Welcome to social media tools training

Introduction

The training focuses on introductory information of social media tools that are

used in ILRI

OutlineSocial Media(Web 2.0) toolsI. WikiII. BlogIII. TwitterIV. YammerV. FlickrVI. SlideshareVII. RSSVIII. CSEIX. Delicious

What is Web 2.0?

Web 2.0 is about users and content, instead of just surfing on the Internet. It's about what the Internet can do for an active collaborator, rather than a passive viewer.

It is also the move toward more social, collaborative, interactive and responsive web.

Web 1.0 vs Web 2.0

I. Wiki

Group collaboration software

Provides tools for groups of people to

Add, Edit and, Remove content in “real time”

Useful for collaborative writing or information collection and sharing

Features of wiki Easy to use and learn

People located in different part of the world can work on the same document

It allows anyone who accesses it to contribute or modify contents

Can be public or password protected

Permission at the page level and the tool level (You can set permissions across the entire wiki while specifying different permissions for particular pages)

You can make track changes (you can easily see who changed what and when)

Email notifications (You can put a watch on a page to receive email notification each time the page is changed)

Example of wiki usage in ILRIVisit - http://ilri-comms.wikispaces.com

II. Blog

Easy-to-use platforms for online publishing

Started as personal journals but are now used across many contexts

Consists of a series of regular entries displayed in reverse chronological order

Features of Blog

can be an excellent way of sharing knowledge within the organization (Intranet environment)

can be positive ways of getting feedback, as readers react to certain pieces, suggest story ideas, etc…

have potential to help the organization develop stronger relationships and brand loyalty with its customers

can build the profile of the writer, showcasing the organization as having talent and expertise

it allow multiple authorship, the integration of several media in one site (photos, video, RSS feeds)

Example of Blog usage in ILRIVisit - http://ilriclippings.wordpress.com

III. Twitter Networked web and mobile phone based shared short

messaging system

Also called Micro-blogging because one can frequently send short updates

Allows users to write brief text updates and publish less than 140 characters

Viewed by anyone or by a restricted group which can be chosen by the user

Example of Twitter usage in ILRIVisit - http://twitter.com/ilri/

IV. Yammer A micro-blogging service like Twitter, it allows users to

post updates of their activities

follow others' updates

Tag content, etc…..

Unlike Twitter, Yammer focuses on businesses, and only individuals with the same email domain can join a given network

Features of Yammer Public and private groups can be created within the network It has file and photo attachments Sending and receiving messages via SMS, iPhone, iPod touch and Email Security features like removing users who no longer work at the

company, IP restrictions, etc. Network color and logo customization Integration with Social bookmarking sites

Example of Yammer usage in ILRIVisit - https://www.yammer.com/cgiar.org/groups/ilricomms

V. Flickr Flickr is a popular online photo sharing website that allows

members to upload their photos in customizable albums.

Features of Flickr Free and easy to use

Upload and share photos

Photos can be organized into sets and tagged, enabling users to find specific photos of their choice

You can sign up for a free account, or a “pro” account that entails a charge for unlimited uploads

Re-use Flickr images, on your web pages, blogs and publications

Categorize photos as either public or private

Example of Flickr usage in ILRIVisit - https://www.flickr.com/ilri

VI. Slideshare An online community resource where users and organizations

can

upload and share presentations

enabling people to exchange ideas and

Communicate information

Features of Slideshare It is the best way to share your presentations with the world

Your ideas can be found and shared by a wide audience, this will increase you world presence

Anyone can easily find presentations on topics that interest them.

You can tag, download, or embed presentations into your blogs & websites.

Add your comments to each slide so that your audience doesn’t lose the context of your presentation.

Example of Slideshare usage in ILRIVisit - http://www.slideshare.net/ILRI

VII. RSS RSS (Really Simple Syndication) technology is used to create a

“feed” (list) of headlines and descriptions of specific information that you can have delivered to you, rather than having to go look for it.

Features of RSS It helps you get fresh content on your desk

It contains headlines and descriptions of specific information

It allows you to easily stay informed by retrieving the latest content from the sites you are interested in

It helps people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually.

It is a free and easy way to promote a web site and its content without the need to advertise or create complicated content sharing partnerships.

VIII. CSE(Custom Search Engine) Google’s custom search engine is easy to customize, fast to

implement, works across multiple sites.

Features of CSE Helps us to query across all our web services

Helps us to customize the look and feel of the results to match our site

Provides fast and relevant search results

Includes one or more websites, or specific web pages

It also allows the owner to see search frequency and most popular queries.

Example of CSE usage in ILRIVisit - https://www.google.com/CSE

IX. Delicious Social bookmarking service that allows you to

Tag , Save

Manage and

Share useful web links all in one place

Features of Delicious

Bookmark any site on the Internet, and get to it from anywhere

Share your bookmarks, and get bookmarks in return from colleagues or anyone whom you work with

It can be tagged, given key words and also short notes for easy accessibility and searching

It has the most useful and interesting bookmarks on the web

Increased Visibility & Branding (Submitting to Social Bookmarking Sites puts your blog/website out there in front of millions of people).

It can be easily accessed in multiple ways through any browser or RSS reader

Example of Delicious usage in ILRIVisit - http://delicious.com/ILRI

Thank You

Q & A