Brand Guide
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Logo Colour Variation
Full Colour (Flat PMS)Full Colour (Gradient)
Grey Black White
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Best used on digital and CMYK printing.
Used when colours are not allowed.
Used when printing black only.
Used when background is dark and/or colourful.
Used when printing Pantone colours (not CMYK).
C: 0M: 21Y: 96K: 0
RGB:255 201 10
HEX:#FFC90A
C: 2M: 9Y: 98K: 0
RGB:250 232 5
HEX:#FAE805
C: 69M: 20Y: 0K: 0
RGB:79 204 255
HEX:#4FCCFF
C: 98M: 73Y: 12K: 1
RGB:5 68 222
HEX:#0544DE
PANTONE425 C
C: 48M: 29Y: 26K: 76
RGB:84 88 90
HEX:#54585A
C: 31M: 24Y: 25K: 0
PANTONEYELLOW 012 C
C: 0M: 2Y: 98K: 0
RGB:255 215 0
HEX:#FFD700
PANTONE2727 C
C: 70M: 47Y: 0K: 0
RGB:48 127 226
HEX:#307FE2
Flat Colours Gradient Colours
Grayscale Colours
Logo Colours
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Gradient colours are usually used on complementary design elements or backgrounds when full colour is allowed.
Only used when colours are not allowed.
Flat colours are usually used on complementary design elements when gradient colours don’t work
and/or are not allowed.
Main gray colour used on
wordmark.
RGB:179 180 179
HEX:#B3B4B3
C: 51M: 42Y: 42K: 6
RGB:131 132 132
HEX:#838484
Use white logo version on dark and colourful backgrounds.
Use full colour logo version on light/white backgrounds.
Logo Application Backgrounds
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Logo Application Guidelines
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X = 1/7 of logo height or height of small wave.
This is the white space needed around logo.
When using the logo with tagline, allow X space all around the logo including the tagline.
Do not place any text or design elements closer than the X height.
X
X
X
X
X = 1/7
X X
X
XX = 1/7
Logo Application Without Tagline
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Logo Application With Tagline
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NODo not apply gradient
to the wordmark.
NODo not distort or wrap the logo in any way.
NODo not outline or create
a keyline around the logo.
NODo not change the logo colour or tone outside the colours specified in
this guide.
NODo not change the typeface
or otherwise recreate the wordmark. Use only the
specified fonts in this guide.
NODo not manipulate or draw
your own icons.
Logo Misuse
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Avenir Next Condensed Regular
Century Gothic Regular
Fonts
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Century Gothic Regular
A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0
Century Gothic Italic
A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0
Century Gothic Bold
Avenir Next Condensed Regular
A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0
Avenir Next Condensed Italic
A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0
Avenir Next Condensed Bold
Fonts Example
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.eps
.jpg
.png
You have been provided with three di�erent file extensions.
This is your vector file, good for printing
This file is good for printing - the colours are in CMYK (printing colours)
This file is good for web - the colours are in RGB (screen colours) and the background is transparent
Logo Files
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