Anything AnywhereAnytime

Prague 2013Learning & Highlights about

• Social Media & RoA

• Intelligent Advertising

• Innovation Gaga

• Invent & Innovate

• New Approaches in retailing

• Employee Value Proposition

• The Mobile Opportunity

Return on Attention

From Lilli to Nestle

The naked world

Do it ourselves

Outside the browser

The Attention Economy

Hyper Distribution

Underlying Logic

Net Promoter Score

The Golden Circle

Underlying Logic

• Net Promoter Score

• The Golden Circle

ZAPPOS

ROA

Great advertising “Hyperdistribution”

Happiness delivered

ROI

Kicker

Customer Enthusiasm is not a Department, it should be embedded in the entire Company

Intelligent Advertising

• Psychology

• Sociology

• Special Appeals

Neuro Marketing

The brain knows more than you think

Elements of successful strategy

INNOVATION GAGA

Elements of successful strategy

Emotions

Experience

Engagement

Exclusivity

Practical Do’s & Don’ts of Innovation

1.000 Products taken to market

Creativity

Ideation

Innovation

Innovation is the Application of Invention

Innovation is a process – not an event

Retail wiil never be the same

The retailing experience & point of view

The Retailer Doing it Different

The Value of your Customer

The Value for your Customer

An innovative Approach to Retailing

Employee Value Proposition

• To get sense you / your company have / has to make / offer sense

Employee Value Proposition

The strength (or weakness) of the employee value proposition is a company’s performance in the war for talent

– how good are they at attracting and retaining talent.

Freedom Freedom

Exciting TasksExciting Tasks

Work-Life-BalanceWork-Life-Balance

Growth/Development Growth/Development

ValuesValues

Culture Culture

Strong ResultsStrong Results

Exciting Challenges Exciting Challenges

AffiliationAffiliation

Career ProgressCareer Progress

Indirect FinancialIndirect Financial

Direct FinancialDirect Financial

IntegrityIntegrity

Focus on PeopleFocus on People

Mentoring/CoachingMentoring/Coaching

Respected BossRespected Boss

LeadersLeaders

RewardsRewards

CompanyCompany

JobJob

Employee Value Proposition

Source: Stewart Black, INSEAD

A Question of Perspective

Loyalty

Personal Engagement

Value

Content

It’s how you look at it

Mobile World

The mobile opportunity is ready to be grasped now, and it's all

about closing the gaps between what pets/pet owners/pet

suppliers have, and what they need.

The Core Take Away

Attention

Content

Transparency

Authenticity

The Core Take Away

It’s the Why!

Not the How or What!

The Core Take Away

RoA

RoI

Thank’s

See You