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8 Continued Page 3 APT System Links to DART 2 Ridership Report 3 Randall Chrisman: APTA Award 4 Lancaster Urban Village Revitalizes 6 OCTOBER 2013 DART.ORG Fewer Stops, Better Service DART will improve passenger amenities at key bus stops and consolidate other stops for a better riding experience. 8 Continued Page 2 Ask Gary! What is unique about DART’s development of GoPass SM ? DART didn’t rush into mobile ticketing. We looked literally around the world for an affordable and versatile technology. We have done extensive testing to ensure the app is as easy and efficient as possible. Customers can plan trips and buy passes at the same time on their phone. We also considered how to avoid fraud and abuse. As a result, our customers can feel good about both using the app and telling others about it. The inside track from President/ Executive Director Gary Thomas GoPass SM Mobile App Smartphone “wallet” stores DART passes and more BUY PASSES for DART, TRE, The T and DCTA. STORE and ACTIVATE passes for up to 60 days. Travel WITHOUT CASH. Access TRAVEL TOOLS like Trip Planning and Rider Alerts. Discover EVENTS and OFFERS. FY 2012 FY 2013 $60 $50 $40 $30 $20 $10 $0 Jan Feb Mar Apr May Jun In Millions Sales and Use Tax Revenue Download the new GoPass SM app
Transcript
Page 1: APT System Links to DART 2 Ridership Report 3 Randall ... · and the Denton County Transportation Authority (DCTA). The GoPass app – which launched Sept. 16 – is free in Apple’s

8 Continued Page 3

APT System Links to DART 2

Ridership Report 3

Randall Chrisman: APTA Award 4

Lancaster Urban Village Revitalizes 6

OCTOBER 2013 DART.ORG

Fewer Stops, Better ServiceDART will improve passenger

amenities at key bus stops and

consolidate other stops for a better

riding experience.

8 Continued Page 2

Ask Gary!What is unique about DART’s development of GoPassSM?DART didn’t rush into mobile ticketing. We looked literally around the world for an affordable and versatile technology. We have done extensive testing to ensure the app is as

easy and efficient as possible. Customers can plan trips and buy passes at the same time on their phone. We also considered how to avoid fraud and abuse. As a result, our customers can feel good about both using the app and telling others about it.

The inside track from President/Executive Director Gary Thomas

GoPassSM

Mobile AppSmartphone “wallet” stores DART passes and more

BUY PASSES for DART, TRE, The T and DCTA.

STORE and ACTIVATE passes for up to 60 days.

Travel WITHOUT CASH.

Access TRAVEL TOOLS like Trip Planning and Rider Alerts.

Discover EVENTS and OFFERS.

FY 2012

FY 2013

$60$50$40$30$20$10$0

Jan Feb Mar Apr May Jun

In M

illio

ns

Sales and Use Tax Revenue

Download the new GoPass SM app

Page 2: APT System Links to DART 2 Ridership Report 3 Randall ... · and the Denton County Transportation Authority (DCTA). The GoPass app – which launched Sept. 16 – is free in Apple’s

Short Trips

North Texas transit customers now can use their smartphones to buy, store and activate passes for travel across Dallas-Fort Worth.

The GoPass mobile ticketing application is the new way to buy passes for DART, the Fort Worth Transportation Authority (The T) and the Denton County Transportation Authority (DCTA). The GoPass app – which launched Sept. 16 – is free in Apple’s App Store and the Google Play store.

DART, The T and DCTA estimate that half of their riders use smartphones. After evaluating numerous electric payment systems, the agencies’ staffs determined that a mobile solution was the most versatile approach for giving customers more ways to buy transit passes.

One GoPass user said, “The big benefits are speed and convenience. I may misplace my ticket, but I’d never misplace my phone.”

The Danish firm Unwire won the contract based on its experience overseas with mobile ticketing in large urban markets with multiple agency participants. The North Texas agencies are among the first in the country to offer mobile ticketing and Unwire’s first U.S. client. Since this is a joint effort, the three agencies chose a neutral name for the product: GoPass.

Buy Now, Use LaterDownloading the app, registering and entering payment information take just a few minutes,

GoPassSM Mobile App 8 Continued from Front Page

and the GoPass app guides users through the process. Once a rider is registered, it takes a matter of seconds to buy a pass.

Before boarding, customers activate a pass from a digital wallet – even when an active Internet connection is not available. Color coding quickly indicates recent activation or expiration to bus operators or fare inspectors. A countdown timer informs customer when the pass expires and prevents riders from using bogus tickets.

“It’s not the ticketing that makes this interesting,” DART CFO David Leininger said. “It’s the convenience factor.”

Mobile ticketing makes budgeting easier because a customer can purchase a block of passes at once and activate them as needed, for up to 60 days. Riders don’t waste fares when plans change.

– 2 –

Smartphone tool makes

buying passes easy.

Las Colinas APT System Links to Orange LineThe Las Colinas Area Personal Transit System (APT) now connects its automated people mover to DART’s Las Colinas Urban Center Station in Irving. The on-demand, climate-controlled cars operate among four stations in Las Colinas and make getting around the urban center’s restaurants, offices, stores and canals easy and efficient.

Passengers can exit the Orange Line and ascend the staircase or elevator to the APT’s Tower 909 Station to travel to destinations throughout the growing residential and business community.

The free APT service runs from 6 a.m. to 6 p.m. Monday through Friday. To learn more, visit www.dcurd.org/apt-system.

They can skip lines at the TVM – particularly useful during crowded special events.

“Customers buy passes on their terms, not ours,” DART Chief Marketing Officer Nevin Grinnell said.

Loaded with FeaturesGoPass contains a trip-planning tool powered by Google Transit. Customers can access rider alerts and schedule information, check real-time bus and train arrivals, and find information about transit-accessible activities, events and destinations.

DART riders now transfer easily to the APT System.

Learn more about GoPass:GoPass.biz

DART.org/GoPass

Page 3: APT System Links to DART 2 Ridership Report 3 Randall ... · and the Denton County Transportation Authority (DCTA). The GoPass app – which launched Sept. 16 – is free in Apple’s

Riders of Routes 11, 404 and 486 soon can expect faster trips and nicer stops.

As part of a systemwide effort to enhance bus service, DART evaluated the system’s 12,000 stops for a number of criteria: accessibility, ridership, spacing, amenities and destination.

“We’re trying to make riding public transportation more appealing and convenient,” said Todd Plesko, vice president of service and planning.

DART identified three routes ripe for service enhancement in the form of stop consolidation. Customers, bus operators and veteran transit service planners all weighed in to determine which stops needed to stay … and which could go.

Fewer Stops, Better Service 8 Continued from Front Page

Beginning in August, crews began removing signs in places where a better or more accessible alternative was close by. Where stops are combined, boardings are likely to increase, which will justify more benches, shelters and solar lights.

The agency also is working with city public works departments to improve accessibility with sidewalk improvements, ramps and street repairs. DART will assess the successes and challenges of stop consolidation and evaluate whether to apply the approach to other routes.

“The majority of our ridership is on the bus system,” Plesko said. “We must continually ask whether we are meeting those customers’ needs and taking care of the riders who depend on us most.”

Benefits of Bus Stop Consolidation:• Increasedridershipatremainingstops

• Newopportunitiestoaddabenchorshelter

• Bettermaintenanceofstops• Fastertrips• Smootherride;lessbraking• Reducedphysicalstrainonoperators

• Lesswearandtearonvehicles• Improvedfuelmileageandfeweremissions

Note: LRT APC data used beginning October 2011

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Ridership: Fixed-Route and Systemwide

12

10

8

6

4

2

0

Systemwide: April 2011- March 2012

Systemwide: April 2012- March 2013

Fixed-Route: April 2011- March 2012

Fixed-Route: April 2012- March 2013

Fixed-route: Bus, DART Rail, Trinity Railway Express Systemwide: Bus, DART Rail, Trinity Railway Express, Van Pool, Paratransit, HOV

APTA Recognizes Sustainability EffortsThe American Public Transportation Association has recognized DART as a Bronze-level honoree for its high-level achievements in sustainability initiatives. The agency was one of nine public transportation systems and organizations acknowledged at the APTA Sustainability and Public Transportation Workshop in July.

DART accepts an award from the APTA Sustainability Committee and APTA President/CEO Michael Melaniphy.

Since the inception of the APTA Sustainability Commitment in 2009, 110 public transit agencies and businesses have joined as signatories, pledging to implement processes and actions that will lead to improvement on environmental, social and economic sustainability. Only 17 organizations have achieved one of the four higher levels of recognition – Bronze, Silver, Gold and Platinum – as determined by specific measured achievements.

– 3 –

2011 – 5.3 M 2012 – 5.4 M

2011 – 5.6 M 2012 – 5.8 M

2012 – 5.8 M 2013 – 5.8 M 2012 – 5.5 M

2013 – 5.3 M

2011 – 8.2 M 2012 – 8.8 M

2011 – 8.1 M 2012 – 8.5 M

2012 – 8.8 M 2013 – 9.1 M 2012 – 8.6 M

2013 – 8.6 M

Page 4: APT System Links to DART 2 Ridership Report 3 Randall ... · and the Denton County Transportation Authority (DCTA). The GoPass app – which launched Sept. 16 – is free in Apple’s

Randall Chrisman chats with Veronica Porter, a station supervisor at the North Carrollton/Frankford Station.

DART Board Member Randall Chrisman won the 2013 Outstanding Public Transportation Board Member Award from the American Public Transportation Association. This award recognizes an individual serving on the governing board of an APTA public transportation system who has made outstanding contributions to the industry. Called the “best of the best,” APTA Award winners are role models of excellence, leadership and innovation whose accomplishments have greatly advanced public transportation.

Chrisman was appointed to the DART Board in 2002 to represent the cities of Carrollton and Irving and served as chair in 2008 and 2009. In the 11 years since Chrisman joined DART, he has worked on nine different committees. Currently, he chairs the Regional Rail Right-of-Way Board of Directors and the Revenue Committee.

Additionally, he is secretary of APTA’s Transit Board Members Committee, chair of the Transit Board Members Legislative Subcommittee and vice chair of the Authorization Task Force.

“This recognition is a highlight of my board tenure,” Chrisman said. “It’s a privilege to work with so many talented transit professionals and board members in both the DART Service Area and from around the country to deliver the service our customers deserve. I am very appreciative and humbled by this honor.”

Some of the most prominent expansion to the light rail network occurred in large part during Chrisman’s time as chair. He oversaw work on the 28-mile Green Line, the first two sections of the 14-mile Orange Line and a five-mile extension of the Blue Line, which represented

Randall Chrisman: APTA Outstanding Board Member

– 4 –

Celebrating Procurement and Diversity ExcellenceThe National Procurement Institute, Inc. awarded DART with an Achievement of Excellence in Procurement for the second year in a row. The prestigious award recognizes organizations that demonstrate innovation, professionalism, productivity, e-procurement and leadership in government procurement.

Separately, the Texas Diversity Council honored DART as a 2013 recipient of the Corporate DiversityFIRST™ Leadership Award. The council established the awards initiative in 2004 to recognize and commend organizations for their support of diversity and inclusion in the workplace and community.

Former DART Chair

honored for service

DART was honored for its commitment to diversity and equal opportunity initiatives.

more than one-fourth of all new light rail construction underway in North America.

U.S. Rep. Kenny Marchant, R-Texas, has known Chrisman for years through their civic work in Carrollton.

“Randall Chrisman exemplifies the role of concerned citizens involved in government,” Marchant said. “His years of service to his community as a DART board member and board chairman reflect his hard work for Carrollton and public transportation. Congratulations to him on this very well-deserved honor.”

Chrisman is the third DART board member recognized by APTA. Jesse Oliver and Huelon Harrison received the outstanding board member honors in 2001 and 2005, respectively.

Chrisman braves rainy weather at the opening of the Green Line Phase I in September 2009.

Page 5: APT System Links to DART 2 Ridership Report 3 Randall ... · and the Denton County Transportation Authority (DCTA). The GoPass app – which launched Sept. 16 – is free in Apple’s

WhiteRockLake

Lake RayHubbard

Tr in i ty R iver

LOVE

DFW

President George Bush

Turnpike to I-20

GARLAND

ROWLETT

PLANO

RICHARDSON

IRVING

FARMERSBRANCH

ADDISON

CARROLLTON

UNIVERSITYPARK

COCKRELL HILL

GLENNHEIGHTS

HIGHLANDPARK

DALLAS

UNT-DALLAS

CAMP WISDOM

ROYAL LANE

WALNUT HILL/DENTON

TRINITY MILLS

FARMERS BRANCH

DOWNTOWN CARROLLTON

BACHMAN

BURBANK

SOUTHWESTERNMEDICAL DISTRICT/PARKLAND

MARKETCENTER

INWOOD/LOVE FIELD

NORTH CARROLLTON/FRANKFORD

CENTREPORT/DFW AIRPORT

WEST IRVING DOWNTOWN IRVING/HERITAGE CROSSING

UNION STATION

CEDARS

CONVENTION CENTER

8TH & CORINTH

MORRELL

PEARL/ARTS DISTRICT

ST. PAUL

AKARD

WEST END

ILLINOIS

KIEST

VA MEDICAL CENTER

LEDBETTER

DALLAS ZOOTYLER/VERNON

HAMPTON

VICTORY

MEDICAL/MARKET CENTER

WHITE ROCK

LAKE HIGHLANDS

PARK LANE

WALNUTHILL

FOREST LANE

SPRING VALLEY

ARAPAHO CENTER

GALATYN PARK

BUSH TURNPIKE

DOWNTOWN PLANO

LOVERSLANE

LBJ/SKILLMAN

FOREST/JUPITER

DOWNTOWNGARLAND

DOWNTOWNROWLETT

CITYPLACE/UPTOWN

MOCKINGBIRD

WESTMORELAND

PARKER ROAD

UNIVERSITY OF DALLAS

LAS COLINASURBAN CENTER

NORTH LAKECOLLEGE

BELT LINE

DFW

IRVING CONVENTION CENTER

LBJ/CENTRAL

HATCHER

LAWNVIEW

LAKE JUNE

BUCKNER

DEEP ELLUMBAYLOR UNIVERSITY MEDICAL CENTER

FAIR PARKMLK, Jr.

To Fort Worth

A-Train to Denton (operated by DCTA)

Da

llas

No

rth T

ollw

ay

President George Bush Turnpike

Rail System Legend

Currently Operating

DART Rail Red LineDART Rail Blue LineDART Rail Green LineDART Rail Orange LineDART Rail Orange Line

(Selected Weekday Trips Rush Hour Only)

Trinity Railway Express (TRE)DCTA A-train

Under Design/Construction

DART Rail Orange LineBelt Line to DFW opens 2014.

DART Rail Blue LineExtension to UNT Dallas opens 2016.

HOV System Legend

HOV LaneHOV Lane

(Outside DART service area – no DART funding)

Future HOV LaneFuture HOV Lane

(No DART Funding)

RED BIRDTRANSIT CTR.

GLENN HEIGHTS PARK & RIDE

ADDISONTRANSIT CTR.

JACK HATCHELLTRANSIT CTR.

NW PLANOPARK & RIDE

S. GARLANDTRANSIT CTR.

LAKE RAYHUBBARDTRANSIT CTR.

UNION STATIONCONVENTION

CENTER

PEARL/ARTS DISTRICT

ST. PAUL

AKARDWEST END

VICTORYDEEPELLUM

ROSA PARKS PLAZA

WESTTRANSFER

EASTTRANSFER

Downtown Dallas

DART Current and Future Services to 2016

– 5 –

Page 6: APT System Links to DART 2 Ridership Report 3 Randall ... · and the Denton County Transportation Authority (DCTA). The GoPass app – which launched Sept. 16 – is free in Apple’s

John Carter Danish – Irving Chairman

Robert W. Strauss – Dallas Vice Chairman

Faye Moses Wilkins – Plano, Farmers Branch Secretary

Richard Carrizales – Dallas Assistant Secretary

Jim Adams – Dallas

Michael T. Cheney – Garland

Randall D. Chrisman – Carrollton, Irving

Jerry Christian – Dallas

Amanda Moreno Cross – Dallas

Mark C. Enoch – Garland, Rowlett, Glenn Heights

Pamela Dunlop Gates – Dallas

Gary Slagel – Richardson, University Park, Addison, Highland Park

William Tsao – Dallas

William Velasco II – Dallas, Cockrell Hill

Paul N. Wageman – Plano

DART Board of DirectorsTracking ProgressLancaster Urban Village RevitalizesA block from the Veterans Administration Medical Center and its namesake Blue Line station, construction is underway on a mixed-use, transit-oriented development on Lancaster Road in southern Dallas.

Lancaster Urban Village will include 193 apartments and 14,000 square feet of retail and offices. The 3.5-acre development also comprises a headquarters expansion of the Urban League of Greater Dallas & North Texas, which will be used for workforce training and services.

The $30 million project – scheduled to open in 2014 – will provide affordable housing and retail services in a pedestrian-friendly setting. The Dallas VA Medical Center employs 3,000 workers and records thousands of annual patient visits, providing a substantial economic base.

– 6 –

Customer Information (routes & schedules) 214.979.1111

DART Administrative Offices 214.749.3278Connect with DART

132-018-813 C

W

DALLAS AREA RAPID TRANSIT MARKETING & COMMUNICATIONS P.O. BOX 660163 DALLAS, TX 75266-7203

Address Service Requested

Nevin Grinnell Vice President Chief Marketing Officer

Morgan Lyons Media Relations Director

Lyle Miller Senior Manager, Creative Services

Denise Johnson Manager, Customer Information/Production

Karen Ptacek Communications Representative

Christine Wilson Senior Graphic Designer

Thomas Santana Graphic Designer

Reginald LoftinJoe Swift Photography Photographers

To subscribe or update your subscription, contact us:

Online: www.DART.org/publications Phone: 214.749.3249Mail: Inmotion - Marketing Department

Dallas Area Rapid Transit P.O. Box 660163 Dallas, TX 75266-7203

Lancaster Urban Village is owned by City Wide Community Development Corporation. Catalyst Urban Development is partnering in the project with federal, city and private funding.

Download the new GoPass SM app


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