Ashlesha Project

8/3/2019 Ashlesha Project

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INTRODUCTION

In every organization there are different department like finance

department, production department, marketing department, personnel department.

Marketing department is one of the important department in the organization.

The prime objective of the marketing is the satisfaction of the needs.

Marketing is the place where goods are brought & Sold with exchange of money.

The main objective of each & every business organization is to be satisfied

the need & Wants of the customer & marketing department fulfills this objective.

The marketing is selling goods. If company sales something dials company

will get money. So for profit making of die company is important to sale the

goods. The marketing department does this; the way-making department plays an

important role in tile organization.

In a marketing process marketing mix is the important factors. Marketing

mix should be as pa" customer needs. By analysis the market we get the

information about the product future, company attitude towards competitors

product, services, advertisement & Price, which they are used the products. With

these & other data marketing managers should be attitude to develop a product,

price, distribution, Promotion system that satisfy the customers.



OBJECTIVES OF THE STUDY

There are some objectives for each & every study. These objectives of the

study are important for fulfillment of the study. The main objectives of my project

study are as follows.

1. The fast objective of my project study is to stuffy the dealer's & customers

option & attitude towards the Warana milk & milk products. Dealers are die

middlemen between manufacturer i.e. dudh sangh & the customer. They know

the need & want of the customers. So it is important to study their opinion and

their attitudes towards Warana milk & Milk products.

2. The next objectives of my project study is to study satisfaction of dealers &

customers of Warana milk & milk products form this study it is class that the

dealers & the customers are satisfied or not From this demand of Warana milk

& milk products known.

3. The next objective of my project is to study customer opining & there attitudes

towards the Warana milk &, milk products. I study the customer opining A

there attitudes towards the Warana milk St milk products. It is important to see

that whether the customer are satisfied with the product or not.

4. In marketing mix that is product, price place &, promotion plays an important

role. So this becomes one of the important objectives of my project.

5. The next objective of my project study is to identify the performance of

Warana milk ft milk products. After knowing the dealers & customers opinion

the performance of Warana milk & milk products comes in to light.



RESEARCH METHODOLOGY

INTRODUCTION:

Research methodology is the base of every research report The concept

"Methodology" refers systematic study of investigation.

Collection of data: -

The data, which is collected, is primary and secondary data. The primary

data arc those which collected a fresh & for the first time where as secondary data

are those, which have already been collected by someone else. It which have been

already been passed through the statistical process.

1) Collection of primary data: -

I collected the primary data by using the observation on & interview

method. For collecting this data I use the particulars questionnaire. In this way I

collect the primary data. For the collection of this primary data I use sample

survey method.

2) Collection of secondary data: -

Secondary data that is already available and analyzed by someone else. I

collect the secondary data by various sources. In collect secondary data from

company records & from management staff. I study the various marketing

management textbooks & collect the information.



SCOPE OF THE STUDY: -

There has been a steadily marketing research department and these have

been steadily expanding the activities techniques. It is the exclusive term, which

embraces. All research activities carried out in connection with the management of marketing work. It includes various subsidiary types of research such as marketing

analysis, sales analysis, & study of long range forecasting & pricing studies.

Limitation of the study

1. Some dealers are refused to give information.

2. Some of dealers were not available at their shop.

3. Period of 50 days are very short, during this short period it is not possible to

study dealers & other aspects of the study.



COMPANY PROFILE

INTRODUCTION: -Warana dairy project is a classic example and excellent manifestation of

rural creativity in a real sense of the term. Late Shree. Tatya&aheb Kore a

legendary name in a co operative movement in India and a vision of unmatched

qualities founded the sugar factory m Warananagar in 1959 and

stone started rolling he set die pace and never looked back since the percentage of

irrigated framer benefited by the sugar factory was hardly 15" 20% it accentuate

the gap between 'have A have not' in the rural area the lines drawn between the

levies of people in cities and villages were also dear. Therefore there was necessity

of an economic development programmer to cover marginal farmers, landless

labors and other weaker sectors so as to improve their socio economic condition.

The idea of implementing a project of dairy thus conceived to provide year round

guaranteed market for the milk produced from distant remote villages of the area

procure it transport in to the central dairy process and market milk product in the

metropolitan cities.

LOCATION: -

The present site of Warana Dudh Sangh is in Amrutnagar & happens to the

ideal location. It needs all its requirements as it is surrounded by villages milk is

easily available.



HISTORY AND DEVELOPMENT

Shri Warana Sahakari Dudh Utpadak Prakriya sangh Ltd., Tatyasaheb is a

popular dudh sangh in Kolhapur District. Tie dudh sangh was established in 1968.

The main intention of the Warana dudh utpadak sangh is to give maximum rate of die milk.

Warana dairy project enriches an intensive & integrated approach for dairy

development in its area of operation and accordingly has undertaken scheme of

milk production improvement such as cross - breeding of cows upgrading buffalo

veterinary services updated method of fooder production and its own dairy plant.

For processing and manufacturing of milk products comprehensive, sales

organization is also as established to arrange sale of milk products that is dammed

milk powder, whole milk powder, ghee, butter, shrikhand etc.

The agricultural finance corporation departments in 1972 approved die

technical and economic feasibility part of warana dairy project. The central

Government issued factory liceansein 1973-74.

Warana has in corporate the latest technology in its state of the art chilling

and processing facility, compact automatic plan that not only pasteurizes milk but

also produces a large range of milk products which include skimmed milk powder.

Whole milk powder. Whole milk ghee, Shrikhand, mailed food, cheese butter etc.

The dairy plant has & capacity to handle 3,00,000 liters of milk which 1,00,000

liters can be converted in to milk products the commissioning of Warana dairy

project has added and income of Rs. 185/- cores per annum to the farmer

population of 78 surrounding villages.

Coupled with modem technology is the commitment to quality. Most

imperative for milk products, which requires sensitive handling. Only after each

product is put through rigorous qualify tests, does it go for packing. Our dealer too

have adhere to the set standers of quality to ensure the customer gets nothing short

of the best.



PRODUCTS OF WARANA DUDH SANGH

Warana Milk:

Fresh dairy milk of high nutritional Value is our mainstay product, it is

available as buffalo and cow milk. Daily about 2,00,000 liters of buffalo Bulk is

supplied to Mumbai and 40,000 liters to other markets in half liters and! liter

packs.

Warana Table Butter: -

Traditionally known, as '"Makhan" butter has been an age-old everyday

product throughout the country. Hence the ever-increasing demand for this

product called for it to be manufactured at Warana also available in packs of 100

Gm as well as 500 Gm.

Warna Shrikhand: -

A Traditional product popular in western India this fermented product

useful lactic acid bacteria and is made by mixing concentrated curd with sugar,

condiments fruits, nuts etc. Shrikhand thus has the nutritional advantages of a

fermented milk product and is rich m milk Warana is Axe first organized dairy m

Maharashtra to manufacturer Shirikhand on an industrial scale. Shrikhand is

marketed in 9adam, Pista, Kesar, Elachi, and Varieties.

Warana Amrakhand:

It is made from concentrated curd. Sugar and Alphanso mango pulp and has

nutritional advantage. Available in 200 Gm & 500 Gm plastic cups.



Warana Strawberry Shrikhand:

A flavor appreciated worldwide. Strawberry is now a high demand

shrikhand. The specialty through is that Warana itself grows these strawberries

twice a year. Available in 100 Gms & 2010 Gms plastic cups.

Skimmed Milk Powder:

Manufactured by drying skimmed milk with spray-drying technology after

pre-concentration. Rich in protein and carbohydrates Constitutes 3% moisture

35% protein, 52% milk sugar and less than 1% fat. Total solids 97% solubility of

99.5%. Shelf life of 12 months of room temperature. ISI marked (Govt of India

standard mark). Available in 25 Kg polythene linear also in 100 gm, 500 gm, & 1

kg. Polypacks.

Warana Ghee:

True to the tradition of the ancient Vedic times, Warana Ghee keeps up the

age-old values. Complete milk fat (99.7%). Granular and whites in color. Agmarks

special grade (Govt of India Certification) Products. Shelf life of 6 months at room

temperature. Manufactured and packed and automatic its machine.

Waraba Lassi:

This is popular Indian fermented drink similar to liquid youthful. It is made

from fresh cow milk by using lactic acid bacteria and mixing sugar. It is then

pasteurized, homogenized and packed in pouches using form fill seal machine.

Available in polypacks of 200 ml.



Warana Processed Cheese

Processed Cheese in manufactured using perfect blend of ripened cheese

and fresh cheddar and other chasse varieties. Processed Cheese contains 40 % on

dry basis and is rich in protein by 35% on dry basis. Nutritionally chesses is a verygood source of protein.

Mazzardla Cheeses:

Manufactured using fresh pasteurized buffalo milk- Mazzardla is used

making. The stretching and melting properties are use in pizza preparations.

Quality Truly International:

Warana has been recently awarded the ISO 9002 Certification ad that’s not

all, Warana will be HACCP certified in the nearest future. Thus increasing the

export of its quality products world over.

VARIOUS SCHEMES OF DEVELOPMENT:

1) Butter Milk:

Our main aim is to encourage dairy farmers to produce more milk of better

quality economically.

2) Insemination Services:

The scattered cattle population is given insemination services sat village

level by providing frozen seamen containers through the veterinarians and trained

lay main inseminators, free of cost.



3) Aid:

Veterinary aid is provided round the clock by a team of mobile

veterinarians at nominal cost. This to keep the animals in healthy condition faculty

is provided.

4) Subsidy:

The local breeds are gradually upgraded for more yields. Bringing in the high

yielding buffaloes breed animals from track its original track augments this

process. We encourage farmers to opt for this scheme by providing 30% subsidy

on purchase cost. The habit of green fodder feeding round the years is encouraged

by providing the green fodder seeds at 50% subsidized rates

5) Security:

The dairy cattle, the farmer and his family is ensured to give stability and

security to his Ventura as a whole, through our own funds.

6) Daily Needs:

To procure, collect test, store and supply goods dean milk and to cater to

various needs of daily farmers like cattle feed, medicine, concentrated seeds etc.

Societies are provided subsidy to construct buildings as per approved plans.

7) Training:

Constant up gradation of employees skills and knowledge is achieved by

imparting training in their respective fields like veterinary services, accountancy,

milk testing etc.



8) Power Plant:

To keep pace with the time Warana Dudh Sangh has imported powder plant

from Australia. With its excellent capacity of 35 M.T. per day, we can run with better speed and technique.

9) Clean Milk Production:

Cost of electricity and continuous electricity supply is the key factor in the

cost of production. Keeping this in mind we have installed 2.2 Megawatt capacity

Co-generation paint, which will ensure some other operations and give self

sufficiency.

10) Clean Milk Production: -

Under the technical expertise of National Dairy Development board I we

have commenced dean milk production programme. The revolutionary concept is

changing the scenario in the milk-world-around.

Profit sharing:

Sr.No. Particulars Percentage Amount Rupees

1. Reserve Fund 25% 1,10,240.00

2. Dharmadai Fund 20% 88,192.00

3. Change in rate fund 35% 1,54,336.00

4. Balance for next year 20% 88,192.57100% 4,40,960.57

OBJECTIVES OF ORGANIZATION:-



Warana Sahakari Dudh Utpadak prakriya Sangh is popular in district There

is good demand of Warana milk and milk products in market. This dudh sangh is

successful in the brand image of the product in market.

1. To provide high quality of milk and milk products.

2. Giving facilities to employees as far as possible.

3. To increase the sale of Warana milk and milk products.

4. The next objective of dudh sangh is to give the opportunity to the management

staff as well as workers for more study dairy & dairy technology etc.

5. The next important objective of dudh sangh is to give the maximum rates to

file milk suppliers.





MARKETING MIX (MEANING):

In marketing planning we use marketing information to assess the situation.

We have to select specific marketing targets in the form of market segments or subdivision of the market. We formulate a combination of a number of devices or

types of marketing activities that are integrated in to a single marketing

programme to reach a particular target of market segments. The combination of

these marketing methods or devices is known as the marketing mix.

A successful marketing strategy must have a marketing mix as well as a

target market for -whom die marketing mix is prepared. The element's or variable

that make up a marketing mix is only four:

1. Decisions on product or services,

2. Decisions on price,

3. Decisions on promotion and

4. Decisions on distribution.

These four ingredients are closely inter-related, under die systems approach; the

decision in one area affects action in the others. Marketing mix manager is a mixer

of all marketing ingredients and he creates a mix blending or combination) of all

the marketing elements and resources. Marketing Mix offers an optimum (least

cost) combination of all marketing ingredients so that we can have realization of

company goals such as profit return on investment, sales volume, market share and

so on. It is a profitable formula of our marketing operations. The marketing mix

will naturally be changing according marketing conditions and also with changing

environmental factors (technical, social, economic and political) affecting each

market. It is of course, based on marketing research and marketing

& must be fully related to customer demand, competition as well as other

aforesaid environmental forces. In the simplest manner, the basic marketing mix is

the blending of four inputs or sub mixes which form the core of the marketing

system:



1. Product Mix

2. Price Mix3. Distribution Mix, and

4. Promotion mix

The outputs are optimum productivity and satisfaction.

1. Product Mix:

Product is the thing process utility. It has four components:

a) Product range,

b) Service after sale

c) Brand and

d) Package.

The product management evolves product mix consultation with marketing

manager

2. Price Mix:

Price is the valuation placed upon the product by the offered. It has to cover

pricing, discounts, allowances and terms of credit. It deals with price competition.

3. Place (Distribution) Mix:

Distribution is the delivery of the product and right to consume it. It

includes channels of distribution, transportation, warehousing and in inventory

control.



4. Promotion Mix:

Promotion is the persuasive communication about the product by the

offered to the prospects. It covers advertising, personal selling, seals promotion,

publicity, public relation, exhibition and demonstration used in promotion. Largelyit deals with nonprice competition.

IMPORTANCE OF MARKETING MIX:

The determination of marketing mix has become an important development

in the field of marketing, which provides the basis of sound programme.

Marketing mix decisions constitute a large part of marketing management

Marketing mix represents a mixture of four basic elements marketing i.e. product,

price, promotion and physical distribution.

Following points indicate the importance of marketing mix.

Mix acts as a profitable formula for the marketing

1. Marketing mix by offering an optimum combination of all the marketing

operations, which helps in realizing the company goals and objectives such as

profit, return on investment, sales volume, market share, etc.

2. Marketing mix brings together various elements of die marketing system and it

considers that balanced relations are maintained between these elements. For

example, the price of a product depends upon its features, branding and

packaging. Advertising media is also decided on the basis of the product and

its factors. etc.

3. Marketing mix helps in pursuing consumer-oriented products by taking care of

the needs and satisfaction of the customers and with this helps in increasing

sales and earning higher profits. Thus, it serves as the link between the

business firm and its customers.



4. The four elements of marketing mix are co-equal, interdependent and inter-

related decisions or changes in one element usually affect the decisions or

changes of the other. This signifies that these elements of the product arc all

determined in an integrated manner and they together constitute the marketingstrategy.

5. Marketing mix facilitates meeting the requirements of different types of

customers. A thorough grasp of the customer is common to all the four

elements, i.e. with the changes m customer's needs and purchasing power, the

product design, pricing, promotion and distribution of the product will also

change to satisfy the requirements of the customer.

FACTORS AFFECTING THE MARKETING MIX:

There are innumerable factors that influence (he marketing mix. These

factors can be divided into two categories. (A) Market factors (B) Marketing

factors.

(A) Market Factors: market factors affecting the marketing mix are such factors,

over which company has no control but they affect the marketing activities of die

company. Such factors are:

1. Consumer Behavior: Consumer behavior (needs, will and preferences of

the consumers) affects the demand for the products. A marketing

manager must study the needs. Will and the preferences are also

affected by the change in income, fashion, social status, etc. and Ac

manager should also study these factors.

2. Competition: Before deciding upon the marketing mix the marketing

manager should also study the competitive conditions in the market For

this purpose, he should take into account bases of competitors,

competitor's viewpoint towards the consumers, quality and



characteristics of competitor's products and their marketing strategies,

before preparing its marketing mix.

3. The Pattern of Distribution System: The marketing manager should

consider the various forms of distribution systems and the nature and behavior of distributions before deciding upon the marketing mix of his

company. As distributors come into direct contact with the customers

and their attitude, behaviors, opinion about the product and method of

work directly affect the nature and characteristics of the product.

4. Government Control: Government in India and in other countries also,

controls the various activities of the marketing. In India the government

intervention as regards the price, quality, distribution system and

packing of the products is too much So, a marketing manager should

think over the various government controls on the various marketing

activities regarding the products of the company in preparing the

marketing mix.

B) Marketing Factors: The marketing manager should also consider the

marketing factor before preparing the marketing mix. Marketing factors are such

factors over which the company has complete control and make them fit according

to the requirements of the market? These factors include the following:

1) Product planning, 2) Brand policy, 3) Packaging policy, 4) Distribution

channels, 5) Personal selling, 6) Advertisement policy, 7) Special sales promotion

policy, 8) Physical distribution, 9) Market Research.

1) Product Planning: The product of the company must have the quality

of satisfying the needs of the customers and it should plan and develop

its products accordingly. Product planning is the "act of making out and

supervising me search, screening, development and commercialization

of new products, modification of existing lines and the discontinuance

of marginal or unprofitable items" so that the product quality may be

improved to suit the customer's needs.



2) Brand Policy: It includes decisions regarding trademarks and brand

name because it influences the sale volume of the product of the

company. The marketing manager may go for the alternation policies

retarding brands or may decide one brand name of the different productsof the company or different brands may be used for different dualities of

the same product. He may also decide that the product could be sold

without any brand name.

3) Packaging Policy: Packaging also has an important effect on sales. The

marketing manager is to decide whether product should be sold loose or

in packs. If he decides to sell the product in packs. die size and quality

and get up of packing should be considered very carefully because

sometimes customers prefer the product only because of its attractive

packing. It also serves three main purposes.:

(i) Protection of merchandise,

(ii) Enhancement of the product value, and

(iii) Advertising the Product.

It improves the total profits of the company by increasing total and

due to improved product image.

4. Distribution Channels: There are three main channels of distribution:

(i) From the manufacturer to the wholesaler, then to the retailers and

finally to the customers;

(ii) From the producer to me retailers and then to the final consumers,

thus avoiding the wholesaler and

(iii) From the producer to the consumers directly, lie marketing manager

is to take the decision regarding appropriate of distribution for the

products taking into account the nature of the product, nature of

distributors, their needs, their attitude towards the product and their

morale. The marketing manager may apt one type of distribution



channel for all the products or different channels for different

products.

5. Personal Selling: In many respects. Salesmen arc Ac simplest heroes of

marketing. It is the skill that the matches the customers needs with thecompany's products in effecting ownership transfer or making sales.

Personal selling involves social behavior. The marketing manager is to

decide whether or not to promote the sale through personal selling. It

involves decisions regarding recruitment training and the organization

of salesman.

6. Advertisement Policy: Advertisement has its own role to play in the

marketing. It is used not only to stimulate the demand of the product but

for many other purposes, i.e. to maintain the demand of the existing

products to given the information regarding the products etc. The

marketing manager has to formulate the advertising policy taking into

account the purposes, area, media of advertisement and advertisement

copy etc. Moreover, it also includes decisions estimation the

advertisement expenditure and its control.

7. Special Sales Promotion Policy: Apart from the general advertisement

policy, the business should have provided for the special sales

promotion campaigns as a part of its sales promotion policy.

8. Physical Distribution: All the above variables create demand, but

creation of demand alone is not sufficient. The marketing manager must

plan the supply of (he product in accordance with the needs of decide

public of the different markets. For this purpose, he has to decide the

policy of physical distribution of goods including transportation,

warehousing and finance management so that the product may be made

available at proper time and place with minimum cost of distribution to

the. Customers.



9. Market Research: Marketing research is the soul of marketing. The

necessary information is collected only through market research and the

marketing manager can use such information in preparing the marketing

mix.The study, analysis and evaluation of the above factors helps

in preparing an ideal marketing mix but in practice the experience,

knowledge and farsightedness of marketing authorities play the

important roles rather than the above analytical and technical factors.

The marketing authorities on the basis of their experience and

farsightedness generally decide the ratio of different factors and their

roles in marketing.

Four P's of Marketing Mix: The four basic elements of marketing mix are: 1)

Product mix, 2) Price mix, 3) Distribution mix or Place mix, 4) Promotion mix.

1) Product Mix: Product is a bundle of utilities and features that give satisfaction

to the consumer; it may be physical or psychological satisfaction. It has following

components:

i) Product range ii) Service after sales iii) Brand and package.

The product management evolves the product mix in consultation with the

marketing managers. Product planning is the first stage of product development

and product planning comprises policies and procedures relating to,

a. Product lines to be offered (qualities and designs) and also services.

b. Marketing, to sell them where, when and in what quantity.

c. New product policy, research and development programmes.

d. Selection of trade marks.

e. Brand policy individualized or family branding etc,



2) Price Mix: Price is the valuation placed upon the product by the marketer. It

has to cover includes the pricing policies and procedures relation to,

a. Price level to adopt specific prices;

b. Price policy e.g. one price or varying price, price maintenance, use of list price, etc and

c. Margins to adopt for company and for trade.

3) Distribution Mix: Distribution is the delivery of the product to consumer and

his right to consume it. It includes channels of distribution, policies procedures

relating to,

a. Channels used between plant and consumer,

b. Degree of selectivity among wholesalers and retailers,

c. Efforts to gain co-operation of trade,

d. Transportation,

e. Warehousing and

f. Inventory control.

4) Promotion Mix: Promotion is the persuasive communication about product by

the marketing to the prospective buyer. It covers:

1) Personal selling, policies and procedures relating to

a. Manufacturers organization;

b. Wholesale segment of the trade,

c. Retail segment of trade.

2) Advertising and sales promotion, publicity, and the policies and

procedures relating to,

a. The amount to be spent,

b. Product and the corporate image desired;



c. Mix of advertising to the trade, and through the trade to

consumers;

d. Special selling plans or devices;

e. Amount to be spent on displays and publicity, method of display, exhibition, demonstration etc.

These four elements of marketing mix are equal, interdependent and

essential. The marketing mix acts on the integrated marketing strategy and

the four elements together constitute the marketing strategy.



DATA ANALYSIS AND INTERPRETATION

INTRODUCTION:

Milk is very important and necessary in human like. All levels of people

from poor to the rich person use Ac milk. Milk is the complete food of the small

children.

Milk is perishable item. So it is necessary to reach each and every customer

in time. So effective marketing: mixes are important So I study the marketing mix

of Warana Dairy.

For the collection of the data. I use survey method. After collection of the

information of the consumers, dealer. I analysis this data, for in interviewing the

dealers, consumers a special formulated questionnaire is used so that all the

information the consumer, dealers will get.

Some dealers give the detailed information's, but some dealers hidden the

information.

From the information I study the present marketing mix elements of

Warana Diary. The information or data, which is collected from the consumers,

dealers is analyzed and interpreted as follow.



Table No. 4.1: Source of Information of Warana Product

Sr.No. Sources No. of Respondent Percentage

1. Newspaper 85 16

2. T.V. Advertisement 240 443. Radio 97 18

4. Posters 43 8

5. Related Peoples 82 14

Total 547 100

Graphical Representation

Source of Information Newspaper

T.V.Advertisement

Radio

Posters

Related Peoples



Table No. 4.2: Preference to the Warana Products

Sr.No. Products No. of Respondent Percentage

1. Shrikhand/ Pista/ Kesar 385 35

2. Ghee 98 8

3. Lassi 180 164. Amrakhand 255 23

5. Milk 27 2

6. Milk Powder 6 4

7. Cheese 49 5

8. Paneer 76 7

Total 1076 100


Preference to the

Warana Products

Shrikhand/ Pista/

Kesar

Ghee

Lassi

Amrakhand

Milk

Milk Powder



Table No. 4.3: Reason of Buying Warana Product

Sr.No. Reason No. Of

Respondent

Percentage

1. Quality 150 302. Taste 332 67

3. Price 9 2

4. Availability 1 1

Total 492 100


Reason of Buying

Quality

Taste

Price

Availability



Table No. 4.4: Purchase of Warana Product

Sr.No. Particular No. Of

Respondent

Percentage

1. Regularly 16 42. Twice in Day 0 0

3. Festival Season 62 15

4. Any Time 327 81

Total 405 100


Purchase of Warana Product

Regularly

Twice in Day

Festival Season

Any Time



Table No. 4.5: Availability of Warana Product

Sr.No. Availability No. Of

Respondent

Percentage

1. Yes 380 352. No. 20 5

Total 400 100


Availability of Warana Product

1

2



Table No. 4.6: Quality of Product

Sr.No. Availability Excellent Very

Good

Good Average Bad Total

No. % No. % No. %1. Shrikhand 86 22 183 48 116 30 385

2. Ghee 32 33 54 55 12 12 98

3. Amrakhand 51 20 30 12 147 68 255

4. Lassi 30 17 120 7 30 16 49

5. Milk 4 15 14 52 9 33 27

6. Milk

Powder

1 16 2 34 3 50 6

7. Cheese 6 13 26 53 16 34 180

8. Paneer 16 21 41 54 19 25 76


Quality of Product

010

20304050607080

S h r i k h a

n d G h e

e

A m r a k h

a n d L a

s s i

M i l k

M i l k

P o w

d e r

C h e e s e

P a n e e r

Excellent

Very Good

Good



Table No. 4.7: Price of Product

Sr.No. Availability High Medium Total

No. % No. %

1. Shrikhand 121 31 264 69 385

2. Ghee 30 31 68 69 983. Amrakhand 57 22 197 78 255

4. Lassi 66 37 114 63 49

5. Milk 6 24 21 76 27

6. Milk Powder 1 84 5 16 6

7. Cheese 13 27 36 73 180

8. Paneer 13 17 63 83 76


Price of the Product

0

20

40

60

80

100

S h r i k h a

n d G h e

e

A m r a k h a

n d L a

s s i

M i l k

M i l k P o

w d e r

C h

e e s e

P a n e e

r

High

Medium



Table No. 4.8: Packing of Product


Good


No. % No. % No. % % No %1. Shrikhand 41 11 183 48 157 40 4 1 385

2. Ghee 16 16 48 49 34 35 0 0 98

3. Amrakhand 26 10 127 50 102 40 0 0 225

4. Lassi 19 11 90 50 71 39 0 0 49

5. Milk 4 15 13 48 10 37 0 0 27

6. Milk Powder 1 16 2 34 3 50 0 0 6

7. Cheese 3 6 29 59 13 27 4 8 180

8. Paneer 10 13 34 45 32 42 0 0 73


Packing of Product

010203040506070

S h r i k h a n d G h e e

A m r a k h

a n d L a s s i M i l k

M i l k

P o w

d e r

C h e e s e

P a n e e r

Excellent

Very Good

Good

Average



Table No. 4.9: Taste of Product


Good


No. % No. % No. % % No %1. Shrikhand 85 22 180 47 120 31 385

2. Ghee 20 21 64 65 14 14 98

3. Amrakhand 51 20 174 68 30 12 225

4. Lassi 30 17 110 61 40 22 49

5. Milk 4 15 14 52 9 33 27

6. Milk Powder 1 16 3 50 2 34 6

7. Cheese 16 13 26 53 6 34 180

8. Paneer 15 20 40 52 21 28 76


Taste of Products

020406080

S h r i k h a

n d

G h e

e

A m r a k h

a n d

L a s s i

M i l k

M i l k P o

w d e r

C h e e

s e

P a n e

e r

Series1

Series2

Series3



Table No. 4.10: Promotional Media

Sr.No. Media No. of Respondent Percentage

1. T.V. Advertisement 360 59

2. Newspapers 82 13

3. Radio 40 74. Posters/Banners 132 21

Total 614 100


Promotional Media

T.V.

Advertisement

Newspapers

Radio

Posters/Banners

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