Are You

Elif Bakilere-Commerce Manager

Mavi Jeans

Enough?To Become An Omnichannel Retailer

Omnichannel Retail«Said Easier Than Done»

To allow your customers to ResearchPurchase Return

a product through the channels of their choice

Because your customer expects it from you and it is much more PROFITABLE

Omnichannel Retail• Buy online, return in-store• Buy online, pick-up in store• Buy online, fulfill through any store• Buy in-store, fulfill through online• Buy via mobile • Buy via social commerce site• Buy via call-center• Buy via TV• …..

Is Not!• A technology• A project• A mission of e-commerce

department

• An evolution

Is• A corporate vision• A culture• A mindset• A big investment• A long journey

• A revolution

It Changes…How we do things around here

• Organisation• Technical infrastructure• Processes• Offline store operations• Logistics infrastructure• Marketing operations• Loyalty management• …..

Major Inhibitors• We don’t have a single view of customer across channels• Inventory & order management are not integrated across channels• Store systems are too difficult to change & adapt to omnichannel

strategy• We don’t have cross channel BI• Missmatched metrics & incentives• Slow cultural acceptance• Our IT systems were not designed to integrate channels• Merchandising strategy is too in-store oriented• Budgetary constraints prevent us from moving forward• E-Commerce systems are too difficult to change• IT is too busy to take on more projects

Must Have’s• Common agreement on the executive board level• Corporate leadership to drive and embrace change, not

tolerate • Adoptation of a digital culture based on intrepreneurship

and flexibility • Well defined roles and people processes• Orientation toward innovation, improvement and

overcoming constraints• Empowered talent• Omnichannel commerce technology platform• Longterm investment

Are You Brave Enough?

Thank You

elif.bakiler@mavi.com@ebakiler