Date post: | 18-Jan-2015 |
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Technology |
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AppreneurA book summary
Adam Musial-Bright, @a_life_hacker
Before we beginThis book is not About development
About technologyBeautifully written
It is a good advise to Entrepreneurs
It is helpful outside Xcode
&
App store search
There are only two items users can search to find your app
TitleKeywords
vsTwo types of app titles
Plain
:) Great brandrecognition
:) Easy to remember
:) Extra search keywords
:) Better forunknown product
Always include app title in the keywords, because users can only search for the Title or
Keywords but not both
Descriptive
KeywordsYou have 100 characters for your Keywords ... use
them wisely and learn from your competition
http://appstorerankings.net
What do users search for?
Users search for Function not specific names
e.g. “fun game” or “free shooting game”
App IconThe App icon is very important ... users do not want
ugly icons on their home screen
Hire a Designer
Do not use Gloss on the icon
Details are important
Screenshots
Tell a Story
LogicalMake a
Colorful Entertainingand
order
Advertising I
Don‘t hire an ad consulting company or use Facebook ads!
Search YouTube for popular but people who might back your app
less known
YouTubeCreate a video and answer the comments
Twitter works pretty well, too
Find YouTube app channel and let them Reviewyour app(like CrazyMikesApps, UniqueApps, AppStoreReviews,
TechTechManTV, Appolicious or AppVee for $150 to $500)
Advertising II
Contact a developer and advertise in His app
Mention your other apps withinYour app
Communicate with users
Create in app Form
YouTubevideo
Comments RatingRead app store and
so customers can ask questions... most people are amazed when they can contact you directly
Address comments in a
vs.vs. vs.
Business models (BM)
PaidAds Freemium User base
Ads BM
Use only if In app purchases and
Paid version don’t make sense
Paid BM
Easy to Implement
OnceYou will get paid only
Hard to gain Momentum and User base
Freemium apps BMUsers love Free apps
Paid appsUser base will be much bigger than for
Every 50 to 100 users will generate One paid user
Use Ad banner and make paid option
only if you need toConsumable goods
...who buys your app :)
User base BM
Generate a lot of Users
Login at should be an option onlyFacebook
The size of your user base is what your app isWorth
Facebook purchased Instagram because of the
User base and not product
Keep them using your app
are good but not too manyNotifications
Summaries via Mail no more than once weekly
“Tell a friend” function viaFacebook
Where to get ideas?
Look in the App storefor apps you could make better
Keep an eye out for Developer namesyou do not recognize in top 200 apps ...... it is a sign for a Hot market
You have to Buy apps to learn how to distinguishgood from bad ones
Build for what market?
Steve Jobs once sad,“Good artists copy, great artists steal”
Things your are Interested in
Build for a Niche market as single developeror small company
Maintaining your appUsers love Updates
Always Answer your users
Updates elevate your app Ranking... similar when the app is new
Try to get some Reviews
for about 3 days
Rotate your Keywords
Featuresand new“Art is never finished, only abandoned”
Leonardo Da Vinci
Track your app
Use services to Track your app (e.g. flurry.com. It’s free)
Understand what users Do in your app
SalesIf your sales drop you have to Act
... apps do not recover by themselves
There are sales in the apps storeSeasonspre-holidaypeak season
Sep to NovDec to Feb
Mar to Augslow seasonso always compare Relative sales numbers
You can also Sell your app to have more time your other apps or a new app. Huge user base will help sell it.
Thank you + Q&AAdam Musial-Bright, @a_life_hacker
Presentationhttp://www.slideshare.net/musial-bright