case studies in designAriana Koblitz

Ariana Koblitzakoblitz@stanford.edu(310) 384 7864PO Box 11654 Stanford CA 94309

Thank you for taking the time to have a look at this design case book.

The case studies presented here are representative of the type of analyitical and qualitative thinking skills I have developed over the course of my time in Stanford’s Product Design department. I have integrated the rigour of mechanical engineering with the cognitive skills inherent in the design principles and methods developed here and in the Silicon Valley.

how do I use the process

GlassCoola product

VisiBottlea new market

GoPillan innovative tool

PresenToola response to a need

to design meaningfully?{ }Pen: à la Walter de Silvaan homage to the greats

Ariana Tae Koblitz P O B O X 1 1 6 5 4 S TA N F O R D , C A 9 4 3 0 5tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o rd . e d u

OBJECTIVE:internship including both visual/interactive design implementation and management of design implementation.

EDUCATIONStanford University CA, USA B.S. in Product Design, Minor in Anthropology June 2012 RELEVANT COURSES Cultural Maps Design School (d.school) course on design process fall 2009 Human Values in Design Core in product design program; design process fall 2010 Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010

International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005

SKILLSLanguages German (native), Chinese (2 yrs intensive, while in China), Japanese (proficient; JLPT Level 2 certified), French (4 yrs high school proficiency)Computer: CAD: CATIA, Solid Works; Rendering: Adobe Suite (esp. Photoshop, Illustrator, InDesign); Windows & Mac OS (incl. Excel, Word, Keynote)

DESIGN EXPERIENCEINTERN, LITE ON MOBILE BEIJING, P.R. CHINA June2011-Aug2011Design & manufacturing partner for telecommunications & electronics industry www.liteonmobile.com/engJoined a team working on cell phone manufacturing (spec. CAD-modeling injection molded parts) Aided the communication with their client’s American counterparts

INTERN, WUENSCH DIR WAS BERLIN, GERMANY June2010-Aug2010Developed strategies for client-development for sale of hand-made wooden toys

PROJECT LEAD STANFORD & BERLIN Sept2009-Aug2010Qualitative research project on designer & user relationship analyzing decisions and workflowsDesigned & implemented entire research project, including independent study courseworkReceived ME Summer Undergraduate Research Institute grant to pursue project

INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Aug2009-Sept2010Local start-up in social networkingAssisted in developing user-case interaction design conceptDeveloped a focus-group for user testing at Stanford University

DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD June2009-February2010Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief effortsDesigned and coordinated all publication material (posters; fliers; handouts)Developed and oversaw community art project (collage work of 500+ pieces of cardboard)

MANAGEMENT EXPERIENCEVICE PRESIDENT, STANFORD PRODUCT DESIGN STUDENT ASSOCIATION (PDSA) May2011-present

RESIDENT ASSISTANT, ROBINSON DORM STANFORD June2010-present

HOST STANFORD CAMPUS CAMP WELLSTONE STANFORD Aug2009-Nov2009; June2010-Nov2010

PR EXECUTIVE, STANFORD’s STUDENTS TAKING ON POVERTY STANFORD Dec2008-June2009

LEAD, JR HIGH SCHOOL IMMERSION ROGRAM BERLIN, GERMANY May2003-June2005

Product Design has allowed me to channel my artistic impulses in a methodical, systematic and eminently applied way. A designer must be responsive to the society around her, combining creative design and ethnographic research.

Ariana Tae Koblitz P O B O X 1 1 6 5 4 S TA N F O R D , C A 9 4 3 0 5tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o rd . e d u

OBJECTIVE:internship including both visual/interactive design implementation and management of design implementation.

EDUCATIONStanford University CA, USA B.S. in Product Design, Minor in Anthropology June 2012 RELEVANT COURSES Cultural Maps Design School (d.school) course on design process fall 2009 Human Values in Design Core in product design program; design process fall 2010 Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010

International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005

SKILLSLanguages German (native), Chinese (2 yrs intensive, while in China), Japanese (proficient; JLPT Level 2 certified), French (4 yrs high school proficiency)Computer: CAD: CATIA, Solid Works; Rendering: Adobe Suite (esp. Photoshop, Illustrator, InDesign); Windows & Mac OS (incl. Excel, Word, Keynote)

DESIGN EXPERIENCEINTERN, LITE ON MOBILE BEIJING, P.R. CHINA June2011-Aug2011Design & manufacturing partner for telecommunications & electronics industry www.liteonmobile.com/engJoined a team working on cell phone manufacturing (spec. CAD-modeling injection molded parts) Aided the communication with their client’s American counterparts

INTERN, WUENSCH DIR WAS BERLIN, GERMANY June2010-Aug2010Developed strategies for client-development for sale of hand-made wooden toys

PROJECT LEAD STANFORD & BERLIN Sept2009-Aug2010Qualitative research project on designer & user relationship analyzing decisions and workflowsDesigned & implemented entire research project, including independent study courseworkReceived ME Summer Undergraduate Research Institute grant to pursue project

INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Aug2009-Sept2010Local start-up in social networkingAssisted in developing user-case interaction design conceptDeveloped a focus-group for user testing at Stanford University

DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD June2009-February2010Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief effortsDesigned and coordinated all publication material (posters; fliers; handouts)Developed and oversaw community art project (collage work of 500+ pieces of cardboard)

MANAGEMENT EXPERIENCEVICE PRESIDENT, STANFORD PRODUCT DESIGN STUDENT ASSOCIATION (PDSA) May2011-present

RESIDENT ASSISTANT, ROBINSON DORM STANFORD June2010-present

HOST STANFORD CAMPUS CAMP WELLSTONE STANFORD Aug2009-Nov2009; June2010-Nov2010

PR EXECUTIVE, STANFORD’s STUDENTS TAKING ON POVERTY STANFORD Dec2008-June2009

LEAD, JR HIGH SCHOOL IMMERSION ROGRAM BERLIN, GERMANY May2003-June2005

GlassCool asks: what’s needed to realize an invention?

a product

understand observe define

what do people currently use to chill drinks?

what vibe are you going for?

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The Challenge: design and manufacture a product that has a specific function. I chose to design a whiskey cooler.

chill in < 10 minchill for > 5 hrs

chill w/ water of any quailty

chill without diluting

cast aluminum baseto set down on the table

silicone ringkeeps cold in

walnut-maple ringgives it its flair

neoprene sleeveallows to handle when cold

pressfit aluminum tubingholds the glass

The Result:a whiskey glass cooler. A hollow container holds water (to freeze), ice, or frozen gel packs. Can chill other beverages as well.

ideate prototype

the lathe the foundrythe vertical millthe sewing kit

turning

pressfitting

refine

The Take-Aways:• define own design prompt and follow through to full implementation• designing with manufacturing considerations• prototyping with a greater range of materials

VisiBottle asks: how do we introduce a new kind of water bottle?

a new market

add a hot/coldbeverage

add a hot/coldbeverage

renderings by Clare Adrien, group partner

understand observe define

upwards of 50 billion water bottles thrown away every day

and yet...

children are not drinking enough liquids

what parents want:

what gets kids excited:

develops their child’s healthprovide a community for their child

entertainment they recognizesomething to share with their friends

values to guide the design:

promote healthy life style

reuse/recycle

engender loyalty

images from characters out of:

The Challenge: find a new presentation of the water bottle. Decide on a specific market segment, and pitch this new product with consideration for its fallout annually.

ideate refineprototype

exchangable outer shell

injection molded bottle case

patented heat-sensitive

plastic

The Result: VisiBottle revitalize the children’s bottle market segment: partnership with existing, successful children’s products and brands ensure a long-term success of the product.

The Take-Aways: • it is important to go back and forth between looking around the world for ideas, and sitting and letting your mind get its own ideas out on paper• make a definitive decision at the very beginning, and then be very sure to base all consequent design decisions off of that very first milestone• you learn something every step of the way-- and everything you learn is applicable to your next project

GoPill asks: how can we set a reminder to take pills?

an innovative tool

understand observe define

The Result: A simple device to help keep your medication on track. The injection-molded container fits around a toothbrush, and can be kept amongst your toiletries.

the more you go and talk to people, the more you observe...

the more important it becomes to organize your thoughts.

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it was important to me to move not only from the medical container to something more personable

but also to move from thinking of a reminder as a digital gadget, to something more playful

The Challenge: Design a new product from concept through to manufacturing. My track was in injection molding, and I was searching for an unmet need for a family relative

1. tooth brush holder acts as reminder2. slider encases pills safely3. magnets close the container

ideate prototype

I constantly redefine frameworks to use and gain new insights

in order to move from a CAD model to a real mold, you have to analyze all surfaces

surface analysis (draft: 5 deg)

1. the CNC allows for deliberate choice on surface finishing

2. the living hinge requires particularly careful consideration in both halves of the mold

3. an injection mold assembly includes the design of the sprue gates for optimal flow

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The Take-Aways: • “A good designer designs up until the moment she has just enough time to implement the idea.” -- that, it turns out, is a fine line I am still learning

to straddle. In this case, the final molds did not fit into the injection molding machine. The learnings from designing with multiple draft angles and a non-planar split have carried me through projects since.

how do you pay tribute while still leaving your mark?

an homage to design’s greats

Pen: à la Walter de Silva

understand observe define

do you know a good designer when you see one?

walter de silva

so where is de Silva in this? ... so what is it about a pen?

The Challenge: take a look at a designer of your choice and design a pen “in the style of”. I chose Walter de Silva, a car designer.

1. panel to panel transitions

2. panel to panel gaps

3. radii around focus areas

Once you have identified what you aim to communicate, every decision of the visual form must grow out of your initial observation. When all is said and done, when insights have been made and new directions explored, the final product aesthetics still have the power to either further your message, or utterly shrowd your intent.

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1. transition from holder to utensil

2. careful consideration of the handle

3. focus remains on the tip

ideate prototype

it’s not about making a pen that looks like an object [in this case a car]. it’s about

translating the design language from one medium

to another.

CAD modeling can give you an idea of the final form...

But until you machine away

You will not have a feel for the shape it will take in your hand, the way that groove will feel on your fingers, or the way the tip will look as you write.

refine

The Take-Aways: • learning to break down a design into its basic elements• use the CNC to realize ideas• prototype with materials to attain the right heft

pointer remote

PresenTool asks: what is the next generation presentation pointer?

a response to a specific user

?

understand observe define

how combine what students are already using, and adept at?

The Challenge: develop, and make a to-scale model of, a presentation device for a specific target user group.

guiding design principles:

• freedom of hand movement

• a feeling of control while presenting

• the option to move between various mediums during a presentation (from show and tell to using a digital presentation to facilitating an in-person discussion

• aligning the tools you use in the classroom with devices already in use at home

after copius amounts of sketching and observations...

ideate prototype

and you don’t stop until it feels rightthe form factor for this presentation device relied heavily on re-evaluating how objects naturally lie in our hands

refine

use as cursor

use as smartpen

use as laser

blackscreen

forward/next

The Result:PresenTool, the device that allows you to have your hands free to point, use a pen, and gesture. It integrates an interface already known to students of this generation.

understand observe define

these and moreare examples of how I think

ideate refineprototype

Ariana Koblitzakoblitz@stanford.edu(310) 384 7864PO Box 11654, Stanford CA 94309

Thank you. Please feel free to contact me:

a case study portfolio 2012

Ariana Koblitzakoblitz@stanford.edu

(310) 384 7864PO Box 11654 Stanford CA 94309