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Ashley Furniture Marketing Show

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  • 1. Ashley Furniture Marketing Show Sales in the Digital Age Miranda McCage, MediaSauce

2. 3. A limited number ofchannels 4. Millions of channels 5. Controlwhat people see 6. Everyonehas a voice 7. 8. 9. Whether you request feedbackor not...its online

  • 69% of people have provided feedback to a brand online, either on their website or through a 3rd-party service.

Source: FEED Digital Experience Report, Razorfish, 2009 69% 31% 10. Social Media Has Shifted Who People Trust To Influence Their Decisions Source: Nielsen Global Online Consumer Survey, April 2009 Recommendations from people known 90% Consumer opinions posted online 70% Brand websites 70% Editorial content (e.g. newspaper article)69% Brand sponsorships 64% TV 62% Newspaper 61% Magazines 59% Billboards / outdoor advertising 55% Radio 55% Emails signed up for 54% Search engine results ads 41% 11. The Good News

  • Consumers are more receptive and actively engaged with brands than ever before.

12.

  • 65% of consumers say that their digital experience either positively or negatively changed their opinion about a brand.

65% 35% 97% 3% Source: FEED Digital Experience Report, Razorfish, 2009 Of that group... 97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand. 13. 5 Digital Engagement Ideas

  • Drive repeat visits with Facebook

14. 15. 5 Digital Engagement Ideas

  • Drive repeat visits with Facebook
  • Leverage Twitter to push inventory

16. 17. 5 Digital Engagement Ideas

  • Drive repeat visits with Facebook
  • Leverage Twitter to push inventory
  • Crowd-source ideas

18. 19. 5 Digital Engagement Ideas

  • Drive repeat visits with Facebook
  • Leverage Twitter to push inventory
  • Crowd-source ideas
  • Blog to gain customer loyalty

20. 21. 5 Digital Engagement Ideas

  • Drive repeat visits with Facebook
  • Leverage Twitter to push inventory
  • Crowd-source ideas
  • Blog to gain customer loyalty
  • Grow your customer database and increase repeat visits with targeted emails

22. 23. Engagement = Brand Affinity 24. WHAT DO YOU NEED TO DONOW? 25. Recognize the Importance of Search There are31 BILLIONsearches on Google every month. 26. Understanding Search Basics PAID RESULT PAID RESULT 27. Understanding Search Basics ORGANIC 28. www. yournamehere .com (www.godaddy.com to buy) Buy Your Primary Domain Name 29. Monitor What People Are Saying www.google.com/alerts 30. Monitor What People Are Saying http://search.twitter.com 31. Control Your Brand Presence http://knowem.com 32. Get Connected 33. connect with me diasauce Miranda McCage Cell: 812.219.7428 [email_address] www.mediasauce.comOR CONNECT WITH ME ONLINE: www.facebook.com/mirandamccage www.twitter.com/mirandamccage or @mirandamccage www.linkedin.com/in/mirandamccage

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