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Dear Valued Partner,
It seems like just yesterday we were gearing
up for our annual Marketing Nation Summit.
And now the most significant gathering of
digital marketers is once again, right around
the corner, taking place April 13-15, 2015 at the
Moscone Center in San Francisco.
The 2014 Marketing Nation Summit had
over 4,500 attendees from Marketo’s thriving
Marketing Nation® and we were excited and
encouraged by the words of world and industry
leaders like Hillary Rodham Clinton and GE’s
CMO, Beth Comstock. We also shared best
practices in 90+ sessions and had over 100
sponsors, more than ever before!
We expect this year’s event will be even larger
and more prolific and we hope you’ll join us as
we continue to take the Marketing Nation to
the next level.
• We are expecting over 6,000+
attendees in 2015
• We are in final discussions with a not-
to-miss keynote speaker. Stay tuned…
• Incredible engaging sessions,
delivered by customers, partners, and
thought leaders
• Our evening gala will be held at San
Francisco’s historic City Hall
Over 4,500 attendees
Recap 2014
Marketo Experts
Hillary Rodham Clinton & Phil Fernandez
The Marketing Nation Gala
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This year’s theme - “Inspiration in the Nation” –
is a direct reflection of where we as marketers
have come and where we are leading our
own organizations. It is truly a “Marketing
First” world, with marketers increasingly in
the driver’s seat as we shepherd the digital
customer journey for our organizations.
Marketo continues to thrive in this “Marketing
First” world, driving tremendous growth for our
customers and value for our partners.
But we know we are only one half of the
equation. Our customers depend on your
innovation to inspire and help them leverage
channels such as video, social media, native
advertising, events, analytics and more to be
truly successful and keep pace. Together, we
help marketers master the art and science of
digital marketing.
Marketo’s Marketing Nation Summit is an
opportunity to build greater awareness for your
brand among the leaders and practitioners
from our base of customers, prospects and
key industry thought leaders in the Marketing
Nation. We offer a wide range of sponsorship
opportunities, including custom packages that
suit your needs. I encourage you to review the
enclosed details and respond quickly as we
expect to sell out.
On behalf of the entire Marketo team, I hope
you’ll choose to partner with us for what’s
shaping up to be our most successful Marketing
Nation Summit yet.
Sincerely,
Sanjay Dholakia
Chief Marketing Officer,
Marketo, Inc.
INSPIRATION IN THE NATION
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“Without a doubt, this event was our single best return on investment we have had in years. We are proud to be part of the
Marketing Nation.”
“Summit exceeded our expectations by many measures: engagement and activity
at our booth, deeper awareness among the Marketing Nation, and closed business.”
“This is something we look forward to every year; not only because it’s one of our largest lead generation events, but also because the
content and quality of the event itself.”
Jeff Pedowitz, CEO, The Pedowitz Group
Michael Meinhardt, Chief Customer Officer, Cloudwords
Will Spendlove, VP Marketing, InsideView
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4,500+Total Attendees: North America, APAC, EMEA, LATAM
5%
4%
3%
2%
6000 6000
5000 5000
4000 4000
3000 3000
2000 2000
1000 1000
2013 20132014 2014
33%
32%17% Misc. (Construction, Non-Profit, Travel)
Technology
Business Services
Financial Services
Retail
Media & Entertainment
Manufacturing
Healthcare
Education
Company Size Attendees Company Geography
SMB
Enterprise
U.S.
Int’l (Canada, APAC, EMEA, LATAM)
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Moscone Center is the largest convention and exhibition complex in San Francisco, California.Summit will be held in in Moscone West, a three-level exhibition hall across 4th Street.
Sponsorships:
We have a range of sponsorship packages designed to suit your needs. Each allow you to showcase
your products and services where decision-makers and influencers network.
Reserving Your Sponsorship:
Sponsorships are limited. To reserve your
place or to ask questions, please contact:
Booth Selection
Booth selection will take place in early
March. At that time, each partner will have
the opportunity to select the booth of their
choice. The selection process will start in the
order in which the agreement was received.
Package 2015 Basic Package 2015 +Plus Package Total with Plus Package
Diamond Email for details Email for details Email for details
Titanium Email for details Email for details Email for details
Platinum $75,000 $12,000 $87,000
Gold $45,000 $10,000 $55,000
Silver $30,000 $6,000 $36,000
Exhibitor $20,000 $4,000 $24,000
LaunchPoint $5,000 $1,000 $6,000
Custom packages are also available – just ask!
Sponsor Plus Package
New to Summit 2015 is the Sponsor “Plus
Package”. After last year’s event we learned
that 99% of our sponsor’s purchased the
additional upgrades for their booths. For 2015,
Marketo has worked with Freeman to secure
special discounted pricing for additional
upgrades to your booth.
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SPONSORSHIP OVERVIEWSponsorships are limited!
To secure your spot today, please email a signed agreement to:
[email protected] by March 1st, 2015.
Diamond Titanium Platinum Gold Silver Exhibitor LaunchPoint
Pricing & Inclusions Email Email $75,000 $45,000 $30,000 $20,000 $5,000
Co-Sponsorship with Marketo of
Tuesday Night Gala
Co-Sponsorship of Monday Night
Welcome Reception
Lunch Sponsor
Joint Customer Speaking Opp.
Meeting Room
Keynote Thank you
Access to Gala VIP
Logo in Email Communications
Branded Signs in Prominent Areas
Bag Insert / Attendee Gift
Logo Lanyard
Ad in Digital Conference Guide** 2 Full Page 2 Full Page Full Page Half Page Quarter Page Quarter Page
Full Conference Passes*** 20 15 10 8 6 4 2
50% Off Full Conference Passes***
Company logo and description in
digital conference guide200 Words 150 Words 100 Words 50 Words 25 Words 25 Words Logo Only
Pre-event promo on
Marketo Social
*Customer must be approved by Marketo; must be joint customer. Speaker(s) must adhere to deadlines and guidelines.
**Ad to be designed by sponsor to Marketo specifications, subject to approval.
***Passes to be used by sponsor only.
Terms and Conditions:
The details and contents of this Sponsorship package are at Marketo’s sole discretion and subject to change without notice.
Included in sponsorship package Not included
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• Custom Diamond Kiosk with
Prominent Location (optional)
• Co-Sponsorship of the Marketo
Tuesday Evening Marketing Nation Gala
• One (1) speaking opportunity with
Marketo Customer (Customer must be
approved by Marketo)*
• Twenty (20) VIP Passes
• Special Keynote Seating
• Access to VIP Area at
Tuesday Night Party
• One (1) meeting room for exclusive use
for the duration of the conference
• Recognition/Thank you during Keynote
• Summit website recognition Logo on
sponsor tab company description
• Branded sponsorship signage in
prominent locations
• Conference bag insert and/or attendee
gift (materials to be provided by sponsor
and approved by Marketo)
• One (1) two-page full spread ad in the
Digital Conference Guide**
• Twenty (20) full conference passes and
additional full conference passes at
50% off***
• Logo and 200-word description in Digital
Conference Guide
• Logo on footer of Summit Email
Communications to Marketo Customers
• Pre-event promotion on Marketo Social
Networks (Facebook, LinkedIn, Twitter
and Google+)
Diamond Sponsorship Email for more [email protected]
Details subject to change.* Customer will be selected by Marketo; must be joint customer. Speaker(s) must adhere to deadlines and guidelines.** Ad to be designed by sponsor to Marketo specifications, subject to approval.*** Passes to be used by sponsor and/or customers.
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• One (1) speaking opportunity with
Marketo Customer*
• Co-Sponsorship of the Marketing Nation
Opening Reception on Monday (4/13)
• Fifteen (15) VIP Passes
• Special Keynote Seating
• Access to VIP Area at
Tuesday Night Party
• One (1) meeting room for exclusive use
for the duration of the conference
• Recognition/Thank you during Keynote
• Branded sponsorship signage in
prominent locations
• Conference bag insert and/or
attendee gift**
• One (1) two-page full spread ad in the
Digital Conference Guide***
• Fifteen (15) full conference passes and
additional full conference passes at
50% off****
• Logo and 150-word description in
Digital Conference Guide
• Logo on footer of Summit Email
Communications to Marketo Customers
• Summit Website Recognition
• Logo on Sponsor Tab
• Company Description
• Pre-event promotion on Marketo Social
Networks (Facebook, LinkedIn, Twitter
and Google+)
Titanium Sponsorship Email for more [email protected]
Titanium Kiosk (All Inclusive)• 20’x20’ Exhibit• Four Workstations• One Information Counter• Three Electrical Connections• Five Power Strips• Four Wastebaskets• Material Handling – 4 Packages
• One High Table• Four Stools• Four Mounted Monitors• Install and Dismantle• Wi-Fi
Titanium Plus Package*• Branded Panels• Blackboard Panels
*Plus packages are optional and can be purchased for the additional amount listed. These items have been secured at discounted pricing from Freeman.
Details subject to change.* Customer will be selected by Marketo; must be joint customer. Speaker(s) must adhere to deadlines and guidelines.** Materials to be provided by sponsor and approved by Marketo.*** Ad to be designed by sponsor to Marketo specifications, subject to approval.**** Passes to be used by sponsor and/or customers.
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• One (1) speaking opportunity with
Marketo Customer*
• Lunch Sponsorship
• Signage Recognition
• Opportunity to provide collateral and
or a small branded item for Lunch
tables (paid for by the sponsor)
• One meeting room for exclusive use for
the duration of the conference
• Recognition/Thank you during Keynote
• Ten (10) VIP Passes
• Special Keynote Seating
• Access to VIP Area at
Tuesday Night Party
• Branded signage in prominent locations
• Conference bag insert and/or
attendee gift**
• One (1) full page ad in Digital
Conference Guide***
• Ten (10) full conference passes and
additional full conference passes at
50% off****
• Logo and 100-word description in Digital
Conference Guide
• Logo on footer of Summit Email
Communications to Marketo Customers
• Summit Website Recognition
• Logo on Sponsor Tab
• Company Description
Platinum Sponsorship $75,000
Platinum Kiosk Includes:• 30’ Exhibit• Two Workstations• Information Counter• Logo Headers• Two Electrical Connections• Two Power Strips
• Two Wastebaskets• Material Handling
– 4 Packages• Two Mounted Monitors• Install and Dismantle• Wi-Fi
Platinum Plus Package - $12,000*• Branded Panels• Blackboard Panels
*Plus packages are optional and can be purchased for the additional amount listed. These items have been secured at discounted pricing from Freeman.
Details subject to change.* Customer will be selected by Marketo; must be joint customer. Speaker(s) must adhere to deadlines and guidelines.** Materials to be provided by sponsor and approved by Marketo.*** Ad to be designed by sponsor to Marketo specifications, subject to approval.**** Passes to be used by sponsor and/or customers.
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• Eight (8) full conference Passes*
• Eight (8) VIP Passes
• Special Keynote Seating
• Access to VIP Area at
Tuesday Night Party
• Branded signage in prominent locations
• Conference bag insert and/or
attendee gift**
• One (1) half-page ad in the Digital
Conference Guide***
• Logo and 50-word description in Digital
Conference Guide
• Summit Website Recognition
• Logo on Sponsor Tab
• Company Description
Gold Sponsorship $45,000
Gold Kiosk Includes:• 20’ Exhibit• Two Workstations• Information Counter• Logo Headers• Two Electrical Connections• Two Power Strips
• Two Wastebaskets• Material Handling
– 2 Packages• Install and Dismantle• Wi-Fi
Gold Plus Package - $10,000*• Branded Panels• Blackboard Option• Two Mounted Monitors
*Plus packages are optional and can be purchased for the additional amount listed. These items have been secured at discounted pricing from Freeman.
Details subject to change * Passes to be used by sponsor only** Materials to be provided by sponsor and approved by Marketo.*** Ad to be designed by sponsor to Marketo specifications, subject to approval.
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• Branded signage in prominent locations
• One (1) quarter-page ad in Digital
Conference Guide*
• Six (6) full conference passes**
• Conference bag insert and/or
attendee gift***
• Logo and 25-word description in
Conference Guide
• Summit Website Recognition
• Logo on Sponsor Tab
• Company Description
Silver Sponsorship $30,000
Silver Kiosk Includes:• 10’ Exhibit• One Workstation• Logo Header• One Electrical Connection• One Power Strip
• One Wastebasket• Material Handling
– 2 Packages• Install and Dismantle• Wi-Fi
Silver Plus Package - $6,000*• Branded Panels• Blackboard Option• One Mounted Monitor
*Plus packages are optional and can be purchased for the additional amount listed. These items have been secured at discounted pricing from Freeman.
Details subject to change * Ad to be designed by sponsor to Marketo specifications, subject to approval.** Passes to be used by sponsor only.*** Materials to be provided by sponsor and approved by Marketo.
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• One (1) quarter-page ad in the Digital
Conference Guide*
• Logo and 25-word description in Digital
Conference Guide
• Four (4) full conference passes**
• Summit Website Recognition
• Logo on Sponsor Tab
• Company Description
Exhibitor Sponsorship $20,000
Exhibitor Kiosk Includes:• 6.5’ Exhibit• One Workstation• Logo Header• One Electrical Connection• One Power Strip
• One Wastebasket• Material Handling
– 1 Package• Install and Dismantle
Exhibitor Plus Package - $4,000*• Branded Panels• One Mounted Monitor
*Plus packages are optional and can be purchased for the additional amount listed. These items have been secured at discounted pricing from Freeman.
Details subject to change * Ad to be designed by sponsor to Marketo specifications, subject to approval.** Passes to be used by sponsor only.
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• LaunchPoint Kiosk
• Two (2) Full conference passes*
• Summit Website Recognition
• Logo on Sponsor Tab
• Company Description
LaunchPoint Sponsorship $5,000
LaunchPoint Kiosk Includes:• Kiosk Workstation• Logo Header• One Electrical Connection• One Power Strip• One Wastebasket• Material Handling (One Package)• Install and Dismantle
LaunchPoint Plus Package - $1,000*• Branded Panel• One Mounted Monitor
*Plus packages are optional and can be purchased for the additional amount listed. These items have been secured at a discounted pricing from Freeman.
Details subject to change * Passes to be used by sponsor only
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A-La-Carte Sponsorship
Add value to your sponsorship outside the Expo-Hall! Put your brand front and center at this year’s Marketing Nation Summit by taking advantage of one these great add-on sponsorships!
A-La-Carte Sponsorship Cost
Fun Run (1) $15,000
Water Cooler Wrap (1) $25,000
Candy Bar (1) $10,000
Conference Bag Insert $3,000
“Recharge” Lounge (1) $20,000
Hotel Room Key (1) $10,000
Aisle Signage (1) $8,000
Hand Sanitizer Station (2) $10,000
Break Sponsorship (2) $10,000
Coffee Cart (4) $15,000
WiFi Landing Page (1) $15,000
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A-La-Carte Sponsorship Continued
FUN RUN - $15,000
(One available)
Join the Second Annual Marketing Nation
Summit Fun Run! With over a 100 participants
in 2014 this new tradition is one you don’t want
to miss! Kickoff Summit the right way by taking
advantage of all the great things San Francisco
(and Marketo) has to offer you; exercise, cool
swag, light breakfast and of course networking
with the Marketing Nation over a perfect Bay
Bridge sunrise!
Sponsorship Includes:
• Co-Sponsorship (w/Marketo)
of official Fun Run T-Shirt
• Co-Sponsorship (w/Marketo)
of official Headband
• Logo on Signage at the Event
• Sponsorship Recognition
by Marketo Executive at Start Line
• Logo on Registration Confirmation Email
• Logo on Thank You/See you
next year email!
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A-La-Carte Sponsorship
Water/Cooler Wrap Sponsorship - $25,000
(Only one available)
Attendees all need to hydrate so get in on the
action by having your brand front and center on
our awesome water stations! Great visibility and
a wonderful way to keep the Nation going!
Sponsorship Includes:
• 21 Stations
• Logo on Water Stations on each floor of
Moscone (Co-branded)
Candy Station Sponsorship - $10,000
(One available)
Attendees look to get their “sweet-tooth”
fix at the Summit Candy Bar! Get visible by
sponsoring this afternoon sugar pick-me up!
Sponsorship Includes:
• Signage on Station
Continued
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A-La-Carte Sponsorship
“Recharge” Lounge - $20,000
(One available)
Be the company that makes it possible for
attendees to relax and log on to their wireless
devices in the Recharge lounge. The recharge
lounge gives attendees the opportunity to
catch up with the office and home, while
charging their devices and networking with
other attendees.
Sponsorship Includes:
• Your company’s graphics on charging
stations located in the recharge
Lounge Area
• Signage acknowledging your
sponsorship at the Recharge Lounge
Continued
Hotel Room Key - $10,000
(One available)
Be the last name attendees see as they leave
their rooms for the conference and the first
when they return to their rooms in the evening.
Your logo along with Summit branding will be
imprinted on each keycard, providing thousands
of impressions throughout the conference!
Sponsorship Includes:
• Your company artwork imprinted on
keycard used at Conference Hotels
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A-La-Carte Sponsorship
Aisle Signage - $8,000
(One available)
Increase awareness of your company by
exclusively displaying your company logo on
all overhead Aisle Signs throughout the show
floor. Attendees will see your logo each time
they look for an aisle number.
Sponsorship Includes:
• Your company logo and booth
number displayed on all Exhibit
Hall Aisle Signs
Continued
Hand Sanitizer Stations - $10,000
(One available)
Attendees will be grateful for the easy access to
these protective products within and around the
exhibit hall and conference areas.
Sponsorship Includes:
• Your company name and logo attached to
each of the 8 stations located throughout
the Conference
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A-La-Carte Sponsorship
Break Sponsorship - $10,000
(Two available)
Keep attendees moving from session to
session by sponsoring the Tuesday or
Wednesday Breaks!
Sponsorship Includes:
• Custom Napkins
• Signage
• Opportunity to provide one piece of
collateral
• All Breaks on Tuesday or Wednesday
Continued
Coffee Cart Sponsorship - $15,000
(Four available - Tuesday Morning & Afternoon,
Wednesday Morning & Afternoon)
Kick-off the morning by sponsoring either the
Tuesday or Wednesday Espresso Cart! Don’t
miss out on the opportunity to have attendees
come to your Espresso Cart to get their
“Summit fuel” for the day.
Sponsorship Includes:
• Signage
• Logo on Coffee Cups
• Logo on Napkins
• Scan attendees
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A-La-Carte Sponsorship
Wifi Sponsorship - $15,000
(One available)
Keep attendees “connected” at Summit 2015
by being the official WiFi Sponsor!
Sponsorship Includes:
• Your company’s logo on the
log-in homepage
Continued
Conference Bag Insert - $3,000
Sponsorship doesn’t include a Conference bag
insert? No worries, you can purchase this as an
A-La-Carte.*
*Only available with LaunchPoint/Exhibitor Sponsorship purchase.
Sponsorship Agreement2015 Sponsorship Contract
Company Name:
Contact Name:
Title:
Mailing Address:
Contact Email:
Contact Phone:
Billing Contact:
Billing Email:
Billing Phone:
Mailing Address:
Purchase Order#:
Signature: Marketo Signature:
Email Sponsorship Agreement to: [email protected]
Sponsorship Agreement
Your sponsorship is not confirmed until payment is received in full. Full payment is due upon receipt of invoice. Marketo
reserves the right to cancel sponsorship if payment is not received in full thirty days prior to the event, and cannot
guarantee sponsorship deliverables until payment is received. Once a contract is signed and received, it is considered
binding and non-refundable. Note that exhibit space will be selected based first on your sponsorship level and next on
the order the contract is received within that sponsorship level.
Level of Sponsorship
(Select One)
Diamond (Call)
Titanium (Call)
Platinum (75k)
Gold (45k)
Silver (30k)
Exhibitor (20k)
LaunchPoint (5k)
A-La-Carte:
Plus Package