Managing social networksJames Breeze – User Experience Strategist. Anthill – Marketing by Design MasterclassFeb 2010

@jamesbreeze

Marketing, Sales & PRService and support

Save moneyInspire team

Research / Market intelligencePromotion/awarenessPrevent

Maintain satisfaction Respond to emergencies

Why use social media?

Social valueSupportCommunity BuildingCollaboration

Why use social media?

Who are you talking to?Will they be online?Who will be missed out?Who will you avoid?Who do you already communicate

with?Where are they?How do they use the web?

Research your audience

Who are you talking to?Will they be online?Who will be missed out?Who will you avoid?Who do you already communicate

with?Where are they?How do they use the web?

Research your audience with..

Strategy

What do they expect?

Review competitorsHow are they using platformsGoogle searchCheck their websites

Blog searcheshttp://technorati.comhttp://digg.com

Identify opportunitieshttp://search.twitter.com/http://wefollow.com

Research others

Research your content

BrandingGuidelinesPersonality

Topic areasKey Messages

ProducersCan you reuse across networksExisting content, locationOwner - allocate responsibilityEvents

Manage on Facebook page

StrategyResearch your content

Strategy

Connect the dots…

Links to SMM platforms from websiteLinks to (which?) pages on your website

RisksPerceivedReal

Strategy

Strategy

What are the perceived and real risks in your business?

kpis

responsibilitiestraining

job roles

integrate

Human resources

Choose the right people

Who already has the skills?

Human resources

Set up an early adopter team

Management

Have fun!Conversations

People are interested in people!Make it part of your daily

tasksDrive traffic

Social bookmark your platforms, not just web Refer on

Management

Set guidelinesOnce you know what

you’re doing!Try it out

http://socialmediagovernance.com/policies.php

Management

10 mins a day!Check TwitterScan Google AlertsCheck Facebook statsAnswer industry related LinkedIn

questionsWatch feeds of relevant searches

http://blog.hubspot.com/blog/tabid/6307/bid/4663/How-to-Monitor-Your-Social-Media-Presence-in-10-Minutes-a-Day.aspx

Measure

Platform specificFacebook

Page fansLinkedIn

Group membersMonitor conversations

BlogsGoogle Alerts

http://jyesmith.com/social-media-measurement-tools/2009/07/21/

mon

thlydaily

Measure

Measure

What will you measure?

Understand

How will you use that info?

Understand

Listen

to your customers

Understand

Ask for feedbackOn your websiteIn social networksOn TwitterOn eDMsFormal researchAnywhere!

Know why your askingKnow what the answers meanKnow what you will do with the results!

http://www.twitter.com/jamesbreeze

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James Breeze

www.objectivedigital.com