 2423

26

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Females 12-17 Av. Hrs Viewed/week, per capita, Total

TV Morning M-Su, 6a-10a

1.4

1

2.8

1.4

1.1

2.3

1.4

1

2.4

1.4

1.1

2.3

1.5

1.2

2.7

2

1.7

2.9

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Females 12-17 Av. Hrs Viewed/week, per capita, Total

TV Daytime M-Su, 10a-4p

3.73.4

5.3

3.8 3.7

4.7

3.9 3.9

4.7

3.83.5

4.8

3.63.4

4.6

5.3 5.3 5.3

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Females 12-17 Av. Hrs Viewed/week, per capita, Total

TV Fringe M-Su, 4p-6p

2.62.3

4

2.72.6

3.3

2.72.6

3.3

2.52.3

3.2

2.42.2

3.2 3.2 3.1

3.7

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Males 12-17 Av. Hrs Viewed/week, per capita, Total TV

News Hour M-Su, 6p-7p

1.41.2

2.5

1.41.3

2.1

1.41.4

2.2

1.41.2

2.1

1.31.1

2.3

1.9 1.8

2.5

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Females 12-17 Av. Hrs Viewed/week, per capita, Total

TV Prime Time M-Su, 6p-11p

8.2

7.2

12.2

8.27.5

10.8

7.97.3

10.9

7.76.7

11.4

7.66.6

11.811

10

12.6

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Females 12-17 Av. Hrs Viewed/week, per capita, Total

TV Prime Time M-Su, 7p-11p

6.85.9

9.7

6.86.2

8.7

6.5 6

8.8

6.35.5

9.2

6.35.5

9.58.8 8.4

10

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010

Average Hours Viewed Females 12-17 Av. Hrs Viewed/week, per capita, Total TV

Late Night M-Su, 11p-2a

1.61.51.41.71.7

1.2

1.61.5

1

1.51.51.2 1.3 1.3

1

2 2.1

1.4

2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010

Total TV English French

Source: BBM Canada - broadcast yearsFrench data is measured by Portable People Meter methodology. Total TV and English switched from set-top box measurement to PPM in 2009-2010