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TNMX 50TH ANNIVERSARY RACE
& WASHOUGAL NATIONALS PRESENTS…
Case StudySAMPLING STRATEGY
What? Develop an effective sampling plan around TNMX 50th anniversary race & Washougal Nationals
Why? Help drive trial & awareness of our product & brand
Impact? Positive and memorable moments by engaging with as many consumers as possible.• finding new & infrequent users, educate consumers &
overcome barriers, and introduce consumers to new consumption occasions
Goals
TNMX 50th Anniversary RaceThursday July 21,
2016Doors open @ 1pm
Can Goal: 2,000
Can Goal: 2,000 (84 cases) SKU: RBED, SF, Orange, Yellow 3 teams (6 girls)
(Kelsey + Emily H.) 12:00pm – 8:30pm Zone 1
(Dylan + Kallysta) 1:00pm – 9:30pm Zone 2
(Emily T. + Cydney S.) 1:00 pm – 9:30pm Zone 3
Thursday July 21, 2016
Each team will have 7 RBED, 5 SF, 8 Orange, 8 Yellow
Overcome barriers for taste & introduction to new consumption occasion, but also a great way to introduce new and infrequent users to our new editions!
RBED SF Orange Yellow Total
Zone 1 7 5 8 8 = 28
Zone 2 7 5 8 8 = 28
Zone 3 7 5 8 8 = 28
Total 21 15 24 24
= 84 (2,016 cans) Cases total
SKU
(Kelsey + Emily H.) 12:00pm – 8:30pm Zone 1
(Dylan + Kallysta) 1:00pm – 9:30pm Zone 2
(Em
ily T
. + C
ydne
y S.
) 1
:00
pm –
9:3
0pm
Zo
ne 3
(Kels
ey +
Emily H
.)
12:00
pm –
8:30p
m
Zone 1
(Dylan + Kallysta) 1:00pm – 9:30pm Zone 2
(Em
ily T
. + C
ydne
y S.
) 1
:00
pm –
9:3
0pm
Zo
ne 3
(Kelsey + Emily H.) 12:00pm – 8:30pm Zone 1
(Kel
sey
+ Em
ily H
.)
12:0
0pm
– 8:
30pm
Zone
1
(Dylan + Kallysta) 1:00pm –9:30pm Zone 2
(Em
ily T
. + C
ydne
y S.
) 1
:00
pm –
9:
30pm
Zo
ne 3
(Dylan + Kallysta) 1:00pm – 9:30pm Zone 2
(Emily T.
+ Cydney
S.) 1:00 pm – 9
:30pm
Zone 3
Washougal NationalsWednesday July 20th 2016
Friday July 22nd 2016Saturday July 23rd 2016
Can Goal: 2,800
Can Goal: 960 cans (40 cases) *starting big*
SKU: RBED, SF, Orange, Yellow, Red, Blue 2 teams
(Ashley + Kallysta) 10:00am – 6:30pm Zone 1
(Cydney + Kelsey) 12:00pm – 8:30pm Zone 2
Wednesday July 20th 2016
Zone 1 = (Ashley + Kallysta) 10:00am – 6:30pm
Zone 2 = (Cydney + Kelsey) 12:00pm – 8:30pm Zone 2
Ashley/Kallysta RBED SF Orange YellowZone 1 6 6 4 4
Total 6 6 4 4
= 20 (480 cans) Cases
total
SKU
Cydney & Kelsey RBED SF Red BlueZone 2 6 6 4 4
Total 6 6 4 4= 20
(480 cans)
Cases total
Can Goal: 960 cans (40 cases) *starting big*
Can Goal: 912 cans (38 cases) SKU: RBED, SF, Orange, Yellow, Red, Blue 2 teams Things to note:
• Amateur Race dayGates open 24 hoursPractice starts at 7 am, racing immediately followsWill call will be open from 9 am – 5 pm
(Emily H. + Cydney) 9:00am – 5:30pm Zone 1
(Emily T. + Roh) 11:00pm – 7:30pm Zone 2
Friday July 20th 2016
SKU RBED SF Red Blue Orange Yellow
Zone 1(Emily H + Cydney)
4 5 3 3 2 2 = 19
Zone 2 (Emily T. + Roh)
4 5 3 3 2 2 = 19
Total 8 10 6 6 4 4
= 38 (912 cans)
Cases
total (Emily H. + Cydney) 9:00am – 5:30pm Zone 1
(Emily T. + Roh) 11:00pm – 7:30pm Zone 2
Can Goal: 912 cans (38 cases)
Can Goal: 1,008 cans (42 cases or the remainder) SKU: SF, Orange, Yellow, Red, Blue 3 teams Things to note: Will call is open 7 am – 2pm (spectators could still be entering at this time)Practice & track maintenance 8:30 am – 12:25 pm (races start immediately after)
(Kelsey + Emily H) 6:00am – 2:30pm Zone 1
(Cydney + Kallysta) 7:00am – 3:30pm Zone 2
(Roh + Emily T.) 8:00am – 4:30pm Zone 3
Saturday July 23rd 2016
SKU RBED SF Red Blue Orange Yellow
Zone 1(Kelsey + Emily H.)
0 6 3 2 0 4 = 15
Zone 2 (Cydney + Kallysta)
0 6 2 3 4 0 = 15
Zone 3 (Roh + Emily T.)
0 4 5 5 0 0 = 14
Total 0 16 10 10 4 4= 44 (1,056 cans)
Cases total
Can Goal: 1,008 cans (42 cases or the remainder)
Washougal Nationals:Sampling: Wed, Fri,
SatRBED (2 days), SF,
Orange, Yellow, Red, Blue
120 cases (2,880 cans)
TNMX 50th Anniversary:
3 teams 3 zonesRBED,SF, Orange,
Yellow84 cases (2,016
cans)
Final Results
Thank you!