Contact details E-mail: [email protected]G-talk: [email protected]msn: [email protected]Skype: camy.h Mobile: 3142372314 National &international meetings 2009 NATCO-Medellin July delegate RTC- San Antonio October Delegate NPM- Bogota December delegate 2010 ILC-Perú March Delegate LDC-B/manga March delegate NATCO-B/quilla July Delegate NST Days-Bogota August delegate AIESEC Experience I2A March 2009 TR CoMM Member The Fancy Team External Communication coordinator sept –dec 2009 LCVP M&C 2010 One of the best XP of my life . I learn so much about team management & leadership skills also each member of my TEAM TEACH ME a new thing every day! As a EB member I learn that the leadership doesn´t depend of a position & leave my professionalism footprints in every action I made. KAM BOGOTA (NERT) July 2010 currently This has been a challenging opportunity where actually develop all effective communication skills in the external environment. LR Studies Career: International Business University: Santo Tomas Date: from 2007 - currently Key learning Strong knowledge in companies’ orientation and creation in international focus, analysis and implementation of international management and marketing strategies, electronic business, national and international legislation and International logistics and distributionn processes of goods and services. Connecting lives getting the strongest XP’s
and especially to LCP because I know that it is the kind
of experience that allows me to develop a lot of
competencies and skills which are going to
complement my personal and professional level and
performance, also this experience is going to support
the achievement of all my goals. But the most
important and strong reason that I decided to apply is
that I want to be part of an exceptional group of leaders
who will build a local committee of high performance,
where day after day its members have excellent Dual
AIESEC experiences and as a result we can
contribute in a positive way in the improvement of our
society.
Why do you think AIESEC Strategy is “Product
Leadership”?
Currently the greatest concern for any organization is to
add value, to the main objective of being unique,
significant, credible and reliable to its customers. This
only can be possible if the organization has a clear
segmentation of its market, differentiator factors to their
competitors and a truly positioning of the brand, off
course, all these things have to be aligned with the
vision, goals and objectives of the organization.
Is because of all this things that, the implementation of
Product Leadership Strategy is so important. In
AIESEC, where its core product is the AIESEC
EXPERIENCE, each stakeholder customize their own
experiences through the global learning environments,
exchange experiences and leadership experiences;
Our concern is to give them high quality experiences,
aligned with the AIESEC WAY and AIESEC 2015
concepts, in order to become the first choice of
Leadership Organization. For that reason we have to
standardize and understand the organization processes
and strategies adapted to the reality of AIESEC in all
countries and local committees by educating the market
about our product and building a strong and reputable
brand that will attract more people and organizations
every day to AIESEC. This will increase our
performance as organization and the relevance at an
external environment, making our objective to be
achieved.
Connecting lives getting the strongest XP’s
What do you think should be the National Focus Areas for
AIESEC in Colombia in 2011? Please argument your answer.
Connecting lives getting the strongest XP’s
•AIESEC in Colombia to supporttheir goals should be aware of the
generation and focusing of itsstrategies have to be in TN raising,
excellent recruiment of ST& LT members thus generated finance
sustainability which allows supportthe high quality of @XP. besides
focusing in the development of themembership and promoting the
Dual @XP.
SustainableGrowth
•To improve the quality of theexperiences and the performance especially of the organization must
focus on creating internationalcooperation in MT & TT pool as a
priority and in order to increase thevolunme of X generated cooperationfor DT /ET pool based on projects toICX side. Also because we have toimprove the delivery time espcially
in the match of our EPs
International Cooperation
•if we must work on a clear strategy forpositioning in the external market wewill be able to support the TN raising, recruitments, brand recognition and relevancy. in the same way we must
also work on a clear strategy topositioning @in Colombia in side @
network in order to facilitateinternational cooperation to get
especially the match or our EP's & TN's providing in this way the bestdelivery time related with the High
Quality experience for eachstakeholder.
Positioning
Specific Questionnaire
•Share your thoughts. AIESEC vision includes
“peace”. How is AIESEC generating this?
Connecting lives getting the strongest XP’s
AIESEC was born at the end of the world war II by a
group of young leaders that were tired of the conflict
between countries and the way that they solved it in this
time; AIESEC believes that we can make a change
happen by making young people explore and develop
their potential through:
•Leadership opportunities
•Exchanges opportunities
•and global learning environments
that allows to them the chance to understand and be
aware about the different realities between countries,
cultures and professional backgrounds of the other
citizen of the world and be capable to manage conflict
situation in the best way and work with them in order to
achieve a common goal: Peace and fulfillment of the
human kind through making a positive impact on society;
also believes that all this thinks are going to prevent
mistakes that happened in the past to happen again in the
future.
•What is your personal interpretation of
AIESEC 2015?
•Engagement & alignment of the members with
the organizational mission and vision.
•External positioning & understanding
•Increasing the High Quality Impact in society.
AIESEC is an organization that is constantly
growing in order to achieve its mission, is why in
the statements of AIESEC 2015 we can evidence
the need to involve with the external environment
and positioning there in the right way in order to be
recognize for our maturity, reliability and high
quality leadership in the development of all projects
undertake with other organizations and inside our
organization, so we can ensure the evidence of
positive impact on society by our change agents.
Another key aspect is BHAG a management
strategy that seeks in a clear, simply and
encourages way to engage, focus and aligned our
members in order to achieve our vision through the
empowerment, development and emotional
connection of the personal and professional goal
lives of our members with the organizational goals.
•What are the 5 things you would change
in AIESEC?
Connecting lives getting the strongest XP’s
Focus on
Social
Impact
AIESEC is an organization that
has as a mission made a
positive impact on society but
in the third sector (it is a
phenomenon located between
society, politics & the economy,
that holds the most immediate
social needs; in which are
private non profit organizations
& non state, who play roles
very diverse as: human rights,
production of goods & services
or the resources redistribution )
we are not generating the
impact with the magnets that
should be. In this way I think
that we can identified, diversify
and focus on issues in the
currently society in global and
national level in order to
improve our organization
performance creating
strategies to stimulate and
develop IB@XP based on this
new focus.
.
Expansion
* Currently we are not
covering the enough
global student market
in order to provide
every day more
AIESEC XP and
make a real impact
on society, is because
of that I think that we
need to strength our
presence in the
countries where
AIESEC already is
and growth there;
specially in Countries
like Colombia wheremiss cities coverage
. Positioning
* Despite the fact AIESEC in
an organization that has
existed for 52 years in
Colombia and has a mission
&vision that involves the
external environment have not
achieved yet the necessary
importance or relevance on it,
which is why we need to start
to make us notice through
partnerships with private and
government entities generating
activities, events and projects
together and in this moment
AIESEC is going to be
recognize for its excellent
performance and essence not
only by its allies but also by
other organization. But is not
only in the business or
government sector that we
want to be positioned, also we
have to be positioned in the
universities and in students
market , in this way we will
actually start making the
positive impact on society with
the deserved recognition of
many years of work and
learning.
Professionalism
although AIESEC is an
organization that
develops young people,
we cannot forget
everything we do, we
have to do it with
professionalism.
Thinking that we are in a
learning process, it does
not mean, that we are
doing low quality things.
As a solution, We can
focus on the proper
information
management & Know
how, to does not keep
making same mistakes
& re inventing the wheel
in order to printing on
every action we do as
an organization, a high
quality performance,
showing the leaders
what we are.
Quality
worldwide there is a
complaint regarding
that, we are
becoming in an
employment bag,
and that assumes
there is no unified
measurement on the
running processes in
the whole network.
If we design this kind
of global
management
indicators, will be
easier to create
strategies to improve
the quality and
performance of the
organization.
Based on
integrated and
standardized
management
indicators
Create a SWOT analysis of your LC
membership criteria
organizational rewards and recognition
legal administration
promotion (messages & campaigns)
talent selection & allocation
cash flow managemet
budgeting
financial reserves management
management of the platform
communication chanels
smart media appereances (positioninghostniversity)
web page
organizational climate & culture
organizational structure support bodies
conferences cycle
TN raising (selling)
OGX matching
re integration
reception
talent traking &pipeline manangement
financial reporting structure
few tn takers
trainees involment
virtual learning environments
goverment alliences
Projects educational alcaldia locales
projects cadenas producticas pymes
single national segmentation focus on markettrends
Sign the agreement with la Salle University
international coperation LC-LC
alumni envolvement capitalization
external events participation
wrong perception of the brand and essence
TN takers do not pay on time
end the relationship with ICETEX
HTL breaks the partnership
possible economical crisis
increasing the number of member of otheruniversities above our host university
get worse our armed conflict
SWOT
Connecting lives getting the strongest XP’s
Stre
ngth
s Wea
kn
essesT
hrea
ts O
pp
ortu
nit
ies
Connecting lives getting the strongest XP’s
What are the organizational goals you would propose
for your LC in 2011? What strategies would you
implement to achieve them?
70 X 38 LR16Dual
XP180
members
ICX: 30
OGX: 40X+L: 4
L+X: 12
Stra
teg
ies MEMBERSHIP DEVELOPMENT:AIESEC EAN needs to be focus on the development
of its membership focus on promote Dual @XP in order to
deliver high quality @XP and increase its performance .
SMART APPORACH: we have to understand the magnets of been positioning in the
mind of our target audiences as a serious and high quality
organization in order to capitalize the trends, opportunities and
weakness of our external environment has to get benefits that
helps to the organization vision and goals making a real and
Hugh impact on the society.
•TM
•Implementation of the Local Development program in order to increase the quality of the
XP of each member.
•Improve induction and allocation process to obtain 90% of retention rate.
•Continuous executing the culture of the training days to develop technical and functional
skills
•Generate new and attractive LR
•Obtain and capitalize learning partnership.
•EB:
•generate coaching culture
•Implementation of a serious tracking culture for each member of the LC in order to
improve the performance of the organization and the development of each member.
•Generating international cooperation with specific LCs in the network, not only for
exchange, also we can share specific knowledge.
•Promote, support and motivate Projects
•Positioning the LC in AIESEC NETWORK.
•M&C-IM&PI taskforce: both areas have to work together in order to facilitate the internal
and effective communication channels in order to deliver the right information to our
members in the right time.
•M&C: generate innovative and attractive campaigns inside the LC to promote the Dual
XP. Create strategies to positioning the LC inside the Network using the platform tools and
also web 2.0.
•IM&PI: research the best good case of practice in AIESEC network and the external
environment in order to improve our performance and effectiveness in the implementation
of this strategy.
•F&A
• Develop an incentive model to the best LR performance of the LC to promote the
exchange, based on the FDL policies.
•Obtain financial partnership to increase the quality of members development
OGX: improve the delivery time and build a campaign working with M&C promoting the
different opportunities available in the platform
•M&C:
•Implementation of a Public Relation plan and relational marketing.
•Generating a media plan based on ICX segmentation and Universities in order to
facilitate the brand recognition.
• Develop high quality material for each segment and target.
• Make brand audits to our targets to get information about the perception of our
brand.
•Generate and promote trainings based in how to use the brand.
•Create a stakeholder and alumni event based in business trend
•TM
•Generate external training for the membership in order to improve the skills and
competencies and establish strategic and powerful relationships.
•ICX:
•Look for establish government alliances
•Involvement in TN TAKERS external relevant activities of associations of specific TN
TAKER or potential sectors.
•OGX:
•Create a proposal for Oficina de Practicas Profesionales of Universities of our
segmentation in order to facilitate the management of this protocol for our members
and EP’s
•F&A:
•Generate a financial item in the LC Budget to promote the involvement in external
relevant activities
•Support the RRPP and Relational Marketing plan.
EB: all EB members have to be aware the trends in the market in order to take
advantage of it. Also we are able to train our members and build smart relationship
with the external market and also inside of AIESEC.
ICX IMPROVEMENT GENERATING DUAL @XP: in order to get more financial sustainability and deliver High Quality
Dual @XP, we have to understand the relevance of ICX area in the LC.
Connecting lives getting the strongest XP’s
•M&C – ICX: working together in order to identified the 3 main Alcaldias Locales de Bogota
than can be potential points of projects.
•M&C: promote inside the LC the new project focus and the benefits that it brings to the
membership that decided are part of them.
Positioning the projects at the network in order to get interest in other LCs and facilitated the
international Cooperation.
•ICX:
• TN raising strategy based on Increase the number of call per week in order to obtain a
higher volume of appointments. Also prepared and support the members with low sell
experiences when they go on a date at the same way develop the best confident sellers of
AIESEC in Colombia.
•Create a product sheet for each focus project:
•Cadenas Productivas Localidades de Bogota (MT/TT/ET): this is a good opportunities to
diversify our TN takers and the pool of our internships, because this project is going to be
focus on Pymes that have one of these issues: interest in internationalization or internal
processes improvement. The idea is generate a cluster with maximum 4 pymes that want to
invest in a Trainee in order to be more successful and get better in the issue that they have in
common.
•Education program with Localidades de Bogota (DT/ET): this is a big opportunity
because this government entities destiny a lot of money in this programs, what we look to
establish there in a project based in 3 main issues that the young people has specially in the
poorest places in the city: Sexual Education, Bilingualism and leadership development based
in a career plan.
•ICX-TM-F&A: work together to identify the best Project Manager or Coordinator involve in
this strategy to give them a 50% off discount in its EP form to go on exchange in 2011.
•International Cooperation Coordination (OGX-ICX): Establish international cooperation in
order to supply the exchanges generated with the projects.
•F&A:
Invest in a data base.
Improve servicing processes to get the best International Experiences
Design a discount on the EP form of the Project manager or Coordinator to incentive the
Dual XP program.
•TM:
Creating Job Description that ensures the project manager or coordinators wants to go on
exchange this year and know that if is the better can go on exchange with a 50% off discount
on its EP form.
Improve in the follow up and reintegration of our currently EPs in order to involve them
in this strategy and increase the satisfaction of them with the organization services.
•OGX:
Improve the delivery time to Project managers or coordinator that wants to go on exchange
and identified the best choices of internship for tem based in their profile and career
plan for this especially point has to work with TM
