App47 MAM eBook

8/13/2019 App47 MAM eBook

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MAM + MDM = BMS(Bada$$ Mobile Strategy)
http://www.app47.com/http://www.app47.com/


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Table of Contents

3 Introduction

4 What is Mobile

Device Management?

5 What is Mobile

Application Management?

6 Why Should You UseBoth MDM and MAM?

7 MAM Lifecycle

Deploy

Manage

Analyze

10 Bring Your Own Device (BYOD)

11 MAM for Better

Configuration Management

12 Conclusion
http://www.app47.com/


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3 MAM + MDM = BMS

IntroductionMobile device management (MDM)

and mobile application management(MAM) are often confused with each

other, and sometimes even viewed

as one and the same. Instead, think

of them not as one person or identi-

cal twins, but rather as siblings.

In this eBook, we will look at the dif-

ferences between the two to develop

a better understanding of how to use

them together. We will also dig deeper

into MAM so you can better manage

enterprise mobile apps as they be-

come increasingly important to your

business. We will look at the MAM

lifecycle, a critical IT issue, and howbetter app conguration can benet

your company.


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4 MAM + MDM = BMS

WHAT IS MOBILE DEVICE MANAGEMENT (MDM)?

Mobile device management is a

wide-ranging practice that includes:

Inventory How many devices arebeing used and by who? Where are

the devices?

Security Anti-malware and anti-virus and tools, authentication, and

encryption to keep information safe.

Wireless Expenses Activemanagement of wireless carrier

expenses and inter-departmental

chargebacks.

Operations Oversee the status andhealth of the various systems used by

the devices, from email to apps.

Help Desk System for resolvingtrouble tickets.

MDM features built into smartphone

operating systems are not adequate

for enterprise-level use: they dont

provide the comprehensive oversight

you need and are proprietary, so you

cant use them across platforms.

Therefore, the additional MDM tools

you need (some of which are men-

tioned above) include:1. Asset and physical location tracking

2. Security and application

3. Voice and data usage management

4. Mobile customer support


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5 MAM + MDM = BMS

Your company has a set ofapproved apps they want their employ-

ees to use to increase productivity,

and want them to be easily accessible

via their own branded app store.

You leave a company whereyou used your own device, and the

company removes just their apps.

A popular business app isupdated with new features, and the

update is handled remotelyno need

to download the new version.

WHAT IS MOBILE APPLICATION MANAGEMENT (MAM)?

Mobile application management

focuses on the applications loadedonto mobile devicesthe software,

and the ability to add, remove, or

update them in an organized way.

It includes the strategy and process

around developing, distributing,

updating, configuring and removingbusiness apps from mobile devices

used by employees.

Here are examples of MAM:

You switch from a Blackberryto an Android, and all business apps

are moved from one to the other.

You develop a business appto help employees be more efficient

in the field, and need to know if the

app is being utilized and hitting

ROI targets.


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6 MAM + MDM = BMS

WHY SHOULD YOU USE BOTH MDM AND MAM?

Arguments have been made that

mobile device management is not

necessary as companies increasingly

focus on mobile appsbut that ar-

gument is a little short-sighted.

Both are necessary, because there

are so many factors in enterprise

mobility to consider.

Multiple operating systems

Industry and government

compliance and regulations

Department specifications

Security and encryption

Personal data

Cloud storage and hosting

These factors link the devices to the

apps and vice versa. To manage one,

you must manage the other.

To make it easier on your IT depart-

ment though, the apps managementcan be embedded in the app itself

when it is developed. That way, it

will be configured properly, updated

remotely (so employees dont have to

download new versions), and removed

remotely when it is no longer useful.


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MAM LIFECYCLE

From managing your network, to

troubleshooting hardware and soft-

ware issues, to overseeing desktop

and mobile apps, IT departments

have full plates.

Depending on a single, cloud-based

solution will greatly improve your

app. Lets take a look at the MAMlifecycle (illustrated left) to better

understand that solution.

Deploy PhaseWhen you release your app to your

employees, have a process in place

to keep it where it belongswithin

your company!

Provisioning Understand whatresources you need to support the

app when it is released, such as a

user guide and technical support.



Enterprise App Store Set upyour internal app store with a clean,

straightforward design, so finding

and downloading apps is a snap.

Manage PhaseQuality The app is only as goodas its coding. Bugs will inevitably

pop up, so make sure developers are

available to address issues quickly.Performance Uploading anddownloading speeds and navigability

will directly impact how well your app

operates. Again, keep your developers

on speed dial should any performance

issues arise.

Configuration As the appevolves and is used by more or fewer

people, be sure it can be remotely

configured to address those changes

in use, and have the ability to add or

improve features throughout the app.

Configuration Make sure theapp adheres to department and

company requirements and policies.

Authentication In order tocontrol who can access the app,

have a mechanism in place that

ensures only the people who

need the app can download it.

Updates When an app gets updat-ed, you cant rely on busy employees

to download the update. Be sure you

can update the app remotely.

IT departments have full

plates. Depending on

a single, cloud-based

solution will greatly

improve your app.



Usage Look at how many users youhave or plan to have, how they will

use the app, how often they will use

it, where are they using it, and when.

Revenue Examine the apps director indirect impact on your companys

revenue, whether your app focuses

on business development, marketing,

sales, or operations.

Trends Study internal trends suchas patterns of use, and external

trends such as usability, design, fea-

tures, and benefits that are popular.

Logs Its no secret that at somepoint your mobile app will crash,

just ask Apple. Accessing the log

data for your mobile app will yieldvaluable insight to help address

bugs before pushing to production,

or analyze crash logs to know ex-

actly what happened at the time of

the crashand more importantly

what led to the crash.

Security Because your app is forinternal use and not a commercial

product, careful measures must betaken to encrypt dataespecially if a

device it resides on is lost or stolen.

Fault As with all importantbusiness systems and applications,

knowing you have an issue before

your customer experiences a prob-

lem is critical in enumerable ways:from keeping a loyal customer base

to lowering operational costs. Hav-

ing the ability to manage fault is

key to a successful app.

Analyze Phase

You need to have a firm understand-ing of your current or potential apps

usefulness.


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BRING YOUR OWN DEVICE (BYOD)

Whether your company issues smart

phones or tablets to employees or

allows employees to use their own,

personal data and apps will inter-

mingle with business data and apps.

Because of this, IT commonly views

mobile devices as being jointly owned

between the company and user.

If your company allows employees

to bring their own devices, it is

incredibly important that IT be able

to manage all of your companys

apps on those devices.

This will allow them to manage

updates, track usage, and provide

reports that analyze the impact the

app is having on your company, from

increased productivity and revenue,

to reduced time it takes to do per-form routine and scheduled tasks.

When an employee leaves the com-

pany, or if a device is lost or stolen,

the app and its data can be removed

from the device.


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BENEFITS OF BETTER CONFIGURATION MANAGEMENT

As we have discussed, there is one

thing you can depend on when it

comes to anything mobile: constant

change. Because of this, configura-

tion management can get tricky.

Unlike updates to desktop applica-

tions, which you can push out to

everyone on your network, you cantforce your employees to update their

apps. You can remind them a million

times, but they could be too busy

or like the current version too much,

even if it has gaping security holes

to be bothered to download the new

version and replace the old one.

A better approach to configuration

management begins with the app

itself. When they are being devel-

oped, you can code the app for spe-

cific variables and thus allow remote

updates. Those variables can include

device model, operating system, user

location, department, team, etc. This

approach gives you a remarkable

level of customization and control.

The added benefits? You can drive

an apps acceptance and usage and

thus increase its return on investment.

You cant force your

employees to update

their Apps. You can

remind them a million

times, but they could

be too busy.


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At App47, we believe the true value

of mobility optimizes the mobile

user experience.

We offer the only Mobile Application

Management (MAM) solution that

gives you complete control of the

entire mobile app lifecycle so you

can realize the real value of yourmobile investment.

The cloud-based, enterprise-grade

MAM solution provided by App47

arms IT with a single command

center to deploy, manage and ana-

lyze their critical mobile apps. Theinstrumentation sits inside the ap-

plication looking out, rather than on

a device looking in. This powerful

perspective is what creates a com-

plete picture of your organizations

mobile application landscape.

Application Intelligence for the MobileEnterprise

@App47Info

703.251.4557

app47.com

MAM is more than an enterprise

app store or a way to get apps on

employee and customer devices;

its an unprecedented end-to-end

mobile app lifecycle solution.

To learn more, contact us today.
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