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App Stores and Browsers

Navigating the Pervasive Landscape of Native, Responsive Design and Hybrid Applications

Tom FreestoneSenior Developer / Software Architect

Brigham Young University

‘Would you tell me, please, which way I ought to go from here?' -- Alice

Tom Freestone

• Tom Freestone has been a developer for nearly 20 years. Tom has led the portal and the Single Sign-On (SSO) efforts at BYU. In addition to his development work, Tom is an Adjunct Faculty member at Neumont University. Tom holds a BS and MS in Computer Science.

The Problem

• Multi-screeners

• Which screen do we use?

• Context

http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

http://gamingshogun.com/2014/03/04/techsling-geek-holster-review/

How much is a lot?

• Leisure Timeo 90 % -- 4.4 hours per day

Computers Laptops Smart Phone Tablets TV

o 10 % Radio Newspapers Books Magazineshttp://torwars.com/multi-monitor-swtor-gaming-rig/


Device Usage Breakdown

http://techcrunch.com/2012/08/29/if-content-is-king-multiscreen-is-the-queen-says-new-google-study/


Which Device to use?

• Context is King.

• Context o TimeoGoalo Locationo State of Mind

http://image.slidesharecdn.com/context-is-king-20081014-slideshare-1224027331391319-8/95/slide-1-728.jpg?cb=1224132184

http://image.slidesharecdn.com/context-is-king-20081014-slideshare-1224027331391319-8/95/slide-1-728.jpg?cb=1224132184


Personal Computers

• Contexto Office / Homeo Task Orientedo Time and Focuso Serious, research, problem

solving state of mind

• Usageo 24% of daily media

interactions

• Motivationso Finding Information 40%o Keeping up to date 29%

http://2.bp.blogspot.com/_nQ8R-170d3c/SVTVBPXXMbI/AAAAAAAAAqc/LQmcFHZFHU8/s400/laptop-desktop.jpg


Smart Phones

• Contexto On the go / homeo Communicate / connecto Short bursts of timeo Need info quickly

• Usageo 38% of daily media

interaction

• Motivationo Communication 54%o Entertainment 33%

http://www.jetsetmag.com/newsroom/smartphone-gadgets-essential/


Tablet

• Contexto Home useo Entertainmento Have time to spareo Leisure

• Usageo 9% of our media

interactions

• Motivation o Entertainment 63%o Communication 32% http://www.phonedog.com/2013/10/17/have-

cheaper-tablets-overshadowed-more-expensive-ones/http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html

Multi-screening

• CAS

• Using screens in tandem

http://vivaldipartners.com/blog/building-brands-in-a-multi-screen-world


Sequential Usage

• Moving from one device to another to accomplish a task

• Exampleo Student Homework

Notification via the phone Transitions to laptop to do reading and answer quiz questions

https://lh5.googleusercontent.com/1c8Ck5y8KLsVImLmRJpQrplKXPiNF4wevGpyDn-WhFlFvfG7zyMAr6AKL9DD4it_Zo_B4n0isQmq8ow2kQYgqZsp8KLRoaXNg1IQ-623g5paGqj9noQ


Simultaneous Usage

• Using more than one device at the same time for either related or unrelated activity

• Exampleo Laptop : Studying for an exam on a laptopo Looking up current conditions in the testing center

https://lh5.googleusercontent.com/1c8Ck5y8KLsVImLmRJpQrplKXPiNF4wevGpyDn-WhFlFvfG7zyMAr6AKL9DD4it_Zo_B4n0isQmq8ow2kQYgqZsp8KLRoaXNg1IQ-623g5paGqj9noQ


What do users do?

• 90% of the time users sequentially use multiple devices

• 98% occur in the same day

• Exampleo Emailing a link to self


How do we deal with multi-screening?

• Native

• WeboResponsive

• Hybrid

http://blog.sungardas.com/wp-content/uploads/2012/08/BYOD.jpg

Which is better? ... Depends

• User Experience

• Reach

• Return on Investment

• Time-to-market

• Discoverability

• User Analyticshttp://barnraisersllc.com/wp-content/uploads/2013/08/app-vs-mobile-web.png

Native: User Experience / Reach

• User Experienceo OS-Level widget callso Access hardware

nativelyo Difficult to multiscreen

• Reacho 50% mobile users are

smartphone userso 2013 usage increased

56.3%

http://www.compuware.com/en_us/application-performance-management/products/mobile-app-monitoring-free-edition.html

Native: Reach

http://blog.flurry.com/bid/90743/App-Engagement-The-Matrix-Reloaded

Native: ROI, Time-to-Market, Discoverability, User Analytics

• Return on Investmento Device Arms-race

• Time-to-Marketo App store

• Discoverabilityo App store

• User Analyticso App storeo Google/Adobe …

http://venturebeat.com/2012/09/10/on-eve-of-intels-developer-event-arm-argues-that-it-is-winning-the-mobile-race/

Responsive Web: User Experience, Reach

• User Experienceo Lots of examples

of good responsive design

• Reacho 7-8 billion internet

userso 1.2 billion mobile

internet users

http://carinico.com/2013/09/responsive-web-design-mobile-marketers/

Responsive Web: Return on Investment

Responsive Web: Time-to-Market, Discoverability, User Analytics

• Time-to-Marketo As fast your business

and release processes allow.

• Discoverabilityo SEO

• User Analyticso Lots of choiceso Understanding your

portals through numbers http://www.kaushik.net/avinash/google-analytics-is-re-launched-do-these-five-things-

first-in-v2/

Hybrid: User Experience, Reach, Return on Investment

• User Experienceo User can’t distinguish

where native and web begin and end

• Reacho Apps Stores + SEO

• Return on Investmento Keep existing web

applications + get into app stores

http://loyalty360.org/loyalty-today/article/mobile-web-and-mobile-apps-7-must-know-mobile-marketing-terms

Hybrid: Time-to-Market, Discoverability, User Analytics

• Time-to-Marketo Best and Worst of

both

• Discoverabilityo SEO + App Store

• User Analyticso Lots of options

https://www.indiegogo.com/projects/cualit-m-commerce

Where do we go from here?

• Depends …`Cheshire Puss,' she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. `Come, it's pleased so far,' thought Alice, and she went on. `Would you tell me, please, which way I ought to go from here?'

`That depends a good deal on where you want to get to,' said the Cat.

Ì don't much care where--' said Alice.

`Then it doesn't matter which way you go,' said the Cat.

`--so long as I get SOMEWHERE,' Alice added as an explanation.

Òh, you're sure to do that,' said the Cat,

ìf you only walk long enough.'

(Alice in Wonderland, Lewis Carroll)

Let the Users Decide

• uPortal / uMobile

• Portal Contento 80/20

Mobile Firsto Multi-screen worldo Interactiono Context is still keyo Understand your audience

Faculty Staff Student

http://wcetblog.files.wordpress.com/2013/12/overwhelmed-by-devices-by-lukew-on-flickr-cropped.jpg

It is about choice(s)

• Not Mutual Exclusiveo Apps Store versus Web

• Portals have always been about personalization on the web

• Bring your own device adds more choices

http://www.onbile.com/info/wp-content/uploads/2014/04/mobile-app-versus-mobile-website.jpg

Questionshttp://www.drchaos.com/is-byod-a-fad-part-ii/

Additional Reading• The New Multi-Screen World Study• App

Stores and Browsers: Navigating the Pervasive Landscape of Native, Responsive Design and Hybrid Applications


https://wiki.jasig.org/display/~tefreestone/App+Stores+and+Browsers:Navigating+the+Pervasive+Landscape+of+Native,+Responsive+Design+and+Hybrid+Applications

