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1 General Session William Gillispie Retail & CPG Leader IBM Global Business Services Are You Ready for Tomorrow’s Marketplace?
1
General Session
William Gillispie
Retail & CPG Leader
IBM Global Business Services
Are You Ready for
Tomorrow’s Marketplace?
2
© 2016 IBM Corporation 3 IBM Confidential
Buckle up and keep all hands and feet inside the ride!
© 2016 IBM Corporation 4 IBM Confidential
“ The last best experience anyone has anywhere
becomes the minimum they want everywhere ”
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© 2016 IBM Corporation 5 IBM Confidential
The oldest
Millennial is
36
The oldest
“iGen’’ is
16
© 2016 IBM Corporation 6 IBM Confidential
Consumers now demand consistency across every and all touchpoints
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IBM Confidential © 2015 IBM Corporation
Piotr Ruszowski, CMO, Mondial Assistance, Poland
“The biggest threat is new competitors that aren’t yet
classified as competitors.”
© 2016 IBM Corporation 8 IBM Confidential
Every industry will be disrupted
2016
Fashion Grocery
Taxi
Phones
QSR
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IBM Confidential © 2015 IBM Corporation
Valued at $4.5 billion
Please help with this slide
© 2016 IBM Corporation 10 IBM Confidential
21B IoT devices connected by
2020
60% Global mobile penetration
rate by 2020
77.6% #BlackFriday mobile orders
via Apple devices
65% Global CXOs believe
industry convergence is
the biggest competitive
factor
80 Companies on Fortune’s
Unicorn List
69% Retail execs agree that
customers demand more
personalized experiences
Uber Becomes a verb
2.5 Petabytes Unstructured data from one million
customers stored by Walmart every
single hour
25 Quintillion bytes of data produced daily
80% unstructured in pictures,
videos etc
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© 2016 IBM Corporation 11 IBM Confidential
Welcome to the Cognitive Era
Watson understands that data, reasons and learns
IBM Confidential © 2015 IBM Corporation
Watson Jeopardy Video
https://www.youtube.com/watch?v=P18EdAKuC1U
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© 2016 IBM Corporation 13 IBM Confidential
Winning Now!
My Message My Terms
Touchpoints
The Connected Store Speed, Agile,
Transparent SC
© 2016 IBM Corporation 14 IBM Confidential
My Message My Terms
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© 2016 IBM Corporation 15 IBM Confidential
WEATHER
Is the Secret to
Understand How
Consumers Feel
© 2016 IBM Corporation 16 IBM Confidential
WEATHER PREDICTS
EMOTION & BEHAVIOR
Right Message
Product
Promotion
Creative
Message & Tone
Right Time
Right Screen
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© 2016 IBM Corporation 17 IBM Confidential
Collecting location data and
observing journeys over time.
200M
Users
JourneyFX
© 2016 IBM Corporation 18 IBM Confidential
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© 2016 IBM Corporation 19 IBM Confidential
Forecasting pollen counts by
store drives allergy sales
© 2016 IBM Corporation 20 IBM Confidential
The North Face uses Watson and weather to
drive personalization and optimize inventory
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© 2016 IBM Corporation 21 IBM Confidential
collecting millions of posts on social media and
blogs to identify new trends and new items
© 2015 IBM Corporation 22 IBM Confidential
Touchpoints Building a Competitive Advantage with Digital
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© 2016 IBM Corporation 23 IBM Confidential
© 2016 IBM Corporation 24 IBM Confidential
Shot
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© 2016 IBM Corporation 25 IBM Confidential
The shot heard round the world
© 2016 IBM Corporation 26 IBM Confidential
Refashioning banking for the
wearable world
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© 2016 IBM Corporation 27 IBM Confidential
The Win and Grin™ rolled out to 450K employees,
created a culture of competitive flossers.
© 2015 IBM Corporation 28 IBM Confidential
The Connected Store
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© 2015 IBM Corporation 29 IBM Confidential
1916
Stores really haven’t changed that much…
2016
© 2015 IBM Corporation 30 IBM Confidential
By 2018, enterprise mobile applications will
quadruple, with 60% having no PC
antecedent.
Security
Mobile-enabled sales associates
Wifi location tracking
Real-time stock out monitoring
Food freshness and safety Digital signage /
smart pricingDemographics / People counting
Customer mobile/ Mobile POS
Foot traffic monitoring
Infrared motion
Queue management
Item location tracking
Energy use management
The Connected Store
Security Food freshness
and safety Demographics /
people counting
Mobile enabled
sales associates
Real time stock
Out monitoring
Energy use
management
Queue
Management Foot traffic
monitoring
Item location
tracking
Customer mobile/
mobile POS
Digital signage /
smart pricing
Infrared motion
Wifi location
tracking
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© 2015 IBM Corporation 31 IBM Confidential
Internet of things
Connecting Billions of Devices: Internet of Things
© 2015 IBM Corporation 32 IBM Confidential
Robotics slide
”Hello I’m Bob”
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© 2015 IBM Corporation 33 IBM Confidential
© 2015 IBM Corporation 34 IBM Confidential
Cognitive analytics delivers a new
supply chain and a $1 billion
reduction in working capital
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IBM Confidential © 2015 IBM Corporation
McKesson Video
https://www.youtube.com/watch?v=NhqiD6IDMrY
© 2015 IBM Corporation 36 IBM Confidential
The new food safety and traceability
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© 2015 IBM Corporation 37 IBM Confidential
© 2015 IBM Corporation 38 IBM Confidential
Wal Mart Video
http://cdig.co/2jfeJJ4
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IBM Confidential © 2015 IBM Corporation
IBM Confidential © 2015 IBM Corporation
Quantum Computing
https://www.youtube.com/watch?v=P18EdAKuC1U
