case studies

Ariana Koblitz

Ariana Koblitzakoblitz@stanford.edu(310) 384 7864PO Box 11654 Stanford CA 94309

Thank you for taking the time to have a look!

The case studies presented here are representative of the type of analyitical and qualitative thinking skills I have developed over the course of my time in Stanford’s Product Design department. I have integrated the rigour of mechanical engineering with the cognitive skills inherent in the design principles and methods developed here and in the Silicon Valley.

how do I use the process

GlassCoola product

ChorDoeran interaction

VisiBottlea new market

Caltrainicanoan idea

PresenToola response to a need

to design meaningfully?{ }

Ariana Tae Koblitz P O B O X 1 1 6 5 4 S TA N F O R D , C A 9 4 3 0 5tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o rd . e d u

OBJECTIVE:internship including both visual/interactive design implementation and management of design implementation.

EDUCATIONStanford University CA, USA B.S. in Product Design, Minor in Anthropology June 2012 RELEVANT COURSES Cultural Maps Design School (d.school) course on design process fall 2009 Human Values in Design Core in product design program; design process fall 2010 Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010

International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005

SKILLSLanguages German (native), Chinese (2 yrs intensive, while in China), Japanese (proficient; JLPT Level 2 certified), French (4 yrs high school proficiency)Computer: CAD: CATIA, Solid Works; Rendering: Adobe Suite (esp. Photoshop, Illustrator, InDesign); Windows & Mac OS (incl. Excel, Word, Keynote)

DESIGN EXPERIENCEINTERN, LITE ON MOBILE BEIJING, P.R. CHINA June2011-Aug2011Design & manufacturing partner for telecommunications & electronics industry www.liteonmobile.com/engJoined a team working on cell phone manufacturing (spec. CAD-modeling injection molded parts) Aided the communication with their client’s American counterparts

INTERN, WUENSCH DIR WAS BERLIN, GERMANY June2010-Aug2010Developed strategies for client-development for sale of hand-made wooden toys

PROJECT LEAD STANFORD & BERLIN Sept2009-Aug2010Qualitative research project on designer & user relationship analyzing decisions and workflowsDesigned & implemented entire research project, including independent study courseworkReceived ME Summer Undergraduate Research Institute grant to pursue project

INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Aug2009-Sept2010Local start-up in social networkingAssisted in developing user-case interaction design conceptDeveloped a focus-group for user testing at Stanford University

DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD June2009-February2010Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief effortsDesigned and coordinated all publication material (posters; fliers; handouts)Developed and oversaw community art project (collage work of 500+ pieces of cardboard)

MANAGEMENT EXPERIENCEVICE PRESIDENT, STANFORD PRODUCT DESIGN STUDENT ASSOCIATION (PDSA) May2011-present

RESIDENT ASSISTANT, ROBINSON DORM STANFORD June2010-present

HOST STANFORD CAMPUS CAMP WELLSTONE STANFORD Aug2009-Nov2009; June2010-Nov2010

PR EXECUTIVE, STANFORD’s STUDENTS TAKING ON POVERTY STANFORD Dec2008-June2009

LEAD, JR HIGH SCHOOL IMMERSION ROGRAM BERLIN, GERMANY May2003-June2005

Product Design has allowed me to channel my artistic impulses in a methodical, systematic and eminently applied way. A designer must be responsive to the society around her, combining creative design and ethnographic research.

i am:

Ariana Tae Koblitz P O B O X 1 1 6 5 4 S TA N F O R D , C A 9 4 3 0 5tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o rd . e d u

OBJECTIVE:internship including both visual/interactive design implementation and management of design implementation.

EDUCATIONStanford University CA, USA B.S. in Product Design, Minor in Anthropology June 2012 RELEVANT COURSES Cultural Maps Design School (d.school) course on design process fall 2009 Human Values in Design Core in product design program; design process fall 2010 Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010

International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005

SKILLSLanguages German (native), Chinese (2 yrs intensive, while in China), Japanese (proficient; JLPT Level 2 certified), French (4 yrs high school proficiency)Computer: CAD: CATIA, Solid Works; Rendering: Adobe Suite (esp. Photoshop, Illustrator, InDesign); Windows & Mac OS (incl. Excel, Word, Keynote)

DESIGN EXPERIENCEINTERN, LITE ON MOBILE BEIJING, P.R. CHINA June2011-Aug2011Design & manufacturing partner for telecommunications & electronics industry www.liteonmobile.com/engJoined a team working on cell phone manufacturing (spec. CAD-modeling injection molded parts) Aided the communication with their client’s American counterparts

INTERN, WUENSCH DIR WAS BERLIN, GERMANY June2010-Aug2010Developed strategies for client-development for sale of hand-made wooden toys

PROJECT LEAD STANFORD & BERLIN Sept2009-Aug2010Qualitative research project on designer & user relationship analyzing decisions and workflowsDesigned & implemented entire research project, including independent study courseworkReceived ME Summer Undergraduate Research Institute grant to pursue project

INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Aug2009-Sept2010Local start-up in social networkingAssisted in developing user-case interaction design conceptDeveloped a focus-group for user testing at Stanford University

DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD June2009-February2010Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief effortsDesigned and coordinated all publication material (posters; fliers; handouts)Developed and oversaw community art project (collage work of 500+ pieces of cardboard)

MANAGEMENT EXPERIENCEVICE PRESIDENT, STANFORD PRODUCT DESIGN STUDENT ASSOCIATION (PDSA) May2011-present

RESIDENT ASSISTANT, ROBINSON DORM STANFORD June2010-present

HOST STANFORD CAMPUS CAMP WELLSTONE STANFORD Aug2009-Nov2009; June2010-Nov2010

PR EXECUTIVE, STANFORD’s STUDENTS TAKING ON POVERTY STANFORD Dec2008-June2009

LEAD, JR HIGH SCHOOL IMMERSION ROGRAM BERLIN, GERMANY May2003-June2005

ChorDoer asks: how do we get the family involved in household chores?

an interaction

your home the chores the familyneed to get done is very busyis a haven

understand observe define

What values are we addressing?

my parents don’t use a smart phone the way I doTOM (son)

I don’t want to feel like I am constantly asking for favorsMARY (mother)

the kids need to learn how to take responsibility in the homeDAVE (father)

I’m down to help but I simply forget

KATE (daughter)

I constantly redefine frameworks to use and gain new insights

but rather as a family-game:

none of this:

none of this:

but rather with all involved:

The Challenge: design a cultural map using the theme of Personal and Family Life. Seek ways to help mediate communication and a sense of community.

ideate prototype

that’s a chore-alert.

what kind of a world is this?! I refuse to bow to my mother's will.

you're one chore away from a bike

DIG DIG DIG DIG DIG!

--“gardening”--USE CASE*The Result:

Household Chores -the good way

setting up the chore-alert completing the chorescheck off chore collect reward points!do choreset chore

an iPhone app to enhance the distribution and completion of household chores. Makes finishing chores a reward-driven enterprise.

*copy written by me. images: Calvin Hobbes (Bill Watterson)

The Feedback: “It is hard to connect what my children do in the ‘cloud’ with our lives here on the solid earth. This seems like a good way to bridge the two.”

--Brian, concerned parent

The Take-Aways: • prototyping interactions-- iPhone flowcharts

• user/need assessment

how do you communicate an idea?

an idea

Caltrainicano asks:

understand observe define

unclear organization of stops

issues addressed:

too many variables in ticketing process

problematic payment

By speaking to

commutersstudents

in-state tourists

elementary school classes

Stanford facultylocalnurses

foreign tourists

The Result:a hard look at the ticketing process at the stations, keeping in mind there are those that do not speak English as a native language, particularly tourists only planning on taking the train once.

The Challenge: Re-design the CalTrain experience. Pitch your solution in a compelling narrative, identifying the values you are addressing.

we found the needs of foreigners encompassed the needs of all passengers

refineideate prototype

and so you write one epic tale after another...

introduce the user

introduce the problem

present the solution

and emphasize its sheer, simple genius

The Feedback: Best video in class.

--David Kelley, Founder of IDEO

GlassCool asks: what’s needed to realize an invention?

a product

understand observe define

what do people currently use to chill drinks?

what vibe are you going for?

2.

2.

1.

1.

3.

3.

4.

4.

5.

5.

The Challenge: design and manufacture a product that has a specific function. I chose to design a whiskey cooler.

chill in < 10 minchill for > 5 hrs

chill w/ water of any quailty

chill without diluting

cast aluminum baseto set down on the table

silicone ringkeeps cold in

walnut-maple ringgives it its flair

neoprene sleeveallows to handle when cold

pressfit aluminum tubingholds the glass

The Result:a whiskey glass cooler. A hollow container holds water (to freeze), ice, or frozen gel packs. Can chill other beverages as well.

ideate prototype

the lathe the foundrythe vertical millthe sewing kit

turning

pressfitting

refine

The Take-Aways:• define own design prompt and follow through to full implementation• designing with manufacturing considerations• prototyping with a greater range of materials

pointer remote ?

PresenTool asks: what is the next generation presentation pointer?

a response to a specific user

?

understand observe define

how combine what students are already using, and adept at?

The Challenge: develop, and make a to-scale model of, a presentation device for a specific target user group.

guiding design principles:

• freedom of hand movement

• a feeling of control while presenting

• the option to move between various mediums during a presentation (from show and tell to using a digital presentation to facilitating an in-person discussion

• aligning the tools you use in the classroom with devices already in use at home

after copius amounts of sketching and observations...

ideate prototype

and you don’t stop until it feels rightthe form factor for this presentation device relied heavily on re-evaluating how objects naturally lie in our hands

refine

use as cursor

use as smartpen

use as laser

blackscreen

forward/next

The Result:PresenTool, the device that allows you to have your hands free to point, use a pen, and gesture. It integrates an interface already known to students of this generation.

VisiBottle asks: how do we introduce a new kind of water bottle?

a new market

add a hot/coldbeverage

add a hot/coldbeverage

understand observe define

upwards of 50 billion water bottles thrown away every day

and yet...

children are not drinking enough liquids

what parents want:

what gets kids excited:

develops their child’s healthprovide a community for their child

entertainment they recognizesomething to share with their friends

values to guide the design:

promote healthy life style

reuse/recycle

engender loyalty

images from characters out of:

The Challenge: find a new presentation of the water bottle. Decide on a specific market segment, and pitch this new product with consideration for its fallout annually.

ideate refineprototype

The Result: VisiBottle revitalize the children’s bottle market segment: partnership with existing, successful children’s products and brands ensure a long-term success of the product.

exchangable outer shell

injection molded bottle case

patented heat-sensitive

plastic

The Take-Aways: • it is important to go back and forth between looking around the world for ideas, and sitting and letting your mind get its own ideas out on paper• make a definitive decision at the very beginning, and then be very sure to base all consequent design decisions off of that very first milestone• you learn something every step of the way-- and everything you learn is applicable to your next project

understand observe define

these and moreare examples of how I think.

ideate refineprototype

Ariana Koblitzakoblitz@stanford.edu

(310) 384 7864PO Box 11654, Stanford CA 94309

Thank you. Please feel free to contact me:

a case study portfolio 2012

Ariana Koblitzakoblitz@stanford.edu

(310) 384 7864PO Box 11654 Stanford CA 94309