Social Media

Inform. Educate. Inspire.

Forget the tools for now

You need a Success Plan!

Strategise Create Engage Monitor Measure Research

Who

Identify your target audience

Where

Find out where they hang out

How

How do they use Social

Media tools?

Strategise Create Engage Monitor Measure

What

What are they saying?

What are they sharing?

Research

Strategise Create Engage Monitor Measure Research

Integrate

Plan

Objectives

Create a plan – content or

editorial plan

Make it part of your overall marketing.

What’s the goal?

Your social content should be FARE!

Strategise Create Engage Monitor Measure Research

Frequent

Post often but don’t spam. No one likes spam.

Accurate

Facts and transparency

and no BS.

Relevant

Stop selling and start being relevant.

Engaging

Listen and have conversations.

Interesting

Open

Ethical

Respectful

Strategise Create Engage Monitor Measure Research

Fun Opinionated

Insightful Thought provoking

Polite Cool

Not reactive Don’t get personal

Transparent Stand by what you believe

No BS

In the name of business

Strategise Create Engage Monitor Measure Research

Remember to listen and respond.

Evaluate against your objectives.

Conversion Brand value Who’s talking about you how?

Google Alert Tweetdeck

http://www.reputationdefender.com/ http://www.brandwatch.com http://www.radian6.com/ http://socialmedia.alterian.com/

http://socialmention.com http://addictomatic.com/

Have more than tools

So, now what?

Burning Q 1

• How do I do it?

Cooling A 1

• Within the context of your business

http://www.facebook.com/NAB?sk=wall http://www.timminchin.com/

So, what’s your business?

• Peet

• Scotch College

• Schultz Partners

• WA State Museum

• Encycle

• TFS Ltd

• Amana Living

Burning Q2

• Is it all about marketing?

Cooling A2

It’s about customer relationships. In fact, customer relationship is new marketing

NO

http://www.penn-olson.com/2011/03/04/twitter-marketing-2/

Burning Q3

• What do I talk about?

Cooling A3

What have you got?

• Why should I be your friend?

• Why should I like you?

• What have you got that I haven’t got?

• How much do you know?

General rules then?

• Post regularly but don’t spam people

• Don’t push too many promotions

• Offer some cool deals still

• Don’t repeat the same stuff all the time.

Burning Q4

Clicks, Fans and Likes – measure of success?

Cooling A4

Yes and No

Trust and credibility

More business

Depth

Conversion

Reputation

Burning Q5

How do I respond to negative comment?

Not like Nestle!

Cooling A 5

Depends what it is…but

Remember not to get emotional or personal

Inform. Educate. Inspire.

www.lincintegrated.com/ignite