Date post: | 19-May-2015 |
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App Stores and Browsers
Navigating the Pervasive Landscape of Native, Responsive Design and Hybrid Applications
Tom FreestoneSenior Developer / Software Architect
Brigham Young University
‘Would you tell me, please, which way I ought to go from here?' -- Alice
Tom Freestone
• Tom Freestone has been a developer for nearly 20 years. Tom has led the portal and the Single Sign-On (SSO) efforts at BYU. In addition to his development work, Tom is an Adjunct Faculty member at Neumont University. Tom holds a BS and MS in Computer Science.
The Problem
• Multi-screeners
• Which screen do we use?
• Context
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
http://gamingshogun.com/2014/03/04/techsling-geek-holster-review/
How much is a lot?
• Leisure Timeo 90 % -- 4.4 hours per day
Computers Laptops Smart Phone Tablets TV
o 10 % Radio Newspapers Books Magazineshttp://torwars.com/multi-monitor-swtor-gaming-rig/
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
Device Usage Breakdown
http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
Which Device to use?
• Context is King.
• Context o TimeoGoalo Locationo State of Mind
http://image.slidesharecdn.com/context-is-king-20081014-slideshare-1224027331391319-8/95/slide-1-728.jpg?cb=1224132184
http://image.slidesharecdn.com/context-is-king-20081014-slideshare-1224027331391319-8/95/slide-1-728.jpg?cb=1224132184
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
Personal Computers
• Contexto Office / Homeo Task Orientedo Time and Focuso Serious, research, problem
solving state of mind
• Usageo 24% of daily media
interactions
• Motivationso Finding Information 40%o Keeping up to date 29%
http://2.bp.blogspot.com/_nQ8R-170d3c/SVTVBPXXMbI/AAAAAAAAAqc/LQmcFHZFHU8/s400/laptop-desktop.jpg
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
Smart Phones
• Contexto On the go / homeo Communicate / connecto Short bursts of timeo Need info quickly
• Usageo 38% of daily media
interaction
• Motivationo Communication 54%o Entertainment 33%
http://www.jetsetmag.com/newsroom/smartphone-gadgets-essential/
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
Tablet
• Contexto Home useo Entertainmento Have time to spareo Leisure
• Usageo 9% of our media
interactions
• Motivation o Entertainment 63%o Communication 32% http://www.phonedog.com/2013/10/17/have-
cheaper-tablets-overshadowed-more-expensive-ones/http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
Multi-screening
• CAS
• Using screens in tandem
http://vivaldipartners.com/blog/building-brands-in-a-multi-screen-world
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
Sequential Usage
• Moving from one device to another to accomplish a task
• Exampleo Student Homework
Notification via the phone Transitions to laptop to do reading and answer quiz questions
https://lh5.googleusercontent.com/1c8Ck5y8KLsVImLmRJpQrplKXPiNF4wevGpyDn-WhFlFvfG7zyMAr6AKL9DD4it_Zo_B4n0isQmq8ow2kQYgqZsp8KLRoaXNg1IQ-623g5paGqj9noQ
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
Simultaneous Usage
• Using more than one device at the same time for either related or unrelated activity
• Exampleo Laptop : Studying for an exam on a laptopo Looking up current conditions in the testing center
https://lh5.googleusercontent.com/1c8Ck5y8KLsVImLmRJpQrplKXPiNF4wevGpyDn-WhFlFvfG7zyMAr6AKL9DD4it_Zo_B4n0isQmq8ow2kQYgqZsp8KLRoaXNg1IQ-623g5paGqj9noQ
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
What do users do?
• 90% of the time users sequentially use multiple devices
• 98% occur in the same day
• Exampleo Emailing a link to self
http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
How do we deal with multi-screening?
• Native
• WeboResponsive
• Hybrid
http://blog.sungardas.com/wp-content/uploads/2012/08/BYOD.jpg
Which is better? ... Depends
• User Experience
• Reach
• Return on Investment
• Time-to-market
• Discoverability
• User Analyticshttp://barnraisersllc.com/wp-content/uploads/2013/08/app-vs-mobile-web.png
Native: User Experience / Reach
• User Experienceo OS-Level widget callso Access hardware
nativelyo Difficult to multiscreen
• Reacho 50% mobile users are
smartphone userso 2013 usage increased
56.3%
http://www.compuware.com/en_us/application-performance-management/products/mobile-app-monitoring-free-edition.html
Native: Reach
http://blog.flurry.com/bid/90743/App-Engagement-The-Matrix-Reloaded
Native: ROI, Time-to-Market, Discoverability, User Analytics
• Return on Investmento Device Arms-race
• Time-to-Marketo App store
• Discoverabilityo App store
• User Analyticso App storeo Google/Adobe …
http://venturebeat.com/2012/09/10/on-eve-of-intels-developer-event-arm-argues-that-it-is-winning-the-mobile-race/
Responsive Web: User Experience, Reach
• User Experienceo Lots of examples
of good responsive design
• Reacho 7-8 billion internet
userso 1.2 billion mobile
internet users
http://carinico.com/2013/09/responsive-web-design-mobile-marketers/
Responsive Web: Return on Investment
Responsive Web: Time-to-Market, Discoverability, User Analytics
• Time-to-Marketo As fast your business
and release processes allow.
• Discoverabilityo SEO
• User Analyticso Lots of choiceso Understanding your
portals through numbers http://www.kaushik.net/avinash/google-analytics-is-re-launched-do-these-five-things-
first-in-v2/
Hybrid: User Experience, Reach, Return on Investment
• User Experienceo User can’t distinguish
where native and web begin and end
• Reacho Apps Stores + SEO
• Return on Investmento Keep existing web
applications + get into app stores
http://loyalty360.org/loyalty-today/article/mobile-web-and-mobile-apps-7-must-know-mobile-marketing-terms
Hybrid: Time-to-Market, Discoverability, User Analytics
• Time-to-Marketo Best and Worst of
both
• Discoverabilityo SEO + App Store
• User Analyticso Lots of options
https://www.indiegogo.com/projects/cualit-m-commerce
Where do we go from here?
• Depends …`Cheshire Puss,' she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. `Come, it's pleased so far,' thought Alice, and she went on. `Would you tell me, please, which way I ought to go from here?'
`That depends a good deal on where you want to get to,' said the Cat.
`I don't much care where--' said Alice.
`Then it doesn't matter which way you go,' said the Cat.
`--so long as I get SOMEWHERE,' Alice added as an explanation.
`Oh, you're sure to do that,' said the Cat,
`if you only walk long enough.'
(Alice in Wonderland, Lewis Carroll)
Let the Users Decide
• uPortal / uMobile
• Portal Contento 80/20
Mobile Firsto Multi-screen worldo Interactiono Context is still keyo Understand your audience
Faculty Staff Student
http://wcetblog.files.wordpress.com/2013/12/overwhelmed-by-devices-by-lukew-on-flickr-cropped.jpg
It is about choice(s)
• Not Mutual Exclusiveo Apps Store versus Web
• Portals have always been about personalization on the web
• Bring your own device adds more choices
http://www.onbile.com/info/wp-content/uploads/2014/04/mobile-app-versus-mobile-website.jpg
Questionshttp://www.drchaos.com/is-byod-a-fad-part-ii/
Additional Reading• The New Multi-Screen World Study• App
Stores and Browsers: Navigating the Pervasive Landscape of Native, Responsive Design and Hybrid Applications