Date post: | 09-Apr-2018 |
Category: |
Documents |
Upload: | avnehguddan |
View: | 236 times |
Download: | 0 times |
of 18
8/8/2019 Arvind Revised Ppt
1/18
A STUDY OF PERFORMANCE ANDA STUDY OF PERFORMANCE ANDGROWTH OF SARAS DAIRY AJMERGROWTH OF SARAS DAIRY AJMER
Presented By:ARVIND SINGHMBA Part II2008-2010
8/8/2019 Arvind Revised Ppt
2/18
ORGANISATIONS PROFILEORGANISATIONS PROFILE
Established in the year 1972 as Ajmer Zila Dugdh Utpadak Sahakari SanghLtd (AZDUSS Ltd.).
Established by National Dairy Development Board (NDDB).
Under the aegis of Rajasthan Co-Operative Dairy Federation.
Established under Operation Flood Programme based on Amul model.
Currently working under the chairmanship of Mr. Ramchandra Chaudhary
& Management controlled by Mr. Jeevan Prabhakar.
Have quality assurance certification of ISO 9001:2000 & HACCP.
8/8/2019 Arvind Revised Ppt
3/18
ORGANISATIONS PRESENT CAPACITY
The liquid milk handling capacity ----------- 12 lakhs liter per day.
The liquid milk storage capacity -------------30 lakhs liter per day.
The pasteurized milk storage capacity ----- 1.05 lakhs liter per day.
The Ghee making capacity ---------------------- 5 ton per day.
AZDUSS LTD. has 2 chilling centers at Beawer and Vijaynagar.
8/8/2019 Arvind Revised Ppt
4/18
Companys Aims
To provide good quality of milk to consumers at reasonable rates.
Availability of good quality of milk to consumers.
To provide reasonable price of milk to milk producers.
Mission
To maintain the top position in milk market.
To provide maximum satisfaction to the consumers.
8/8/2019 Arvind Revised Ppt
5/18
ORGANISATIONAL STRUCTURE OF AZDUSS LTD.ORGANISATIONAL STRUCTURE OF AZDUSS LTD.
MANAGING DIRECTOR
PROCUREMENT PLANT MISHUMAN
RESOURCEMARKETING
DEPUTYMANAGER
DEPUTYMANAGER
DEPUTYMANAGER
DEPUTYMANAGER
DEPUTYMANAGER
ASST
.MANAGER ASST
.MANAGER ASST
.MANAGER
ASST.MANAGER
ASST.MANAGER
FIELD STAFF
8/8/2019 Arvind Revised Ppt
6/18
8/8/2019 Arvind Revised Ppt
7/18
OBJECTIVES OF STUDYOBJECTIVES OF STUDY
To conduct an exhaustive analysis of the marketing department.
To increase the sales of the products that are prepared & marketed bythe organization.
To conduct an extensive study of the market place & the customer`sneeds.
To do a comprehensive analysis of the company & prepare the SWOTanalysis report for the company.
To understand the attitudes and behavior of the customers.
To analyze the sale of SARAS milk in Ajmer district and find out factorsaffecting its sale.
8/8/2019 Arvind Revised Ppt
8/18
RESEARCH METHODOLOGYRESEARCH METHODOLOGY
Research Title: A study of performance & growth of SARAS dairy.
Research Design: Descriptive Research
Data Source: Primary, Secondary
Sample Unit: Ajmer
Sample Size: 150 People
Sampling Technique: Convenient Sampling.
Questionnaire Structure: Open ended & Close ended questions
8/8/2019 Arvind Revised Ppt
9/18
RESEARCH METHODOLOGY TO COLLECT DATA
PRIMARY METHOD:
1. Data from various departments of Saras dairy , Ajmer by talking toheads and staff members to each departments.
2. By preparing a questionnaire and to get it filled from respondents.
3. Data collected by conducting interviews.
SECONDARY METHODS:
1.
Data from annual accounts of the Saras Dairy , Ajmer.
2. Data collection from annual publication of Saras (magazine).
8/8/2019 Arvind Revised Ppt
10/18
People's opinion about Dahi
36%
18%
18%
15%
13%
Like very much
like somew hat
neutral
dislike somew hat
dislike very much
People's opinion about Paneer
51%
29%
10%
5%5%
Like very much
like somewhat
neutral
dislike somewhat
dislike very much
People 's opinion about Ghee
62%13%
12%
10%3%
Like very muchlike somew hat
neutral
dislike somew hat
dislike very much
Pe ople's opinion a bout Lassi
44%
24%
8%
14%
10%
Like very muchlike somew hat
neutral
dislike somew hat
dislike very much
8/8/2019 Arvind Revised Ppt
11/18
7948%
4629%
2516%
106%
21%
Survey result of 160 Booths/ Parlours
highly satisfied
very much satisfied
fairly satisfied
unsatisfied
highly unsatisfied
8/8/2019 Arvind Revised Ppt
12/18
Survey result of 150 people
8958%
3020%
1713%
6
4%
32%
53%
Excellent
Very good
Good
Poor
Very poor
Cant say
0
2 0
4 0
6 0
8 0
1 0 0
1 2 0
Ye r
C
ro
2 0 0 1 -0 2
2 0 0 2 -0 3
2 0 0 3 -0 4
2 0 0 4 -0 52 0 0 5 -0 6
2 0 0 6 -0 7
Se r
e s 1 5 3 .6 5 9 .5 7 9 3 .7 7 9 6 .3 3 9 5 .8 9 9 .1 5
2 00 1 -0 2 2 0 0 2-0 3 2 0 03 -0 4 2 0 0 4 -0 5 2 0 05 -0 6 2 0 06 -0 7
8/8/2019 Arvind Revised Ppt
13/18
0
100
200
300
400
500
600
700
800
900
YEAR
NO.
Series1
Series2
Series1
Series2 497 532 609 681 742 795
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07
0
500
1000
1500
YEAR
QTY.I
NM.T.
GHEE
SMP
WMP
GHEE 720 678 607 612 754 1162
SMP 207 132 12 243 399 1118
WMP 290 342 255 80 197.5 155
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07
0
10
20
30
40
50
60
70
80
90
YEAR
QTY.
000,Kg
2001-02
2002-03
2003-04
2004-05
2005-06
2006-07
Series1 59. 59 62. 97 66. 22 70. 28 76. 93 82. 66
2001-02 2002-03 2003-04 2004-05 2005-062006-07
0
20
40
60
80
100
120
140
YEAR
000'LITP
ERDAY
2002-03
2003-04
2004-05
2005-06
2006-07
Series1 18.6 29.56 35.81 67.03 132.69
2002-03 2003-04 2004-05 2005-06 2006-07
8/8/2019 Arvind Revised Ppt
14/18
SWOT ANALYSIS OF SARAS DAIRY
STRENGTHS:
Products are very pure.
Products are extremely hygienic.
Plant is ISO:9001:2000 & HACCP certified.
WEAKNESS:
Low availability of raw milk.
Dependence on farmers.
Reduced milk supply in summers.
8/8/2019 Arvind Revised Ppt
15/18
OPPORTUNITIES
Milk is an essential commodity used by everyone.
There is no strong competitor in Ajmer.
THREATS
Milk can only be produced not manufactured.
There is always a possibility of a competitor entering the market.
8/8/2019 Arvind Revised Ppt
16/18
CONCLUSIONS:
The organization maintains state of the art quality and hygiene standards .
The frequent price hike factor has resulted in falls in sales.
Some people feel Saras products possesses bad smell and thats why they
dont use Saras products.
Saras parlors and booths also face problems because some time there is
no timely supply of products to them.
Since Saras is a very large and reputed organization, there always some
small short comings along with plus points.
8/8/2019 Arvind Revised Ppt
17/18
RECOMMENDATIONS
Home delivery facility should be provided.
Increase in advertisement & publicity.
Motivation programme for booth and parlor owners.
All information regarding Saras dairy products should be available oninternet.
Marketing department should be well furnished and attractive.
There should be consistency in price.
8/8/2019 Arvind Revised Ppt
18/18
THANKS
SARAS- SMART ASSOCIATION RESPONSIBLE FOR
AUTHENTIC SERVICES