19
April 2016 1 April 2016 Visibility Report UNESCO Mexico
April 2016
1
April 2016 Visibility ReportUNESCO Mexico
Table of ContentsUNESCO Office in Mexico…page 3
Twitter/UNESCO Mexico Summary…page 4
Facebook/UNESCO Mexico Summary…page 6
Four Digital Campaigns Observing International Days…page 10
12 Stories Published on the Website…page 14
Most Viewed Publications in April…page 15
Media Coverage…page 16
The UNESCO Office in Mexico Worked on the Following Publications…page 17
Collaboration Agreement Signed by the UNESCO Office in Mexico and STC Metro Wednesday, April 13…page 18
Fourth Workshop on Social Participation and Management of Urban Landscape in Puebla, on the 485th Anniversary of the Foundation of Puebla …page 19
Focus UNESCO Office in MexicoThe UNESCO Office in Mexico works in Culture, Education and Science, as well as in other areas of the Organization. The communications strategy focuses on generating and disseminating news of the Office’s publications and events, strengthening relationships with news outlets and developing our social media strategy.
3
Communications Strategic Actions The social media strategy is to provide interestingcontent with images and to carry out digitalcampaigns with high-profile individuals in order toincrease the numbers of followers.To create greater visibility in the press, theUNESCO Office in Mexico has worked onstrengthening relations with journalists andeditors.Coverage of the Office’s activities by the Mexicanpress has positioned UNESCO Office in Mexico’swork on a national level.
Website
WebsiteIn April 2016, the UNESCO Mexico website received: 38,781 visits and 21,942 page views.
Source: Google Analytics
Social media Social mediaFacebook/UNESCOMÉXICOTwitter/UNESCOMéxico
Since 22 February, 7,900 new followers
2,300 people reached
9,000 retweets
TOP POST
101,329 people reached.745 interactions.180 retweets.
5,974 new follwers
336,113 people reached
853 people reproduced the video
12 stories published on the website The most viewed publication in Aprilwas the Diccionario latinoamericano de bioética; 2008 - UNESCDOC – Unesco.
25 press releases in mass media coverage
Media Coverage Publications
The UNESCO Office in Mexico organized 4 digital campaigns of high impact with high-profile Mexican women, artists, musicians, athletes, writers and other high-profile Mexican figures.
Campaigns
TOP POST
34,373 people reached.550 interactions.174 likes.71 Retweets
3
Twitter/UNESCO MexicoSummary
7,900 new likes
2, 3000 people reached on Twitter
9,000 Retweets.
4
101,329 people reached.
745 interactions.
180 retweets.
34,373 people reached.
550 interactions.
174 likes.
71 retweets.
25,478 people reached.
838 interactions.124 likes.
124 retweets.
Top Tweets
5
Facebook UNESCO Mexico
5,974 new followers on Facebook.
336,113 people reached on Facebook.
6
Top postFacebook UNESCO Mexico
335,807 people reached.
52,634 people reached.7
Top Post
21,233 people reached.
16,199 people reached.
8
21,068 people reached.
Top Post
853 reproduced the video.
9
Four Digital Campaigns observing International Days
The UNESCO Office in Mexico organized 4 high-impact digital campaigns with high-profile Mexican women,
artist, musicians, athletes, writers and other high-
profile Mexican figures.
The campaign organized by the UNESCO Office in Mexico on the International Day of Sport for Development and Peace on 6 April 2016 consisted of a series of images of and phrases by leading Mexican athletes and was developed on social media networks from 1 to 6 April 2016.
10
Twitter Campaign
The most mentioned
tweet was of the
famous soccer player
Rafa Márquez, which
was shared 416 times.
This tweet also
received 24,267 views.
Thanks to the
campaign, on 6 April
we reached a total of
128,919 people.
416 people retweeted
the campaign.
Facebook Campaign
922 new people liked our
Facebook page.
The campaign reached
378, 956 people.
The post on the soccer
player Rafa Márquez had
the greatest outreach:
24,267 saw it and 442
people reacted to it.
11
Campaign organized by UNESCO Mexico on ‘World Book Day’ 23 April 2016
Summary of Data from Social Media Networks of the Campaign
High-profile Mexican writers:
Elena Poniatowska, Sandra
Lorenzano, Silvia Molina, Juan
Villoro, Paco Ignacio Taibo II, Laura Emilia Pacheco, Antonio Malpica.
High-profile Mexican figures:
Leonardo Curzio, Carmen López
Portillo, Marisol Schulz, Eduardo
Vázquez, Jose Manuel Romero, Maya Dávalos de Camacho
12
Twitter Campaign
The most mentioned tweet was that of the famous writer Paco Ignacio Taibo II. This tweet also received 16,062 views.
Thanks to the campaign, we reached a total of 420,000people.
Facebook Campaign
230 new people liked our Facebook page.
The Campaign reached 40,939 people.
4,677 people participated in the Facebook campaign.
12
International Jazz Day Campaign 30 April 2016
7 high-profile Mexican jazz
musicians supported the
campaign.
Twitter Campaign
Thanks to the campaign, wereached a total of 42,000people.
908 people retweeted thecampaign.
800 new likes on twitter.
Facebook Campaign
1,655 new followers on Facebook.
Youth Campaign
The Youth Campaign was designed and operated by the UNESCO Office in Mexico and the National Institute of Youth in Mexico (IMJUVE in Spanish).The campaign invited high-profile youth in communication, culture, education and science to collaborate. The aim was to inspire Mexican youth.
13
13.04.16 / La UNESCO y el Metro firman Convenio de Colaboración para difundir la labor de la Organización en México
http://bit.ly/1T10XRH
13.04.16 / La Directora y Representante de UNESCO México, en el lanzamiento de la campaña abanderada por Atletas mexicanos y UNESCO en el Día Internacional del Deporte para el Desarrollo y la Paz
http://bit.ly/1VQynrR11.04.16 / Invitación: Firma del Convenio de Colaboración entre UNESCO México y el SCT Metro
http://bit.ly/1rCZ6vt
05.04.16 / Atletas mexicanos y UNESCO México lanzan campaña en el Día Internacional del Deporte para el Desarrollo y la Pazhttp://www.unesco.org/new/es/mexico/press/news-and-articles/content/news/atletas_mexicanos_y_unesco_mexico_lanzan_campana_en_el_dia_internacional_del_deporte_para_el_desarrollo_y_la_paz/01.04.16 / UNESCO en México impulsa el diálogo entre disciplinas y culturas para que se reconozca la contribución universal del legado árabe
http://bit.ly/1s7Iz3l
29.04.16 / UNESCO México y jazzistas mexicanos protagonizan un ‘Call and response’ en el Día Internacional del Jazz, 30 de abril
http://bit.ly/1SYUiuO
25.04.16 / Mensaje de la Directora General de la UNESCO con motivo del Día Internacional del Jazz
http://bit.ly/1q9f9Qv
20.04.16 / UNESCO México celebra el Premio Cervantes otorgado a Fernando del Paso en este Día Mundial del Libro
http://bit.ly/1QWvX2U
20.04.16 / Mensaje de la Directora General de la UNESCO por del Día Mundial del Libro y del Derecho de Autor
http://bit.ly/24GNuG2
18.04.16 / UNESCO México participa en el segundo Picnic Literario organizado por IBBY México / A Leer, en el CENART
http://bit.ly/24GNZTP
01.04.16 / UNESCO México y el Gobernador de Morelos se reúnen para tratar una agenda colaborativa
http://bit.ly/1TzP5Fv
12 Stories Published on the Website
14
Most viewed publications in April
15
15
Media Coverage
16
El Heraldo de Saltillo
UNESCO presenta en México
#UnidosxElPatrimonio, campaña por la
defensa del Patrimonio Cultural
http://on.unesco.org/1TMYBYY
El Universal
UNESCO lanza campaña en favor del
Patrimonio
http://on.unesco.org/1T3lZkO
El Universal In English
#Unite4Heritage, it belongs to ALL of us
http://on.unesco.org/1rzbGf9
La Jornada
Celebran con exposición 70 años de
relaciones entre México y Unesco
http://on.unesco.org/1VNfW7y
El Sol de México
Firman convenio Unesco-STC Metro
http://on.unesco.org/1VNfYwh
El Heraldo de Saltillo
UNESCO y Metro de México
promoverán patrimonio de la
humanidad
http://on.unesco.org/1T5fG3i
Terra.com
UNESCO difundirá labor en Transporte
Colectivo Metro
http://on.unesco.org/1YdR9Hz
MVS Noticias
Se unen UNESCO y Metro para promover
patrimonio de la humanidad
http://on.unesco.org/1WPj2a9
Estado Hoy
Exhibirán patrimonios de la humanidad en
el Metro
http://on.unesco.org/1WdY5GI
20 minutos
UNESCO difundirá labor en Sistema de
Transporte Colectivo Metro
http://on.unesco.org/1O4yTjn
Noticieros Televisa
La ciudad de Puebla cumplió 485 años de
su fundación.
http://on.unesco.org/24CD0Y9
E-consulta
Niega Unesco riesgo de que Puebla pierda
título de Patrimonio
http://on.unesco.org/1WdYhpr
UNESCO México celebra el Premio Cervantes otorgado a Fernando del Paso en este Día Mundial del Librohttp://bit.ly/24GOSs9wUU
Angulo 7
Con ceremonia y
actividades culturales
festejan 485 años de
Puebla
http://on.unesco.org/1Nmd5
zS
Periódico Central
Emotiva celebración por el
485 aniversario de Puebla
http://on.unesco.org/1WfqX
1R
Sexenio Puebla
Emotiva celebración por el
485 aniversario de Puebla
http://on.unesco.org/1WfqX
1R
Intolerancia.com
Puebla festeja los 485 años
de su fundación
http://on.unesco.org/1VNgu
Ku
Noticieros PueblaPuebla festeja los 485 años de su fundaciónhttp://on.unesco.org/271wEl Heraldo de SaltilloAtletas y UNESCO México lanzan campaña en el Día Internacional del Deporte para el Desarrollo y la Pazhttp://bit.ly/1T7cLnK
PoblaneríasRealizan ceremonia cívica por el 485 Aniversario de la Fundación de Pueblahttp://www.poblanerias.com/2016/04/realizan-ceremonia-civica-por-485-aniversario-fundacion-de-puebla/
Diario 24 horas / Puebla¡Feliz aniversario, ciudad de Puebla!http://bit.ly/1ZxkKMz
Diario CambioBanck adelanta construcción de magna obra por aniversario de Pueblahttp://bit.ly/277Siq8
Diario de YucatánCon recorridos a vestigios, Puebla celebra 485 años de fundaciónhttp://bit.ly/1TOBdu7
UNESCO México celebra el Premio Cervantes otorgado a Fernando del Paso en este Día Mundial del Librohttp://bit.ly/1WjktOQ
Reporte JaliscoCelebran el Día Mundial del Jazzhttp://reportejalisco.com/2016/04/27/dia-internacional-del-jazz-30-de-abril/
16
Education
• On 15 April 2016, in Pátzcuaro, Michoacán, the first educational seminar, A Challenge for All, on Sustainable
Development was held.
• Elisa Gutiérrez, Specialist in Culture, participated in a Panel on the Global Action Programme for Education for
Sustainable Development, National Commitment and Earth Charter.
• On 22 April 2016, in Mérida, Yucatán, the Iberoamerican Congress on educational evaluation in Iberoamerica was held.
• Rosa Wolpert, National Education Officer, participated in a talk on the Post 2015 Education Agenda for Mexico.
The UNESCO Office in Mexico worked on the following publications in the month of April:
– The Role of Archaeoastronomy in the Maya World: the Case Study of the Island of Cozumel. This is a bilingual volume and comes in Spanish and English.
– The translation of the UNESCO Science Report: towards 2030 from English into Spanish, in collaboration with the University of Coahuila.
– The translation from English into Spanish of Re Shaping Cultural Policies. A Decade Promoting the Diversity of Cultural Expressions for Development.
– The translation from English into Spanish Building Digital Safety for Journalism.
– A publication on the historic urban landscape of Puebla.
– Cielos Oscuros (Dark Skies).
– Tropical Rainforests.
– Migración y Ciencias Sociales.
– HEADS: The World Heritage Convention and the Origins of Food Production, a World Heritage Paper Series publication.
– A publication on the Historic Centre of Mexico City.
17
20 minutosUNESCO difundirá labor en Sistema de Transporte Colectivo Metrohttp://www.20minutos.com.mx/noticia/84092/0/unesco-difundira-labor-en-sistema-de-transporte-colectivo-metro/Video de UNESCO MÉXICO sobre el eventohttps://youtu.be/G1korUzVwFIEstado Hoy
Exhibirán patrimonios de la humanidad en el Metrohttp://www.hoyestado.com/2016/04/exhibiran-patrimonios-de-la-humanidad-en-el-metro/
El Sol de México
Firman convenio Unesco-STC Metro
http://elsoldemexico.com.mx/sociedad/176865-firman-convenio-unesco-stc-metro
El Heraldo de Saltillo
UNESCO y Metro de México promoverán patrimonio de la humanidad
http://elheraldodesaltillo.mx/2016/04/14/unesco-y-metro-de-mexico-promoveran-patrimonio-de-la-humanidad/
La Jornada
Celebran con exposición 70 años de relaciones entre México y Unesco
http://www.jornada.unam.mx/ultimas/2016/04/13/con-exposicion-celebran-70-anos-de-relaciones-entre-mexico-y-unesco
Collaboration Agreement signed by the UNESCO Office in Mexico and STC Metro, Wednesday 13 April
Actions under agreement Photo exhibition in the Mexico City metro on the topic of UNESCO’s 70 years of history in
Mexico. It is expected to reach 3 million users per month. Communication campaign during the celebration of International Days. Distribution of 5 commemorative metro tickets on International Days. Dissemination of projects related to archaeological work and discoveries of the STC in
Mexico City.
17 mass media outlets covered the event.
Terra.comUNESCO difundirá labor en Transporte Colectivo Metrohttp://entretenimiento.terra.com.mx/unesco-difundira-labor-en-sistema-de-transporte-colectivo-metro,bca9027efcfffcce77d2f8cde44f2b750hqn50nr.htmlMVS NoticiasSe unen UNESCO y Metro para promover patrimonio de la humanidadhttp://www.noticiasmvs.com/#!/noticias/se-unen-unesco-y-metro-para-promover-patrimonio-de-la-humanidad-323
Media Coverage
18
Diario Cambio
Banck adelanta construcción de magna obra por aniversario de Puebla
http://www.diariocambio.com.mx/2016/zoon-politikon/item/9892-banck-adelanta-contruccion-de-magna-obra-por-aniversario-de-puebla
Diario Cambio
Banck adelanta construcción de magna obra por aniversario de Puebla
http://www.diariocambio.com.mx/2016/zoon-politikon/item/9892-banck-adelanta-contruccion-de-magna-obra-por-aniversario-de-puebla
Diario de Yucatán
Con recorridos a vestigios, Puebla celebra 485 años de fundación
http://yucatan.com.mx/imagen/arte-y-cultura/con-recorridos-a-vestigios-puebla-celebra-485-anos-de-fundacion
Notas en video (compartidas en YouTube)
Puebla Noticias
https://www.youtube.com/watch?v=byDQyJUbBrQ
Noticieros Televisa
PUEBLA, México, abr. 16, 2016.- La ciudad de Puebla cumplió 485 años de su fundación.
http://noticieros.televisa.com/mexico-estados/2016-04-16/puebla-conmemora-485-aniversario-su-fundacion/
E-consulta
Niega Unesco riesgo de que Puebla pierda título de Patrimonio
http://www.e-consulta.com/nota/2016-04-16/ciudad/niega-unesco-riesgo-de-que-puebla-pierda-titulo-de-patrimonio
Angulo 7
Con ceremonia y actividadesculturales festejan 485 años de Puebla
http://angulo7.com.mx/local/item/12502-con-ceremonia-y-actividades-culturales-festejan-485-a%C3%B1os-de-puebla.html
Periódico Central
Emotiva celebración por el 485 aniversario de Puebla
http://www.sexenio.com.mx/puebla/articulo.php?id=55235
Diario 24 horas / Puebla
¡Feliz aniversario, ciudad de Puebla!
http://24horaspuebla.com/2016/04/18/feliz-aniversario-ciudad-de-puebla
Fourth Workshop on Social Participation and Management of Urban Landscape in Puebla – Media Coverage
Sexenio Puebla
Emotiva celebración por el 485 aniversario de Puebla
http://www.sexenio.com.mx/puebla/articulo.php?id=55235
Intolerancia.com
Puebla festeja los 485 años de su fundación
http://intoleranciadiario.com/detalle_noticia/143151/ciudad/puebla-festeja-los-485-anos-de-su-fundacion
Noticieros Puebla
Puebla festeja los 485 años de su fundación
http://www.pueblanoticias.com.mx/noticia/emotiva-celebracion-por-los-485-anos-de-la-fundacion-de-la-ciudad-83764/
Poblanerías
Realizan Ceremonia Cívica por 485 aniversario Fundación de Puebla
http://www.poblanerias.com/2016/04/realizan-ceremonia-civica-por-485-aniversario-fundacion-de-puebla/
Mediatik Diario
https://www.youtube.com/watch?v=MeYLQJOeTJw
19
