ASEAN HOTEL INDUSTRY SURVEY 2018 1
TABLE OF CONTENTS
SUMMARY OF RESULTS 5
TABLE 2.1 DEPARTMENTAL REVENUES AND EXPENSES (BANGKOK) 9 TABLE 2.2 DEPARTMENTAL REVENUES AND EXPENSES (HCMC/ HANOI) 10 TABLE 2.3 DEPARTMENTAL REVENUES AND EXPENSES (JAKARTA) 11 TABLE 2.4 DEPARTMENTAL REVENUES AND EXPENSES (KUALA LUMPUR) 12 TABLE 2.5 DEPARTMENTAL REVENUES AND EXPENSES (MANILA) 13 TABLE 2.6 DEPARTMENTAL REVENUES AND EXPENSES (SINGAPORE) 14
FOOD & BEVERAGE STATISTICS 15
TABLE 3.1 FOOD AND BEVERAGE STATISTICS (PART 1) 15 TABLE 3.2 FOOD AND BEVERAGE STATISTICS (PART 1) 16 TABLE 3.3 FOOD AND BEVERAGE STATISTICS (PART 2) 17
SPA STATISTICS 18
TABLE 4 SPA STATISTICS 18
LABOUR STATISTICS 19
TABLE 5 LABOUR STATISTICS 19
PRODUCTIVITY ANALYSIS 20
TABLE 6 PRODUCTIVITY ANALYSIS 20
RESERVATION & SALES STATISTICS 21
TABLE 7 RESERVATION AND SALES STATISTICS 21
BUSINESS MIX PROFILE 22
TABLE 8 BUSINESS MIX PROFILE 22
NATIONALITY PROFILE 23
TABLE 9 NATIONALITY PROFILE 23
CHARTS 24
CHART 1 OCCUPANCY, ADR AND REVPAR PERFORMANCE 24 CHART 2 ADR BY MARKET SEGMENT 24
EXPLANATION OF TERMS & BASES USED 25
ABOUT HORWATH HTL – ASIA PACIFIC 26
Published: October 2018. All data represents calendar year 2017 performance. This report is sold or otherwise made available on an individual basis, and no
part may be reproduced or transmitted, in any form or by any means, without the express written consent of Horwath HTL. If and when such permission is
granted, the user must always source ‘Horwath HTL, 2018’. Requests to transmit or republish any of the information contained in the report should be
sent to [email protected].
Disclaimer: The information contained in this report, is based on data provided by participating hotel properties. This data has not been audited or verified
by Horwath HTL or any third party as to its accuracy. While every effort has been made to ensure that data obtained is correct, the accuracy of the
information presented is not in any way guaranteed by Horwath HTL. Users of this information should not rely solely on this information for commercial
and financial decisions; any such reliance is at the user’s risk. Horwath HTL will not accept any liability for any loss, financial or otherwise, resulting from
decisions made based on the data presented.
ASEAN HOTEL INDUSTRY SURVEY 2018 2
FOREWORD BY HORWATH HTL – ASIA PACIFIC
Dear Industry Partners,
Horwath HTL is once again pleased to present the 2018 ASEAN Hotel Industry Survey
of Operations. This study presents results gathered from Horwath HTL’s Industry
Surveys and refers to calendar year 2017.
In this issue of the ASEAN Hotel Industry Survey, aggregated results of 76 established
top-tier hotels with 28,471 rooms in Bangkok, Ho Chi Minh City (HCMC)/Hanoi,
Jakarta, Kuala Lumpur, Manila and Singapore are presented as benchmarks.
We would like to extend our heartfelt appreciation to the hotel owners and managers
participating in this year’s study and our Honorary Advisory Board for their support
and interest in this study. We would also like to thank the Indonesian Hotel and
Restaurant Association, Singapore Hotel Association and Thai Hotels Association for
their continuous support.
We hope to increase future participation from hotels and resorts in the region, so as
to make this publication ever more representative.
Finally, we are grateful for any feedback about this publication as well as our services.
Please visit our website at and www.horwathhtl.asia to learn more about the services
we offer and the publications we release throughout the region as well as elsewhere
around the world.
Yours Sincerely,
Robert Hecker
Managing Director
Horwath HTL – Pacific Asia
ASEAN HOTEL INDUSTRY SURVEY 2018 3
ANNUAL STUDY HONORARY ADVISORY BOARD
Patrick Basset Chief Operating Officer Upper Southeast & Northeast Asia
Garth Simmons Chief Operating Officer Malaysia, Indonesia and Singapore
Vincent Lelay Vice President, Operations Korea
Alan Watts President, Asia Pacific
Tom Smith Senior Vice President of Operations
Asia Pacific, Limited
Des Pugson Managing Director
Clarence Tan Managing Director for South East Asia and Korea
Leanne Harwood Managing Director for Australasia and Japan
Pascal Gauvin Managing Director for India, Middle East and Africa
David R. Good Vice President, Operations
Michael Henssler Chief Operating Officer Asia
Arthur Kiong Chief Executive Officer
Andrew Jessop Senior Vice President
Development Worldwide
Rainer Stampfer President, Hotel Operations Asia Pacific
Paul Hugentobler Group Director of Operations
Choe Peng Sum Chief Executive Officer
Dr. Jennifer Cronin President
ASEAN HOTEL INDUSTRY SURVEY 2018 4
Craig S. Smith President & Managing Director Asia Pacific
Mohd K Rafin Chief Corporate Officer
Tan Kim Seng Chief Operating Officer
Lothar Nessmann Chief Executive Officer
Dillip Rajakarier Chief Executive Officer Minor Hotel Group
Chief Operating Officer Minor International Pcl
Katerina Giannouka President, Asia Pacific
Andrew Langdon Chief Development Officer
Neil Jacobs Chief Executive Officer
Dean Schreiber Managing Director
Frederic F. Simon Chief Executive Officer Asia
Douglas Martell President and CEO
Barry Robinson President and Managing Director Wyndham Vacation Resorts
Asia Pacific Wyndham Hotel Group South East Asia and Pacific Rim
ASEAN HOTEL INDUSTRY SURVEY 2018 5
SUMMARY OF RESULTS EXPLANATORY NOTES
Room Revenue presented on Profit and Loss Statement for Singapore properties is inclusive of Service
Charge, which is regarded as part of the Revenue. While for other cities (Bangkok, HCMC/Hanoi, Jakarta,
Kuala Lumpur and Manila), Service Charge is treated as gratuity which is passed on directly to staff, and
hence, it is not included in the Revenue.
In this survey, we included hotels that recorded average daily rates above a certain level for each city i.e.
above USD 109 in Bangkok, above USD 110 in HCMC/Hanoi, above USD 117 in Jakarta, above USD 62 in
Kuala Lumpur, above USD 101 in Manila and above USD 202 in Singapore. The various rate levels have
been selected to achieve a consistent grouping of hotels relative to quality levels across each market.
It should be noted that the results presented in this study will be different than the ones in the individual
country studies, given the differences in hotel selections.
The Food & Beverage Revenues and percentages may not total between Departmental Revenues and
Expenses and Food and Beverage Statistics I & II, given figures presented are weighted averages based on
those hotels that provided data for each line item.
KEY FINDINGS
A total of 76 hotels contributed to this year’s ASEAN study, representing 28,386 rooms available per day.
In terms of occupancy, Bangkok remained the strongest performer at 82 percent, followed by HCMC/Hanoi
(81%) and Singapore (78%). Jakarta had the lowest occupancy of 57 percent. Overall, all cities recorded an
improvement in occupancy rate except Singapore.
Singapore retained its position as the highest ADR performer, at USD 256, while Kuala Lumpur recorded
the lowest ADR of USD 95. Most markets registered negative growth in ADR, with Singapore and Kuala
Lumpur experiencing the largest decrease of 7 percent. On the other hand, HCMC/Hanoi achieved the
strongest ADR growth of 5 percent.
Despite recording a decline in both occupancy and ADR, hotels in Singapore remained the RevPAR leader
in the region with a RevPAR of USD 200. Driven by the market’s healthy growth in both occupancy and
ADR, HCMC/Hanoi overtook Bangkok to come in second place with a RevPAR of USD 115. Similar to
2016, Kuala Lumpur continued to record the lowest RevPAR at USD 67. With the exception of Singapore
and Kuala Lumpur, all markets registered improvements in RevPAR compared to 2016.
This year Total Revenue per available room varied across all markets, comparing the top two to the bottom
two markets: the best performing market is Singapore leading at USD 134,456, followed by Jakarta at USD
76,368. The worst performing being Kuala Lumpur at USD 38,957, followed by Manila at USD 63,319.
Manila and HCMC/Hanoi recorded the highest growth rates in Total Revenue per available room at 19 and
13 percent, respectively.
EBITDA as a percentage of Total Revenue ranged from 19 percent (Manila) to 43 percent (HCMC/Hanoi).
ASEAN HOTEL INDUSTRY SURVEY 2018 6
TABLE 1 CITY SUMMARY 2017 VS. 2016
2017 2016 2017 2016 2017 2016
US Dollar Exchange Rate* 33.91 35.29 22,702.48 22,369.42 13,379.42 13,308.66
Number of Hotels 15 15 9 9 13 13
Number of Rooms Available per Day 5,188 5,261 3,056 3,308 3,402 3,572
Number of Rooms Occupied per Day 4,277 4,301 2,464 2,482 1,948 1,037
Hotel Occupancy 82% 82% 81% 75% 57% 53%
Average Daily Room Rate (USD) 130 128 143 136 153 155
RevPAR (USD) 107 105 115 102 88 82
Total Revenues per Available Room (USD) 68,169 69,304 71,176 62,782 76,368 65,031
Total Expenses per Available Room (USD) 48,774 46,085 39,563 34,792 52,585 48,768
GOP per Available Room (USD)** 22,177 20,946 31,613 23,732 23,804 16,314
GOP As a Percentage of Total Revenue (%) 34% 34% 51% 45% 32% 27%
EBITDA per Available Room (USD)** 11,571 8,703 25,116 18,680 15,448 8,614
As a Percentage of Total Revenue (%) 24% 20% 43% 40% 24% 18%
2017 2016 2017 2016 2017 2016
US Dollar Exchange Rate* 4.30 4.14 50.37 47.49 1.38 1.38
Number of Hotels 13 13 8 8 18 18
Number of Rooms Available per Day 5,283 5,521 3,331 2,996 8,126 7,494
Number of Rooms Occupied per Day 3,760 3,741 2,341 2,068 6,349 5,917
Hotel Occupancy 71% 68% 70% 69% 78% 79%
Average Daily Room Rate (USD) 95 102 126 127 256 275
RevPAR (USD) 67 69 88 88 200 217
Total Revenue per Available Room (USD) 38,957 41,522 63,319 53,172 134,456 148,269
Total Expenses per Available Room (USD) 25,208 27,359 46,758 38,684 83,981 92,476
GOP per Available Room (USD)** 13,749 14,275 16,627 11,304 50,475 55,854
GOP As a Percentage of Total Revenue (%) 37% 34% 27% 29% 38% 38%
EBITDA per Available Room (USD)** 5,997 7,182 9,153 3,664 35,515 39,871
As a Percentage of Total Revenue (%) 25% 21% 19% 19% 30% 31%
*X-rates.com 2017 Annual Average Rate
**GOP = Gross Operating Profit, EBITDA = Earnings Before Interest, Tax, Deprecation and Amortisation
KUALA LUMPUR MANILA SINGAPORE
BANGKOK HCMC / HANOI JAKARTA