1. social customer servicesand keep warm strategies

2. our future students are already connected tosomeone at our college 3. theres a difference betweenbroadcasting and engaging 4. find your score - EducationEngagementIndex.com 5. social customer service 6. planning for crisis management/customer service(summer enrolment/results questions)Define what is a crisis and what is customer serviceGrade the dierent types - annoyance through to criticalCreate what if scenariosPut a team in place with contingency plans for holidays, illness, work hoursRehearse and involve all members of the relevant divisions, across all parts of the CollegeCreate what now scenariosAdopt the right media for the right message.Think of all of the responses to your response... (Nick Cleggs sorry spoof)Monitor the brand, check what is being said before it escalates 7. Data is KingBe AvailableBe Personable international@manchester.ac.uk 8. keep warm 9. Why we do it...Example campaign comparisonThe Argus Juice FM Minimum3,750 4,5604,650 5,880Spend Facebook 393,340Linkedin 119,27156,247120,00056,781 Google 33,100 Courses SussexReachClicks, Likes,NONENONE NONEApplications,Enquiries, Audience Reached, ReportingSpecific Advert results Facebook Adverts, Sponsored Stories, GoogleSize of Advert & Length of Advert Search, Google Display,Position on Bus Ad Types Google Remarketing, Page number Time SlotLinkedin Adverts Too manyto list...Broad TimesRoutes Targeting 10. Why we do it...Targeting options onlineLocation Seniority Age Job Title IndustryCompany Name EducationCompany Size Relationship Status GenderInterests Workplace 11. How we to keep warm...Google/Facebook Remarketing 12. How we do it...Facebook Advertising Page Post AdSponsored Page LikeSponsored Page Post Targeted Advert 13. How we do it...Google Advertising -Display 14. be there when they search 15. How we do it...Google Advertising - Search 16. Destinations - landing pages generate leads 17. data is your friendreview reach, growth and conversion 18. Engagement DevelopmentsForumsVoucher Code Quiz & Business Card 19. Thank youAny Questions?Steve Evanst: 01273 783 846m: 07590 414 990e: steve@netnatives.com@steveevo @netnatives