AppleKallee Ruff

Social & Economic History

In the beginning…

Apple I

Founders

Steve Wozniak Steve Jobs

Apple II

Macintosh

Business Practices

Apple Today…

• 35,000 Employees Worldwide• 42 Billion in Sales for 2009

Products• Electronics…• Mac & Macbook Computers• iPhone• iPod

Products

• Software…• Mac OSX• iPhone OS• iLife• iWork• Safari

Advertising

• Apple Website• Television Ads• Magazine Ads

Distribution

• Apple website• Apple Stores• Retailers

Production

• China• Czech Republic• Malaysia• Philippines• Singapore• South Korea• Taiwan• Thailand• United States

Management & Philosophy

Upper Management

Steve Jobs

Peter Oppenheirmer

Bruce Sewell

Tim Cook

Scott Forestall

Jonathan Ive

Bob Mansfield

Upper Management

• Current CEO: Steve Jobs, former co-founder of Pixar Animation Studios, CEO since 1976.

Upper Management

• Chief Financial Officer and Senior Vice President: Peter Oppenheimer. Reports to CEO oversees financial aspect of the company.

Upper Management

• Chief Operating Officer: Timothy Cook. Reports to CEO oversees the sales and distribution of products

Senior vice presidents

• Mark Papermaster- Devices Hardware Engineering• Scott Forstall- iPhone Software• Phillip W. Schiller- Worldwide Product Marketing• Jonathan Ive- Industrial Design• Bertrand Serlet- Software Engineering• Ron Johnson- Retail• Bruce Sewell- General Counsel• Bob Mansfield- Mac Hardware Engineering

Upper Management

• Not diverse• White, Male• Joined Apple anywhere from 1997-2009• Most in place throughout rise of iPod, iTunes, the

Macbook, the iPhone, new installment iPad• Products very successful, leads me only to think that

these executives officers had a great deal to do with it• Communication goes through hierarchy• Needs more diversity to keep from building up

paradigms

Employees

• Hiring: Apple ID, submit resume online, lists relevant jobs to apply for

• Motivated: work from home option, employee discounts, benefits

• Supervised: again hierarchy, report to supervisor

• Employees get opportunity to explore ideas

Ethics & Corporate Responsibility

Supplier Responsibility

• Latest supplier responsibility report indicates the company has stepped up its audits and training at a number of facilities around the world. Audits involved facilities in China, Czech Republic, Malaysia, The Philippines, Singapore, South Korea, Taiwan, Thailand, and the United States.

• 2008- 27,000 employees trained• 2009- 133,000 employees trained

Supplier Code of Conduct

• Labor and Human Rights• Health and Safety• Environmental impact• Ethics and management• Commitment

Audit Results

• 95% of their suppliers were in compliance with their Ethics policy.

• 76% of their suppliers were in compliance with their health and safety policy.

• 72% of their suppliers were in compliance with their Labor and Human Rights policy.

Questions?